玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.110.00.00.02100.0100.00.1623.0833.3300018.18100.0100.0145.4523.0833.330.0000180.00.0
24Q2 (19)0.1122.22-15.380.010.00.00.1344.4418.180009.09-18.1818.18118.1818.1839.670.0000180.00.0
24Q1 (18)0.09-10.00.00.01-50.0-50.00.0912.5-35.7100011.11-44.44-50.0100.0025.0-35.710.0000180.00.0
23Q4 (17)0.1-9.09-68.750.02100.00.00.08-33.33-20.000020.00120.0220.080.00-26.67156.00.0000180.00.0
23Q3 (16)0.11-15.38-31.250.010.0-50.00.129.0950.00009.0918.18-27.27109.0928.93118.180.0000180.00.0
23Q2 (15)0.1344.44-48.00.01-50.0-50.00.11-21.4337.50007.69-65.38-3.8584.62-45.6164.420.0000180.00.0
23Q1 (14)0.09-71.88-10.00.020.0100.00.1440.0133.3300022.22255.56122.22155.56397.78159.260.0000180.00.0
22Q4 (13)0.32100.0433.330.020.0100.00.125.011.110006.25-50.0-62.531.25-37.5-79.170.0000180.00.0
22Q3 (12)0.16-36.077.780.020.0100.00.080.033.3300012.5056.2512.550.0056.25-25.00.0000180.00.0
22Q2 (11)0.25150.0257.140.02100.0100.00.0833.3333.330008.00-20.0-44.032.00-46.67-62.670.0000180.00.0
22Q1 (10)0.166.6725.00.010.000.06-33.33-14.2900010.00-40.0060.00-60.0-31.430.0000180.00.0
21Q4 (9)0.06-33.33-45.450.010.000.0950.050.000016.6750.00150.00125.0175.00.0000180.00.0
21Q3 (8)0.0928.57-50.00.010.000.060.050.000011.11-22.22066.67-22.22200.00.0000180.00.0
21Q2 (7)0.07-12.5-61.110.01000.06-14.2920.000014.290085.71-2.04208.570.0000180.00.0
21Q1 (6)0.08-27.27-11.110000.0716.67133.330000.000087.5060.42162.50.0000180.00.0
20Q4 (5)0.11-38.89-68.5700-100.00.0650.0-33.330000.000-100.054.55145.45112.120.0000180.00.0
20Q3 (4)0.180.00.0000.00.04-20.00.0000.00.0000.022.22-20.00.00.0000.0180.00.0
20Q2 (3)0.18100.00.0000.00.0566.670.0000.00.0000.027.78-16.670.00.0000.0180.00.0
20Q1 (2)0.09-74.290.00-100.00.00.03-66.670.0000.00.00-100.00.033.3329.630.00.0000.0180.00.0
19Q4 (1)0.350.00.00.050.00.00.090.00.000.00.014.290.00.025.710.00.00.000.00.0180.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.43-48.190.06-14.290.4433.330013.9565.45102.33157.360.000180.0
2022 (9)0.83176.670.07133.330.3317.86008.43-15.6639.76-57.40.000180.0
2021 (8)0.3-47.370.03200.00.2855.560010.00470.093.33195.560.000180.0
2020 (7)0.57-58.090.01-96.150.18-51.35001.75-90.8231.5816.070.000180.0
2019 (6)1.3638.780.26550.00.3719.350019.12368.3827.21-13.990.000180.0
2018 (5)0.9834.250.04-42.860.313.33004.08-57.4331.63-23.030.000180.0
2017 (4)0.73-65.890.07-12.50.3-6.25009.59156.5141.10174.830.000180.0
2016 (3)2.14421.950.0833.330.32-13.51003.74-74.4514.95-83.430.000180.0
2015 (2)0.41-47.440.06200.00.37-2.630014.63470.7390.2485.240.00018-5.26
2014 (1)0.78-48.340.02-83.330.38-37.70.09-10.02.56048.72011.54019-48.65

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