- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 28.73 | -8.01 | -0.76 | 1.58 | -11.73 | -6.51 | 1.85 | 10.78 | 52.89 | 1.48 | -8.07 | 13.85 | 5.50 | -4.05 | -5.79 | 6.44 | 20.42 | 54.06 | 5.15 | -0.08 | 14.72 | 5322 | 0.0 | 0.0 |
| 24Q3 (19) | 31.23 | 7.76 | -9.66 | 1.79 | 20.95 | -15.96 | 1.67 | -3.47 | -16.5 | 1.61 | 0.62 | 4.55 | 5.73 | 12.23 | -6.97 | 5.35 | -10.42 | -7.57 | 5.16 | -6.62 | 15.73 | 5322 | 0.0 | -1.35 |
| 24Q2 (18) | 28.98 | 7.06 | -14.59 | 1.48 | 3.5 | -19.13 | 1.73 | 4.22 | 1.17 | 1.6 | 4.58 | 16.79 | 5.11 | -3.32 | -5.31 | 5.97 | -2.65 | 18.45 | 5.52 | -2.32 | 36.74 | 5322 | 0.0 | -1.35 |
| 24Q1 (17) | 27.07 | -6.49 | -21.19 | 1.43 | -15.38 | -1.38 | 1.66 | 37.19 | 5.73 | 1.53 | 17.69 | 10.07 | 5.28 | -9.51 | 25.14 | 6.13 | 46.72 | 34.17 | 5.65 | 25.87 | 39.67 | 5322 | 0.0 | -1.35 |
| 23Q4 (16) | 28.95 | -16.26 | -10.09 | 1.69 | -20.66 | 20.71 | 1.21 | -39.5 | -15.97 | 1.3 | -15.58 | 10.17 | 5.84 | -5.25 | 34.27 | 4.18 | -27.76 | -6.54 | 4.49 | 0.8 | 22.54 | 5322 | -1.35 | -1.35 |
| 23Q3 (15) | 34.57 | 1.89 | -8.4 | 2.13 | 16.39 | 32.3 | 2.0 | 16.96 | -5.66 | 1.54 | 12.41 | 24.19 | 6.16 | 14.24 | 44.43 | 5.79 | 14.79 | 2.99 | 4.45 | 10.33 | 35.58 | 5395 | 0.0 | -12.5 |
| 23Q2 (14) | 33.93 | -1.22 | -2.11 | 1.83 | 26.21 | 13.66 | 1.71 | 8.92 | 3.01 | 1.37 | -1.44 | 13.22 | 5.39 | 27.77 | 16.11 | 5.04 | 10.27 | 5.23 | 4.04 | -0.22 | 15.66 | 5395 | 0.0 | -12.5 |
| 23Q1 (13) | 34.35 | 6.68 | -0.03 | 1.45 | 3.57 | -9.38 | 1.57 | 9.03 | 7.53 | 1.39 | 17.8 | 17.8 | 4.22 | -2.91 | -9.35 | 4.57 | 2.2 | 7.57 | 4.05 | 10.42 | 17.83 | 5395 | 0.0 | -12.5 |
| 22Q4 (12) | 32.2 | -14.68 | -14.13 | 1.4 | -13.04 | -25.13 | 1.44 | -32.08 | -29.41 | 1.18 | -4.84 | 0.85 | 4.35 | 1.92 | -12.81 | 4.47 | -20.39 | -17.79 | 3.66 | 11.53 | 17.46 | 5395 | -12.5 | -12.5 |
| 22Q3 (11) | 37.74 | 8.89 | -13.72 | 1.61 | 0.0 | 0.62 | 2.12 | 27.71 | 15.22 | 1.24 | 2.48 | 4.2 | 4.27 | -8.16 | 16.62 | 5.62 | 17.29 | 33.53 | 3.29 | -5.88 | 20.77 | 6166 | 0.0 | -4.82 |
| 22Q2 (10) | 34.66 | 0.87 | -17.5 | 1.61 | 0.62 | 14.18 | 1.66 | 13.7 | 10.67 | 1.21 | 2.54 | 5.22 | 4.65 | -0.25 | 38.4 | 4.79 | 12.71 | 34.13 | 3.49 | 1.65 | 27.53 | 6166 | 0.0 | -4.82 |
| 22Q1 (9) | 34.36 | -8.37 | -12.99 | 1.6 | -14.44 | 21.21 | 1.46 | -28.43 | 5.04 | 1.18 | 0.85 | 11.32 | 4.66 | -6.62 | 39.31 | 4.25 | -21.89 | 20.72 | 3.43 | 10.07 | 27.94 | 6166 | 0.0 | -4.82 |
| 21Q4 (8) | 37.5 | -14.27 | -7.54 | 1.87 | 16.88 | 27.21 | 2.04 | 10.87 | 20.71 | 1.17 | -1.68 | 1.74 | 4.99 | 36.32 | 37.59 | 5.44 | 29.32 | 30.56 | 3.12 | 14.68 | 10.04 | 6166 | -4.82 | -4.82 |
| 21Q3 (7) | 43.74 | 4.12 | -2.37 | 1.6 | 13.48 | 9.59 | 1.84 | 22.67 | 2.79 | 1.19 | 3.48 | 0.0 | 3.66 | 8.99 | 12.24 | 4.21 | 17.81 | 5.28 | 2.72 | -0.61 | 2.42 | 6478 | 0.0 | 6.95 |
| 21Q2 (6) | 42.01 | 6.38 | 16.15 | 1.41 | 6.82 | 10.16 | 1.5 | 7.91 | 0.0 | 1.15 | 8.49 | 3.6 | 3.36 | 0.41 | -5.16 | 3.57 | 1.44 | -13.9 | 2.74 | 1.98 | -10.8 | 6478 | 0.0 | 6.95 |
| 21Q1 (5) | 39.49 | -2.64 | 49.36 | 1.32 | -10.2 | 18.92 | 1.39 | -17.75 | 25.23 | 1.06 | -7.83 | -0.93 | 3.34 | -7.77 | -20.38 | 3.52 | -15.52 | -16.16 | 2.68 | -5.33 | -33.67 | 6478 | 0.0 | -5.06 |
| 20Q4 (4) | 40.56 | -9.46 | 0.0 | 1.47 | 0.68 | 0.0 | 1.69 | -5.59 | 0.0 | 1.15 | -3.36 | 0.0 | 3.62 | 11.21 | 0.0 | 4.17 | 4.28 | 0.0 | 2.84 | 6.74 | 0.0 | 6478 | 6.95 | 0.0 |
| 20Q3 (3) | 44.8 | 23.86 | 0.0 | 1.46 | 14.06 | 0.0 | 1.79 | 19.33 | 0.0 | 1.19 | 7.21 | 0.0 | 3.26 | -7.91 | 0.0 | 4.00 | -3.65 | 0.0 | 2.66 | -13.44 | 0.0 | 6057 | 0.0 | 0.0 |
| 20Q2 (2) | 36.17 | 36.8 | 0.0 | 1.28 | 15.32 | 0.0 | 1.5 | 35.14 | 0.0 | 1.11 | 3.74 | 0.0 | 3.54 | -15.71 | 0.0 | 4.15 | -1.22 | 0.0 | 3.07 | -24.17 | 0.0 | 6057 | -11.23 | 0.0 |
| 20Q1 (1) | 26.44 | 0.0 | 0.0 | 1.11 | 0.0 | 0.0 | 1.11 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 4.20 | 0.0 | 0.0 | 4.20 | 0.0 | 0.0 | 4.05 | 0.0 | 0.0 | 6823 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 116.01 | -11.98 | 6.27 | -11.69 | 6.91 | 6.64 | 6.22 | 11.07 | 5.40 | 0.33 | 5.96 | 21.15 | 5.36 | 26.19 | 5322 | 0.0 |
| 2023 (9) | 131.8 | -5.15 | 7.1 | 13.96 | 6.48 | -2.99 | 5.6 | 16.18 | 5.39 | 20.16 | 4.92 | 2.28 | 4.25 | 22.49 | 5322 | -1.35 |
| 2022 (8) | 138.96 | -8.61 | 6.23 | 0.32 | 6.68 | -1.18 | 4.82 | 5.7 | 4.48 | 9.77 | 4.81 | 8.13 | 3.47 | 15.66 | 5395 | -12.5 |
| 2021 (7) | 152.05 | 13.01 | 6.21 | 16.73 | 6.76 | 11.0 | 4.56 | 0.88 | 4.08 | 3.29 | 4.45 | -1.78 | 3.00 | -10.73 | 6166 | -4.82 |
| 2020 (6) | 134.54 | 2.78 | 5.32 | -4.49 | 6.09 | 14.26 | 4.52 | 0.22 | 3.95 | -7.07 | 4.53 | 11.17 | 3.36 | -2.49 | 6478 | 6.95 |
| 2019 (5) | 130.9 | -3.24 | 5.57 | -11.87 | 5.33 | -8.89 | 4.51 | -6.04 | 4.26 | -8.92 | 4.07 | -5.84 | 3.45 | -2.9 | 6057 | -11.23 |
| 2018 (4) | 135.28 | -6.16 | 6.32 | -1.25 | 5.85 | -3.78 | 4.8 | 3.0 | 4.67 | 5.23 | 4.32 | 2.53 | 3.55 | 9.77 | 6823 | -1.4 |
| 2017 (3) | 144.16 | -5.95 | 6.4 | -3.18 | 6.08 | 3.23 | 4.66 | 4.48 | 4.44 | 2.95 | 4.22 | 9.76 | 3.23 | 11.09 | 6920 | -4.67 |
| 2016 (2) | 153.28 | 10.53 | 6.61 | 3.28 | 5.89 | -1.83 | 4.46 | -1.98 | 4.31 | -6.56 | 3.84 | -11.18 | 2.91 | -11.31 | 7259 | 0.85 |
| 2015 (1) | 138.68 | -12.08 | 6.4 | -22.42 | 6.0 | -0.83 | 4.55 | 2.48 | 4.61 | 0 | 4.33 | 0 | 3.28 | 0 | 7198 | -10.42 |
