- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.63 | 16.67 | 14.55 | 0.09 | 0.0 | 12.5 | 0.21 | 0.0 | -8.7 | 0.03 | 0.0 | 50.0 | 14.29 | -14.29 | -1.79 | 33.33 | -14.29 | -20.29 | 4.76 | -14.29 | 30.95 | 145 | 0.0 | -16.67 |
| 24Q2 (19) | 0.54 | 0.0 | 1.89 | 0.09 | 28.57 | -10.0 | 0.21 | -16.0 | 5.0 | 0.03 | 50.0 | 50.0 | 16.67 | 28.57 | -11.67 | 38.89 | -16.0 | 3.06 | 5.56 | 50.0 | 47.22 | 145 | 0.0 | -16.67 |
| 24Q1 (18) | 0.54 | 5.88 | -3.57 | 0.07 | -22.22 | -22.22 | 0.25 | 19.05 | 38.89 | 0.02 | -33.33 | 0.0 | 12.96 | -26.54 | -19.34 | 46.30 | 12.43 | 44.03 | 3.70 | -37.04 | 3.7 | 145 | 0.0 | -16.67 |
| 23Q4 (17) | 0.51 | -7.27 | -8.93 | 0.09 | 12.5 | 12.5 | 0.21 | -8.7 | -8.7 | 0.03 | 50.0 | 50.0 | 17.65 | 21.32 | 23.53 | 41.18 | -1.53 | 0.26 | 5.88 | 61.76 | 64.71 | 145 | -16.67 | -16.67 |
| 23Q3 (16) | 0.55 | 3.77 | -52.17 | 0.08 | -20.0 | -11.11 | 0.23 | 15.0 | 15.0 | 0.02 | 0.0 | 0.0 | 14.55 | -22.91 | 85.86 | 41.82 | 10.82 | 140.45 | 3.64 | -3.64 | 109.09 | 174 | 0.0 | 1.75 |
| 23Q2 (15) | 0.53 | -5.36 | -20.9 | 0.1 | 11.11 | 42.86 | 0.2 | 11.11 | -4.76 | 0.02 | 0.0 | 0.0 | 18.87 | 17.4 | 80.59 | 37.74 | 17.4 | 20.4 | 3.77 | 5.66 | 26.42 | 174 | 0.0 | 1.75 |
| 23Q1 (14) | 0.56 | 0.0 | -26.32 | 0.09 | 12.5 | 50.0 | 0.18 | -21.74 | 5.88 | 0.02 | 0.0 | 0.0 | 16.07 | 12.5 | 103.57 | 32.14 | -21.74 | 43.7 | 3.57 | 0.0 | 35.71 | 174 | 0.0 | 1.75 |
| 22Q4 (13) | 0.56 | -51.3 | -45.63 | 0.08 | -11.11 | 14.29 | 0.23 | 15.0 | 43.75 | 0.02 | 0.0 | -33.33 | 14.29 | 82.54 | 110.2 | 41.07 | 136.16 | 164.4 | 3.57 | 105.36 | 22.62 | 174 | 1.75 | 1.75 |
| 22Q3 (12) | 1.15 | 71.64 | -2.54 | 0.09 | 28.57 | 28.57 | 0.2 | -4.76 | 17.65 | 0.02 | 0.0 | -33.33 | 7.83 | -25.09 | 31.93 | 17.39 | -44.51 | 20.72 | 1.74 | -41.74 | -31.59 | 171 | 0.0 | 17.93 |
| 22Q2 (11) | 0.67 | -11.84 | -44.63 | 0.07 | 16.67 | 16.67 | 0.21 | 23.53 | 23.53 | 0.02 | 0.0 | -33.33 | 10.45 | 32.34 | 110.7 | 31.34 | 40.12 | 123.09 | 2.99 | 13.43 | 20.4 | 171 | 0.0 | 17.93 |
| 22Q1 (10) | 0.76 | -26.21 | -16.48 | 0.06 | -14.29 | 20.0 | 0.17 | 6.25 | 0.0 | 0.02 | -33.33 | -33.33 | 7.89 | 16.17 | 43.68 | 22.37 | 44.0 | 19.74 | 2.63 | -9.65 | -20.18 | 171 | 0.0 | 17.93 |
| 21Q4 (9) | 1.03 | -12.71 | 11.96 | 0.07 | 0.0 | 75.0 | 0.16 | -5.88 | 0.0 | 0.03 | 0.0 | 0.0 | 6.80 | 14.56 | 56.31 | 15.53 | 7.82 | -10.68 | 2.91 | 14.56 | -10.68 | 171 | 17.93 | 17.93 |
| 21Q3 (8) | 1.18 | -2.48 | 25.53 | 0.07 | 16.67 | 40.0 | 0.17 | 0.0 | 6.25 | 0.03 | 0.0 | 0.0 | 5.93 | 19.63 | 11.53 | 14.41 | 2.54 | -15.36 | 2.54 | 2.54 | -20.34 | 145 | 0.0 | 0.0 |
| 21Q2 (7) | 1.21 | 32.97 | 51.25 | 0.06 | 20.0 | 50.0 | 0.17 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 4.96 | -9.75 | -0.83 | 14.05 | -24.79 | -33.88 | 2.48 | -24.79 | -33.88 | 145 | 0.0 | 0.0 |
| 21Q1 (6) | 0.91 | -1.09 | 30.0 | 0.05 | 25.0 | 0.0 | 0.17 | 6.25 | 0.0 | 0.03 | 0.0 | 0.0 | 5.49 | 26.37 | -23.08 | 18.68 | 7.42 | -23.08 | 3.30 | 1.1 | -23.08 | 145 | 0.0 | -23.28 |
| 20Q4 (5) | 0.92 | -2.13 | -9.8 | 0.04 | -20.0 | -33.33 | 0.16 | 0.0 | -20.0 | 0.03 | 0.0 | -25.0 | 4.35 | -18.26 | -26.09 | 17.39 | 2.17 | -11.3 | 3.26 | 2.17 | -16.85 | 145 | 0.0 | -23.28 |
| 20Q3 (4) | 0.94 | 17.5 | 0.0 | 0.05 | 25.0 | 0.0 | 0.16 | -5.88 | 0.0 | 0.03 | 0.0 | 0.0 | 5.32 | 6.38 | 0.0 | 17.02 | -19.9 | 0.0 | 3.19 | -14.89 | 0.0 | 145 | 0.0 | 0.0 |
| 20Q2 (3) | 0.8 | 14.29 | 0.0 | 0.04 | -20.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 5.00 | -30.0 | 0.0 | 21.25 | -12.5 | 0.0 | 3.75 | -12.5 | 0.0 | 145 | -23.28 | 0.0 |
| 20Q1 (2) | 0.7 | -31.37 | 0.0 | 0.05 | -16.67 | 0.0 | 0.17 | -15.0 | 0.0 | 0.03 | -25.0 | 0.0 | 7.14 | 21.43 | 0.0 | 24.29 | 23.86 | 0.0 | 4.29 | 9.29 | 0.0 | 189 | 0.0 | 0.0 |
| 19Q4 (1) | 1.02 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 5.88 | 0.0 | 0.0 | 19.61 | 0.0 | 0.0 | 3.92 | 0.0 | 0.0 | 189 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.14 | -31.85 | 0.36 | 20.0 | 0.82 | 1.23 | 0.09 | 28.57 | 16.82 | 76.07 | 38.32 | 48.54 | 4.21 | 88.65 | 174 | 0.0 |
| 2022 (9) | 3.14 | -27.65 | 0.3 | 25.0 | 0.81 | 22.73 | 0.07 | -36.36 | 9.55 | 72.77 | 25.80 | 69.63 | 2.23 | -12.04 | 174 | 1.75 |
| 2021 (8) | 4.34 | 29.17 | 0.24 | 33.33 | 0.66 | -1.49 | 0.11 | -8.33 | 5.53 | 3.23 | 15.21 | -23.74 | 2.53 | -29.03 | 171 | 17.93 |
| 2020 (7) | 3.36 | -19.81 | 0.18 | -10.0 | 0.67 | -11.84 | 0.12 | -14.29 | 5.36 | 12.23 | 19.94 | 9.93 | 3.57 | 6.89 | 145 | 0.0 |
| 2019 (6) | 4.19 | 2.7 | 0.2 | 0.0 | 0.76 | -3.8 | 0.14 | 55.56 | 4.77 | -2.63 | 18.14 | -6.32 | 3.34 | 51.47 | 145 | -23.28 |
| 2018 (5) | 4.08 | -8.72 | 0.2 | 0.0 | 0.79 | -12.22 | 0.09 | -35.71 | 4.90 | 9.56 | 19.36 | -3.83 | 2.21 | -29.57 | 189 | -28.68 |
| 2017 (4) | 4.47 | -0.45 | 0.2 | -13.04 | 0.9 | -28.0 | 0.14 | -17.65 | 4.47 | -12.65 | 20.13 | -27.68 | 3.13 | -17.28 | 265 | 40.96 |
| 2016 (3) | 4.49 | -10.74 | 0.23 | -25.81 | 1.25 | -8.76 | 0.17 | -45.16 | 5.12 | -16.88 | 27.84 | 2.21 | 3.79 | -38.57 | 188 | -29.59 |
| 2015 (2) | 5.03 | -15.75 | 0.31 | -3.12 | 1.37 | -1.44 | 0.31 | -6.06 | 6.16 | 14.98 | 27.24 | 16.98 | 6.16 | 11.49 | 267 | -34.88 |
| 2014 (1) | 5.97 | -4.94 | 0.32 | -27.27 | 1.39 | 3.73 | 0.33 | 6.45 | 5.36 | 0 | 23.28 | 0 | 5.53 | 0 | 410 | -27.05 |
