- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q1 (20) | 19.09 | -13.85 | -3.24 | 1.68 | 2.44 | -17.65 | 2.43 | -26.14 | -21.1 | 0 | 0 | 0 | 8.80 | 18.91 | -14.89 | 12.73 | -14.26 | -18.46 | 0.00 | 0 | 0 | 339 | 0.0 | 1.19 |
| 20Q4 (19) | 22.16 | 112.87 | 4.48 | 1.64 | 50.46 | -41.22 | 3.29 | 15.85 | -10.11 | 0 | 0 | 0 | 7.40 | -29.32 | -43.74 | 14.85 | -45.58 | -13.96 | 0.00 | 0 | 0 | 339 | 0.0 | 1.19 |
| 20Q3 (18) | 10.41 | 3.58 | -19.86 | 1.09 | 1.87 | -54.01 | 2.84 | -2.41 | -14.97 | 0 | 0 | 0 | 10.47 | -1.65 | -42.61 | 27.28 | -5.78 | 6.1 | 0.00 | 0 | 0 | 339 | 0.0 | 1.19 |
| 20Q2 (17) | 10.05 | -49.06 | -13.88 | 1.07 | -47.55 | -51.14 | 2.91 | -5.52 | -12.87 | 0 | 0 | 0 | 10.65 | 2.97 | -43.27 | 28.96 | 85.48 | 1.17 | 0.00 | 0 | 0 | 339 | 1.19 | 1.19 |
| 20Q1 (16) | 19.73 | -6.98 | 34.22 | 2.04 | -26.88 | -17.41 | 3.08 | -15.85 | -4.05 | 0 | 0 | 0 | 10.34 | -21.4 | -38.46 | 15.61 | -9.53 | -28.51 | 0.00 | 0 | 0 | 335 | 0.0 | 0.0 |
| 19Q4 (15) | 21.21 | 63.28 | 0.66 | 2.79 | 17.72 | -23.14 | 3.66 | 9.58 | -1.61 | 0 | 0 | 0 | 13.15 | -27.9 | -23.65 | 17.26 | -32.89 | -2.26 | 0.00 | 0 | 0 | 335 | 0.0 | 0.0 |
| 19Q3 (14) | 12.99 | 11.31 | 6.65 | 2.37 | 8.22 | -6.32 | 3.34 | 0.0 | 0.6 | 0 | 0 | 0 | 18.24 | -2.78 | -12.17 | 25.71 | -10.16 | -5.67 | 0.00 | 0 | 0 | 335 | 0.0 | 1.82 |
| 19Q2 (13) | 11.67 | -20.61 | -2.75 | 2.19 | -11.34 | -8.75 | 3.34 | 4.05 | -10.46 | 0 | 0 | 0 | 18.77 | 11.68 | -6.17 | 28.62 | 31.07 | -7.92 | 0.00 | 0 | 0 | 335 | 0.0 | 1.82 |
| 19Q1 (12) | 14.7 | -30.23 | 0.14 | 2.47 | -31.96 | -8.86 | 3.21 | -13.71 | -1.53 | 0 | 0 | 0 | 16.80 | -2.47 | -8.98 | 21.84 | 23.68 | -1.67 | 0.00 | 0 | 0 | 335 | 0.0 | 1.82 |
| 18Q4 (11) | 21.07 | 72.99 | 0 | 3.63 | 43.48 | 0 | 3.72 | 12.05 | 0 | 0 | 0 | 0 | 17.23 | -17.06 | 0 | 17.66 | -35.23 | 0 | 0.00 | 0 | 0 | 335 | 1.82 | 0 |
| 18Q3 (10) | 12.18 | 1.5 | 0 | 2.53 | 5.42 | 0 | 3.32 | -10.99 | 0 | 0 | 0 | 0 | 20.77 | 3.86 | 0 | 27.26 | -12.31 | 0 | 0.00 | 0 | 0 | 329 | 0.0 | 0 |
| 18Q2 (9) | 12.0 | -18.26 | 0 | 2.4 | -11.44 | 0 | 3.73 | 14.42 | 0 | 0 | 0 | 0 | 20.00 | 8.34 | 0 | 31.08 | 39.97 | 0 | 0.00 | 0 | 0 | 329 | 0.0 | 0 |
| 18Q1 (8) | 14.68 | 0 | 0 | 2.71 | 0 | 0 | 3.26 | 0 | 0 | 0 | 0 | 0 | 18.46 | 0 | 0 | 22.21 | 0 | 0 | 0.00 | 0 | 0 | 329 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 (10) | 62.35 | 2.92 | 5.84 | -40.53 | 12.11 | -10.56 | 0 | 0 | 9.37 | -42.22 | 19.42 | -13.1 | 0.00 | 0 | 311 | -7.16 |
| 2019 (9) | 60.58 | 1.07 | 9.82 | -12.79 | 13.54 | -3.49 | 0 | 0 | 16.21 | -13.71 | 22.35 | -4.51 | 0.00 | 0 | 335 | 0.0 |
| 2018 (8) | 59.94 | -4.89 | 11.26 | 11.71 | 14.03 | 8.34 | 0 | 0 | 18.79 | 17.45 | 23.41 | 13.91 | 0.00 | 0 | 335 | 1.82 |
| 2017 (7) | 63.02 | 10.04 | 10.08 | 22.48 | 12.95 | -2.41 | 0 | 0 | 15.99 | 11.3 | 20.55 | -11.32 | 0.00 | 0 | 329 | 13.06 |
| 2016 (6) | 57.27 | 53.66 | 8.23 | 13.99 | 13.27 | 35.41 | 0 | 0 | 14.37 | -25.82 | 23.17 | -11.88 | 0.00 | 0 | 291 | 11.07 |
| 2015 (5) | 37.27 | 2.19 | 7.22 | -19.78 | 9.8 | -5.86 | 0 | 0 | 19.37 | -21.5 | 26.29 | -7.88 | 0.00 | 0 | 262 | -7.42 |
| 2014 (4) | 36.47 | -7.69 | 9.0 | -6.93 | 10.41 | -12.23 | 0 | 0 | 24.68 | 0.83 | 28.54 | -4.91 | 0.00 | 0 | 283 | 0.0 |
| 2013 (3) | 39.51 | -19.99 | 9.67 | -18.12 | 11.86 | -16.12 | 0 | 0 | 24.47 | 2.33 | 30.02 | 4.83 | 0.00 | 0 | 283 | 0.71 |
| 2012 (2) | 49.38 | 0 | 11.81 | 0 | 14.14 | 0 | 0 | 0 | 23.92 | 0 | 28.64 | 0 | 0.00 | 0 | 281 | 0 |
