- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 214.13 | 1.22 | 12.59 | 5.85 | -8.45 | -0.51 | 1.74 | 15.23 | -6.95 | 0 | 0 | 0 | 2.73 | -9.56 | -11.63 | 0.81 | 13.84 | -17.35 | 0.00 | 0 | 0 | 1109 | 0.0 | 0.91 |
| 24Q2 (19) | 211.54 | 22.62 | 30.85 | 6.39 | 9.98 | 7.04 | 1.51 | -1.95 | -5.03 | 0 | 0 | 0 | 3.02 | -10.31 | -18.2 | 0.71 | -20.04 | -27.42 | 0.00 | 0 | 0 | 1109 | 0.0 | 0.91 |
| 24Q1 (18) | 172.51 | 0.19 | 19.98 | 5.81 | 2.83 | 14.37 | 1.54 | 14.93 | -4.94 | 0 | 0 | 0 | 3.37 | 2.64 | -4.68 | 0.89 | 14.71 | -20.77 | 0.00 | 0 | 0 | 1109 | 0.0 | 0.91 |
| 23Q4 (17) | 172.18 | -9.47 | 3.88 | 5.65 | -3.91 | 2.73 | 1.34 | -28.34 | -2.19 | 0 | 0 | 0 | 3.28 | 6.14 | -1.11 | 0.78 | -20.85 | -5.84 | 0.00 | 0 | 0 | 1109 | 0.91 | 0.91 |
| 23Q3 (16) | 190.19 | 17.64 | -0.68 | 5.88 | -1.51 | -2.33 | 1.87 | 17.61 | 12.65 | 0 | 0 | 0 | 3.09 | -16.28 | -1.66 | 0.98 | -0.03 | 13.42 | 0.00 | 0 | 0 | 1099 | 0.0 | 5.47 |
| 23Q2 (15) | 161.67 | 12.44 | -11.83 | 5.97 | 17.52 | 1.88 | 1.59 | -1.85 | -3.64 | 0 | 0 | 0 | 3.69 | 4.52 | 15.55 | 0.98 | -12.71 | 9.29 | 0.00 | 0 | 0 | 1099 | 0.0 | 5.47 |
| 23Q1 (14) | 143.78 | -13.25 | -26.3 | 5.08 | -7.64 | -15.75 | 1.62 | 18.25 | 8.0 | 0 | 0 | 0 | 3.53 | 6.48 | 14.32 | 1.13 | 36.32 | 46.55 | 0.00 | 0 | 0 | 1099 | 0.0 | 5.47 |
| 22Q4 (13) | 165.75 | -13.44 | -10.93 | 5.5 | -8.64 | 14.58 | 1.37 | -17.47 | -21.71 | 0 | 0 | 0 | 3.32 | 5.55 | 28.65 | 0.83 | -4.65 | -12.1 | 0.00 | 0 | 0 | 1099 | 5.47 | 5.47 |
| 22Q3 (12) | 191.49 | 4.43 | 2.1 | 6.02 | 2.73 | -7.53 | 1.66 | 0.61 | 14.48 | 0 | 0 | 0 | 3.14 | -1.63 | -9.42 | 0.87 | -3.67 | 12.13 | 0.00 | 0 | 0 | 1042 | 0.0 | 5.25 |
| 22Q2 (11) | 183.36 | -6.02 | 8.72 | 5.86 | -2.82 | 1.38 | 1.65 | 10.0 | 13.79 | 0 | 0 | 0 | 3.20 | 3.4 | -6.74 | 0.90 | 17.04 | 4.67 | 0.00 | 0 | 0 | 1042 | 0.0 | 5.25 |
| 22Q1 (10) | 195.1 | 4.84 | 19.81 | 6.03 | 25.62 | 6.91 | 1.5 | -14.29 | 18.11 | 0 | 0 | 0 | 3.09 | 19.83 | -10.76 | 0.77 | -18.24 | -1.42 | 0.00 | 0 | 0 | 1042 | 0.0 | 5.25 |
| 21Q4 (9) | 186.1 | -0.78 | 18.3 | 4.8 | -26.27 | -20.0 | 1.75 | 20.69 | 10.76 | 0 | 0 | 0 | 2.58 | -25.69 | -32.38 | 0.94 | 21.64 | -6.38 | 0.00 | 0 | 0 | 1042 | 5.25 | 5.25 |
| 21Q3 (8) | 187.56 | 11.21 | 16.06 | 6.51 | 12.63 | 22.6 | 1.45 | 0.0 | 25.0 | 0 | 0 | 0 | 3.47 | 1.28 | 5.63 | 0.77 | -10.08 | 7.7 | 0.00 | 0 | 0 | 990 | 0.0 | 1.12 |
| 21Q2 (7) | 168.66 | 3.57 | 13.68 | 5.78 | 2.48 | 26.75 | 1.45 | 14.17 | 2.11 | 0 | 0 | 0 | 3.43 | -1.05 | 11.5 | 0.86 | 10.23 | -10.18 | 0.00 | 0 | 0 | 990 | 0.0 | 1.12 |
| 21Q1 (6) | 162.84 | 3.52 | 31.82 | 5.64 | -6.0 | 21.55 | 1.27 | -19.62 | 10.43 | 0 | 0 | 0 | 3.46 | -9.19 | -7.79 | 0.78 | -22.35 | -16.22 | 0.00 | 0 | 0 | 990 | 0.0 | 13.66 |
| 20Q4 (5) | 157.31 | -2.65 | 12.24 | 6.0 | 12.99 | 33.93 | 1.58 | 36.21 | 13.67 | 0 | 0 | 0 | 3.81 | 16.08 | 19.33 | 1.00 | 39.92 | 1.28 | 0.00 | 0 | 0 | 990 | 1.12 | 13.66 |
| 20Q3 (4) | 161.6 | 8.92 | 0.0 | 5.31 | 16.45 | 0.0 | 1.16 | -18.31 | 0.0 | 0 | 0 | 0.0 | 3.29 | 6.91 | 0.0 | 0.72 | -25.0 | 0.0 | 0.00 | 0 | 0.0 | 979 | 0.0 | 0.0 |
| 20Q2 (3) | 148.36 | 20.1 | 0.0 | 4.56 | -1.72 | 0.0 | 1.42 | 23.48 | 0.0 | 0 | 0 | 0.0 | 3.07 | -18.17 | 0.0 | 0.96 | 2.81 | 0.0 | 0.00 | 0 | 0.0 | 979 | 12.4 | 0.0 |
| 20Q1 (2) | 123.53 | -11.87 | 0.0 | 4.64 | 3.57 | 0.0 | 1.15 | -17.27 | 0.0 | 0 | 0 | 0.0 | 3.76 | 17.51 | 0.0 | 0.93 | -6.13 | 0.0 | 0.00 | 0 | 0.0 | 871 | 0.0 | 0.0 |
| 19Q4 (1) | 140.16 | 0.0 | 0.0 | 4.48 | 0.0 | 0.0 | 1.39 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.20 | 0.0 | 0.0 | 0.99 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 871 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 667.82 | -9.23 | 22.6 | -3.46 | 6.42 | 3.88 | 0 | 0 | 3.38 | 6.35 | 0.96 | 14.44 | 0.00 | 0 | 1099 | 0.0 |
| 2022 (9) | 735.7 | 4.33 | 23.41 | 2.99 | 6.18 | 4.57 | 0 | 0 | 3.18 | -1.29 | 0.84 | 0.23 | 0.00 | 0 | 1099 | 5.47 |
| 2021 (8) | 705.15 | 19.35 | 22.73 | 10.82 | 5.91 | 11.3 | 0 | 0 | 3.22 | -7.15 | 0.84 | -6.75 | 0.00 | 0 | 1042 | 5.25 |
| 2020 (7) | 590.81 | 8.04 | 20.51 | 1.79 | 5.31 | 4.94 | 0 | 0 | 3.47 | -5.79 | 0.90 | -2.87 | 0.00 | 0 | 990 | 1.12 |
| 2019 (6) | 546.82 | 3.3 | 20.15 | 1.87 | 5.06 | 4.98 | 0 | 0 | 3.68 | -1.38 | 0.93 | 1.63 | 0.00 | 0 | 979 | 12.4 |
| 2018 (5) | 529.35 | 23.35 | 19.78 | -2.61 | 4.82 | 13.15 | 0 | 0 | 3.74 | -21.04 | 0.91 | -8.27 | 0.00 | 0 | 871 | 0.35 |
| 2017 (4) | 429.16 | 8.53 | 20.31 | 5.34 | 4.26 | 10.08 | 0 | 0 | 4.73 | -2.94 | 0.99 | 1.42 | 0.00 | 0 | 868 | 2.0 |
| 2016 (3) | 395.42 | -1.25 | 19.28 | -0.52 | 3.87 | 1.57 | 0 | 0 | 4.88 | 0.75 | 0.98 | 2.86 | 0.00 | 0 | 851 | 5.98 |
| 2015 (2) | 400.44 | 0.36 | 19.38 | 2.27 | 3.81 | -6.85 | 0 | 0 | 4.84 | 1.9 | 0.95 | -7.18 | 0.00 | 0 | 803 | 1.13 |
| 2014 (1) | 399.01 | 16.0 | 18.95 | 14.09 | 4.09 | -3.76 | 0 | 0 | 4.75 | 0 | 1.03 | 0 | 0.00 | 0 | 794 | 0.38 |
