- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.73 | 9.38 | -50.92 | 0.11 | -15.38 | -66.67 | 0.31 | 0.0 | -22.5 | 0.15 | 7.14 | 36.36 | 2.95 | -22.64 | -32.08 | 8.31 | -8.58 | 57.91 | 4.02 | -2.05 | 177.85 | 247 | 0.0 | -22.57 |
| 24Q2 (19) | 3.41 | 4.92 | -5.54 | 0.13 | 18.18 | 62.5 | 0.31 | -8.82 | 3.33 | 0.14 | 0.0 | 16.67 | 3.81 | 12.64 | 72.03 | 9.09 | -13.1 | 9.39 | 4.11 | -4.69 | 23.51 | 247 | 0.0 | -22.57 |
| 24Q1 (18) | 3.25 | -45.47 | -8.19 | 0.11 | -52.17 | 22.22 | 0.34 | -2.86 | 25.93 | 0.14 | 7.69 | 7.69 | 3.38 | -12.29 | 33.13 | 10.46 | 78.15 | 37.16 | 4.31 | 97.49 | 17.3 | 247 | 0.0 | -22.57 |
| 23Q4 (17) | 5.96 | -21.58 | 50.13 | 0.23 | -30.3 | 64.29 | 0.35 | -12.5 | 29.63 | 0.13 | 18.18 | -40.91 | 3.86 | -11.12 | 9.43 | 5.87 | 11.58 | -13.65 | 2.18 | 50.7 | -60.64 | 247 | -22.57 | -22.57 |
| 23Q3 (16) | 7.6 | 110.53 | 109.37 | 0.33 | 312.5 | 230.0 | 0.4 | 33.33 | 48.15 | 0.11 | -8.33 | 22.22 | 4.34 | 95.94 | 57.62 | 5.26 | -36.67 | -29.24 | 1.45 | -56.46 | -41.62 | 319 | 0.0 | 4.25 |
| 23Q2 (15) | 3.61 | 1.98 | -4.75 | 0.08 | -11.11 | -33.33 | 0.3 | 11.11 | 25.0 | 0.12 | -7.69 | 50.0 | 2.22 | -12.83 | -30.01 | 8.31 | 8.96 | 31.23 | 3.32 | -9.48 | 57.48 | 319 | 0.0 | 4.25 |
| 23Q1 (14) | 3.54 | -10.83 | -13.02 | 0.09 | -35.71 | -25.0 | 0.27 | 0.0 | 12.5 | 0.13 | -40.91 | 44.44 | 2.54 | -27.91 | -13.77 | 7.63 | 12.15 | 29.34 | 3.67 | -33.73 | 66.07 | 319 | 0.0 | 4.25 |
| 22Q4 (13) | 3.97 | 9.37 | 20.67 | 0.14 | 40.0 | 27.27 | 0.27 | 0.0 | -6.9 | 0.22 | 144.44 | 46.67 | 3.53 | 28.01 | 5.47 | 6.80 | -8.56 | -22.84 | 5.54 | 123.51 | 21.54 | 319 | 4.25 | 4.25 |
| 22Q3 (12) | 3.63 | -4.22 | 15.97 | 0.1 | -16.67 | 0.0 | 0.27 | 12.5 | 12.5 | 0.09 | 12.5 | 28.57 | 2.75 | -12.99 | -13.77 | 7.44 | 17.46 | -3.0 | 2.48 | 17.46 | 10.86 | 306 | 0.0 | -4.08 |
| 22Q2 (11) | 3.79 | -6.88 | 20.32 | 0.12 | 0.0 | 33.33 | 0.24 | 0.0 | 9.09 | 0.08 | -11.11 | 0.0 | 3.17 | 7.39 | 10.82 | 6.33 | 7.39 | -9.33 | 2.11 | -4.54 | -16.89 | 306 | 0.0 | -4.08 |
| 22Q1 (10) | 4.07 | 23.71 | 30.87 | 0.12 | 9.09 | 20.0 | 0.24 | -17.24 | 14.29 | 0.09 | -40.0 | 50.0 | 2.95 | -11.82 | -8.3 | 5.90 | -33.1 | -12.67 | 2.21 | -51.5 | 14.62 | 306 | 0.0 | -4.08 |
| 21Q4 (9) | 3.29 | 5.11 | 13.06 | 0.11 | 10.0 | 37.5 | 0.29 | 20.83 | 20.83 | 0.15 | 114.29 | 50.0 | 3.34 | 4.65 | 21.62 | 8.81 | 14.96 | 6.88 | 4.56 | 103.86 | 32.67 | 306 | -4.08 | -4.08 |
| 21Q3 (8) | 3.13 | -0.63 | 26.21 | 0.1 | 11.11 | 66.67 | 0.24 | 9.09 | -4.0 | 0.07 | -12.5 | 133.33 | 3.19 | 11.82 | 32.06 | 7.67 | 9.79 | -23.94 | 2.24 | -11.94 | 84.88 | 319 | 0.0 | -9.89 |
| 21Q2 (7) | 3.15 | 1.29 | 32.91 | 0.09 | -10.0 | -10.0 | 0.22 | 4.76 | 15.79 | 0.08 | 33.33 | 166.67 | 2.86 | -11.14 | -32.29 | 6.98 | 3.43 | -12.88 | 2.54 | 31.64 | 100.63 | 319 | 0.0 | 0 |
| 21Q1 (6) | 3.11 | 6.87 | -0.96 | 0.1 | 25.0 | -16.67 | 0.21 | -12.5 | 16.67 | 0.06 | -40.0 | 100.0 | 3.22 | 16.96 | -15.86 | 6.75 | -18.13 | 17.79 | 1.93 | -43.86 | 101.93 | 319 | 0.0 | 0 |
| 20Q4 (5) | 2.91 | 17.34 | -72.55 | 0.08 | 33.33 | -84.31 | 0.24 | -4.0 | -14.29 | 0.1 | 233.33 | 150.0 | 2.75 | 13.63 | -42.86 | 8.25 | -18.19 | 212.22 | 3.44 | 184.08 | 810.65 | 319 | -9.89 | 0 |
| 20Q3 (4) | 2.48 | 4.64 | 0.0 | 0.06 | -40.0 | 0.0 | 0.25 | 31.58 | 0.0 | 0.03 | 0.0 | 0.0 | 2.42 | -42.66 | 0.0 | 10.08 | 25.74 | 0.0 | 1.21 | -4.44 | 0.0 | 354 | 0 | 0.0 |
| 20Q2 (3) | 2.37 | -24.52 | 0.0 | 0.1 | -16.67 | 0.0 | 0.19 | 5.56 | 0.0 | 0.03 | 0.0 | 0.0 | 4.22 | 10.41 | 0.0 | 8.02 | 39.85 | 0.0 | 1.27 | 32.49 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 3.14 | -70.38 | 0.0 | 0.12 | -76.47 | 0.0 | 0.18 | -35.71 | 0.0 | 0.03 | -25.0 | 0.0 | 3.82 | -20.57 | 0.0 | 5.73 | 117.02 | 0.0 | 0.96 | 153.18 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 10.6 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 4.81 | 0.0 | 0.0 | 2.64 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.71 | 33.96 | 0.73 | 52.08 | 1.32 | 28.16 | 0.48 | 0.0 | 3.52 | 13.53 | 6.37 | -4.33 | 2.32 | -25.35 | 319 | 0.0 |
| 2022 (9) | 15.46 | 21.92 | 0.48 | 23.08 | 1.03 | 7.29 | 0.48 | 29.73 | 3.10 | 0.95 | 6.66 | -12.0 | 3.10 | 6.4 | 319 | 4.25 |
| 2021 (8) | 12.68 | 16.33 | 0.39 | 11.43 | 0.96 | 10.34 | 0.37 | 94.74 | 3.08 | -4.21 | 7.57 | -5.15 | 2.92 | 67.4 | 306 | -4.08 |
| 2020 (7) | 10.9 | -38.45 | 0.35 | -53.95 | 0.87 | 4.82 | 0.19 | 26.67 | 3.21 | -25.18 | 7.98 | 70.31 | 1.74 | 105.8 | 319 | -9.89 |
| 2019 (6) | 17.71 | -35.41 | 0.76 | 38.18 | 0.83 | -17.0 | 0.15 | 7.14 | 4.29 | 113.94 | 4.69 | 28.51 | 0.85 | 65.89 | 354 | 0 |
| 2018 (5) | 27.42 | 72.34 | 0.55 | 7.84 | 1.0 | 7.53 | 0.14 | 27.27 | 2.01 | -37.43 | 3.65 | -37.61 | 0.51 | -26.15 | 0 | 0 |
| 2017 (4) | 15.91 | 97.64 | 0.51 | 104.0 | 0.93 | 63.16 | 0.11 | 120.0 | 3.21 | 3.22 | 5.85 | -17.45 | 0.69 | 11.31 | 0 | 0 |
| 2016 (3) | 8.05 | -7.58 | 0.25 | -28.57 | 0.57 | 14.0 | 0.05 | 0.0 | 3.11 | -22.72 | 7.08 | 23.35 | 0.62 | 8.2 | 174 | 0.0 |
| 2015 (2) | 8.71 | 101.15 | 0.35 | 16.67 | 0.5 | 16.28 | 0.05 | 25.0 | 4.02 | -42.0 | 5.74 | -42.19 | 0.57 | -37.86 | 174 | 0.0 |
| 2014 (1) | 4.33 | 7.98 | 0.3 | 66.67 | 0.43 | -2.27 | 0.04 | 0.0 | 6.93 | 0 | 9.93 | 0 | 0.92 | 0 | 174 | 0.0 |
