- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.11 | 0.0 | 0.0 | 0.02 | 100.0 | 100.0 | 0.16 | 23.08 | 33.33 | 0 | 0 | 0 | 18.18 | 100.0 | 100.0 | 145.45 | 23.08 | 33.33 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
24Q2 (19) | 0.11 | 22.22 | -15.38 | 0.01 | 0.0 | 0.0 | 0.13 | 44.44 | 18.18 | 0 | 0 | 0 | 9.09 | -18.18 | 18.18 | 118.18 | 18.18 | 39.67 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
24Q1 (18) | 0.09 | -10.0 | 0.0 | 0.01 | -50.0 | -50.0 | 0.09 | 12.5 | -35.71 | 0 | 0 | 0 | 11.11 | -44.44 | -50.0 | 100.00 | 25.0 | -35.71 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
23Q4 (17) | 0.1 | -9.09 | -68.75 | 0.02 | 100.0 | 0.0 | 0.08 | -33.33 | -20.0 | 0 | 0 | 0 | 20.00 | 120.0 | 220.0 | 80.00 | -26.67 | 156.0 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
23Q3 (16) | 0.11 | -15.38 | -31.25 | 0.01 | 0.0 | -50.0 | 0.12 | 9.09 | 50.0 | 0 | 0 | 0 | 9.09 | 18.18 | -27.27 | 109.09 | 28.93 | 118.18 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
23Q2 (15) | 0.13 | 44.44 | -48.0 | 0.01 | -50.0 | -50.0 | 0.11 | -21.43 | 37.5 | 0 | 0 | 0 | 7.69 | -65.38 | -3.85 | 84.62 | -45.6 | 164.42 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
23Q1 (14) | 0.09 | -71.88 | -10.0 | 0.02 | 0.0 | 100.0 | 0.14 | 40.0 | 133.33 | 0 | 0 | 0 | 22.22 | 255.56 | 122.22 | 155.56 | 397.78 | 159.26 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
22Q4 (13) | 0.32 | 100.0 | 433.33 | 0.02 | 0.0 | 100.0 | 0.1 | 25.0 | 11.11 | 0 | 0 | 0 | 6.25 | -50.0 | -62.5 | 31.25 | -37.5 | -79.17 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
22Q3 (12) | 0.16 | -36.0 | 77.78 | 0.02 | 0.0 | 100.0 | 0.08 | 0.0 | 33.33 | 0 | 0 | 0 | 12.50 | 56.25 | 12.5 | 50.00 | 56.25 | -25.0 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
22Q2 (11) | 0.25 | 150.0 | 257.14 | 0.02 | 100.0 | 100.0 | 0.08 | 33.33 | 33.33 | 0 | 0 | 0 | 8.00 | -20.0 | -44.0 | 32.00 | -46.67 | -62.67 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
22Q1 (10) | 0.1 | 66.67 | 25.0 | 0.01 | 0.0 | 0 | 0.06 | -33.33 | -14.29 | 0 | 0 | 0 | 10.00 | -40.0 | 0 | 60.00 | -60.0 | -31.43 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
21Q4 (9) | 0.06 | -33.33 | -45.45 | 0.01 | 0.0 | 0 | 0.09 | 50.0 | 50.0 | 0 | 0 | 0 | 16.67 | 50.0 | 0 | 150.00 | 125.0 | 175.0 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
21Q3 (8) | 0.09 | 28.57 | -50.0 | 0.01 | 0.0 | 0 | 0.06 | 0.0 | 50.0 | 0 | 0 | 0 | 11.11 | -22.22 | 0 | 66.67 | -22.22 | 200.0 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
21Q2 (7) | 0.07 | -12.5 | -61.11 | 0.01 | 0 | 0 | 0.06 | -14.29 | 20.0 | 0 | 0 | 0 | 14.29 | 0 | 0 | 85.71 | -2.04 | 208.57 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
21Q1 (6) | 0.08 | -27.27 | -11.11 | 0 | 0 | 0 | 0.07 | 16.67 | 133.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 87.50 | 60.42 | 162.5 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
20Q4 (5) | 0.11 | -38.89 | -68.57 | 0 | 0 | -100.0 | 0.06 | 50.0 | -33.33 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 54.55 | 145.45 | 112.12 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
20Q3 (4) | 0.18 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.04 | -20.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 22.22 | -20.0 | 0.0 | 0.00 | 0 | 0.0 | 18 | 0.0 | 0.0 |
20Q2 (3) | 0.18 | 100.0 | 0.0 | 0 | 0 | 0.0 | 0.05 | 66.67 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 27.78 | -16.67 | 0.0 | 0.00 | 0 | 0.0 | 18 | 0.0 | 0.0 |
20Q1 (2) | 0.09 | -74.29 | 0.0 | 0 | -100.0 | 0.0 | 0.03 | -66.67 | 0.0 | 0 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 33.33 | 29.63 | 0.0 | 0.00 | 0 | 0.0 | 18 | 0.0 | 0.0 |
19Q4 (1) | 0.35 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 14.29 | 0.0 | 0.0 | 25.71 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 18 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.43 | -48.19 | 0.06 | -14.29 | 0.44 | 33.33 | 0 | 0 | 13.95 | 65.45 | 102.33 | 157.36 | 0.00 | 0 | 18 | 0.0 |
2022 (9) | 0.83 | 176.67 | 0.07 | 133.33 | 0.33 | 17.86 | 0 | 0 | 8.43 | -15.66 | 39.76 | -57.4 | 0.00 | 0 | 18 | 0.0 |
2021 (8) | 0.3 | -47.37 | 0.03 | 200.0 | 0.28 | 55.56 | 0 | 0 | 10.00 | 470.0 | 93.33 | 195.56 | 0.00 | 0 | 18 | 0.0 |
2020 (7) | 0.57 | -58.09 | 0.01 | -96.15 | 0.18 | -51.35 | 0 | 0 | 1.75 | -90.82 | 31.58 | 16.07 | 0.00 | 0 | 18 | 0.0 |
2019 (6) | 1.36 | 38.78 | 0.26 | 550.0 | 0.37 | 19.35 | 0 | 0 | 19.12 | 368.38 | 27.21 | -13.99 | 0.00 | 0 | 18 | 0.0 |
2018 (5) | 0.98 | 34.25 | 0.04 | -42.86 | 0.31 | 3.33 | 0 | 0 | 4.08 | -57.43 | 31.63 | -23.03 | 0.00 | 0 | 18 | 0.0 |
2017 (4) | 0.73 | -65.89 | 0.07 | -12.5 | 0.3 | -6.25 | 0 | 0 | 9.59 | 156.51 | 41.10 | 174.83 | 0.00 | 0 | 18 | 0.0 |
2016 (3) | 2.14 | 421.95 | 0.08 | 33.33 | 0.32 | -13.51 | 0 | 0 | 3.74 | -74.45 | 14.95 | -83.43 | 0.00 | 0 | 18 | 0.0 |
2015 (2) | 0.41 | -47.44 | 0.06 | 200.0 | 0.37 | -2.63 | 0 | 0 | 14.63 | 470.73 | 90.24 | 85.24 | 0.00 | 0 | 18 | -5.26 |
2014 (1) | 0.78 | -48.34 | 0.02 | -83.33 | 0.38 | -37.7 | 0.09 | -10.0 | 2.56 | 0 | 48.72 | 0 | 11.54 | 0 | 19 | -48.65 |