玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)34.820.4648.460.414.2914.291.17-1.681.741.3838.066.271.15-5.12-23.023.36-18.38-31.473.9714.5611.9935610.017.6
24Q1 (19)28.89-3.4453.670.3545.832.941.19-7.7520.21.06.38143.91.2151.03-33.014.12-4.46-21.783.4610.1858.7235610.017.6
23Q4 (18)29.924.9121.680.24-42.86-58.621.299.3216.220.94-1.0588.00.80-45.53-65.994.314.21-4.493.14-5.6854.51356117.617.6
23Q3 (17)28.5221.67-14.990.4220.0-27.591.182.61-16.310.9514.4679.251.47-1.37-14.814.14-15.67-1.553.33-5.93110.8630280.0-28.65
23Q2 (16)23.4424.68-22.310.352.94-42.621.1516.16-16.670.83102.4472.921.49-17.44-26.154.91-6.837.263.5462.37122.5630280.0-28.65
23Q1 (15)18.8-23.55-37.190.34-41.38-37.040.99-10.81-7.480.41-18.0-12.771.81-23.330.245.2716.6647.32.187.2538.8830280.0-28.65
22Q4 (14)24.59-26.71-26.840.580.013.731.11-21.282.780.5-5.66-1.962.3636.4455.444.517.4140.482.0328.7134.03028-28.65-28.65
22Q3 (13)33.5511.222.040.58-4.923.571.412.1741.00.5310.42-18.461.73-14.5-15.144.20-8.1215.531.58-0.71-33.1942440.012.54
22Q2 (12)30.170.84.470.6112.9635.561.3828.9736.630.482.13-31.432.0212.0629.764.5727.9530.791.591.32-34.3642440.012.54
22Q1 (11)29.93-10.95-4.770.545.883.851.07-0.93-2.730.47-7.84-30.881.8018.99.053.5811.262.151.573.49-27.4242440.012.54
21Q4 (10)33.6122.26-21.870.51-8.93-7.271.088.0-9.240.51-21.54-13.561.52-25.5118.693.21-11.6716.171.52-35.8310.64424412.5412.54
21Q3 (9)27.49-4.81-39.190.5624.4412.01.0-0.99-36.710.65-7.14-4.412.0430.7484.193.644.024.092.36-2.4557.237710.011.27
21Q2 (8)28.88-8.11-23.310.45-13.46-19.641.01-8.18-6.480.72.94-2.781.56-5.824.793.50-0.0721.952.4212.0326.7837710.011.27
21Q1 (7)31.43-26.9418.870.52-5.4518.181.1-7.560.920.6815.2517.241.6529.41-0.583.5026.52-15.12.1657.75-1.3737710.073.78
20Q4 (6)43.02-4.849.330.5510.01.851.19-24.689.170.59-13.24-20.271.2815.6-6.842.77-20.85-0.141.37-8.82-27.07377111.2773.78
20Q3 (5)45.2120.0551.050.5-10.714.171.5846.337.390.68-5.567.941.11-25.62-31.043.4921.87-9.041.50-21.33-28.5433890.056.18
20Q2 (4)37.6642.440.00.5627.270.01.08-0.920.00.7224.140.01.49-10.650.02.87-30.440.01.91-12.850.0338956.180.0
20Q1 (3)26.44-32.810.00.44-18.520.01.090.00.00.58-21.620.01.6621.270.04.1248.830.02.1916.650.021700.00.0
19Q4 (2)39.3531.470.00.5412.50.01.09-5.220.00.7417.460.01.37-14.430.02.77-27.910.01.88-10.660.021700.00.0
19Q3 (1)29.930.00.00.480.00.01.150.00.00.630.00.01.600.00.03.840.00.02.100.00.021700.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)100.68-14.861.34-41.744.61-7.243.1458.591.33-31.574.588.943.1286.2630280.0
2022 (9)118.25-2.62.313.34.9718.621.98-21.741.9516.334.2021.791.67-19.653028-28.65
2021 (8)121.41-20.32.03-1.464.19-15.182.53-1.941.6723.643.456.422.0823.04424412.54
2020 (7)152.3328.892.0615.084.9418.752.58-3.011.35-10.713.24-7.861.69-24.75377111.27
2019 (6)118.1922.541.7911.184.16-11.32.6641.491.51-9.273.52-27.622.2515.46338956.18
2018 (5)96.4511.431.61-14.814.6911.41.88-37.331.67-23.554.86-0.021.95-43.762170-41.48
2017 (4)86.566.81.8915.954.21-2.773.0106.92.188.574.86-8.963.4793.733708-2.8
2016 (3)81.05-4.131.63-47.254.33-5.041.45-17.142.01-44.985.34-0.961.79-13.5838159.63
2015 (2)84.546.933.09-7.494.56-4.81.7515.133.66-13.485.39-10.972.077.673480-9.82
2014 (1)79.061.783.3423.254.79-3.821.520.04.2206.0601.9203859-15.0

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