玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.47-8.120.680.12-7.69-7.690.160.06.670.11-8.33-8.338.160.47-8.3210.888.845.947.48-0.23-8.96000
24Q2 (19)1.60.63-9.090.13-7.148.330.166.676.670.129.0920.08.12-7.7219.1710.006.017.337.508.4132.0000
24Q1 (18)1.5927.24.610.1427.2727.270.15-11.760.00.110.010.08.810.0621.679.43-30.63-4.46.92-21.385.16000
23Q4 (17)1.25-14.38-28.160.11-15.38-8.330.1713.336.250.11-8.3322.228.80-1.1727.613.6032.3747.98.807.0770.13000
23Q3 (16)1.46-17.05-17.980.138.3318.180.150.0-6.250.1220.020.08.9030.5944.0810.2720.5514.38.2244.6646.3000
23Q2 (15)1.7615.79-18.520.129.09-20.00.150.00.00.10.011.116.82-5.79-1.828.52-13.6422.735.68-13.6436.36000
23Q1 (14)1.52-12.64-15.560.11-8.33-15.380.15-6.25-6.250.111.110.07.244.930.29.877.3211.026.5827.1918.42000
22Q4 (13)1.74-2.25-5.950.129.090.00.160.00.00.09-10.0-10.06.9011.66.329.202.36.325.17-7.93-4.31000
22Q3 (12)1.78-17.5932.840.11-26.670.00.166.670.00.111.110.06.18-11.01-24.728.9929.44-24.725.6234.83-24.72000
22Q2 (11)2.1620.058.820.1515.3850.00.15-6.250.00.09-10.012.56.94-3.85-5.566.94-21.88-37.044.17-25.0-29.17000
22Q1 (10)1.8-2.734.330.138.330.00.160.00.00.10.025.07.2211.34-25.568.892.78-25.565.562.78-6.94000
21Q4 (9)1.8538.06-17.780.129.09-40.00.160.00.00.10.00.06.49-20.98-27.038.65-27.5721.625.41-27.5721.62000
21Q3 (8)1.34-1.47-43.460.1110.0-60.710.166.67-5.880.125.011.118.2111.64-30.5211.948.2666.467.4626.8796.52000
21Q2 (7)1.361.49-34.30.1-23.08-61.540.15-6.25-11.760.080.0-11.117.35-24.21-41.4611.03-7.6334.35.88-1.4735.29000
21Q1 (6)1.34-40.44-10.670.13-35.0-43.480.160.06.670.08-20.0-11.119.709.14-36.7311.9467.9119.45.9734.33-0.5000
20Q4 (5)2.25-5.0621.620.2-28.575.260.16-5.88-23.810.111.1125.08.89-24.76-13.457.11-0.86-37.354.4417.042.78000
20Q3 (4)2.3714.490.00.287.690.00.170.00.00.090.00.011.81-5.940.07.17-12.660.03.80-12.660.0000.0
20Q2 (3)2.0738.00.00.2613.040.00.1713.330.00.090.00.012.56-18.080.08.21-17.870.04.35-27.540.0000.0
20Q1 (2)1.5-18.920.00.2321.050.00.15-28.570.00.0912.50.015.3349.30.010.00-11.90.06.0038.750.0000.0
19Q4 (1)1.850.00.00.190.00.00.210.00.00.080.00.010.270.00.011.350.00.04.320.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.0-19.790.47-7.840.630.00.4313.167.8314.8910.5024.677.1741.0700
2022 (9)7.4827.210.5110.870.631.610.382.76.82-12.858.42-20.125.08-19.2700
2021 (8)5.88-28.210.46-52.580.62-4.620.370.07.82-33.9510.5432.866.2939.2900
2020 (7)8.1919.740.9746.970.65-16.670.372.7811.8422.747.94-30.44.52-14.1600
2019 (6)6.8411.760.6620.00.789.860.36-12.29.657.3711.40-1.75.26-21.4400
2018 (5)6.12-8.110.55-3.510.71-4.050.417.898.995.0111.604.416.7017.4100
2017 (4)6.6664.440.5754.050.7464.440.3858.338.56-6.3211.110.05.71-3.7200
2016 (3)4.05-13.280.37-21.280.45-2.170.24-11.119.14-9.2311.1112.85.932.54570.0
2015 (2)4.67-8.790.4714.630.46-4.170.27-12.910.0625.689.855.075.78-4.514570.0
2014 (1)5.126.890.410.00.48-4.00.310.08.0109.3806.0504570.0

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。