- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 81.97 | 12.29 | 35.58 | 2.19 | -0.9 | 8.42 | 10.78 | 11.94 | 56.69 | 6.89 | 17.98 | 15.03 | 2.67 | -11.75 | -20.03 | 13.15 | -0.31 | 15.57 | 8.41 | 5.07 | -15.16 | 0 | 0 | 0 |
| 24Q2 (19) | 73.0 | 4.38 | 12.97 | 2.21 | 0.45 | 6.76 | 9.63 | 14.64 | 63.78 | 5.84 | 3.36 | 5.61 | 3.03 | -3.76 | -5.49 | 13.19 | 9.84 | 44.97 | 8.00 | -0.97 | -6.52 | 0 | 0 | 0 |
| 24Q1 (18) | 69.94 | -6.61 | 2.34 | 2.2 | -8.71 | 13.99 | 8.4 | 34.19 | 51.08 | 5.65 | -14.26 | -3.58 | 3.15 | -2.25 | 11.38 | 12.01 | 43.68 | 47.62 | 8.08 | -8.2 | -5.79 | 0 | 0 | 0 |
| 23Q4 (17) | 74.89 | 23.87 | -20.57 | 2.41 | 19.31 | 2.55 | 6.26 | -9.01 | -3.84 | 6.59 | 10.02 | -2.95 | 3.22 | -3.68 | 29.12 | 8.36 | -26.54 | 21.07 | 8.80 | -11.18 | 22.2 | 0 | 0 | 0 |
| 23Q3 (16) | 60.46 | -6.44 | -47.63 | 2.02 | -2.42 | -12.17 | 6.88 | 17.01 | -0.86 | 5.99 | 8.32 | -8.97 | 3.34 | 4.3 | 67.69 | 11.38 | 25.06 | 89.29 | 9.91 | 15.77 | 73.82 | 0 | 0 | 0 |
| 23Q2 (15) | 64.62 | -5.44 | -43.58 | 2.07 | 7.25 | -12.29 | 5.88 | 5.76 | -14.04 | 5.53 | -5.63 | -6.75 | 3.20 | 13.43 | 55.47 | 9.10 | 11.84 | 52.37 | 8.56 | -0.2 | 65.3 | 0 | 0 | 0 |
| 23Q1 (14) | 68.34 | -27.52 | -31.76 | 1.93 | -17.87 | -17.17 | 5.56 | -14.59 | -12.58 | 5.86 | -13.7 | 0.69 | 2.82 | 13.31 | 21.38 | 8.14 | 17.84 | 28.1 | 8.57 | 19.07 | 47.54 | 0 | 0 | 0 |
| 22Q4 (13) | 94.29 | -18.32 | -5.27 | 2.35 | 2.17 | -8.91 | 6.51 | -6.2 | 1.24 | 6.79 | 3.19 | 3.51 | 2.49 | 25.09 | -3.84 | 6.90 | 14.85 | 6.88 | 7.20 | 26.34 | 9.27 | 0 | 0 | 0 |
| 22Q3 (12) | 115.44 | 0.79 | 18.18 | 2.3 | -2.54 | -4.17 | 6.94 | 1.46 | 2.66 | 6.58 | 10.96 | 7.52 | 1.99 | -3.3 | -18.91 | 6.01 | 0.67 | -13.13 | 5.70 | 10.1 | -9.02 | 0 | 0 | 0 |
| 22Q2 (11) | 114.54 | 14.38 | 31.28 | 2.36 | 1.29 | -0.84 | 6.84 | 7.55 | 67.65 | 5.93 | 1.89 | -6.17 | 2.06 | -11.45 | -24.47 | 5.97 | -5.97 | 27.7 | 5.18 | -10.92 | -28.53 | 0 | 0 | 0 |
| 22Q1 (10) | 100.14 | 0.6 | 38.58 | 2.33 | -9.69 | 2.64 | 6.36 | -1.09 | 94.5 | 5.82 | -11.28 | -2.18 | 2.33 | -10.23 | -25.93 | 6.35 | -1.68 | 40.35 | 5.81 | -11.81 | -29.42 | 0 | 0 | 0 |
| 21Q4 (9) | 99.54 | 1.9 | 31.88 | 2.58 | 7.5 | -9.79 | 6.43 | -4.88 | 77.13 | 6.56 | 7.19 | 2.98 | 2.59 | 5.49 | -31.59 | 6.46 | -6.66 | 34.32 | 6.59 | 5.19 | -21.91 | 0 | 0 | 0 |
| 21Q3 (8) | 97.68 | 11.95 | 42.14 | 2.4 | 0.84 | 21.83 | 6.76 | 65.69 | 103.61 | 6.12 | -3.16 | 0.16 | 2.46 | -9.93 | -14.29 | 6.92 | 47.99 | 43.25 | 6.27 | -13.5 | -29.53 | 0 | 0 | 0 |
| 21Q2 (7) | 87.25 | 20.74 | 28.57 | 2.38 | 4.85 | 9.68 | 4.08 | 24.77 | 35.1 | 6.32 | 6.22 | 9.91 | 2.73 | -13.17 | -14.7 | 4.68 | 3.33 | 5.08 | 7.24 | -12.03 | -14.51 | 0 | 0 | 0 |
| 21Q1 (6) | 72.26 | -4.27 | 22.64 | 2.27 | -20.63 | 35.93 | 3.27 | -9.92 | 11.6 | 5.95 | -6.59 | 17.59 | 3.14 | -17.09 | 10.83 | 4.53 | -5.9 | -9.0 | 8.23 | -2.43 | -4.12 | 0 | 0 | 0 |
| 20Q4 (5) | 75.48 | 9.84 | 21.04 | 2.86 | 45.18 | 40.2 | 3.63 | 9.34 | -2.94 | 6.37 | 4.26 | 23.45 | 3.79 | 32.18 | 15.83 | 4.81 | -0.45 | -19.81 | 8.44 | -5.08 | 1.99 | 0 | 0 | 0 |
| 20Q3 (4) | 68.72 | 1.27 | 0.0 | 1.97 | -9.22 | 0.0 | 3.32 | 9.93 | 0.0 | 6.11 | 6.26 | 0.0 | 2.87 | -10.35 | 0.0 | 4.83 | 8.56 | 0.0 | 8.89 | 4.93 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 67.86 | 15.17 | 0.0 | 2.17 | 29.94 | 0.0 | 3.02 | 3.07 | 0.0 | 5.75 | 13.64 | 0.0 | 3.20 | 12.82 | 0.0 | 4.45 | -10.51 | 0.0 | 8.47 | -1.33 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 58.92 | -5.52 | 0.0 | 1.67 | -18.14 | 0.0 | 2.93 | -21.66 | 0.0 | 5.06 | -1.94 | 0.0 | 2.83 | -13.36 | 0.0 | 4.97 | -17.08 | 0.0 | 8.59 | 3.79 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 62.36 | 0.0 | 0.0 | 2.04 | 0.0 | 0.0 | 3.74 | 0.0 | 0.0 | 5.16 | 0.0 | 0.0 | 3.27 | 0.0 | 0.0 | 6.00 | 0.0 | 0.0 | 8.27 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 268.32 | -36.78 | 8.43 | -9.74 | 24.58 | -7.8 | 23.97 | -4.54 | 3.14 | 42.76 | 9.16 | 45.83 | 8.93 | 50.99 | 0 | 0 |
| 2022 (9) | 424.41 | 18.97 | 9.34 | -3.01 | 26.66 | 29.73 | 25.11 | 0.6 | 2.20 | -18.48 | 6.28 | 9.04 | 5.92 | -15.44 | 0 | 0 |
| 2021 (8) | 356.73 | 31.64 | 9.63 | 11.07 | 20.55 | 59.43 | 24.96 | 7.22 | 2.70 | -15.63 | 5.76 | 21.1 | 7.00 | -18.56 | 0 | 0 |
| 2020 (7) | 270.98 | 21.37 | 8.67 | -27.81 | 12.89 | 0.0 | 23.28 | 20.94 | 3.20 | -40.52 | 4.76 | -17.61 | 8.59 | -0.36 | 0 | 0 |
| 2019 (6) | 223.27 | -5.9 | 12.01 | 17.63 | 12.89 | -4.45 | 19.25 | -13.21 | 5.38 | 25.01 | 5.77 | 1.55 | 8.62 | -7.76 | 0 | 0 |
| 2018 (5) | 237.28 | 6.24 | 10.21 | 44.41 | 13.49 | -16.26 | 22.18 | 53.49 | 4.30 | 35.93 | 5.69 | -21.18 | 9.35 | 44.48 | 0 | 0 |
| 2017 (4) | 223.35 | -3.58 | 7.07 | 38.9 | 16.11 | 32.7 | 14.45 | 0.49 | 3.17 | 44.06 | 7.21 | 37.63 | 6.47 | 4.22 | 0 | 0 |
| 2016 (3) | 231.65 | 0.45 | 5.09 | 16.21 | 12.14 | 24.51 | 14.38 | -3.16 | 2.20 | 15.69 | 5.24 | 23.95 | 6.21 | -3.6 | 6101 | 0.0 |
| 2015 (2) | 230.61 | -7.55 | 4.38 | -26.26 | 9.75 | 0.21 | 14.85 | 8.32 | 1.90 | -20.24 | 4.23 | 8.39 | 6.44 | 17.16 | 6101 | 0.0 |
| 2014 (1) | 249.44 | 7.97 | 5.94 | 2.41 | 9.73 | 9.08 | 13.71 | 5.71 | 2.38 | 0 | 3.90 | 0 | 5.50 | 0 | 6101 | 0.0 |
