- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.47 | -8.12 | 0.68 | 0.12 | -7.69 | -7.69 | 0.16 | 0.0 | 6.67 | 0.11 | -8.33 | -8.33 | 8.16 | 0.47 | -8.32 | 10.88 | 8.84 | 5.94 | 7.48 | -0.23 | -8.96 | 0 | 0 | 0 |
24Q2 (19) | 1.6 | 0.63 | -9.09 | 0.13 | -7.14 | 8.33 | 0.16 | 6.67 | 6.67 | 0.12 | 9.09 | 20.0 | 8.12 | -7.72 | 19.17 | 10.00 | 6.0 | 17.33 | 7.50 | 8.41 | 32.0 | 0 | 0 | 0 |
24Q1 (18) | 1.59 | 27.2 | 4.61 | 0.14 | 27.27 | 27.27 | 0.15 | -11.76 | 0.0 | 0.11 | 0.0 | 10.0 | 8.81 | 0.06 | 21.67 | 9.43 | -30.63 | -4.4 | 6.92 | -21.38 | 5.16 | 0 | 0 | 0 |
23Q4 (17) | 1.25 | -14.38 | -28.16 | 0.11 | -15.38 | -8.33 | 0.17 | 13.33 | 6.25 | 0.11 | -8.33 | 22.22 | 8.80 | -1.17 | 27.6 | 13.60 | 32.37 | 47.9 | 8.80 | 7.07 | 70.13 | 0 | 0 | 0 |
23Q3 (16) | 1.46 | -17.05 | -17.98 | 0.13 | 8.33 | 18.18 | 0.15 | 0.0 | -6.25 | 0.12 | 20.0 | 20.0 | 8.90 | 30.59 | 44.08 | 10.27 | 20.55 | 14.3 | 8.22 | 44.66 | 46.3 | 0 | 0 | 0 |
23Q2 (15) | 1.76 | 15.79 | -18.52 | 0.12 | 9.09 | -20.0 | 0.15 | 0.0 | 0.0 | 0.1 | 0.0 | 11.11 | 6.82 | -5.79 | -1.82 | 8.52 | -13.64 | 22.73 | 5.68 | -13.64 | 36.36 | 0 | 0 | 0 |
23Q1 (14) | 1.52 | -12.64 | -15.56 | 0.11 | -8.33 | -15.38 | 0.15 | -6.25 | -6.25 | 0.1 | 11.11 | 0.0 | 7.24 | 4.93 | 0.2 | 9.87 | 7.32 | 11.02 | 6.58 | 27.19 | 18.42 | 0 | 0 | 0 |
22Q4 (13) | 1.74 | -2.25 | -5.95 | 0.12 | 9.09 | 0.0 | 0.16 | 0.0 | 0.0 | 0.09 | -10.0 | -10.0 | 6.90 | 11.6 | 6.32 | 9.20 | 2.3 | 6.32 | 5.17 | -7.93 | -4.31 | 0 | 0 | 0 |
22Q3 (12) | 1.78 | -17.59 | 32.84 | 0.11 | -26.67 | 0.0 | 0.16 | 6.67 | 0.0 | 0.1 | 11.11 | 0.0 | 6.18 | -11.01 | -24.72 | 8.99 | 29.44 | -24.72 | 5.62 | 34.83 | -24.72 | 0 | 0 | 0 |
22Q2 (11) | 2.16 | 20.0 | 58.82 | 0.15 | 15.38 | 50.0 | 0.15 | -6.25 | 0.0 | 0.09 | -10.0 | 12.5 | 6.94 | -3.85 | -5.56 | 6.94 | -21.88 | -37.04 | 4.17 | -25.0 | -29.17 | 0 | 0 | 0 |
22Q1 (10) | 1.8 | -2.7 | 34.33 | 0.13 | 8.33 | 0.0 | 0.16 | 0.0 | 0.0 | 0.1 | 0.0 | 25.0 | 7.22 | 11.34 | -25.56 | 8.89 | 2.78 | -25.56 | 5.56 | 2.78 | -6.94 | 0 | 0 | 0 |
21Q4 (9) | 1.85 | 38.06 | -17.78 | 0.12 | 9.09 | -40.0 | 0.16 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 6.49 | -20.98 | -27.03 | 8.65 | -27.57 | 21.62 | 5.41 | -27.57 | 21.62 | 0 | 0 | 0 |
21Q3 (8) | 1.34 | -1.47 | -43.46 | 0.11 | 10.0 | -60.71 | 0.16 | 6.67 | -5.88 | 0.1 | 25.0 | 11.11 | 8.21 | 11.64 | -30.52 | 11.94 | 8.26 | 66.46 | 7.46 | 26.87 | 96.52 | 0 | 0 | 0 |
21Q2 (7) | 1.36 | 1.49 | -34.3 | 0.1 | -23.08 | -61.54 | 0.15 | -6.25 | -11.76 | 0.08 | 0.0 | -11.11 | 7.35 | -24.21 | -41.46 | 11.03 | -7.63 | 34.3 | 5.88 | -1.47 | 35.29 | 0 | 0 | 0 |
21Q1 (6) | 1.34 | -40.44 | -10.67 | 0.13 | -35.0 | -43.48 | 0.16 | 0.0 | 6.67 | 0.08 | -20.0 | -11.11 | 9.70 | 9.14 | -36.73 | 11.94 | 67.91 | 19.4 | 5.97 | 34.33 | -0.5 | 0 | 0 | 0 |
20Q4 (5) | 2.25 | -5.06 | 21.62 | 0.2 | -28.57 | 5.26 | 0.16 | -5.88 | -23.81 | 0.1 | 11.11 | 25.0 | 8.89 | -24.76 | -13.45 | 7.11 | -0.86 | -37.35 | 4.44 | 17.04 | 2.78 | 0 | 0 | 0 |
20Q3 (4) | 2.37 | 14.49 | 0.0 | 0.28 | 7.69 | 0.0 | 0.17 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 11.81 | -5.94 | 0.0 | 7.17 | -12.66 | 0.0 | 3.80 | -12.66 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 2.07 | 38.0 | 0.0 | 0.26 | 13.04 | 0.0 | 0.17 | 13.33 | 0.0 | 0.09 | 0.0 | 0.0 | 12.56 | -18.08 | 0.0 | 8.21 | -17.87 | 0.0 | 4.35 | -27.54 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 1.5 | -18.92 | 0.0 | 0.23 | 21.05 | 0.0 | 0.15 | -28.57 | 0.0 | 0.09 | 12.5 | 0.0 | 15.33 | 49.3 | 0.0 | 10.00 | -11.9 | 0.0 | 6.00 | 38.75 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 1.85 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 10.27 | 0.0 | 0.0 | 11.35 | 0.0 | 0.0 | 4.32 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 6.0 | -19.79 | 0.47 | -7.84 | 0.63 | 0.0 | 0.43 | 13.16 | 7.83 | 14.89 | 10.50 | 24.67 | 7.17 | 41.07 | 0 | 0 |
2022 (9) | 7.48 | 27.21 | 0.51 | 10.87 | 0.63 | 1.61 | 0.38 | 2.7 | 6.82 | -12.85 | 8.42 | -20.12 | 5.08 | -19.27 | 0 | 0 |
2021 (8) | 5.88 | -28.21 | 0.46 | -52.58 | 0.62 | -4.62 | 0.37 | 0.0 | 7.82 | -33.95 | 10.54 | 32.86 | 6.29 | 39.29 | 0 | 0 |
2020 (7) | 8.19 | 19.74 | 0.97 | 46.97 | 0.65 | -16.67 | 0.37 | 2.78 | 11.84 | 22.74 | 7.94 | -30.4 | 4.52 | -14.16 | 0 | 0 |
2019 (6) | 6.84 | 11.76 | 0.66 | 20.0 | 0.78 | 9.86 | 0.36 | -12.2 | 9.65 | 7.37 | 11.40 | -1.7 | 5.26 | -21.44 | 0 | 0 |
2018 (5) | 6.12 | -8.11 | 0.55 | -3.51 | 0.71 | -4.05 | 0.41 | 7.89 | 8.99 | 5.01 | 11.60 | 4.41 | 6.70 | 17.41 | 0 | 0 |
2017 (4) | 6.66 | 64.44 | 0.57 | 54.05 | 0.74 | 64.44 | 0.38 | 58.33 | 8.56 | -6.32 | 11.11 | 0.0 | 5.71 | -3.72 | 0 | 0 |
2016 (3) | 4.05 | -13.28 | 0.37 | -21.28 | 0.45 | -2.17 | 0.24 | -11.11 | 9.14 | -9.23 | 11.11 | 12.8 | 5.93 | 2.5 | 457 | 0.0 |
2015 (2) | 4.67 | -8.79 | 0.47 | 14.63 | 0.46 | -4.17 | 0.27 | -12.9 | 10.06 | 25.68 | 9.85 | 5.07 | 5.78 | -4.51 | 457 | 0.0 |
2014 (1) | 5.12 | 6.89 | 0.41 | 0.0 | 0.48 | -4.0 | 0.31 | 0.0 | 8.01 | 0 | 9.38 | 0 | 6.05 | 0 | 457 | 0.0 |