玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.244.35242.860.0928.570.00.06-14.2950.000037.5023.21-70.8325.00-17.86-56.250.0000000
24Q2 (19)0.23-34.29130.00.07-12.5-12.50.0740.00.000030.4333.15-61.9630.43113.04-56.520.0000000
24Q1 (18)0.35150.0400.00.08-11.1114.290.05-16.670.000022.86-64.44-77.1414.29-66.67-80.00.0000000
23Q4 (17)0.14100.040.00.090.012.50.0650.020.000064.29-50.0-19.6442.86-25.0-14.290.0000000
23Q3 (16)0.07-30.0-12.50.0912.512.50.04-42.86-20.0000128.5760.7128.5757.14-18.37-8.570.0000000
23Q2 (15)0.142.8625.00.0814.2914.290.0740.016.6700080.00-20.0-8.5770.00-2.0-6.670.0000000
23Q1 (14)0.07-30.0-12.50.07-12.5-12.50.050.025.0000100.0025.00.071.4342.8642.860.0000000
22Q4 (13)0.125.00.00.080.014.290.050.00.000080.00-20.014.2950.00-20.00.00.0000000
22Q3 (12)0.080.00.00.0814.290.00.05-16.67171.43000100.0014.290.062.50-16.67171.430.0000000
22Q2 (11)0.080.0-50.00.07-12.5-22.220.0650.0-64.7100087.50-12.555.5675.0050.0-29.410.0000000
22Q1 (10)0.08-20.0-42.860.0814.29-27.270.04-20.0-20.0000100.0042.8627.2750.000.040.00.0000000
21Q4 (9)0.125.0-56.520.07-12.5-53.330.05171.430.000070.00-30.07.3350.00157.14130.00.0000000
21Q3 (8)0.08-50.0-83.670.08-11.11-46.67-0.07-141.18-275.0000100.0077.78226.67-87.50-182.35-1171.880.0000000
21Q2 (7)0.1614.29-84.470.09-18.18-50.00.17240.0142.8600-100.056.25-28.41221.87106.25197.51463.390.000-100.0000
21Q1 (6)0.14-39.13-86.270.11-26.6710.00.050.00.000-100.078.5720.48701.4335.7164.29628.570.000-100.0000
20Q4 (5)0.23-53.06-50.00.150.036.360.0525.0000-100.065.22113.04172.7321.74166.300.000-100.0000
20Q3 (4)0.49-52.430.00.15-16.670.00.04-42.860.00-100.00.030.6175.170.08.1620.120.00.00-100.00.0000.0
20Q2 (3)1.030.980.00.1880.00.00.0740.00.00.01-66.670.017.4878.250.06.8038.640.00.97-66.990.0000.0
20Q1 (2)1.02121.740.00.1-9.090.00.0500.00.030.00.09.80-59.00.04.9000.02.94-54.90.0000.0
19Q4 (1)0.460.00.00.110.00.000.00.00.030.00.023.910.00.0-0.000.00.06.520.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.3914.710.323.230.224.760082.05-10.0156.41-8.670.00000
2022 (9)0.34-29.170.31-13.890.215.00091.1821.5761.7648.240.00000
2021 (8)0.48-82.670.36-37.930.20.00075.00258.1941.67477.080.00000
2020 (7)2.77113.080.5831.820.211.110.04-76.4720.94-38.147.22-47.851.44-88.9600
2019 (6)1.3-30.110.4483.330.185.880.17-34.6233.85162.3113.8551.4913.08-6.4500
2018 (5)1.86-46.550.24140.00.17-50.00.26-21.2112.90349.039.14-6.4513.9847.4100
2017 (4)3.487.740.1400.00.3417.240.3313.792.87364.089.778.829.485.6200
2016 (3)3.23-61.320.02-93.330.29-34.090.29-17.140.62-82.778.9870.388.98114.23300.0
2015 (2)8.35-62.660.3-49.150.44-31.250.3566.673.5936.165.2784.14.19346.313300.0
2014 (1)22.36-8.510.590.00.64-27.270.2110.532.6402.8600.9403300.0

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