- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 2.89 | -10.53 | -2.69 | 0.12 | 33.33 | 20.0 | 0.24 | 9.09 | 9.09 | 0.6 | 22.45 | -20.0 | 4.15 | 49.02 | 23.32 | 8.30 | 21.93 | 12.11 | 20.76 | 36.85 | -17.79 | 320 | -9.35 | -9.35 |
| 24Q3 (19) | 3.23 | 18.32 | 80.45 | 0.09 | 0.0 | -10.0 | 0.22 | -15.38 | -4.35 | 0.49 | -5.77 | -39.51 | 2.79 | -15.48 | -50.12 | 6.81 | -28.48 | -46.99 | 15.17 | -20.36 | -66.48 | 353 | 0.0 | 1.44 |
| 24Q2 (18) | 2.73 | -15.74 | 7.91 | 0.09 | 0.0 | 12.5 | 0.26 | 36.84 | 0.0 | 0.52 | -11.86 | -30.67 | 3.30 | 18.68 | 4.26 | 9.52 | 62.41 | -7.33 | 19.05 | 4.6 | -35.75 | 353 | 0.0 | 1.44 |
| 24Q1 (17) | 3.24 | 9.09 | -0.92 | 0.09 | -10.0 | 28.57 | 0.19 | -13.64 | -5.0 | 0.59 | -21.33 | -1.67 | 2.78 | -17.5 | 29.76 | 5.86 | -20.83 | -4.12 | 18.21 | -27.89 | -0.76 | 353 | 0.0 | 1.44 |
| 23Q4 (16) | 2.97 | 65.92 | -55.61 | 0.1 | 0.0 | -9.09 | 0.22 | -4.35 | -21.43 | 0.75 | -7.41 | 1.35 | 3.37 | -39.73 | 104.78 | 7.41 | -42.35 | 76.98 | 25.25 | -44.2 | 128.3 | 353 | 1.44 | 1.44 |
| 23Q3 (15) | 1.79 | -29.25 | -72.92 | 0.1 | 25.0 | 0.0 | 0.23 | -11.54 | -25.81 | 0.81 | 8.0 | 26.56 | 5.59 | 76.68 | 269.27 | 12.85 | 25.03 | 173.98 | 45.25 | 52.65 | 367.36 | 348 | 0.0 | 2.96 |
| 23Q2 (14) | 2.53 | -22.63 | -57.9 | 0.08 | 14.29 | -27.27 | 0.26 | 30.0 | -16.13 | 0.75 | 25.0 | 25.0 | 3.16 | 47.71 | 72.76 | 10.28 | 68.02 | 99.23 | 29.64 | 61.56 | 196.94 | 348 | 0.0 | 2.96 |
| 23Q1 (13) | 3.27 | -51.12 | -27.49 | 0.07 | -36.36 | -12.5 | 0.2 | -28.57 | -16.67 | 0.6 | -18.92 | -14.29 | 2.14 | 30.19 | 20.68 | 6.12 | 46.13 | 14.93 | 18.35 | 65.88 | 18.22 | 348 | 0.0 | 2.96 |
| 22Q4 (12) | 6.69 | 1.21 | 92.8 | 0.11 | 10.0 | 37.5 | 0.28 | -9.68 | 16.67 | 0.74 | 15.62 | 54.17 | 1.64 | 8.68 | -28.68 | 4.19 | -10.76 | -39.49 | 11.06 | 14.24 | -20.04 | 348 | 2.96 | 2.96 |
| 22Q3 (11) | 6.61 | 9.98 | 73.04 | 0.1 | -9.09 | 42.86 | 0.31 | 0.0 | 19.23 | 0.64 | 6.67 | 6.67 | 1.51 | -17.34 | -17.44 | 4.69 | -9.08 | -31.1 | 9.68 | -3.02 | -38.36 | 338 | 0.0 | 3.05 |
| 22Q2 (10) | 6.01 | 33.26 | 11.3 | 0.11 | 37.5 | -21.43 | 0.31 | 29.17 | -3.12 | 0.6 | -14.29 | 25.0 | 1.83 | 3.18 | -29.4 | 5.16 | -3.07 | -12.96 | 9.98 | -35.68 | 12.31 | 338 | 0.0 | 3.05 |
| 22Q1 (9) | 4.51 | 29.97 | -25.33 | 0.08 | 0.0 | -27.27 | 0.24 | 0.0 | -17.24 | 0.7 | 45.83 | 42.86 | 1.77 | -23.06 | -2.6 | 5.32 | -23.06 | 10.83 | 15.52 | 12.2 | 91.32 | 338 | 0.0 | 3.05 |
| 21Q4 (8) | 3.47 | -9.16 | -49.42 | 0.08 | 14.29 | -27.27 | 0.24 | -7.69 | -22.58 | 0.48 | -20.0 | -21.31 | 2.31 | 25.81 | 43.78 | 6.92 | 1.62 | 53.05 | 13.83 | -11.93 | 55.56 | 338 | 3.05 | 3.05 |
| 21Q3 (7) | 3.82 | -29.26 | -36.65 | 0.07 | -50.0 | -66.67 | 0.26 | -18.75 | -10.34 | 0.6 | 25.0 | 3.45 | 1.83 | -29.32 | -47.38 | 6.81 | 14.86 | 41.52 | 15.71 | 76.7 | 63.3 | 328 | 0.0 | 0.31 |
| 21Q2 (6) | 5.4 | -10.6 | 1.31 | 0.14 | 27.27 | -30.0 | 0.32 | 10.34 | 18.52 | 0.48 | -2.04 | -44.83 | 2.59 | 42.36 | -30.91 | 5.93 | 23.42 | 16.98 | 8.89 | 9.57 | -45.54 | 328 | 0.0 | 0.31 |
| 21Q1 (5) | 6.04 | -11.95 | 24.02 | 0.11 | 0.0 | -35.29 | 0.29 | -6.45 | 11.54 | 0.49 | -19.67 | -27.94 | 1.82 | 13.58 | -47.83 | 4.80 | 6.25 | -10.07 | 8.11 | -8.77 | -41.9 | 328 | 0.0 | 0.31 |
| 20Q4 (4) | 6.86 | 13.76 | 0.0 | 0.11 | -47.62 | 0.0 | 0.31 | 6.9 | 0.0 | 0.61 | 5.17 | 0.0 | 1.60 | -53.96 | 0.0 | 4.52 | -6.04 | 0.0 | 8.89 | -7.55 | 0.0 | 328 | 0.31 | 0.0 |
| 20Q3 (3) | 6.03 | 13.13 | 0.0 | 0.21 | 5.0 | 0.0 | 0.29 | 7.41 | 0.0 | 0.58 | -33.33 | 0.0 | 3.48 | -7.19 | 0.0 | 4.81 | -5.06 | 0.0 | 9.62 | -41.07 | 0.0 | 327 | 0.0 | 0.0 |
| 20Q2 (2) | 5.33 | 9.45 | 0.0 | 0.2 | 17.65 | 0.0 | 0.27 | 3.85 | 0.0 | 0.87 | 27.94 | 0.0 | 3.75 | 7.49 | 0.0 | 5.07 | -5.12 | 0.0 | 16.32 | 16.9 | 0.0 | 327 | 0.0 | 0.0 |
| 20Q1 (1) | 4.87 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 3.49 | 0.0 | 0.0 | 5.34 | 0.0 | 0.0 | 13.96 | 0.0 | 0.0 | 327 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 12.08 | 14.39 | 0.39 | 8.33 | 0.91 | 0.0 | 2.2 | -24.66 | 3.23 | -5.3 | 7.53 | -12.58 | 18.21 | -34.14 | 320 | -9.35 |
| 2023 (9) | 10.56 | -55.65 | 0.36 | -12.2 | 0.91 | -20.18 | 2.92 | 8.55 | 3.41 | 97.98 | 8.62 | 79.98 | 27.65 | 144.75 | 353 | 1.44 |
| 2022 (8) | 23.81 | 27.12 | 0.41 | 0.0 | 1.14 | 1.79 | 2.69 | 31.22 | 1.72 | -21.34 | 4.79 | -19.93 | 11.30 | 3.22 | 348 | 2.96 |
| 2021 (7) | 18.73 | -18.88 | 0.41 | -40.58 | 1.12 | -0.88 | 2.05 | -25.18 | 2.19 | -26.75 | 5.98 | 22.19 | 10.95 | -7.77 | 338 | 3.05 |
| 2020 (6) | 23.09 | 8.1 | 0.69 | 6.15 | 1.13 | 14.14 | 2.74 | -16.72 | 2.99 | -1.8 | 4.89 | 5.59 | 11.87 | -22.96 | 328 | 0.31 |
| 2019 (5) | 21.36 | -9.57 | 0.65 | 38.3 | 0.99 | 6.45 | 3.29 | 12.29 | 3.04 | 52.93 | 4.63 | 17.71 | 15.40 | 24.17 | 327 | 10.85 |
| 2018 (4) | 23.62 | 15.84 | 0.47 | 2.17 | 0.93 | 8.14 | 2.93 | 65.54 | 1.99 | -11.8 | 3.94 | -6.65 | 12.40 | 42.9 | 295 | 21.4 |
| 2017 (3) | 20.39 | -3.36 | 0.46 | 21.05 | 0.86 | 34.38 | 1.77 | 63.89 | 2.26 | 25.27 | 4.22 | 39.05 | 8.68 | 69.6 | 243 | 3.4 |
| 2016 (2) | 21.1 | 4.04 | 0.38 | 22.58 | 0.64 | 8.47 | 1.08 | 40.26 | 1.80 | 17.82 | 3.03 | 4.26 | 5.12 | 34.81 | 235 | 34.29 |
| 2015 (1) | 20.28 | 55.16 | 0.31 | 6.9 | 0.59 | 59.46 | 0.77 | 196.15 | 1.53 | 0 | 2.91 | 0 | 3.80 | 0 | 175 | 38.89 |
