- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.01 | -97.06 | -99.31 | 0 | 0 | -100.0 | 0.19 | 58.33 | 137.5 | 0.02 | 100.0 | -33.33 | 0.00 | 0 | -100.0 | 1900.00 | 5283.33 | 34100.0 | 200.00 | 6700.0 | 9500.0 | 103 | 0.0 | -39.77 |
| 24Q2 (19) | 0.34 | 9.68 | -81.11 | 0 | 0 | -100.0 | 0.12 | 0.0 | 33.33 | 0.01 | -50.0 | -50.0 | 0.00 | 0 | -100.0 | 35.29 | -8.82 | 605.88 | 2.94 | -54.41 | 164.71 | 103 | 0.0 | -39.77 |
| 24Q1 (18) | 0.31 | -42.59 | -80.75 | 0 | -100.0 | -100.0 | 0.12 | -77.78 | -70.0 | 0.02 | -60.0 | -66.67 | 0.00 | -100.0 | -100.0 | 38.71 | -61.29 | 55.81 | 6.45 | -30.32 | 73.12 | 103 | 0.0 | -39.77 |
| 23Q4 (17) | 0.54 | -62.5 | -75.78 | 0.03 | 200.0 | 0 | 0.54 | 575.0 | 350.0 | 0.05 | 66.67 | 400.0 | 5.56 | 700.0 | 0 | 100.00 | 1700.0 | 1758.33 | 9.26 | 344.44 | 1964.81 | 103 | -39.77 | -39.77 |
| 23Q3 (16) | 1.44 | -20.0 | 128.57 | 0.01 | 0.0 | 0 | 0.08 | -11.11 | -11.11 | 0.03 | 50.0 | 200.0 | 0.69 | 25.0 | 0 | 5.56 | 11.11 | -61.11 | 2.08 | 87.5 | 31.25 | 171 | 0.0 | -14.07 |
| 23Q2 (15) | 1.8 | 11.8 | 205.08 | 0.01 | -66.67 | 0 | 0.09 | -77.5 | -18.18 | 0.02 | -66.67 | 0.0 | 0.56 | -70.19 | 0 | 5.00 | -79.88 | -73.18 | 1.11 | -70.19 | -67.22 | 171 | 0.0 | -14.07 |
| 23Q1 (14) | 1.61 | -27.8 | 155.56 | 0.03 | 0 | 0 | 0.4 | 233.33 | 263.64 | 0.06 | 500.0 | 200.0 | 1.86 | 0 | 0 | 24.84 | 361.7 | 42.29 | 3.73 | 731.06 | 17.39 | 171 | 0.0 | -14.07 |
| 22Q4 (13) | 2.23 | 253.97 | 106.48 | 0 | 0 | -100.0 | 0.12 | 33.33 | -7.69 | 0.01 | 0.0 | -50.0 | 0.00 | 0 | -100.0 | 5.38 | -62.33 | -55.29 | 0.45 | -71.75 | -75.78 | 171 | -14.07 | -14.07 |
| 22Q3 (12) | 0.63 | 6.78 | -43.75 | 0 | 0 | -100.0 | 0.09 | -18.18 | -25.0 | 0.01 | -50.0 | -80.0 | 0.00 | 0 | -100.0 | 14.29 | -23.38 | 33.33 | 1.59 | -53.17 | -64.44 | 199 | 0.0 | -4.78 |
| 22Q2 (11) | 0.59 | -6.35 | -37.89 | 0 | 0 | -100.0 | 0.11 | 0.0 | -21.43 | 0.02 | 0.0 | -33.33 | 0.00 | 0 | -100.0 | 18.64 | 6.78 | 26.51 | 3.39 | 6.78 | 7.34 | 199 | 0.0 | -4.78 |
| 22Q1 (10) | 0.63 | -41.67 | -1.56 | 0 | -100.0 | -100.0 | 0.11 | -15.38 | -21.43 | 0.02 | 0.0 | -33.33 | 0.00 | -100.0 | -100.0 | 17.46 | 45.05 | -20.18 | 3.17 | 71.43 | -32.28 | 199 | 0.0 | -4.78 |
| 21Q4 (9) | 1.08 | -3.57 | 52.11 | 0.01 | -50.0 | -66.67 | 0.13 | 8.33 | 0.0 | 0.02 | -60.0 | 0.0 | 0.93 | -48.15 | -78.09 | 12.04 | 12.35 | -34.26 | 1.85 | -58.52 | -34.26 | 199 | -4.78 | -4.78 |
| 21Q3 (8) | 1.12 | 17.89 | 8.74 | 0.02 | -33.33 | -33.33 | 0.12 | -14.29 | -14.29 | 0.05 | 66.67 | 150.0 | 1.79 | -43.45 | -38.69 | 10.71 | -27.3 | -21.17 | 4.46 | 41.37 | 129.91 | 209 | 0.0 | -28.42 |
| 21Q2 (7) | 0.95 | 48.44 | 1.06 | 0.03 | 0.0 | 0.0 | 0.14 | 0.0 | -17.65 | 0.03 | 0.0 | 50.0 | 3.16 | -32.63 | -1.05 | 14.74 | -32.63 | -18.51 | 3.16 | -32.63 | 48.42 | 209 | 0.0 | 0 |
| 21Q1 (6) | 0.64 | -9.86 | 3.23 | 0.03 | 0.0 | 0.0 | 0.14 | 7.69 | -6.67 | 0.03 | 50.0 | 0.0 | 4.69 | 10.94 | -3.12 | 21.88 | 19.47 | -9.58 | 4.69 | 66.41 | -3.12 | 209 | 0.0 | 0 |
| 20Q4 (5) | 0.71 | -31.07 | -50.0 | 0.03 | 0.0 | -57.14 | 0.13 | -7.14 | -7.14 | 0.02 | 0.0 | 100.0 | 4.23 | 45.07 | -14.29 | 18.31 | 34.71 | 85.71 | 2.82 | 45.07 | 300.0 | 209 | -28.42 | 0 |
| 20Q3 (4) | 1.03 | 9.57 | 0.0 | 0.03 | 0.0 | 0.0 | 0.14 | -17.65 | 0.0 | 0.02 | 0.0 | 0.0 | 2.91 | -8.74 | 0.0 | 13.59 | -24.84 | 0.0 | 1.94 | -8.74 | 0.0 | 292 | 0 | 0.0 |
| 20Q2 (3) | 0.94 | 51.61 | 0.0 | 0.03 | 0.0 | 0.0 | 0.17 | 13.33 | 0.0 | 0.02 | -33.33 | 0.0 | 3.19 | -34.04 | 0.0 | 18.09 | -25.25 | 0.0 | 2.13 | -56.03 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 0.62 | -56.34 | 0.0 | 0.03 | -57.14 | 0.0 | 0.15 | 7.14 | 0.0 | 0.03 | 200.0 | 0.0 | 4.84 | -1.84 | 0.0 | 24.19 | 145.39 | 0.0 | 4.84 | 587.1 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 1.42 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.93 | 0.0 | 0.0 | 9.86 | 0.0 | 0.0 | 0.70 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.39 | 32.43 | 0.08 | 700.0 | 1.1 | 155.81 | 0.15 | 150.0 | 1.48 | 504.08 | 20.41 | 93.17 | 2.78 | 88.78 | 171 | 0.0 |
| 2022 (9) | 4.07 | 7.67 | 0.01 | -88.89 | 0.43 | -18.87 | 0.06 | -53.85 | 0.25 | -89.68 | 10.57 | -24.65 | 1.47 | -57.13 | 171 | -14.07 |
| 2021 (8) | 3.78 | 14.55 | 0.09 | -30.77 | 0.53 | -8.62 | 0.13 | 62.5 | 2.38 | -39.56 | 14.02 | -20.22 | 3.44 | 41.87 | 199 | -4.78 |
| 2020 (7) | 3.3 | -45.36 | 0.13 | -35.0 | 0.58 | -18.31 | 0.08 | -68.0 | 3.94 | 18.97 | 17.58 | 49.52 | 2.42 | -41.43 | 209 | -28.42 |
| 2019 (6) | 6.04 | -19.68 | 0.2 | 42.86 | 0.71 | -36.61 | 0.25 | -45.65 | 3.31 | 77.86 | 11.75 | -21.07 | 4.14 | -32.34 | 292 | 0 |
| 2018 (5) | 7.52 | -20.51 | 0.14 | -17.65 | 1.12 | -4.27 | 0.46 | 9.52 | 1.86 | 3.6 | 14.89 | 20.42 | 6.12 | 37.78 | 0 | 0 |
| 2017 (4) | 9.46 | -16.36 | 0.17 | -10.53 | 1.17 | -23.03 | 0.42 | -19.23 | 1.80 | 6.97 | 12.37 | -7.97 | 4.44 | -3.44 | 0 | 0 |
| 2016 (3) | 11.31 | -23.11 | 0.19 | 0 | 1.52 | -4.4 | 0.52 | 6.12 | 1.68 | 0 | 13.44 | 24.34 | 4.60 | 38.02 | 2369 | 0.0 |
| 2015 (2) | 14.71 | -22.78 | 0 | 0 | 1.59 | -9.66 | 0.49 | 11.36 | 0.00 | 0 | 10.81 | 16.99 | 3.33 | 44.22 | 2369 | 0.0 |
| 2014 (1) | 19.05 | -3.0 | 0 | 0 | 1.76 | -10.2 | 0.44 | -21.43 | 0.00 | 0 | 9.24 | 0 | 2.31 | 0 | 2369 | 0.0 |
