- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 10.38 | -3.89 | 4.53 | 1.74 | -10.77 | 6.75 | 0.67 | -39.64 | -30.21 | 0 | 0 | 0 | 16.76 | -7.16 | 2.12 | 6.45 | -37.2 | -33.23 | 0.00 | 0 | 0 | 677 | 0.0 | 0.0 |
| 24Q3 (19) | 10.8 | 3.95 | 1.69 | 1.95 | 9.55 | 4.28 | 1.11 | -3.48 | -0.89 | 0 | 0 | 0 | 18.06 | 5.39 | 2.54 | 10.28 | -7.14 | -2.54 | 0.00 | 0 | 0 | 677 | 0.0 | 0.45 |
| 24Q2 (18) | 10.39 | -2.99 | 4.0 | 1.78 | -1.11 | 1.71 | 1.15 | 1.77 | 4.55 | 0 | 0 | 0 | 17.13 | 1.93 | -2.2 | 11.07 | 4.9 | 0.52 | 0.00 | 0 | 0 | 677 | 0.0 | 0.45 |
| 24Q1 (17) | 10.71 | 7.85 | 4.18 | 1.8 | 10.43 | 0.56 | 1.13 | 17.71 | 3.67 | 0 | 0 | 0 | 16.81 | 2.39 | -3.48 | 10.55 | 9.14 | -0.49 | 0.00 | 0 | 0 | 677 | 0.0 | 0.45 |
| 23Q4 (16) | 9.93 | -6.5 | 3.65 | 1.63 | -12.83 | -4.12 | 0.96 | -14.29 | -10.28 | 0 | 0 | 0 | 16.41 | -6.78 | -7.5 | 9.67 | -8.33 | -13.44 | 0.00 | 0 | 0 | 677 | 0.45 | 0.45 |
| 23Q3 (15) | 10.62 | 6.31 | 16.58 | 1.87 | 6.86 | 2.75 | 1.12 | 1.82 | 4.67 | 0 | 0 | 0 | 17.61 | 0.52 | -11.86 | 10.55 | -4.22 | -10.21 | 0.00 | 0 | 0 | 674 | 0.0 | 3.85 |
| 23Q2 (14) | 9.99 | -2.82 | 26.62 | 1.75 | -2.23 | 14.38 | 1.1 | 0.92 | 18.28 | 0 | 0 | 0 | 17.52 | 0.6 | -9.66 | 11.01 | 3.85 | -6.58 | 0.00 | 0 | 0 | 674 | 0.0 | 3.85 |
| 23Q1 (13) | 10.28 | 7.31 | 22.97 | 1.79 | 5.29 | 20.95 | 1.09 | 1.87 | 19.78 | 0 | 0 | 0 | 17.41 | -1.88 | -1.64 | 10.60 | -5.07 | -2.59 | 0.00 | 0 | 0 | 674 | 0.0 | 3.85 |
| 22Q4 (12) | 9.58 | 5.16 | 29.99 | 1.7 | -6.59 | 13.33 | 1.07 | 0.0 | 28.92 | 0 | 0 | 0 | 17.75 | -11.18 | -12.81 | 11.17 | -4.91 | -0.82 | 0.00 | 0 | 0 | 674 | 3.85 | 3.85 |
| 22Q3 (11) | 9.11 | 15.46 | 35.97 | 1.82 | 18.95 | 21.33 | 1.07 | 15.05 | 30.49 | 0 | 0 | 0 | 19.98 | 3.02 | -10.76 | 11.75 | -0.35 | -4.03 | 0.00 | 0 | 0 | 649 | 0.0 | 19.08 |
| 22Q2 (10) | 7.89 | -5.62 | 28.29 | 1.53 | 3.38 | 15.04 | 0.93 | 2.2 | 25.68 | 0 | 0 | 0 | 19.39 | 9.54 | -10.33 | 11.79 | 8.29 | -2.04 | 0.00 | 0 | 0 | 649 | 0.0 | 19.08 |
| 22Q1 (9) | 8.36 | 13.43 | 37.05 | 1.48 | -1.33 | 22.31 | 0.91 | 9.64 | 19.74 | 0 | 0 | 0 | 17.70 | -13.02 | -10.75 | 10.89 | -3.34 | -12.63 | 0.00 | 0 | 0 | 649 | 0.0 | 19.08 |
| 21Q4 (8) | 7.37 | 10.0 | 28.4 | 1.5 | 0.0 | 11.11 | 0.83 | 1.22 | 29.69 | 0 | 0 | 0 | 20.35 | -9.09 | -13.46 | 11.26 | -7.98 | 1.0 | 0.00 | 0 | 0 | 649 | 19.08 | 19.08 |
| 21Q3 (7) | 6.7 | 8.94 | 11.67 | 1.5 | 12.78 | 21.95 | 0.82 | 10.81 | 24.24 | 0 | 0 | 0 | 22.39 | 3.52 | 9.21 | 12.24 | 1.71 | 11.26 | 0.00 | 0 | 0 | 545 | 0.0 | 9.22 |
| 21Q2 (6) | 6.15 | 0.82 | 27.07 | 1.33 | 9.92 | 35.71 | 0.74 | -2.63 | 45.1 | 0 | 0 | 0 | 21.63 | 9.02 | 6.81 | 12.03 | -3.42 | 14.19 | 0.00 | 0 | 0 | 545 | 0.0 | 9.22 |
| 21Q1 (5) | 6.1 | 6.27 | 54.43 | 1.21 | -10.37 | 49.38 | 0.76 | 18.75 | 46.15 | 0 | 0 | 0 | 19.84 | -15.66 | -3.27 | 12.46 | 11.74 | -5.36 | 0.00 | 0 | 0 | 545 | 0.0 | 12.37 |
| 20Q4 (4) | 5.74 | -4.33 | 0.0 | 1.35 | 9.76 | 0.0 | 0.64 | -3.03 | 0.0 | 0 | 0 | 0.0 | 23.52 | 14.73 | 0.0 | 11.15 | 1.36 | 0.0 | 0.00 | 0 | 0.0 | 545 | 9.22 | 0.0 |
| 20Q3 (3) | 6.0 | 23.97 | 0.0 | 1.23 | 25.51 | 0.0 | 0.66 | 29.41 | 0.0 | 0 | 0 | 0.0 | 20.50 | 1.24 | 0.0 | 11.00 | 4.39 | 0.0 | 0.00 | 0 | 0.0 | 499 | 0.0 | 0.0 |
| 20Q2 (2) | 4.84 | 22.53 | 0.0 | 0.98 | 20.99 | 0.0 | 0.51 | -1.92 | 0.0 | 0 | 0 | 0.0 | 20.25 | -1.26 | 0.0 | 10.54 | -19.96 | 0.0 | 0.00 | 0 | 0.0 | 499 | 2.89 | 0.0 |
| 20Q1 (1) | 3.95 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 20.51 | 0.0 | 0.0 | 13.16 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 485 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 42.28 | 3.58 | 7.27 | 3.27 | 4.06 | -5.14 | 0 | 0 | 17.19 | -0.3 | 9.60 | -8.42 | 0.00 | 0 | 677 | 0.0 |
| 2023 (9) | 40.82 | 16.83 | 7.04 | 7.81 | 4.28 | 7.54 | 0 | 0 | 17.25 | -7.72 | 10.49 | -7.95 | 0.00 | 0 | 677 | 0.45 |
| 2022 (8) | 34.94 | 32.75 | 6.53 | 17.87 | 3.98 | 26.75 | 0 | 0 | 18.69 | -11.21 | 11.39 | -4.52 | 0.00 | 0 | 674 | 3.85 |
| 2021 (7) | 26.32 | 28.2 | 5.54 | 27.06 | 3.14 | 34.19 | 0 | 0 | 21.05 | -0.89 | 11.93 | 4.67 | 0.00 | 0 | 649 | 19.08 |
| 2020 (6) | 20.53 | 44.68 | 4.36 | 21.11 | 2.34 | 11.43 | 0 | 0 | 21.24 | -16.29 | 11.40 | -22.98 | 0.00 | 0 | 545 | 9.22 |
| 2019 (5) | 14.19 | 18.74 | 3.6 | 9.76 | 2.1 | 16.67 | 0 | 0 | 25.37 | -7.57 | 14.80 | -1.75 | 0.00 | 0 | 499 | 2.89 |
| 2018 (4) | 11.95 | 10.44 | 3.28 | 6.84 | 1.8 | 19.21 | 0 | 0 | 27.45 | -3.26 | 15.06 | 7.93 | 0.00 | 0 | 485 | 26.63 |
| 2017 (3) | 10.82 | 0.84 | 3.07 | -2.23 | 1.51 | -7.93 | 0 | 0 | 28.37 | -3.04 | 13.96 | -8.69 | 0.00 | 0 | 383 | -7.26 |
| 2016 (2) | 10.73 | 5.82 | 3.14 | 0.0 | 1.64 | 2.5 | 0 | 0 | 29.26 | -5.5 | 15.28 | -3.14 | 0.00 | 0 | 413 | 2.99 |
| 2015 (1) | 10.14 | 2.63 | 3.14 | 12.14 | 1.6 | -4.19 | 0 | 0 | 30.97 | 0 | 15.78 | 0 | 0.00 | 0 | 401 | 8.09 |
