玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)9.75-7.58-4.970.11-8.3310.00.46-4.176.980.14-22.22-54.841.13-0.8115.754.723.712.571.44-15.84-52.48000
24Q3 (19)10.550.672.030.12-7.699.090.48-2.049.090.1820.0-10.01.14-8.36.924.55-2.696.921.7119.2-11.79000
24Q2 (18)10.481.75-2.870.1318.1818.180.494.2611.360.15-40.0-16.671.2416.1521.684.682.4614.661.43-41.03-14.2000
24Q1 (17)10.30.39-6.110.1110.0-26.670.479.34.440.25-19.3531.581.079.57-21.94.568.8811.242.43-19.6740.14000
23Q4 (16)10.26-0.77-23.940.1-9.09-28.570.43-2.27-15.690.3155.034.780.97-8.38-6.084.19-1.5110.863.0256.2177.21000
23Q3 (15)10.34-4.17-33.030.110.0-31.250.440.0-6.380.211.11-25.931.064.352.664.264.3539.791.9315.9510.61000
23Q2 (14)10.79-1.64-29.660.11-26.67-31.250.44-2.22-6.380.18-5.26100.01.02-25.44-2.264.08-0.5933.091.67-3.68184.34000
23Q1 (13)10.97-18.68-25.530.157.140.00.45-11.769.760.19-17.3958.331.3731.7634.284.108.547.381.731.59112.6000
22Q4 (12)13.49-12.630.220.14-12.5-12.50.518.5137.840.23-14.8121.051.040.15-12.693.7824.237.531.70-2.520.78000
22Q3 (11)15.440.6514.540.160.014.290.470.030.560.27200.035.01.04-0.65-0.223.04-0.6513.981.75198.0617.86000
22Q2 (10)15.344.1424.210.166.6733.330.4714.6338.240.09-25.0-47.061.042.437.343.0610.0811.290.59-27.98-57.38000
22Q1 (9)14.739.4432.110.15-6.2525.00.4110.8124.240.12-36.84-7.691.02-14.33-5.382.781.26-5.950.81-42.29-30.13000
21Q4 (8)13.46-0.1529.920.1614.2945.450.372.7819.350.19-5.035.711.1914.4611.952.752.93-8.131.41-4.864.46000
21Q3 (7)13.489.1541.450.1416.6727.270.365.8816.130.217.6533.331.046.89-10.022.67-2.99-17.91.487.78-5.74000
21Q2 (6)12.3510.7617.960.120.00.00.343.036.250.1730.7713.330.97-9.72-15.222.75-6.98-9.921.3818.06-3.92000
21Q1 (5)11.157.6311.170.129.090.00.336.453.120.13-7.14-23.531.081.36-10.042.96-1.09-7.231.17-13.72-31.21000
20Q4 (4)10.368.710.00.110.00.00.310.00.00.14-6.670.01.06-8.010.02.99-8.010.01.35-14.140.0000.0
20Q3 (3)9.53-8.980.00.11-8.330.00.31-3.120.00.150.00.01.150.710.03.256.430.01.579.860.0000.0
20Q2 (2)10.474.390.00.120.00.00.320.00.00.15-11.760.01.15-4.20.03.06-4.20.01.43-15.470.0000.0
20Q1 (1)10.030.00.00.120.00.00.320.00.00.170.00.01.200.00.03.190.00.01.690.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)41.07-3.070.470.01.97.340.72-18.181.143.174.6310.741.75-15.5900
2023 (9)42.37-28.190.47-22.951.77-4.840.8825.711.117.294.1832.512.0875.0600
2022 (8)59.016.990.6112.961.8633.810.71.451.03-3.453.1514.381.19-13.2900
2021 (7)50.4324.860.5417.391.3911.20.6913.111.07-5.982.76-10.941.37-9.4100
2020 (6)40.394.770.46-13.211.25-0.790.61-1.611.14-17.163.09-5.311.51-6.100
2019 (5)38.55-14.790.53-11.671.26-5.260.62-20.511.373.663.2711.181.61-6.7200
2018 (4)45.2435.330.69.091.3320.910.781.31.33-19.392.94-10.651.72-25.1500
2017 (3)33.4319.780.550.01.1-5.170.7742.591.65-16.513.29-20.832.3019.0500
2016 (2)27.9143.870.55129.171.1638.10.545.881.9759.294.16-4.011.93-26.41540.0
2015 (1)19.4119.950.2414.290.8442.370.51218.751.2404.3302.6301540.0

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