- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 7.05 | 9.81 | 3.98 | 1.46 | -0.68 | -3.31 | 0.58 | -1.69 | -30.12 | 0 | 0 | 0 | 20.71 | -9.56 | -7.01 | 8.23 | -10.48 | -32.8 | 0.00 | 0 | 0 | 498 | 0.0 | -2.35 |
| 24Q2 (19) | 6.42 | -8.55 | -5.59 | 1.47 | -0.68 | 2.08 | 0.59 | -4.84 | -4.84 | 0 | 0 | 0 | 22.90 | 8.61 | 8.13 | 9.19 | 4.05 | 0.79 | 0.00 | 0 | 0 | 498 | 0.0 | -2.35 |
| 24Q1 (18) | 7.02 | 22.51 | -6.4 | 1.48 | -7.5 | -1.33 | 0.62 | -16.22 | 31.91 | 0 | 0 | 0 | 21.08 | -24.5 | 5.41 | 8.83 | -31.61 | 40.93 | 0.00 | 0 | 0 | 498 | 0.0 | -2.35 |
| 23Q4 (17) | 5.73 | -15.49 | -13.05 | 1.6 | 5.96 | 8.11 | 0.74 | -10.84 | 94.74 | 0 | 0 | 0 | 27.92 | 25.38 | 24.33 | 12.91 | 5.49 | 123.96 | 0.00 | 0 | 0 | 498 | -2.35 | -2.35 |
| 23Q3 (16) | 6.78 | -0.29 | 0.15 | 1.51 | 4.86 | -1.31 | 0.83 | 33.87 | -37.12 | 0 | 0 | 0 | 22.27 | 5.17 | -1.45 | 12.24 | 34.27 | -37.21 | 0.00 | 0 | 0 | 510 | 0.0 | -6.08 |
| 23Q2 (15) | 6.8 | -9.33 | -16.36 | 1.44 | -4.0 | -3.36 | 0.62 | 31.91 | 1.64 | 0 | 0 | 0 | 21.18 | 5.88 | 15.55 | 9.12 | 45.49 | 21.52 | 0.00 | 0 | 0 | 510 | 0.0 | -6.08 |
| 23Q1 (14) | 7.5 | 13.81 | 3.45 | 1.5 | 1.35 | -1.96 | 0.47 | 23.68 | -47.19 | 0 | 0 | 0 | 20.00 | -10.95 | -5.23 | 6.27 | 8.68 | -48.95 | 0.00 | 0 | 0 | 510 | 0.0 | -6.08 |
| 22Q4 (13) | 6.59 | -2.66 | 4.44 | 1.48 | -3.27 | -14.45 | 0.38 | -71.21 | -52.5 | 0 | 0 | 0 | 22.46 | -0.63 | -18.09 | 5.77 | -70.43 | -54.52 | 0.00 | 0 | 0 | 510 | -6.08 | -6.08 |
| 22Q3 (12) | 6.77 | -16.73 | -6.23 | 1.53 | 2.68 | 13.33 | 1.32 | 116.39 | 88.57 | 0 | 0 | 0 | 22.60 | 23.31 | 20.87 | 19.50 | 159.86 | 101.11 | 0.00 | 0 | 0 | 543 | 0.0 | -10.84 |
| 22Q2 (11) | 8.13 | 12.14 | 15.98 | 1.49 | -2.61 | -2.61 | 0.61 | -31.46 | -1.61 | 0 | 0 | 0 | 18.33 | -13.16 | -16.03 | 7.50 | -38.88 | -15.17 | 0.00 | 0 | 0 | 543 | 0.0 | -10.84 |
| 22Q1 (10) | 7.25 | 14.9 | 12.93 | 1.53 | -11.56 | -9.47 | 0.89 | 11.25 | 30.88 | 0 | 0 | 0 | 21.10 | -23.03 | -19.83 | 12.28 | -3.17 | 15.9 | 0.00 | 0 | 0 | 543 | 0.0 | -10.84 |
| 21Q4 (9) | 6.31 | -12.6 | 2.77 | 1.73 | 28.15 | 2.98 | 0.8 | 14.29 | -23.81 | 0 | 0 | 0 | 27.42 | 46.63 | 0.2 | 12.68 | 30.77 | -25.86 | 0.00 | 0 | 0 | 543 | -10.84 | -10.84 |
| 21Q3 (8) | 7.22 | 3.0 | 25.57 | 1.35 | -11.76 | -10.0 | 0.7 | 12.9 | 16.67 | 0 | 0 | 0 | 18.70 | -14.33 | -28.32 | 9.70 | 9.62 | -7.09 | 0.00 | 0 | 0 | 609 | 0.0 | -5.73 |
| 21Q2 (7) | 7.01 | 9.19 | -17.43 | 1.53 | -9.47 | -1.92 | 0.62 | -8.82 | 6.9 | 0 | 0 | 0 | 21.83 | -17.09 | 18.78 | 8.84 | -16.5 | 29.47 | 0.00 | 0 | 0 | 609 | 0.0 | -5.73 |
| 21Q1 (6) | 6.42 | 4.56 | -8.02 | 1.69 | 0.6 | 3.05 | 0.68 | -35.24 | 9.68 | 0 | 0 | 0 | 26.32 | -3.79 | 12.04 | 10.59 | -38.06 | 19.24 | 0.00 | 0 | 0 | 609 | 0.0 | -54.69 |
| 20Q4 (5) | 6.14 | 6.78 | -14.48 | 1.68 | 12.0 | -5.62 | 1.05 | 75.0 | 54.41 | 0 | 0 | 0 | 27.36 | 4.89 | 10.37 | 17.10 | 63.88 | 80.57 | 0.00 | 0 | 0 | 609 | -5.73 | -54.69 |
| 20Q3 (4) | 5.75 | -32.27 | 0.0 | 1.5 | -3.85 | 0.0 | 0.6 | 3.45 | 0.0 | 0 | 0 | 0.0 | 26.09 | 41.97 | 0.0 | 10.43 | 52.74 | 0.0 | 0.00 | 0 | 0.0 | 646 | 0.0 | 0.0 |
| 20Q2 (3) | 8.49 | 21.63 | 0.0 | 1.56 | -4.88 | 0.0 | 0.58 | -6.45 | 0.0 | 0 | 0 | 0.0 | 18.37 | -21.8 | 0.0 | 6.83 | -23.09 | 0.0 | 0.00 | 0 | 0.0 | 646 | -51.93 | 0.0 |
| 20Q1 (2) | 6.98 | -2.79 | 0.0 | 1.64 | -7.87 | 0.0 | 0.62 | -8.82 | 0.0 | 0 | 0 | 0.0 | 23.50 | -5.23 | 0.0 | 8.88 | -6.21 | 0.0 | 0.00 | 0 | 0.0 | 1344 | 0.0 | 0.0 |
| 19Q4 (1) | 7.18 | 0.0 | 0.0 | 1.78 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 24.79 | 0.0 | 0.0 | 9.47 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1344 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.81 | -6.72 | 6.06 | 0.33 | 2.66 | -17.13 | 0 | 0 | 22.60 | 7.55 | 9.92 | -11.17 | 0.00 | 0 | 510 | 0.0 |
| 2022 (9) | 28.74 | 6.6 | 6.04 | -3.97 | 3.21 | 14.64 | 0 | 0 | 21.02 | -9.92 | 11.17 | 7.54 | 0.00 | 0 | 510 | -6.08 |
| 2021 (8) | 26.96 | -1.46 | 6.29 | -1.26 | 2.8 | -1.75 | 0 | 0 | 23.33 | 0.21 | 10.39 | -0.3 | 0.00 | 0 | 543 | -10.84 |
| 2020 (7) | 27.36 | -21.51 | 6.37 | -11.4 | 2.85 | 11.76 | 0 | 0 | 23.28 | 12.88 | 10.42 | 42.4 | 0.00 | 0 | 609 | -5.73 |
| 2019 (6) | 34.86 | -66.79 | 7.19 | -37.75 | 2.55 | -2.67 | 0 | 0 | 20.63 | 87.47 | 7.31 | 193.1 | 0.00 | 0 | 646 | -51.93 |
| 2018 (5) | 104.98 | -66.18 | 11.55 | 0.7 | 2.62 | -57.88 | 0 | 0 | 11.00 | 197.78 | 2.50 | 24.56 | 0.00 | 0 | 1344 | -6.99 |
| 2017 (4) | 310.44 | 267.21 | 11.47 | -4.02 | 6.22 | 140.15 | 0 | 0 | 3.69 | -73.86 | 2.00 | -34.6 | 0.00 | 0 | 1445 | -3.67 |
| 2016 (3) | 84.54 | -1.03 | 11.95 | -2.45 | 2.59 | -8.8 | 0 | 0 | 14.14 | -1.43 | 3.06 | -7.85 | 0.00 | 0 | 1500 | 0.47 |
| 2015 (2) | 85.42 | -5.56 | 12.25 | 0.16 | 2.84 | -34.56 | 0 | 0 | 14.34 | 6.06 | 3.32 | -30.71 | 0.00 | 0 | 1493 | -7.67 |
| 2014 (1) | 90.45 | -88.18 | 12.23 | 0.49 | 4.34 | -38.53 | 0 | 0 | 13.52 | 0 | 4.80 | 0 | 0.00 | 0 | 1617 | -7.12 |
