玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)8.4319.5747.121.6110.270.621.0784.4844.5900019.10-7.78-31.612.6954.28-1.720.00004980.00.0
24Q3 (19)7.059.813.981.46-0.68-3.310.58-1.69-30.1200020.71-9.56-7.018.23-10.48-32.80.00004980.0-2.35
24Q2 (18)6.42-8.55-5.591.47-0.682.080.59-4.84-4.8400022.908.618.139.194.050.790.00004980.0-2.35
24Q1 (17)7.0222.51-6.41.48-7.5-1.330.62-16.2231.9100021.08-24.55.418.83-31.6140.930.00004980.0-2.35
23Q4 (16)5.73-15.49-13.051.65.968.110.74-10.8494.7400027.9225.3824.3312.915.49123.960.0000498-2.35-2.35
23Q3 (15)6.78-0.290.151.514.86-1.310.8333.87-37.1200022.275.17-1.4512.2434.27-37.210.00005100.0-6.08
23Q2 (14)6.8-9.33-16.361.44-4.0-3.360.6231.911.6400021.185.8815.559.1245.4921.520.00005100.0-6.08
23Q1 (13)7.513.813.451.51.35-1.960.4723.68-47.1900020.00-10.95-5.236.278.68-48.950.00005100.0-6.08
22Q4 (12)6.59-2.664.441.48-3.27-14.450.38-71.21-52.500022.46-0.63-18.095.77-70.43-54.520.0000510-6.08-6.08
22Q3 (11)6.77-16.73-6.231.532.6813.331.32116.3988.5700022.6023.3120.8719.50159.86101.110.00005430.0-10.84
22Q2 (10)8.1312.1415.981.49-2.61-2.610.61-31.46-1.6100018.33-13.16-16.037.50-38.88-15.170.00005430.0-10.84
22Q1 (9)7.2514.912.931.53-11.56-9.470.8911.2530.8800021.10-23.03-19.8312.28-3.1715.90.00005430.0-10.84
21Q4 (8)6.31-12.62.771.7328.152.980.814.29-23.8100027.4246.630.212.6830.77-25.860.0000543-10.84-10.84
21Q3 (7)7.223.025.571.35-11.76-10.00.712.916.6700018.70-14.33-28.329.709.62-7.090.00006090.0-5.73
21Q2 (6)7.019.19-17.431.53-9.47-1.920.62-8.826.900021.83-17.0918.788.84-16.529.470.00006090.0-5.73
21Q1 (5)6.424.56-8.021.690.63.050.68-35.249.6800026.32-3.7912.0410.59-38.0619.240.00006090.0-54.69
20Q4 (4)6.146.780.01.6812.00.01.0575.00.0000.027.364.890.017.1063.880.00.0000.0609-5.730.0
20Q3 (3)5.75-32.270.01.5-3.850.00.63.450.0000.026.0941.970.010.4352.740.00.0000.06460.00.0
20Q2 (2)8.4921.630.01.56-4.880.00.58-6.450.0000.018.37-21.80.06.83-23.090.00.0000.0646-51.930.0
20Q1 (1)6.980.00.01.640.00.00.620.00.000.00.023.500.00.08.880.00.00.000.00.013440.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)28.937.916.03-0.52.867.520020.84-7.799.89-0.360.0004980.0
2023 (9)26.81-6.726.060.332.66-17.130022.607.559.92-11.170.000498-2.35
2022 (8)28.746.66.04-3.973.2114.640021.02-9.9211.177.540.000510-6.08
2021 (7)26.96-1.466.29-1.262.8-1.750023.330.2110.39-0.30.000543-10.84
2020 (6)27.36-21.516.37-11.42.8511.760023.2812.8810.4242.40.000609-5.73
2019 (5)34.86-66.797.19-37.752.55-2.670020.6387.477.31193.10.000646-51.93
2018 (4)104.98-66.1811.550.72.62-57.880011.00197.782.5024.560.0001344-6.99
2017 (3)310.44267.2111.47-4.026.22140.15003.69-73.862.00-34.60.0001445-3.67
2016 (2)84.54-1.0311.95-2.452.59-8.80014.14-1.433.06-7.850.00015000.47
2015 (1)85.42-5.5612.250.162.84-34.560014.3403.3200.0001493-7.67

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