玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.64-59.71-90.430.13-31.58-84.880.224.76-42.110007.9369.857.8913.41159.99504.720.0000210.00.0
24Q3 (19)4.0737.5223.020.19-9.52137.50.21-22.2240.00004.67-34.2-26.475.16-43.43-56.660.0000210.00.0
24Q2 (18)2.96-53.68469.230.21-50.0425.00.2722.73145.450007.097.94-7.779.12164.94-56.880.0000210.00.0
24Q1 (17)6.39-62.7309.620.42-51.16425.00.22-42.1183.330006.5730.9228.173.4455.2-55.240.0000210.00.0
23Q4 (16)17.131259.5271.990.86975.043.330.38153.3358.330005.02-20.93-16.662.22-81.37-7.940.0000210.00.0
23Q3 (15)1.26142.3100.08100.0700.00.1536.3625.00006.35-17.461.5911.90-43.72-78.840.0000210.00.0
23Q2 (14)0.52-66.67225.00.04-50.0300.00.11-8.3322.220007.6950.023.0821.15175.0-62.390.0000210.00.0
23Q1 (13)1.56-84.34212.00.08-86.67166.670.12-50.033.330005.13-14.87-14.537.69219.23-57.260.0000210.00.0
22Q4 (12)9.960596.50.65900.0566.670.24100.084.620006.02-3.61-4.282.41-95.72-73.490.0000210.00.0
22Q3 (11)0-100.0-100.00.010.0-85.710.1233.33-29.410006.250.056.2556.250.0479.040.0000210.00.0
22Q2 (10)0.16-68.0-97.560.01-66.67-96.550.090.0-47.060006.254.1741.1656.25212.52067.280.0000210.00.0
22Q1 (9)0.5-65.03-90.380.03-66.67-89.660.09-30.77-35.710006.00-4.677.5918.0098.0568.570.0000210.00.0
21Q4 (8)1.43-18.29-59.720.0928.57-75.00.13-23.5318.180006.2957.34-37.949.09-6.42193.390.0000210.00.0
21Q3 (7)1.75-73.2823.240.07-75.86-22.220.170.0112.50004.00-9.66-36.899.71274.2972.430.0000210.00.0
21Q2 (6)6.5525.96294.580.290.0141.670.1721.4388.890004.43-20.61-38.752.60-3.6-52.130.0000210.00.0
21Q1 (5)5.246.48246.670.29-19.44141.670.1427.27100.00005.58-45.01-30.292.69-13.11-42.310.0000210.00.0
20Q4 (4)3.55150.00.00.36300.00.00.1137.50.0000.010.1460.00.03.10-45.00.00.0000.0210.00.0
20Q3 (3)1.42-14.460.00.09-25.00.00.08-11.110.0000.06.34-12.320.05.633.910.00.0000.0210.00.0
20Q2 (2)1.6610.670.00.120.00.00.0928.570.0000.07.23-9.640.05.4216.180.00.0000.0210.00.0
20Q1 (1)1.50.00.00.120.00.00.070.00.000.00.08.000.00.04.670.00.00.000.00.0210.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)15.05-26.480.94-11.320.9118.18006.2520.626.0560.740.000210.0
2023 (9)20.4792.751.0663.080.7742.59005.18-15.393.76-26.020.000210
2022 (8)10.62-28.870.65-13.330.54-11.48006.1221.845.0824.450.00000
2021 (7)14.9383.870.758.70.6174.29005.02-40.884.09-5.210.000210.0
2020 (6)8.12-45.360.69-37.270.35-10.26008.5014.794.3164.240.000210.0
2019 (5)14.86-18.131.169.230.3921.88007.40106.72.6248.860.000210.0
2018 (4)18.1591.860.65-21.690.3233.33003.58-59.181.76-30.510.000210
2017 (3)9.46865.310.83277.270.2433.33008.77-60.922.54-86.190.00000
2016 (2)0.98-47.310.2246.670.18-40.00022.45178.3718.3713.880.0001130.0
2015 (1)1.86-26.480.15-37.50.3-11.760.28-20.08.06016.13015.0501130.0

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