玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)28.987.06-14.591.483.5-19.131.734.221.171.64.5816.795.11-3.32-5.315.97-2.6518.455.52-2.3236.7453220.0-1.35
24Q1 (19)27.07-6.49-21.191.43-15.38-1.381.6637.195.731.5317.6910.075.28-9.5125.146.1346.7234.175.6525.8739.6753220.0-1.35
23Q4 (18)28.95-16.26-10.091.69-20.6620.711.21-39.5-15.971.3-15.5810.175.84-5.2534.274.18-27.76-6.544.490.822.545322-1.35-1.35
23Q3 (17)34.571.89-8.42.1316.3932.32.016.96-5.661.5412.4124.196.1614.2444.435.7914.792.994.4510.3335.5853950.0-12.5
23Q2 (16)33.93-1.22-2.111.8326.2113.661.718.923.011.37-1.4413.225.3927.7716.115.0410.275.234.04-0.2215.6653950.0-12.5
23Q1 (15)34.356.68-0.031.453.57-9.381.579.037.531.3917.817.84.22-2.91-9.354.572.27.574.0510.4217.8353950.0-12.5
22Q4 (14)32.2-14.68-14.131.4-13.04-25.131.44-32.08-29.411.18-4.840.854.351.92-12.814.47-20.39-17.793.6611.5317.465395-12.5-12.5
22Q3 (13)37.748.89-13.721.610.00.622.1227.7115.221.242.484.24.27-8.1616.625.6217.2933.533.29-5.8820.7761660.0-4.82
22Q2 (12)34.660.87-17.51.610.6214.181.6613.710.671.212.545.224.65-0.2538.44.7912.7134.133.491.6527.5361660.0-4.82
22Q1 (11)34.36-8.37-12.991.6-14.4421.211.46-28.435.041.180.8511.324.66-6.6239.314.25-21.8920.723.4310.0727.9461660.0-4.82
21Q4 (10)37.5-14.27-7.541.8716.8827.212.0410.8720.711.17-1.681.744.9936.3237.595.4429.3230.563.1214.6810.046166-4.82-4.82
21Q3 (9)43.744.12-2.371.613.489.591.8422.672.791.193.480.03.668.9912.244.2117.815.282.72-0.612.4264780.06.95
21Q2 (8)42.016.3816.151.416.8210.161.57.910.01.158.493.63.360.41-5.163.571.44-13.92.741.98-10.864780.06.95
21Q1 (7)39.49-2.6449.361.32-10.218.921.39-17.7525.231.06-7.83-0.933.34-7.77-20.383.52-15.52-16.162.68-5.33-33.6764780.0-5.06
20Q4 (6)40.56-9.465.871.470.6811.361.69-5.5918.181.15-3.368.493.6211.215.194.174.2811.632.846.742.4764786.95-5.06
20Q3 (5)44.823.8616.421.4614.0614.961.7919.3326.951.197.218.183.26-7.91-1.264.00-3.659.042.66-13.44-7.0860570.0-11.23
20Q2 (4)36.1736.80.01.2815.320.01.535.140.01.113.740.03.54-15.710.04.15-1.220.03.07-24.170.06057-11.230.0
20Q1 (3)26.44-30.980.01.11-15.910.01.11-22.380.01.070.940.04.2021.840.04.2012.470.04.0546.260.068230.00.0
19Q4 (2)38.31-0.440.01.323.940.01.431.420.01.06-3.640.03.454.40.03.731.870.02.77-3.210.068230.00.0
19Q3 (1)38.480.00.01.270.00.01.410.00.01.10.00.03.300.00.03.660.00.02.860.00.068230.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)131.8-5.157.113.966.48-2.995.616.185.3920.164.922.284.2522.4953950.0
2022 (9)138.96-8.616.230.326.68-1.184.825.74.489.774.818.133.4715.665395-12.5
2021 (8)152.0513.016.2116.736.7611.04.560.884.083.294.45-1.783.00-10.736166-4.82
2020 (7)134.542.785.32-4.496.0914.264.520.223.95-7.074.5311.173.36-2.4964786.95
2019 (6)130.9-3.245.57-11.875.33-8.894.51-6.044.26-8.924.07-5.843.45-2.96057-11.23
2018 (5)135.28-6.166.32-1.255.85-3.784.83.04.675.234.322.533.559.776823-1.4
2017 (4)144.16-5.956.4-3.186.083.234.664.484.442.954.229.763.2311.096920-4.67
2016 (3)153.2810.536.613.285.89-1.834.46-1.984.31-6.563.84-11.182.91-11.3172590.85
2015 (2)138.68-12.086.4-22.426.0-0.834.552.484.61-11.764.3312.83.2816.567198-10.42
2014 (1)157.742.628.25-0.846.054.494.445.215.2303.8402.8108035-3.2

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