- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.24 | 4.35 | 242.86 | 0.09 | 28.57 | 0.0 | 0.06 | -14.29 | 50.0 | 0 | 0 | 0 | 37.50 | 23.21 | -70.83 | 25.00 | -17.86 | -56.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0.23 | -34.29 | 130.0 | 0.07 | -12.5 | -12.5 | 0.07 | 40.0 | 0.0 | 0 | 0 | 0 | 30.43 | 33.15 | -61.96 | 30.43 | 113.04 | -56.52 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0.35 | 150.0 | 400.0 | 0.08 | -11.11 | 14.29 | 0.05 | -16.67 | 0.0 | 0 | 0 | 0 | 22.86 | -64.44 | -77.14 | 14.29 | -66.67 | -80.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 0.14 | 100.0 | 40.0 | 0.09 | 0.0 | 12.5 | 0.06 | 50.0 | 20.0 | 0 | 0 | 0 | 64.29 | -50.0 | -19.64 | 42.86 | -25.0 | -14.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 0.07 | -30.0 | -12.5 | 0.09 | 12.5 | 12.5 | 0.04 | -42.86 | -20.0 | 0 | 0 | 0 | 128.57 | 60.71 | 28.57 | 57.14 | -18.37 | -8.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 0.1 | 42.86 | 25.0 | 0.08 | 14.29 | 14.29 | 0.07 | 40.0 | 16.67 | 0 | 0 | 0 | 80.00 | -20.0 | -8.57 | 70.00 | -2.0 | -6.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 0.07 | -30.0 | -12.5 | 0.07 | -12.5 | -12.5 | 0.05 | 0.0 | 25.0 | 0 | 0 | 0 | 100.00 | 25.0 | 0.0 | 71.43 | 42.86 | 42.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 0.1 | 25.0 | 0.0 | 0.08 | 0.0 | 14.29 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 80.00 | -20.0 | 14.29 | 50.00 | -20.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 0.08 | 0.0 | 0.0 | 0.08 | 14.29 | 0.0 | 0.05 | -16.67 | 171.43 | 0 | 0 | 0 | 100.00 | 14.29 | 0.0 | 62.50 | -16.67 | 171.43 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 0.08 | 0.0 | -50.0 | 0.07 | -12.5 | -22.22 | 0.06 | 50.0 | -64.71 | 0 | 0 | 0 | 87.50 | -12.5 | 55.56 | 75.00 | 50.0 | -29.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 0.08 | -20.0 | -42.86 | 0.08 | 14.29 | -27.27 | 0.04 | -20.0 | -20.0 | 0 | 0 | 0 | 100.00 | 42.86 | 27.27 | 50.00 | 0.0 | 40.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 0.1 | 25.0 | -56.52 | 0.07 | -12.5 | -53.33 | 0.05 | 171.43 | 0.0 | 0 | 0 | 0 | 70.00 | -30.0 | 7.33 | 50.00 | 157.14 | 130.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0.08 | -50.0 | -83.67 | 0.08 | -11.11 | -46.67 | -0.07 | -141.18 | -275.0 | 0 | 0 | 0 | 100.00 | 77.78 | 226.67 | -87.50 | -182.35 | -1171.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0.16 | 14.29 | -84.47 | 0.09 | -18.18 | -50.0 | 0.17 | 240.0 | 142.86 | 0 | 0 | -100.0 | 56.25 | -28.41 | 221.87 | 106.25 | 197.5 | 1463.39 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
21Q1 (6) | 0.14 | -39.13 | -86.27 | 0.11 | -26.67 | 10.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | -100.0 | 78.57 | 20.48 | 701.43 | 35.71 | 64.29 | 628.57 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
20Q4 (5) | 0.23 | -53.06 | -50.0 | 0.15 | 0.0 | 36.36 | 0.05 | 25.0 | 0 | 0 | 0 | -100.0 | 65.22 | 113.04 | 172.73 | 21.74 | 166.3 | 0 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
20Q3 (4) | 0.49 | -52.43 | 0.0 | 0.15 | -16.67 | 0.0 | 0.04 | -42.86 | 0.0 | 0 | -100.0 | 0.0 | 30.61 | 75.17 | 0.0 | 8.16 | 20.12 | 0.0 | 0.00 | -100.0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 1.03 | 0.98 | 0.0 | 0.18 | 80.0 | 0.0 | 0.07 | 40.0 | 0.0 | 0.01 | -66.67 | 0.0 | 17.48 | 78.25 | 0.0 | 6.80 | 38.64 | 0.0 | 0.97 | -66.99 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 1.02 | 121.74 | 0.0 | 0.1 | -9.09 | 0.0 | 0.05 | 0 | 0.0 | 0.03 | 0.0 | 0.0 | 9.80 | -59.0 | 0.0 | 4.90 | 0 | 0.0 | 2.94 | -54.9 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 0.46 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 23.91 | 0.0 | 0.0 | -0.00 | 0.0 | 0.0 | 6.52 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.39 | 14.71 | 0.32 | 3.23 | 0.22 | 4.76 | 0 | 0 | 82.05 | -10.01 | 56.41 | -8.67 | 0.00 | 0 | 0 | 0 |
2022 (9) | 0.34 | -29.17 | 0.31 | -13.89 | 0.21 | 5.0 | 0 | 0 | 91.18 | 21.57 | 61.76 | 48.24 | 0.00 | 0 | 0 | 0 |
2021 (8) | 0.48 | -82.67 | 0.36 | -37.93 | 0.2 | 0.0 | 0 | 0 | 75.00 | 258.19 | 41.67 | 477.08 | 0.00 | 0 | 0 | 0 |
2020 (7) | 2.77 | 113.08 | 0.58 | 31.82 | 0.2 | 11.11 | 0.04 | -76.47 | 20.94 | -38.14 | 7.22 | -47.85 | 1.44 | -88.96 | 0 | 0 |
2019 (6) | 1.3 | -30.11 | 0.44 | 83.33 | 0.18 | 5.88 | 0.17 | -34.62 | 33.85 | 162.31 | 13.85 | 51.49 | 13.08 | -6.45 | 0 | 0 |
2018 (5) | 1.86 | -46.55 | 0.24 | 140.0 | 0.17 | -50.0 | 0.26 | -21.21 | 12.90 | 349.03 | 9.14 | -6.45 | 13.98 | 47.41 | 0 | 0 |
2017 (4) | 3.48 | 7.74 | 0.1 | 400.0 | 0.34 | 17.24 | 0.33 | 13.79 | 2.87 | 364.08 | 9.77 | 8.82 | 9.48 | 5.62 | 0 | 0 |
2016 (3) | 3.23 | -61.32 | 0.02 | -93.33 | 0.29 | -34.09 | 0.29 | -17.14 | 0.62 | -82.77 | 8.98 | 70.38 | 8.98 | 114.2 | 330 | 0.0 |
2015 (2) | 8.35 | -62.66 | 0.3 | -49.15 | 0.44 | -31.25 | 0.35 | 66.67 | 3.59 | 36.16 | 5.27 | 84.1 | 4.19 | 346.31 | 330 | 0.0 |
2014 (1) | 22.36 | -8.51 | 0.59 | 0.0 | 0.64 | -27.27 | 0.21 | 10.53 | 2.64 | 0 | 2.86 | 0 | 0.94 | 0 | 330 | 0.0 |