- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 10.16 | -2.68 | 5.72 | 0.41 | 7.89 | 2.5 | 0.8 | 29.03 | 25.0 | 0.33 | 3.12 | 26.92 | 4.04 | 10.87 | -3.05 | 7.87 | 32.59 | 18.23 | 3.25 | 5.97 | 20.05 | 1020 | 0.0 | -0.2 |
| 24Q2 (19) | 10.44 | 30.34 | 7.08 | 0.38 | 26.67 | 5.56 | 0.62 | 12.73 | 8.77 | 0.32 | 18.52 | 39.13 | 3.64 | -2.82 | -1.42 | 5.94 | -13.51 | 1.58 | 3.07 | -9.07 | 29.94 | 1020 | 0.0 | -0.2 |
| 24Q1 (18) | 8.01 | 0.25 | -2.08 | 0.3 | -14.29 | -3.23 | 0.55 | -1.79 | 12.24 | 0.27 | 8.0 | 42.11 | 3.75 | -14.5 | -1.17 | 6.87 | -2.03 | 14.63 | 3.37 | 7.73 | 45.12 | 1020 | 0.0 | -0.2 |
| 23Q4 (17) | 7.99 | -16.86 | -12.39 | 0.35 | -12.5 | -23.91 | 0.56 | -12.5 | 1.82 | 0.25 | -3.85 | 25.0 | 4.38 | 5.24 | -13.15 | 7.01 | 5.24 | 16.22 | 3.13 | 15.65 | 42.68 | 1020 | -0.2 | -0.2 |
| 23Q3 (16) | 9.61 | -1.44 | -12.0 | 0.4 | 11.11 | -14.89 | 0.64 | 12.28 | -8.57 | 0.26 | 13.04 | -10.34 | 4.16 | 12.73 | -3.29 | 6.66 | 13.92 | 3.89 | 2.71 | 14.69 | 1.88 | 1022 | 0.0 | -14.12 |
| 23Q2 (15) | 9.75 | 19.19 | -15.51 | 0.36 | 16.13 | -33.33 | 0.57 | 16.33 | -14.93 | 0.23 | 21.05 | -20.69 | 3.69 | -2.57 | -21.09 | 5.85 | -2.41 | 0.69 | 2.36 | 1.56 | -6.13 | 1022 | 0.0 | -14.12 |
| 23Q1 (14) | 8.18 | -10.31 | -17.29 | 0.31 | -32.61 | -16.22 | 0.49 | -10.91 | 0.0 | 0.19 | -5.0 | -17.39 | 3.79 | -24.86 | 1.3 | 5.99 | -0.67 | 20.9 | 2.32 | 5.92 | -0.12 | 1022 | 0.0 | -14.12 |
| 22Q4 (13) | 9.12 | -16.48 | -15.4 | 0.46 | -2.13 | 21.05 | 0.55 | -21.43 | 14.58 | 0.2 | -31.03 | -13.04 | 5.04 | 17.19 | 43.09 | 6.03 | -5.92 | 35.44 | 2.19 | -17.42 | 2.78 | 1022 | -14.12 | -14.12 |
| 22Q3 (12) | 10.92 | -5.37 | -3.36 | 0.47 | -12.96 | 9.3 | 0.7 | 4.48 | 20.69 | 0.29 | 0.0 | -6.45 | 4.30 | -8.02 | 13.11 | 6.41 | 10.41 | 24.89 | 2.66 | 5.68 | -3.2 | 1190 | 0.0 | -30.69 |
| 22Q2 (11) | 11.54 | 16.68 | 2.58 | 0.54 | 45.95 | 31.71 | 0.67 | 36.73 | 55.81 | 0.29 | 26.09 | 3.57 | 4.68 | 25.08 | 28.4 | 5.81 | 17.18 | 51.9 | 2.51 | 8.06 | 0.97 | 1190 | 0.0 | -30.69 |
| 22Q1 (10) | 9.89 | -8.26 | 6.34 | 0.37 | -2.63 | 5.71 | 0.49 | 2.08 | 28.95 | 0.23 | 0.0 | -11.54 | 3.74 | 6.13 | -0.59 | 4.95 | 11.27 | 21.25 | 2.33 | 9.0 | -16.82 | 1190 | 0.0 | -30.69 |
| 21Q4 (9) | 10.78 | -4.6 | -5.77 | 0.38 | -11.63 | -11.63 | 0.48 | -17.24 | 17.07 | 0.23 | -25.81 | -14.81 | 3.53 | -7.37 | -6.22 | 4.45 | -13.25 | 24.24 | 2.13 | -22.23 | -9.6 | 1190 | -30.69 | -30.69 |
| 21Q3 (8) | 11.3 | 0.44 | 10.89 | 0.43 | 4.88 | 26.47 | 0.58 | 34.88 | 34.88 | 0.31 | 10.71 | -3.12 | 3.81 | 4.41 | 14.05 | 5.13 | 34.29 | 21.63 | 2.74 | 10.22 | -12.64 | 1717 | 0.0 | 21.69 |
| 21Q2 (7) | 11.25 | 20.97 | 72.28 | 0.41 | 17.14 | 41.38 | 0.43 | 13.16 | 10.26 | 0.28 | 7.69 | 7.69 | 3.64 | -3.16 | -17.94 | 3.82 | -6.46 | -36.0 | 2.49 | -10.97 | -37.49 | 1717 | 0.0 | 21.69 |
| 21Q1 (6) | 9.3 | -18.71 | 61.74 | 0.35 | -18.6 | 12.9 | 0.38 | -7.32 | 5.56 | 0.26 | -3.7 | 23.81 | 3.76 | 0.13 | -30.19 | 4.09 | 14.01 | -34.74 | 2.80 | 18.45 | -23.45 | 1717 | 0.0 | 15.55 |
| 20Q4 (5) | 11.44 | 12.27 | 32.87 | 0.43 | 26.47 | -27.12 | 0.41 | -4.65 | -10.87 | 0.27 | -15.62 | -20.59 | 3.76 | 12.65 | -45.15 | 3.58 | -15.07 | -32.92 | 2.36 | -24.84 | -40.23 | 1717 | 21.69 | 15.55 |
| 20Q3 (4) | 10.19 | 56.05 | 0.0 | 0.34 | 17.24 | 0.0 | 0.43 | 10.26 | 0.0 | 0.32 | 23.08 | 0.0 | 3.34 | -24.87 | 0.0 | 4.22 | -29.35 | 0.0 | 3.14 | -21.13 | 0.0 | 1411 | 0.0 | 0.0 |
| 20Q2 (3) | 6.53 | 13.57 | 0.0 | 0.29 | -6.45 | 0.0 | 0.39 | 8.33 | 0.0 | 0.26 | 23.81 | 0.0 | 4.44 | -17.63 | 0.0 | 5.97 | -4.61 | 0.0 | 3.98 | 9.02 | 0.0 | 1411 | -5.05 | 0.0 |
| 20Q1 (2) | 5.75 | -33.22 | 0.0 | 0.31 | -47.46 | 0.0 | 0.36 | -21.74 | 0.0 | 0.21 | -38.24 | 0.0 | 5.39 | -21.32 | 0.0 | 6.26 | 17.19 | 0.0 | 3.65 | -7.51 | 0.0 | 1486 | 0.0 | 0.0 |
| 19Q4 (1) | 8.61 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 6.85 | 0.0 | 0.0 | 5.34 | 0.0 | 0.0 | 3.95 | 0.0 | 0.0 | 1486 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 35.53 | -14.32 | 1.42 | -22.83 | 2.27 | -5.81 | 0.93 | -7.92 | 4.00 | -9.92 | 6.39 | 9.94 | 2.62 | 7.47 | 1022 | 0.0 |
| 2022 (9) | 41.47 | -2.72 | 1.84 | 17.2 | 2.41 | 28.88 | 1.01 | -6.48 | 4.44 | 20.48 | 5.81 | 32.48 | 2.44 | -3.87 | 1022 | -14.12 |
| 2021 (8) | 42.63 | 25.75 | 1.57 | 15.44 | 1.87 | 18.35 | 1.08 | 1.89 | 3.68 | -8.2 | 4.39 | -5.88 | 2.53 | -18.98 | 1190 | -30.69 |
| 2020 (7) | 33.9 | 1.01 | 1.36 | -32.34 | 1.58 | -18.56 | 1.06 | -5.36 | 4.01 | -33.02 | 4.66 | -19.37 | 3.13 | -6.31 | 1717 | 21.69 |
| 2019 (6) | 33.56 | 16.97 | 2.01 | 59.52 | 1.94 | 12.14 | 1.12 | 33.33 | 5.99 | 36.37 | 5.78 | -4.13 | 3.34 | 13.98 | 1411 | -5.05 |
| 2018 (5) | 28.69 | 21.26 | 1.26 | -12.5 | 1.73 | 8.12 | 0.84 | 20.0 | 4.39 | -27.84 | 6.03 | -10.83 | 2.93 | -1.04 | 1486 | -1.98 |
| 2017 (4) | 23.66 | 21.27 | 1.44 | 11.63 | 1.6 | 2.56 | 0.7 | 11.11 | 6.09 | -7.95 | 6.76 | -15.43 | 2.96 | -8.38 | 1516 | -4.83 |
| 2016 (3) | 19.51 | 25.63 | 1.29 | 12.17 | 1.56 | 10.64 | 0.63 | 10.53 | 6.61 | -10.71 | 8.00 | -11.93 | 3.23 | -12.02 | 1593 | 44.42 |
| 2015 (2) | 15.53 | 13.36 | 1.15 | 23.66 | 1.41 | 2.92 | 0.57 | 23.91 | 7.41 | 9.08 | 9.08 | -9.21 | 3.67 | 9.31 | 1103 | 0.0 |
| 2014 (1) | 13.7 | 28.76 | 0.93 | 8.14 | 1.37 | 31.73 | 0.46 | 24.32 | 6.79 | 0 | 10.00 | 0 | 3.36 | 0 | 1103 | 0.0 |
