- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.62 | -27.47 | -21.43 | 0.14 | -12.5 | 0.0 | 0.12 | -7.69 | -14.29 | 0.14 | 7.69 | 0.0 | 3.03 | 20.64 | 27.27 | 2.60 | 27.27 | 9.09 | 3.03 | 48.48 | 27.27 | 202 | 0.0 | -1.94 |
| 24Q2 (19) | 6.37 | 12.35 | 7.42 | 0.16 | -5.88 | 0.0 | 0.13 | -7.14 | 18.18 | 0.13 | -27.78 | 0.0 | 2.51 | -16.22 | -6.91 | 2.04 | -17.35 | 10.02 | 2.04 | -35.71 | -6.91 | 202 | 0.0 | -1.94 |
| 24Q1 (18) | 5.67 | 0.35 | 37.29 | 0.17 | 21.43 | 6.25 | 0.14 | 16.67 | 16.67 | 0.18 | 5.88 | 38.46 | 3.00 | 21.0 | -22.61 | 2.47 | 16.26 | -15.02 | 3.17 | 5.51 | 0.85 | 202 | 0.0 | -1.94 |
| 23Q4 (17) | 5.65 | -3.91 | 52.7 | 0.14 | 0.0 | -6.67 | 0.12 | -14.29 | -7.69 | 0.17 | 21.43 | 6.25 | 2.48 | 4.07 | -38.88 | 2.12 | -10.8 | -39.55 | 3.01 | 26.37 | -30.42 | 202 | -1.94 | -1.94 |
| 23Q3 (16) | 5.88 | -0.84 | 28.1 | 0.14 | -12.5 | 7.69 | 0.14 | 27.27 | 27.27 | 0.14 | 7.69 | -6.67 | 2.38 | -11.76 | -15.93 | 2.38 | 28.35 | -0.65 | 2.38 | 8.61 | -27.14 | 206 | 0.0 | 0.49 |
| 23Q2 (15) | 5.93 | 43.58 | -19.43 | 0.16 | 0.0 | 0.0 | 0.11 | -8.33 | -15.38 | 0.13 | 0.0 | -13.33 | 2.70 | -30.35 | 24.11 | 1.85 | -36.16 | 5.02 | 2.19 | -30.35 | 7.57 | 206 | 0.0 | 0.49 |
| 23Q1 (14) | 4.13 | 11.62 | -39.09 | 0.16 | 6.67 | 6.67 | 0.12 | -7.69 | 20.0 | 0.13 | -18.75 | 8.33 | 3.87 | -4.44 | 75.11 | 2.91 | -17.3 | 97.0 | 3.15 | -27.21 | 77.85 | 206 | 0.0 | 0.49 |
| 22Q4 (13) | 3.7 | -19.39 | -47.67 | 0.15 | 15.38 | -46.43 | 0.13 | 18.18 | 8.33 | 0.16 | 6.67 | 23.08 | 4.05 | 43.14 | 2.36 | 3.51 | 46.61 | 107.0 | 4.32 | 32.32 | 135.18 | 206 | 0.49 | 0.49 |
| 22Q3 (12) | 4.59 | -37.64 | -39.37 | 0.13 | -18.75 | -23.53 | 0.11 | -15.38 | 10.0 | 0.15 | 0.0 | 0.0 | 2.83 | 30.28 | 26.12 | 2.40 | 35.68 | 81.42 | 3.27 | 60.35 | 64.92 | 205 | 0.0 | 9.63 |
| 22Q2 (11) | 7.36 | 8.55 | -8.11 | 0.16 | 6.67 | -5.88 | 0.13 | 30.0 | 18.18 | 0.15 | 25.0 | 7.14 | 2.17 | -1.74 | 2.43 | 1.77 | 19.76 | 28.62 | 2.04 | 15.15 | 16.61 | 205 | 0.0 | 9.63 |
| 22Q1 (10) | 6.78 | -4.1 | 3.83 | 0.15 | -46.43 | 0.0 | 0.1 | -16.67 | -16.67 | 0.12 | -7.69 | -20.0 | 2.21 | -44.14 | -3.69 | 1.47 | -13.1 | -19.74 | 1.77 | -3.74 | -22.95 | 205 | 0.0 | 9.63 |
| 21Q4 (9) | 7.07 | -6.61 | -7.82 | 0.28 | 64.71 | 75.0 | 0.12 | 20.0 | 0.0 | 0.13 | -13.33 | -31.58 | 3.96 | 76.35 | 89.85 | 1.70 | 28.49 | 8.49 | 1.84 | -7.2 | -25.77 | 205 | 9.63 | 9.63 |
| 21Q3 (8) | 7.57 | -5.49 | 3.84 | 0.17 | 0.0 | 21.43 | 0.1 | -9.09 | 11.11 | 0.15 | 7.14 | 7.14 | 2.25 | 5.81 | 16.94 | 1.32 | -3.81 | 7.0 | 1.98 | 13.37 | 3.18 | 187 | 0.0 | 6.86 |
| 21Q2 (7) | 8.01 | 22.66 | 73.75 | 0.17 | 13.33 | 88.89 | 0.11 | -8.33 | -15.38 | 0.14 | -6.67 | 7.69 | 2.12 | -7.61 | 8.71 | 1.37 | -25.27 | -51.3 | 1.75 | -23.91 | -38.02 | 187 | 0.0 | 6.86 |
| 21Q1 (6) | 6.53 | -14.86 | 21.38 | 0.15 | -6.25 | 0.0 | 0.12 | 0.0 | 33.33 | 0.15 | -21.05 | 66.67 | 2.30 | 10.12 | -17.61 | 1.84 | 17.46 | 9.85 | 2.30 | -7.27 | 37.31 | 187 | 0.0 | 6.86 |
| 20Q4 (5) | 7.67 | 5.21 | 53.71 | 0.16 | 14.29 | 23.08 | 0.12 | 33.33 | 71.43 | 0.19 | 35.71 | 137.5 | 2.09 | 8.62 | -19.93 | 1.56 | 26.73 | 11.53 | 2.48 | 28.99 | 54.51 | 187 | 6.86 | 0 |
| 20Q3 (4) | 7.29 | 58.13 | 0.0 | 0.14 | 55.56 | 0.0 | 0.09 | -30.77 | 0.0 | 0.14 | 7.69 | 0.0 | 1.92 | -1.63 | 0.0 | 1.23 | -56.22 | 0.0 | 1.92 | -31.9 | 0.0 | 175 | 0.0 | 0.0 |
| 20Q2 (3) | 4.61 | -14.31 | 0.0 | 0.09 | -40.0 | 0.0 | 0.13 | 44.44 | 0.0 | 0.13 | 44.44 | 0.0 | 1.95 | -29.98 | 0.0 | 2.82 | 68.57 | 0.0 | 2.82 | 68.57 | 0.0 | 175 | 0.0 | 0.0 |
| 20Q1 (2) | 5.38 | 7.82 | 0.0 | 0.15 | 15.38 | 0.0 | 0.09 | 28.57 | 0.0 | 0.09 | 12.5 | 0.0 | 2.79 | 7.02 | 0.0 | 1.67 | 19.25 | 0.0 | 1.67 | 4.34 | 0.0 | 175 | 0 | 0.0 |
| 19Q4 (1) | 4.99 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 2.61 | 0.0 | 0.0 | 1.40 | 0.0 | 0.0 | 1.60 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.6 | -3.74 | 0.6 | 1.69 | 0.48 | 2.13 | 0.57 | 0.0 | 2.78 | 5.65 | 2.22 | 6.1 | 2.64 | 3.89 | 202 | -1.94 |
| 2022 (9) | 22.44 | -23.1 | 0.59 | -23.38 | 0.47 | 4.44 | 0.57 | -1.72 | 2.63 | -0.36 | 2.09 | 35.82 | 2.54 | 27.79 | 206 | 0.49 |
| 2021 (8) | 29.18 | 16.95 | 0.77 | 40.0 | 0.45 | 2.27 | 0.58 | 5.45 | 2.64 | 19.71 | 1.54 | -12.55 | 1.99 | -9.83 | 205 | 9.63 |
| 2020 (7) | 24.95 | 29.07 | 0.55 | 14.58 | 0.44 | 46.67 | 0.55 | 52.78 | 2.20 | -11.23 | 1.76 | 13.63 | 2.20 | 18.36 | 187 | 6.86 |
| 2019 (6) | 19.33 | 9.77 | 0.48 | -9.43 | 0.3 | 0.0 | 0.36 | -10.0 | 2.48 | -17.49 | 1.55 | -8.9 | 1.86 | -18.01 | 175 | -0.57 |
| 2018 (5) | 17.61 | 26.87 | 0.53 | 6.0 | 0.3 | 0.0 | 0.4 | 90.48 | 3.01 | -16.45 | 1.70 | -21.18 | 2.27 | 50.13 | 176 | 0 |
| 2017 (4) | 13.88 | 9.03 | 0.5 | -7.41 | 0.3 | -16.67 | 0.21 | 5.0 | 3.60 | -15.08 | 2.16 | -23.57 | 1.51 | -3.7 | 0 | 0 |
| 2016 (3) | 12.73 | 15.41 | 0.54 | 14.89 | 0.36 | 2.86 | 0.2 | 53.85 | 4.24 | -0.45 | 2.83 | -10.88 | 1.57 | 33.3 | 55 | 0.0 |
| 2015 (2) | 11.03 | 26.78 | 0.47 | 14.63 | 0.35 | 6.06 | 0.13 | 44.44 | 4.26 | -9.58 | 3.17 | -16.34 | 1.18 | 13.93 | 55 | 0.0 |
| 2014 (1) | 8.7 | 32.82 | 0.41 | -6.82 | 0.33 | -21.43 | 0.09 | -43.75 | 4.71 | 0 | 3.79 | 0 | 1.03 | 0 | 55 | 0.0 |
