- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.83 | 8.5 | 16.77 | 0.08 | 14.29 | 33.33 | 0.27 | 17.39 | 35.0 | 0.36 | 2.86 | 50.0 | 2.09 | 5.33 | 14.19 | 7.05 | 8.2 | 15.61 | 9.40 | -5.2 | 28.46 | 0 | 0 | 0 |
| 24Q2 (19) | 3.53 | 31.23 | 24.3 | 0.07 | 0.0 | 75.0 | 0.23 | 4.55 | 0.0 | 0.35 | 0.0 | 45.83 | 1.98 | -23.8 | 40.79 | 6.52 | -20.33 | -19.55 | 9.92 | -23.8 | 17.33 | 0 | 0 | 0 |
| 24Q1 (18) | 2.69 | -20.18 | -16.46 | 0.07 | -22.22 | -30.0 | 0.22 | -33.33 | -8.33 | 0.35 | -7.89 | 45.83 | 2.60 | -2.56 | -16.21 | 8.18 | -16.48 | 9.73 | 13.01 | 15.39 | 74.57 | 0 | 0 | 0 |
| 23Q4 (17) | 3.37 | 2.74 | 2.74 | 0.09 | 50.0 | -10.0 | 0.33 | 65.0 | 83.33 | 0.38 | 58.33 | 90.0 | 2.67 | 45.99 | -12.4 | 9.79 | 60.59 | 78.44 | 11.28 | 54.1 | 84.93 | 0 | 0 | 0 |
| 23Q3 (16) | 3.28 | 15.49 | -24.07 | 0.06 | 50.0 | -45.45 | 0.2 | -13.04 | -20.0 | 0.24 | 0.0 | 4.35 | 1.83 | 29.88 | -28.16 | 6.10 | -24.71 | 5.37 | 7.32 | -13.41 | 37.43 | 0 | 0 | 0 |
| 23Q2 (15) | 2.84 | -11.8 | -32.7 | 0.04 | -60.0 | -42.86 | 0.23 | -4.17 | 27.78 | 0.24 | 0.0 | 41.18 | 1.41 | -54.65 | -15.09 | 8.10 | 8.66 | 89.87 | 8.45 | 13.38 | 109.78 | 0 | 0 | 0 |
| 23Q1 (14) | 3.22 | -1.83 | -26.48 | 0.1 | 0.0 | -9.09 | 0.24 | 33.33 | 4.35 | 0.24 | 20.0 | 33.33 | 3.11 | 1.86 | 23.66 | 7.45 | 35.82 | 41.94 | 7.45 | 22.24 | 81.37 | 0 | 0 | 0 |
| 22Q4 (13) | 3.28 | -24.07 | -40.69 | 0.1 | -9.09 | -23.08 | 0.18 | -28.0 | -18.18 | 0.2 | -13.04 | -9.09 | 3.05 | 19.73 | 29.69 | 5.49 | -5.17 | 37.94 | 6.10 | 14.53 | 53.27 | 0 | 0 | 0 |
| 22Q3 (12) | 4.32 | 2.37 | -33.74 | 0.11 | 57.14 | -26.67 | 0.25 | 38.89 | 13.64 | 0.23 | 35.29 | 21.05 | 2.55 | 53.51 | 10.68 | 5.79 | 35.67 | 71.51 | 5.32 | 32.16 | 82.7 | 0 | 0 | 0 |
| 22Q2 (11) | 4.22 | -3.65 | 1.2 | 0.07 | -36.36 | -41.67 | 0.18 | -21.74 | -10.0 | 0.17 | -5.56 | -19.05 | 1.66 | -33.95 | -42.36 | 4.27 | -18.77 | -11.07 | 4.03 | -1.97 | -20.01 | 0 | 0 | 0 |
| 22Q1 (10) | 4.38 | -20.8 | 19.67 | 0.11 | -15.38 | 10.0 | 0.23 | 4.55 | 27.78 | 0.18 | -18.18 | -18.18 | 2.51 | 6.83 | -8.08 | 5.25 | 31.99 | 6.77 | 4.11 | 3.3 | -31.63 | 0 | 0 | 0 |
| 21Q4 (9) | 5.53 | -15.18 | 35.87 | 0.13 | -13.33 | 85.71 | 0.22 | 0.0 | 15.79 | 0.22 | 15.79 | -12.0 | 2.35 | 2.18 | 36.68 | 3.98 | 17.9 | -14.78 | 3.98 | 36.52 | -35.23 | 0 | 0 | 0 |
| 21Q3 (8) | 6.52 | 56.35 | 59.02 | 0.15 | 25.0 | 50.0 | 0.22 | 10.0 | 10.0 | 0.19 | -9.52 | -13.64 | 2.30 | -20.05 | -5.67 | 3.37 | -29.65 | -30.83 | 2.91 | -42.13 | -45.69 | 0 | 0 | 0 |
| 21Q2 (7) | 4.17 | 13.93 | -16.1 | 0.12 | 20.0 | 50.0 | 0.2 | 11.11 | 25.0 | 0.21 | -4.55 | -12.5 | 2.88 | 5.32 | 78.78 | 4.80 | -2.48 | 48.98 | 5.04 | -16.22 | 4.29 | 0 | 0 | 0 |
| 21Q1 (6) | 3.66 | -10.07 | 22.0 | 0.1 | 42.86 | 66.67 | 0.18 | -5.26 | 0.0 | 0.22 | -12.0 | 22.22 | 2.73 | 58.86 | 36.61 | 4.92 | 5.35 | -18.03 | 6.01 | -2.14 | 0.18 | 0 | 0 | 0 |
| 20Q4 (5) | 4.07 | -0.73 | 9.7 | 0.07 | -30.0 | 0.0 | 0.19 | -5.0 | -45.71 | 0.25 | 13.64 | 31.58 | 1.72 | -29.48 | -8.85 | 4.67 | -4.3 | -50.52 | 6.14 | 14.47 | 19.94 | 0 | 0 | 0 |
| 20Q3 (4) | 4.1 | -17.51 | 0.0 | 0.1 | 25.0 | 0.0 | 0.2 | 25.0 | 0.0 | 0.22 | -8.33 | 0.0 | 2.44 | 51.52 | 0.0 | 4.88 | 51.52 | 0.0 | 5.37 | 11.12 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 4.97 | 65.67 | 0.0 | 0.08 | 33.33 | 0.0 | 0.16 | -11.11 | 0.0 | 0.24 | 33.33 | 0.0 | 1.61 | -19.52 | 0.0 | 3.22 | -46.34 | 0.0 | 4.83 | -19.52 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 3.0 | -19.14 | 0.0 | 0.06 | -14.29 | 0.0 | 0.18 | -48.57 | 0.0 | 0.18 | -5.26 | 0.0 | 2.00 | 6.0 | 0.0 | 6.00 | -36.4 | 0.0 | 6.00 | 17.16 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 3.71 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 1.89 | 0.0 | 0.0 | 9.43 | 0.0 | 0.0 | 5.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.72 | -21.53 | 0.29 | -25.64 | 0.99 | 17.86 | 1.1 | 41.03 | 2.28 | -5.24 | 7.78 | 50.19 | 8.65 | 79.72 | 0 | 0 |
| 2022 (9) | 16.21 | -18.46 | 0.39 | -22.0 | 0.84 | 2.44 | 0.78 | -7.14 | 2.41 | -4.34 | 5.18 | 25.63 | 4.81 | 13.88 | 0 | 0 |
| 2021 (8) | 19.88 | 23.17 | 0.5 | 66.67 | 0.82 | 12.33 | 0.84 | -5.62 | 2.52 | 35.31 | 4.12 | -8.8 | 4.23 | -23.37 | 0 | 0 |
| 2020 (7) | 16.14 | -0.06 | 0.3 | -16.67 | 0.73 | -41.13 | 0.89 | 9.88 | 1.86 | -16.62 | 4.52 | -41.09 | 5.51 | 9.94 | 0 | 0 |
| 2019 (6) | 16.15 | 1.7 | 0.36 | 2.86 | 1.24 | 29.17 | 0.81 | 20.9 | 2.23 | 1.14 | 7.68 | 27.01 | 5.02 | 18.87 | 0 | 0 |
| 2018 (5) | 15.88 | 7.73 | 0.35 | -28.57 | 0.96 | -4.95 | 0.67 | -1.47 | 2.20 | -33.7 | 6.05 | -11.77 | 4.22 | -8.54 | 0 | 0 |
| 2017 (4) | 14.74 | -2.64 | 0.49 | -3.92 | 1.01 | -9.82 | 0.68 | 15.25 | 3.32 | -1.31 | 6.85 | -7.37 | 4.61 | 18.38 | 0 | 0 |
| 2016 (3) | 15.14 | 48.29 | 0.51 | -17.74 | 1.12 | 2.75 | 0.59 | 11.32 | 3.37 | -44.53 | 7.40 | -30.71 | 3.90 | -24.93 | 946 | 0.0 |
| 2015 (2) | 10.21 | 5.15 | 0.62 | -4.62 | 1.09 | 22.47 | 0.53 | -35.37 | 6.07 | -9.29 | 10.68 | 16.47 | 5.19 | -38.53 | 946 | 0.0 |
| 2014 (1) | 9.71 | -9.76 | 0.65 | 38.3 | 0.89 | 18.67 | 0.82 | 3.8 | 6.69 | 0 | 9.17 | 0 | 8.44 | 0 | 946 | 0.0 |
