- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 17.06 | 30.83 | 53.97 | 0.49 | 48.48 | 122.73 | 0.54 | -5.26 | 100.0 | 0.29 | 20.83 | -34.09 | 2.87 | 13.5 | 44.66 | 3.17 | -27.59 | 29.89 | 1.70 | -7.64 | -57.19 | 732 | 0.0 | 0.0 |
| 24Q3 (19) | 13.04 | 37.26 | 62.19 | 0.33 | 32.0 | 50.0 | 0.57 | -29.63 | -40.62 | 0.24 | 4.35 | 20.0 | 2.53 | -3.83 | -7.52 | 4.37 | -48.73 | -63.39 | 1.84 | -23.98 | -26.01 | 732 | 0.0 | -3.56 |
| 24Q2 (18) | 9.5 | 37.28 | 14.6 | 0.25 | 0.0 | 19.05 | 0.81 | 20.9 | 9.46 | 0.23 | 21.05 | -4.17 | 2.63 | -27.16 | 3.88 | 8.53 | -11.94 | -4.48 | 2.42 | -11.82 | -16.37 | 732 | 0.0 | -3.56 |
| 24Q1 (17) | 6.92 | -37.55 | -18.78 | 0.25 | 13.64 | -16.67 | 0.67 | 148.15 | -9.46 | 0.19 | -56.82 | 0.0 | 3.61 | 81.95 | 2.6 | 9.68 | 297.32 | 11.47 | 2.75 | -30.86 | 23.12 | 732 | 0.0 | -3.56 |
| 23Q4 (16) | 11.08 | 37.81 | 19.14 | 0.22 | 0.0 | 0.0 | 0.27 | -71.88 | -69.32 | 0.44 | 120.0 | 15.79 | 1.99 | -27.44 | -16.06 | 2.44 | -79.59 | -74.25 | 3.97 | 59.64 | -2.81 | 732 | -3.56 | -3.56 |
| 23Q3 (15) | 8.04 | -3.02 | 28.64 | 0.22 | 4.76 | 29.41 | 0.96 | 29.73 | 18.52 | 0.2 | -16.67 | -66.1 | 2.74 | 8.02 | 0.6 | 11.94 | 33.76 | -7.87 | 2.49 | -14.08 | -73.65 | 759 | 0.0 | 165.38 |
| 23Q2 (14) | 8.29 | -2.7 | 57.31 | 0.21 | -30.0 | 0.0 | 0.74 | 0.0 | 27.59 | 0.24 | 26.32 | -4.0 | 2.53 | -28.06 | -36.43 | 8.93 | 2.77 | -18.89 | 2.90 | 29.82 | -38.97 | 759 | 0.0 | 165.38 |
| 23Q1 (13) | 8.52 | -8.39 | 143.43 | 0.3 | 36.36 | 42.86 | 0.74 | -15.91 | 60.87 | 0.19 | -50.0 | 46.15 | 3.52 | 48.85 | -41.31 | 8.69 | -8.21 | -33.92 | 2.23 | -45.42 | -39.96 | 759 | 0.0 | 165.38 |
| 22Q4 (12) | 9.3 | 48.8 | 130.2 | 0.22 | 29.41 | 144.44 | 0.88 | 8.64 | 225.93 | 0.38 | -35.59 | 533.33 | 2.37 | -13.03 | 6.19 | 9.46 | -26.99 | 41.59 | 4.09 | -56.72 | 175.13 | 759 | 165.38 | 165.38 |
| 22Q3 (11) | 6.25 | 18.6 | 101.61 | 0.17 | -19.05 | 13.33 | 0.81 | 39.66 | 200.0 | 0.59 | 136.0 | 2850.0 | 2.72 | -31.74 | -43.79 | 12.96 | 17.76 | 48.8 | 9.44 | 99.0 | 1363.2 | 286 | 0.0 | 20.68 |
| 22Q2 (10) | 5.27 | 50.57 | 48.87 | 0.21 | 0.0 | 162.5 | 0.58 | 26.09 | 132.0 | 0.25 | 92.31 | 2400.0 | 3.98 | -33.59 | 76.33 | 11.01 | -16.26 | 55.84 | 4.74 | 27.72 | 1579.32 | 286 | 0.0 | 20.68 |
| 22Q1 (9) | 3.5 | -13.37 | 25.9 | 0.21 | 133.33 | 50.0 | 0.46 | 70.37 | 206.67 | 0.13 | 116.67 | 1200.0 | 6.00 | 169.33 | 19.14 | 13.14 | 96.66 | 143.58 | 3.71 | 150.1 | 932.57 | 286 | 0.0 | 20.68 |
| 21Q4 (8) | 4.04 | 30.32 | 19.53 | 0.09 | -40.0 | 50.0 | 0.27 | 0.0 | 35.0 | 0.06 | 200.0 | 500.0 | 2.23 | -53.96 | 25.5 | 6.68 | -23.27 | 12.95 | 1.49 | 130.2 | 401.98 | 286 | 20.68 | 20.68 |
| 21Q3 (7) | 3.1 | -12.43 | 56.57 | 0.15 | 87.5 | 50.0 | 0.27 | 8.0 | 80.0 | 0.02 | 100.0 | 0.0 | 4.84 | 114.11 | -4.19 | 8.71 | 23.33 | 14.97 | 0.65 | 128.39 | -36.13 | 237 | 0.0 | -24.28 |
| 21Q2 (6) | 3.54 | 27.34 | 139.19 | 0.08 | -42.86 | 100.0 | 0.25 | 66.67 | 56.25 | 0.01 | 0.0 | -50.0 | 2.26 | -55.13 | -16.38 | 7.06 | 30.89 | -34.68 | 0.28 | -21.47 | -79.1 | 237 | 0.0 | -24.28 |
| 21Q1 (5) | 2.78 | -17.75 | 46.32 | 0.14 | 133.33 | 180.0 | 0.15 | -25.0 | 7.14 | 0.01 | 0.0 | 0.0 | 5.04 | 183.69 | 91.37 | 5.40 | -8.81 | -26.77 | 0.36 | 21.58 | -31.65 | 237 | 0.0 | -39.07 |
| 20Q4 (4) | 3.38 | 70.71 | 0.0 | 0.06 | -40.0 | 0.0 | 0.2 | 33.33 | 0.0 | 0.01 | -50.0 | 0.0 | 1.78 | -64.85 | 0.0 | 5.92 | -21.89 | 0.0 | 0.30 | -70.71 | 0.0 | 237 | -24.28 | 0.0 |
| 20Q3 (3) | 1.98 | 33.78 | 0.0 | 0.1 | 150.0 | 0.0 | 0.15 | -6.25 | 0.0 | 0.02 | 0.0 | 0.0 | 5.05 | 86.87 | 0.0 | 7.58 | -29.92 | 0.0 | 1.01 | -25.25 | 0.0 | 313 | 0.0 | 0.0 |
| 20Q2 (2) | 1.48 | -22.11 | 0.0 | 0.04 | -20.0 | 0.0 | 0.16 | 14.29 | 0.0 | 0.02 | 100.0 | 0.0 | 2.70 | 2.7 | 0.0 | 10.81 | 46.72 | 0.0 | 1.35 | 156.76 | 0.0 | 313 | -19.54 | 0.0 |
| 20Q1 (1) | 1.9 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 2.63 | 0.0 | 0.0 | 7.37 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 389 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 46.53 | 29.5 | 1.32 | 40.43 | 2.6 | -4.41 | 0.95 | -10.38 | 2.84 | 8.44 | 5.59 | -26.19 | 2.04 | -30.79 | 732 | 0.0 |
| 2023 (9) | 35.93 | 47.74 | 0.94 | 16.05 | 2.72 | 0.0 | 1.06 | -22.06 | 2.62 | -21.45 | 7.57 | -32.31 | 2.95 | -47.24 | 732 | -3.56 |
| 2022 (8) | 24.32 | 80.82 | 0.81 | 80.0 | 2.72 | 192.47 | 1.36 | 1260.0 | 3.33 | -0.45 | 11.18 | 61.75 | 5.59 | 652.14 | 759 | 165.38 |
| 2021 (7) | 13.45 | 53.89 | 0.45 | 73.08 | 0.93 | 45.31 | 0.1 | 42.86 | 3.35 | 12.47 | 6.91 | -5.57 | 0.74 | -7.17 | 286 | 20.68 |
| 2020 (6) | 8.74 | 4.55 | 0.26 | 8.33 | 0.64 | -11.11 | 0.07 | 40.0 | 2.97 | 3.62 | 7.32 | -14.98 | 0.80 | 33.91 | 237 | -24.28 |
| 2019 (5) | 8.36 | 29.61 | 0.24 | 26.32 | 0.72 | -25.77 | 0.05 | 400.0 | 2.87 | -2.54 | 8.61 | -42.73 | 0.60 | 285.77 | 313 | -19.54 |
| 2018 (4) | 6.45 | 11.4 | 0.19 | 72.73 | 0.97 | 8.99 | 0.01 | 0.0 | 2.95 | 55.05 | 15.04 | -2.16 | 0.16 | -10.23 | 389 | 322.83 |
| 2017 (3) | 5.79 | -11.06 | 0.11 | -52.17 | 0.89 | -7.29 | 0.01 | 0.0 | 1.90 | -46.23 | 15.37 | 4.24 | 0.17 | 12.44 | 92 | 0.0 |
| 2016 (2) | 6.51 | -17.7 | 0.23 | -11.54 | 0.96 | -13.51 | 0.01 | -50.0 | 3.53 | 7.49 | 14.75 | 5.09 | 0.15 | -39.25 | 92 | 0.0 |
| 2015 (1) | 7.91 | -1.74 | 0.26 | -10.34 | 1.11 | 0.91 | 0.02 | 0.0 | 3.29 | 0 | 14.03 | 0 | 0.25 | 0 | 92 | 0.0 |
