玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)5.28-6.71-0.750.30.0-62.030.29-6.453.570.447.32-6.385.687.2-61.745.490.284.368.3315.04-5.67000
24Q3 (19)5.661.81.250.33.4511.110.31-8.82-3.120.415.13-10.875.301.629.745.48-10.43-4.327.243.27-11.97000
24Q2 (18)5.564.915.30.2911.543.570.34-5.5613.330.39-9.3-15.225.226.32-1.646.12-9.977.637.01-13.54-19.49000
24Q1 (17)5.3-0.382.710.26-67.09-10.340.3628.5720.00.43-8.51-8.514.91-66.96-12.716.7929.0616.838.11-8.17-10.93000
23Q4 (16)5.32-4.83-14.190.79192.59172.410.28-12.5-3.450.472.172.1714.85207.44217.475.26-8.0612.528.837.3619.07000
23Q3 (15)5.595.87-24.460.27-3.57-6.90.326.67-13.510.460.0-13.214.83-8.9223.255.720.7514.498.23-5.5514.9000
23Q2 (14)5.282.33-58.750.28-3.45-6.670.30.0-28.570.46-2.13-9.85.30-5.64126.265.68-2.2773.168.71-4.35118.66000
23Q1 (13)5.16-16.77-28.130.290.07.410.33.45-9.090.472.174.445.6220.1649.455.8124.326.59.1122.7745.33000
22Q4 (12)6.2-16.22-19.790.290.0-23.680.29-21.62-45.280.46-13.21-23.334.6819.35-4.854.68-6.45-31.787.423.59-4.41000
22Q3 (11)7.4-42.19-9.420.29-3.33-23.680.37-11.9-7.50.533.923.923.9267.21-15.745.0052.382.127.1679.7614.74000
22Q2 (10)12.878.2782.860.311.11-21.050.4227.2735.480.5113.3313.332.34-37.67-56.833.28-28.61-25.913.98-36.43-38.02000
22Q1 (9)7.18-7.1212.190.27-28.95-12.90.33-37.7417.860.45-25.021.623.76-23.5-22.364.60-32.975.056.27-19.258.41000
21Q4 (8)7.73-5.3937.060.380.035.710.5332.5120.830.617.6587.54.925.69-0.986.8640.0461.137.7624.3436.8000
21Q3 (7)8.1716.7158.030.380.046.150.429.03110.530.5113.3334.214.65-14.32-7.514.9010.5533.226.24-2.9-15.07000
21Q2 (6)7.09.3827.50.3822.5840.740.3110.7172.220.4521.6221.625.4312.0710.384.431.2235.076.4311.2-4.61000
21Q1 (5)6.413.4826.480.3110.7124.00.2816.6747.370.3715.6227.594.84-2.43-1.964.382.8116.515.781.890.87000
20Q4 (4)5.649.090.00.287.690.00.2426.320.00.32-15.790.04.96-1.280.04.2615.790.05.67-22.810.0000.0
20Q3 (3)5.17-5.830.00.26-3.70.00.195.560.00.382.70.05.032.260.03.6812.090.07.359.060.0000.0
20Q2 (2)5.498.50.00.278.00.00.18-5.260.00.3727.590.04.92-0.460.03.28-12.680.06.7417.590.0000.0
20Q1 (1)5.060.00.00.250.00.00.190.00.00.290.00.04.940.00.03.750.00.05.730.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)21.82.111.16-29.271.38.331.67-9.735.32-30.735.966.17.66-11.5900
2023 (9)21.35-36.421.6442.611.2-14.891.85-4.647.68124.35.6233.868.6749.9900
2022 (8)33.5814.571.15-20.141.41-7.241.940.523.42-30.294.20-19.035.78-12.2600
2021 (7)29.3137.221.4437.141.5290.01.9340.884.91-0.065.1938.466.582.6600
2020 (6)21.365.431.0547.890.8-3.611.37-5.524.9240.273.75-8.586.41-10.3800
2019 (5)20.269.450.71-11.250.8312.161.455.843.50-18.924.102.477.16-3.300
2018 (4)18.510.430.831.150.74-5.131.3714.174.3230.584.00-5.547.4013.6700
2017 (3)18.43-4.950.61-4.690.782.631.2-1.643.310.284.237.986.513.4800
2016 (2)19.3910.860.6416.360.764.111.2214.023.304.963.92-6.096.292.856740.0
2015 (1)17.490.00.55-14.060.730.01.0713.833.1404.1706.1206740.0

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