- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.28 | 4.39 | 51.24 | 0.11 | 22.22 | 10.0 | 0.44 | -4.35 | -6.38 | 1.17 | 0.86 | -20.95 | 2.57 | 17.08 | -27.27 | 10.28 | -8.37 | -38.1 | 27.34 | -3.38 | -47.73 | 230 | 0.0 | -18.73 |
| 24Q2 (19) | 4.1 | 4.06 | 25.0 | 0.09 | 0.0 | -18.18 | 0.46 | -13.21 | 9.52 | 1.16 | -14.07 | -58.57 | 2.20 | -3.9 | -34.55 | 11.22 | -16.59 | -12.38 | 28.29 | -17.43 | -66.86 | 230 | 0.0 | -18.73 |
| 24Q1 (18) | 3.94 | -10.86 | 0.51 | 0.09 | -40.0 | -10.0 | 0.53 | 39.47 | 23.26 | 1.35 | 1.5 | -11.18 | 2.28 | -32.69 | -10.46 | 13.45 | 56.47 | 22.63 | 34.26 | 13.87 | -11.64 | 230 | 0.0 | -18.73 |
| 23Q4 (17) | 4.42 | 56.18 | -31.58 | 0.15 | 50.0 | -28.57 | 0.38 | -19.15 | -7.32 | 1.33 | -10.14 | -8.9 | 3.39 | -3.96 | 4.4 | 8.60 | -48.23 | 35.46 | 30.09 | -42.46 | 33.14 | 230 | -18.73 | -18.73 |
| 23Q3 (16) | 2.83 | -13.72 | -48.45 | 0.1 | -9.09 | -44.44 | 0.47 | 11.9 | 0.0 | 1.48 | -47.14 | 1.37 | 3.53 | 5.36 | 7.77 | 16.61 | 29.7 | 93.99 | 52.30 | -38.74 | 96.65 | 283 | 0.0 | -32.3 |
| 23Q2 (15) | 3.28 | -16.33 | -55.74 | 0.11 | 10.0 | -52.17 | 0.42 | -2.33 | -22.22 | 2.8 | 84.21 | 76.1 | 3.35 | 31.46 | 8.05 | 12.80 | 16.73 | 75.71 | 85.37 | 120.15 | 297.84 | 283 | 0.0 | -32.3 |
| 23Q1 (14) | 3.92 | -39.32 | -45.17 | 0.1 | -52.38 | -41.18 | 0.43 | 4.88 | -12.24 | 1.52 | 4.11 | -17.84 | 2.55 | -21.53 | 7.29 | 10.97 | 72.83 | 60.06 | 38.78 | 71.57 | 49.86 | 283 | 0.0 | -32.3 |
| 22Q4 (13) | 6.46 | 17.67 | -23.28 | 0.21 | 16.67 | -27.59 | 0.41 | -12.77 | -18.0 | 1.46 | 0.0 | -27.0 | 3.25 | -0.85 | -5.62 | 6.35 | -25.86 | 6.88 | 22.60 | -15.02 | -4.85 | 283 | -32.3 | -32.3 |
| 22Q3 (12) | 5.49 | -25.91 | -22.78 | 0.18 | -21.74 | -14.29 | 0.47 | -12.96 | -21.67 | 1.46 | -8.18 | -32.41 | 3.28 | 5.63 | 11.01 | 8.56 | 17.48 | 1.45 | 26.59 | 23.94 | -12.46 | 418 | 0.0 | -3.24 |
| 22Q2 (11) | 7.41 | 3.64 | 6.77 | 0.23 | 35.29 | 4.55 | 0.54 | 10.2 | -3.57 | 1.59 | -14.05 | -29.65 | 3.10 | 30.55 | -2.09 | 7.29 | 6.34 | -9.69 | 21.46 | -17.07 | -34.11 | 418 | 0.0 | -3.24 |
| 22Q1 (10) | 7.15 | -15.08 | 25.66 | 0.17 | -41.38 | -34.62 | 0.49 | -2.0 | -3.92 | 1.85 | -7.5 | -8.42 | 2.38 | -30.97 | -47.97 | 6.85 | 15.41 | -23.54 | 25.87 | 8.93 | -27.12 | 418 | 0.0 | -3.24 |
| 21Q4 (9) | 8.42 | 18.42 | 46.43 | 0.29 | 38.1 | 3.57 | 0.5 | -16.67 | -24.24 | 2.0 | -7.41 | 5.82 | 3.44 | 16.61 | -29.27 | 5.94 | -29.63 | -48.27 | 23.75 | -21.81 | -27.74 | 418 | -3.24 | -3.24 |
| 21Q3 (8) | 7.11 | 2.45 | 39.14 | 0.21 | -4.55 | -12.5 | 0.6 | 7.14 | 9.09 | 2.16 | -4.42 | 26.32 | 2.95 | -6.83 | -37.11 | 8.44 | 4.58 | -21.6 | 30.38 | -6.71 | -9.22 | 432 | 0.0 | 2.13 |
| 21Q2 (7) | 6.94 | 21.97 | 42.51 | 0.22 | -15.38 | 29.41 | 0.56 | 9.8 | 21.74 | 2.26 | 11.88 | 25.56 | 3.17 | -30.63 | -9.19 | 8.07 | -9.97 | -14.57 | 32.56 | -8.27 | -11.89 | 432 | 0.0 | 2.13 |
| 21Q1 (6) | 5.69 | -1.04 | 14.26 | 0.26 | -7.14 | 8.33 | 0.51 | -22.73 | 2.0 | 2.02 | 6.88 | 16.76 | 4.57 | -6.16 | -5.18 | 8.96 | -21.91 | -10.73 | 35.50 | 8.01 | 2.19 | 432 | 0.0 | -25.65 |
| 20Q4 (5) | 5.75 | 12.52 | 8.7 | 0.28 | 16.67 | 33.33 | 0.66 | 20.0 | -17.5 | 1.89 | 10.53 | -9.57 | 4.87 | 3.68 | 22.67 | 11.48 | 6.64 | -24.1 | 32.87 | -1.78 | -16.8 | 432 | 2.13 | -25.65 |
| 20Q3 (4) | 5.11 | 4.93 | 0.0 | 0.24 | 41.18 | 0.0 | 0.55 | 19.57 | 0.0 | 1.71 | -5.0 | 0.0 | 4.70 | 34.55 | 0.0 | 10.76 | 13.95 | 0.0 | 33.46 | -9.46 | 0.0 | 423 | 0.0 | 0.0 |
| 20Q2 (3) | 4.87 | -2.21 | 0.0 | 0.17 | -29.17 | 0.0 | 0.46 | -8.0 | 0.0 | 1.8 | 4.05 | 0.0 | 3.49 | -27.57 | 0.0 | 9.45 | -5.92 | 0.0 | 36.96 | 6.4 | 0.0 | 423 | -27.19 | 0.0 |
| 20Q1 (2) | 4.98 | -5.86 | 0.0 | 0.24 | 14.29 | 0.0 | 0.5 | -37.5 | 0.0 | 1.73 | -17.22 | 0.0 | 4.82 | 21.4 | 0.0 | 10.04 | -33.61 | 0.0 | 34.74 | -12.07 | 0.0 | 581 | 0.0 | 0.0 |
| 19Q4 (1) | 5.29 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.8 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 3.97 | 0.0 | 0.0 | 15.12 | 0.0 | 0.0 | 39.51 | 0.0 | 0.0 | 581 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.46 | -45.45 | 0.45 | -43.04 | 1.71 | -10.47 | 7.12 | 11.95 | 3.11 | 4.43 | 11.83 | 64.14 | 49.24 | 105.24 | 283 | 0.0 |
| 2022 (9) | 26.51 | -5.83 | 0.79 | -19.39 | 1.91 | -12.39 | 6.36 | -24.73 | 2.98 | -14.4 | 7.20 | -6.97 | 23.99 | -20.08 | 283 | -32.3 |
| 2021 (8) | 28.15 | 35.86 | 0.98 | 4.26 | 2.18 | 0.46 | 8.45 | 18.35 | 3.48 | -23.26 | 7.74 | -26.06 | 30.02 | -12.89 | 418 | -3.24 |
| 2020 (7) | 20.72 | 2.98 | 0.94 | -24.19 | 2.17 | -11.79 | 7.14 | -14.18 | 4.54 | -26.39 | 10.47 | -14.34 | 34.46 | -16.67 | 432 | 2.13 |
| 2019 (6) | 20.12 | -16.62 | 1.24 | -38.31 | 2.46 | 6.49 | 8.32 | -19.69 | 6.16 | -26.01 | 12.23 | 27.72 | 41.35 | -3.69 | 423 | -27.19 |
| 2018 (5) | 24.13 | -24.29 | 2.01 | 8.06 | 2.31 | -15.07 | 10.36 | -4.95 | 8.33 | 42.73 | 9.57 | 12.17 | 42.93 | 25.53 | 581 | -4.13 |
| 2017 (4) | 31.87 | -6.29 | 1.86 | -22.18 | 2.72 | 6.67 | 10.9 | -3.45 | 5.84 | -16.95 | 8.53 | 13.83 | 34.20 | 3.03 | 606 | 1.0 |
| 2016 (3) | 34.01 | -6.36 | 2.39 | -13.09 | 2.55 | -13.27 | 11.29 | -2.59 | 7.03 | -7.19 | 7.50 | -7.37 | 33.20 | 4.03 | 600 | 1.18 |
| 2015 (2) | 36.32 | -21.84 | 2.75 | -23.18 | 2.94 | -8.7 | 11.59 | 1.31 | 7.57 | -1.72 | 8.09 | 16.82 | 31.91 | 29.62 | 593 | -3.26 |
| 2014 (1) | 46.47 | 11.81 | 3.58 | 38.76 | 3.22 | -20.1 | 11.44 | -4.35 | 7.70 | 0 | 6.93 | 0 | 24.62 | 0 | 613 | -7.96 |
