玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.6-56.87-29.20.07-30.00.00.17-15.00.00.010.004.3862.3141.2510.6297.0941.250.62131.880000
24Q3 (19)3.7118.9193.230.125.042.860.25.2666.670.010.002.705.12-26.075.39-11.48-13.750.27-15.90000
24Q2 (18)3.1245.7954.460.0814.2914.290.1911.7646.150.010.002.56-21.61-26.016.09-23.34-5.370.32-31.410000
24Q1 (17)2.14-5.3142.670.070.016.670.170.021.430.01003.275.61-18.227.945.61-14.890.4700000
23Q4 (16)2.2617.7112.440.070.0-12.50.1741.6754.5500-100.03.10-15.04-22.187.5220.3537.450.000-100.0000
23Q3 (15)1.92-4.95-16.160.070.0-22.220.12-7.69-7.6900-100.03.655.21-7.236.25-2.8810.10.000-100.0000
23Q2 (14)2.0234.67-11.790.0716.67-41.670.13-7.1418.1800-100.03.47-13.37-33.876.44-31.0533.980.000-100.0000
23Q1 (13)1.5-25.378.70.06-25.0-40.00.1427.2727.270-100.0-100.04.000.5-44.89.3370.5517.090.00-100.0-100.0000
22Q4 (12)2.01-12.2363.410.08-11.11-42.860.11-15.38-8.330.010.00.03.981.27-65.035.47-3.6-43.910.5013.93-38.81000
22Q3 (11)2.290.054.730.09-25.0-18.180.1318.1818.180.010.00.03.93-25.0-47.125.6818.18-23.620.440.0-35.37000
22Q2 (10)2.2965.9436.310.1220.0-14.290.110.010.00.010.00.05.24-27.69-37.124.80-39.74-19.30.44-39.74-26.64000
22Q1 (9)1.3812.24.550.1-28.57-23.080.11-8.33-8.330.010.00.07.25-36.34-26.427.97-18.3-12.320.72-10.87-4.35000
21Q4 (8)1.23-16.89-30.90.1427.270.00.129.09-25.00.010.00.011.3853.1444.729.7631.268.540.8120.3344.72000
21Q3 (7)1.48-11.9-7.50.11-21.43-15.380.1110.0-31.250.010.00.07.43-10.81-8.527.4324.86-25.680.6813.518.11000
21Q2 (6)1.6827.2717.480.147.697.690.1-16.67-33.330.010.00.08.33-15.38-8.335.95-34.52-43.250.60-21.43-14.88000
21Q1 (5)1.32-25.84-42.360.13-7.14-7.140.12-25.0-25.00.010.00.09.8525.2261.099.091.1430.110.7634.8573.48000
20Q4 (4)1.7811.250.00.147.690.00.160.00.00.010.00.07.87-3.20.08.99-10.110.00.56-10.110.0000.0
20Q3 (3)1.611.890.00.130.00.00.166.670.00.010.00.08.12-10.620.010.00-4.670.00.62-10.620.0000.0
20Q2 (2)1.43-37.550.00.13-7.140.00.15-6.250.00.010.00.09.0948.70.010.4950.130.00.7060.140.0000.0
20Q1 (1)2.290.00.00.140.00.00.160.00.00.010.00.06.110.00.06.990.00.00.440.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)10.5737.270.3214.290.7432.140.03200.03.03-16.757.00-3.740.28118.5400
2023 (9)7.7-3.510.28-28.210.5619.150.01-66.673.64-25.597.2723.480.13-65.4500
2022 (8)7.9839.750.39-26.420.472.170.03-25.04.89-47.355.89-26.890.38-46.3300
2021 (7)5.71-16.280.53-1.850.46-26.980.040.09.2817.238.06-12.790.7019.4400
2020 (6)6.82-16.730.54-5.260.633.280.04-20.07.9213.779.2424.030.59-3.9300
2019 (5)8.19-6.610.570.00.6112.960.05-16.676.967.087.4520.960.61-10.7700
2018 (4)8.774.40.57-5.00.54-1.820.06-14.296.50-9.016.16-5.960.68-17.91760.0
2017 (3)8.4-0.940.65.260.555.770.07-30.07.146.276.556.780.83-29.331760.0
2016 (2)8.48-4.50.57-13.640.528.330.166.676.72-9.566.1313.441.1874.531760.0
2015 (1)8.88-13.530.66-30.530.48-5.880.060.07.4305.4100.6801760.0

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