玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)10.4430.347.080.3826.675.560.6212.738.770.3218.5239.133.64-2.82-1.425.94-13.511.583.07-9.0729.9410200.0-0.2
24Q1 (19)8.010.25-2.080.3-14.29-3.230.55-1.7912.240.278.042.113.75-14.5-1.176.87-2.0314.633.377.7345.1210200.0-0.2
23Q4 (18)7.99-16.86-12.390.35-12.5-23.910.56-12.51.820.25-3.8525.04.385.24-13.157.015.2416.223.1315.6542.681020-0.2-0.2
23Q3 (17)9.61-1.44-12.00.411.11-14.890.6412.28-8.570.2613.04-10.344.1612.73-3.296.6613.923.892.7114.691.8810220.0-14.12
23Q2 (16)9.7519.19-15.510.3616.13-33.330.5716.33-14.930.2321.05-20.693.69-2.57-21.095.85-2.410.692.361.56-6.1310220.0-14.12
23Q1 (15)8.18-10.31-17.290.31-32.61-16.220.49-10.910.00.19-5.0-17.393.79-24.861.35.99-0.6720.92.325.92-0.1210220.0-14.12
22Q4 (14)9.12-16.48-15.40.46-2.1321.050.55-21.4314.580.2-31.03-13.045.0417.1943.096.03-5.9235.442.19-17.422.781022-14.12-14.12
22Q3 (13)10.92-5.37-3.360.47-12.969.30.74.4820.690.290.0-6.454.30-8.0213.116.4110.4124.892.665.68-3.211900.0-30.69
22Q2 (12)11.5416.682.580.5445.9531.710.6736.7355.810.2926.093.574.6825.0828.45.8117.1851.92.518.060.9711900.0-30.69
22Q1 (11)9.89-8.266.340.37-2.635.710.492.0828.950.230.0-11.543.746.13-0.594.9511.2721.252.339.0-16.8211900.0-30.69
21Q4 (10)10.78-4.6-5.770.38-11.63-11.630.48-17.2417.070.23-25.81-14.813.53-7.37-6.224.45-13.2524.242.13-22.23-9.61190-30.69-30.69
21Q3 (9)11.30.4410.890.434.8826.470.5834.8834.880.3110.71-3.123.814.4114.055.1334.2921.632.7410.22-12.6417170.021.69
21Q2 (8)11.2520.9772.280.4117.1441.380.4313.1610.260.287.697.693.64-3.16-17.943.82-6.46-36.02.49-10.97-37.4917170.021.69
21Q1 (7)9.3-18.7161.740.35-18.612.90.38-7.325.560.26-3.723.813.760.13-30.194.0914.01-34.742.8018.45-23.4517170.015.55
20Q4 (6)11.4412.2732.870.4326.47-27.120.41-4.65-10.870.27-15.62-20.593.7612.65-45.153.58-15.07-32.922.36-24.84-40.23171721.6915.55
20Q3 (5)10.1956.055.710.3417.24-40.350.4310.26-24.560.3223.08-8.573.34-24.87-43.574.22-29.35-28.633.14-21.13-13.5114110.0-5.05
20Q2 (4)6.5313.570.00.29-6.450.00.398.330.00.2623.810.04.44-17.630.05.97-4.610.03.989.020.01411-5.050.0
20Q1 (3)5.75-33.220.00.31-47.460.00.36-21.740.00.21-38.240.05.39-21.320.06.2617.190.03.65-7.510.014860.00.0
19Q4 (2)8.61-10.680.00.593.510.00.46-19.30.00.34-2.860.06.8515.890.05.34-9.640.03.958.760.014860.00.0
19Q3 (1)9.640.00.00.570.00.00.570.00.00.350.00.05.910.00.05.910.00.03.630.00.014860.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)35.53-14.321.42-22.832.27-5.810.93-7.924.00-9.926.399.942.627.4710220.0
2022 (9)41.47-2.721.8417.22.4128.881.01-6.484.4420.485.8132.482.44-3.871022-14.12
2021 (8)42.6325.751.5715.441.8718.351.081.893.68-8.24.39-5.882.53-18.981190-30.69
2020 (7)33.91.011.36-32.341.58-18.561.06-5.364.01-33.024.66-19.373.13-6.31171721.69
2019 (6)33.5616.972.0159.521.9412.141.1233.335.9936.375.78-4.133.3413.981411-5.05
2018 (5)28.6921.261.26-12.51.738.120.8420.04.39-27.846.03-10.832.93-1.041486-1.98
2017 (4)23.6621.271.4411.631.62.560.711.116.09-7.956.76-15.432.96-8.381516-4.83
2016 (3)19.5125.631.2912.171.5610.640.6310.536.61-10.718.00-11.933.23-12.02159344.42
2015 (2)15.5313.361.1523.661.412.920.5723.917.419.089.08-9.213.679.3111030.0
2014 (1)13.728.760.938.141.3731.730.4624.326.79010.0003.36011030.0

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