- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.63 | 3.28 | 12.5 | 0.12 | -7.69 | -25.0 | 0.09 | -10.0 | -18.18 | 0.26 | -13.33 | -29.73 | 19.05 | -10.62 | -33.33 | 14.29 | -12.86 | -27.27 | 41.27 | -16.08 | -37.54 | 0 | 0 | 0 |
| 24Q2 (19) | 0.61 | 45.24 | -19.74 | 0.13 | 0.0 | -18.75 | 0.1 | 0.0 | -9.09 | 0.3 | 7.14 | -6.25 | 21.31 | -31.15 | 1.23 | 16.39 | -31.15 | 13.26 | 49.18 | -26.23 | 16.8 | 0 | 0 | 0 |
| 24Q1 (18) | 0.42 | -22.22 | -52.81 | 0.13 | 18.18 | -13.33 | 0.1 | -9.09 | -9.09 | 0.28 | 21.74 | -12.5 | 30.95 | 51.95 | 83.65 | 23.81 | 16.88 | 92.64 | 66.67 | 56.52 | 85.42 | 0 | 0 | 0 |
| 23Q4 (17) | 0.54 | -3.57 | -46.0 | 0.11 | -31.25 | -31.25 | 0.11 | 0.0 | 10.0 | 0.23 | -37.84 | -25.81 | 20.37 | -28.7 | 27.31 | 20.37 | 3.7 | 103.7 | 42.59 | -35.54 | 37.4 | 0 | 0 | 0 |
| 23Q3 (16) | 0.56 | -26.32 | -37.08 | 0.16 | 0.0 | -5.88 | 0.11 | 0.0 | 22.22 | 0.37 | 15.62 | 8.82 | 28.57 | 35.71 | 49.58 | 19.64 | 35.71 | 94.25 | 66.07 | 56.92 | 72.95 | 0 | 0 | 0 |
| 23Q2 (15) | 0.76 | -14.61 | -22.45 | 0.16 | 6.67 | -11.11 | 0.11 | 0.0 | 22.22 | 0.32 | 0.0 | -5.88 | 21.05 | 24.91 | 14.62 | 14.47 | 17.11 | 57.6 | 42.11 | 17.11 | 21.36 | 0 | 0 | 0 |
| 23Q1 (14) | 0.89 | -11.0 | -23.28 | 0.15 | -6.25 | -11.76 | 0.11 | 10.0 | 22.22 | 0.32 | 3.23 | -8.57 | 16.85 | 5.34 | 15.0 | 12.36 | 23.6 | 59.3 | 35.96 | 15.98 | 19.17 | 0 | 0 | 0 |
| 22Q4 (13) | 1.0 | 12.36 | -38.27 | 0.16 | -5.88 | -5.88 | 0.1 | 11.11 | 25.0 | 0.31 | -8.82 | -16.22 | 16.00 | -16.24 | 52.47 | 10.00 | -1.11 | 102.5 | 31.00 | -18.85 | 35.73 | 0 | 0 | 0 |
| 22Q3 (12) | 0.89 | -9.18 | -48.26 | 0.17 | -5.56 | 6.25 | 0.09 | 0.0 | 28.57 | 0.34 | 0.0 | 30.77 | 19.10 | 4.0 | 105.34 | 10.11 | 10.11 | 148.48 | 38.20 | 10.11 | 152.72 | 0 | 0 | 0 |
| 22Q2 (11) | 0.98 | -15.52 | -44.0 | 0.18 | 5.88 | 12.5 | 0.09 | 0.0 | 12.5 | 0.34 | -2.86 | 3.03 | 18.37 | 25.33 | 100.89 | 9.18 | 18.37 | 100.89 | 34.69 | 14.99 | 83.98 | 0 | 0 | 0 |
| 22Q1 (10) | 1.16 | -28.4 | -36.96 | 0.17 | 0.0 | 6.25 | 0.09 | 12.5 | 0.0 | 0.35 | -5.41 | -10.26 | 14.66 | 39.66 | 68.53 | 7.76 | 57.11 | 58.62 | 30.17 | 32.11 | 42.35 | 0 | 0 | 0 |
| 21Q4 (9) | 1.62 | -5.81 | -17.35 | 0.17 | 6.25 | -10.53 | 0.08 | 14.29 | -11.11 | 0.37 | 42.31 | -15.91 | 10.49 | 12.81 | 8.25 | 4.94 | 21.34 | 7.54 | 22.84 | 51.09 | 1.74 | 0 | 0 | 0 |
| 21Q3 (8) | 1.72 | -1.71 | -6.01 | 0.16 | 0.0 | -15.79 | 0.07 | -12.5 | -22.22 | 0.26 | -21.21 | -43.48 | 9.30 | 1.74 | -10.4 | 4.07 | -10.97 | -17.25 | 15.12 | -19.84 | -39.86 | 0 | 0 | 0 |
| 21Q2 (7) | 1.75 | -4.89 | 13.64 | 0.16 | 0.0 | -15.79 | 0.08 | -11.11 | -20.0 | 0.33 | -15.38 | -19.51 | 9.14 | 5.14 | -25.89 | 4.57 | -6.54 | -29.6 | 18.86 | -11.03 | -29.17 | 0 | 0 | 0 |
| 21Q1 (6) | 1.84 | -6.12 | 57.26 | 0.16 | -15.79 | -20.0 | 0.09 | 0.0 | -18.18 | 0.39 | -11.36 | -2.5 | 8.70 | -10.3 | -49.13 | 4.89 | 6.52 | -47.97 | 21.20 | -5.58 | -38.0 | 0 | 0 | 0 |
| 20Q4 (5) | 1.96 | 7.1 | 4.81 | 0.19 | 0.0 | 0.0 | 0.09 | 0.0 | -10.0 | 0.44 | -4.35 | -2.22 | 9.69 | -6.63 | -4.59 | 4.59 | -6.63 | -14.13 | 22.45 | -10.69 | -6.71 | 0 | 0 | -100.0 |
| 20Q3 (4) | 1.83 | 18.83 | 0.0 | 0.19 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.46 | 12.2 | 0.0 | 10.38 | -15.85 | 0.0 | 4.92 | -24.26 | 0.0 | 25.14 | -5.58 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 1.54 | 31.62 | 0.0 | 0.19 | -5.0 | 0.0 | 0.1 | -9.09 | 0.0 | 0.41 | 2.5 | 0.0 | 12.34 | -27.82 | 0.0 | 6.49 | -30.93 | 0.0 | 26.62 | -22.13 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 1.17 | -37.43 | 0.0 | 0.2 | 5.26 | 0.0 | 0.11 | 10.0 | 0.0 | 0.4 | -11.11 | 0.0 | 17.09 | 68.24 | 0.0 | 9.40 | 75.81 | 0.0 | 34.19 | 42.07 | 0.0 | 0 | -100.0 | 0.0 |
| 19Q4 (1) | 1.87 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 10.16 | 0.0 | 0.0 | 5.35 | 0.0 | 0.0 | 24.06 | 0.0 | 0.0 | 145 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.76 | -31.51 | 0.57 | -16.18 | 0.43 | 19.44 | 1.23 | -8.21 | 20.65 | 22.39 | 15.58 | 74.41 | 44.57 | 34.03 | 0 | 0 |
| 2022 (9) | 4.03 | -41.76 | 0.68 | 3.03 | 0.36 | 12.5 | 1.34 | -1.47 | 16.87 | 76.92 | 8.93 | 93.18 | 33.25 | 69.19 | 0 | 0 |
| 2021 (8) | 6.92 | 6.3 | 0.66 | -14.29 | 0.32 | -17.95 | 1.36 | -20.0 | 9.54 | -19.36 | 4.62 | -22.81 | 19.65 | -24.74 | 0 | 0 |
| 2020 (7) | 6.51 | 2.84 | 0.77 | 1.32 | 0.39 | 2.63 | 1.7 | -7.1 | 11.83 | -1.49 | 5.99 | -0.21 | 26.11 | -9.67 | 0 | 0 |
| 2019 (6) | 6.33 | -14.46 | 0.76 | 15.15 | 0.38 | -13.64 | 1.83 | 5.17 | 12.01 | 34.62 | 6.00 | 0.96 | 28.91 | 22.95 | 145 | 0.0 |
| 2018 (5) | 7.4 | 20.92 | 0.66 | 6.45 | 0.44 | 22.22 | 1.74 | -3.33 | 8.92 | -11.96 | 5.95 | 1.08 | 23.51 | -20.05 | 145 | 0.0 |
| 2017 (4) | 6.12 | -4.82 | 0.62 | -8.82 | 0.36 | 9.09 | 1.8 | -6.74 | 10.13 | -4.21 | 5.88 | 14.62 | 29.41 | -2.01 | 145 | 0.0 |
| 2016 (3) | 6.43 | 33.4 | 0.68 | 11.48 | 0.33 | -13.16 | 1.93 | -13.45 | 10.58 | -16.44 | 5.13 | -34.9 | 30.02 | -35.12 | 145 | 0.0 |
| 2015 (2) | 4.82 | -16.61 | 0.61 | 3.39 | 0.38 | 26.67 | 2.23 | 10.4 | 12.66 | 23.98 | 7.88 | 51.89 | 46.27 | 32.38 | 145 | 0.0 |
| 2014 (1) | 5.78 | 0.35 | 0.59 | 15.69 | 0.3 | 0.0 | 2.02 | 5.76 | 10.21 | 0 | 5.19 | 0 | 34.95 | 0 | 145 | -16.18 |
