- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 19.74 | 2.87 | 9.97 | 1.34 | 1.52 | -0.74 | 0.82 | -2.38 | 10.81 | 0 | 0 | 0 | 6.79 | -1.31 | -9.74 | 4.15 | -5.1 | 0.76 | 0.00 | 0 | 0 | 246 | 0.0 | -6.82 |
| 24Q2 (19) | 19.19 | 8.73 | 12.95 | 1.32 | 1.54 | -4.35 | 0.84 | 6.33 | 6.33 | 0 | 0 | 0 | 6.88 | -6.61 | -15.31 | 4.38 | -2.2 | -5.86 | 0.00 | 0 | 0 | 246 | 0.0 | -6.82 |
| 24Q1 (18) | 17.65 | -1.23 | 2.44 | 1.3 | 6.56 | -2.26 | 0.79 | 9.72 | 2.6 | 0 | 0 | 0 | 7.37 | 7.89 | -4.58 | 4.48 | 11.09 | 0.16 | 0.00 | 0 | 0 | 246 | 0.0 | -6.82 |
| 23Q4 (17) | 17.87 | -0.45 | -0.45 | 1.22 | -9.63 | -9.63 | 0.72 | -2.7 | 4.35 | 0 | 0 | 0 | 6.83 | -9.23 | -9.23 | 4.03 | -2.27 | 4.81 | 0.00 | 0 | 0 | 246 | -6.82 | -6.82 |
| 23Q3 (16) | 17.95 | 5.65 | -17.01 | 1.35 | -2.17 | -10.6 | 0.74 | -6.33 | 0.0 | 0 | 0 | 0 | 7.52 | -7.41 | 7.73 | 4.12 | -11.34 | 20.5 | 0.00 | 0 | 0 | 264 | 0.0 | 2.72 |
| 23Q2 (15) | 16.99 | -1.39 | -28.58 | 1.38 | 3.76 | -14.29 | 0.79 | 2.6 | -11.24 | 0 | 0 | 0 | 8.12 | 5.23 | 20.02 | 4.65 | 4.05 | 24.29 | 0.00 | 0 | 0 | 264 | 0.0 | 2.72 |
| 23Q1 (14) | 17.23 | -4.01 | -27.21 | 1.33 | -1.48 | -24.86 | 0.77 | 11.59 | -23.0 | 0 | 0 | 0 | 7.72 | 2.64 | 3.23 | 4.47 | 16.26 | 5.78 | 0.00 | 0 | 0 | 264 | 0.0 | 2.72 |
| 22Q4 (13) | 17.95 | -17.01 | -28.68 | 1.35 | -10.6 | -35.1 | 0.69 | -6.76 | -31.0 | 0 | 0 | 0 | 7.52 | 7.73 | -8.99 | 3.84 | 12.36 | -3.25 | 0.00 | 0 | 0 | 264 | 2.72 | 2.72 |
| 22Q3 (12) | 21.63 | -9.08 | -12.57 | 1.51 | -6.21 | -7.36 | 0.74 | -16.85 | -20.43 | 0 | 0 | 0 | 6.98 | 3.15 | 5.96 | 3.42 | -8.55 | -8.99 | 0.00 | 0 | 0 | 257 | 0.0 | 3.63 |
| 22Q2 (11) | 23.79 | 0.51 | 6.68 | 1.61 | -9.04 | -6.4 | 0.89 | -11.0 | -1.11 | 0 | 0 | 0 | 6.77 | -9.5 | -12.26 | 3.74 | -11.45 | -7.3 | 0.00 | 0 | 0 | 257 | 0.0 | 3.63 |
| 22Q1 (10) | 23.67 | -5.96 | 6.96 | 1.77 | -14.9 | 2.31 | 1.0 | 0.0 | 5.26 | 0 | 0 | 0 | 7.48 | -9.51 | -4.34 | 4.22 | 6.34 | -1.59 | 0.00 | 0 | 0 | 257 | 0.0 | 3.63 |
| 21Q4 (9) | 25.17 | 1.74 | 16.04 | 2.08 | 27.61 | 21.64 | 1.0 | 7.53 | 7.53 | 0 | 0 | 0 | 8.26 | 25.43 | 4.82 | 3.97 | 5.69 | -7.34 | 0.00 | 0 | 0 | 257 | 3.63 | 3.63 |
| 21Q3 (8) | 24.74 | 10.94 | 17.98 | 1.63 | -5.23 | 14.79 | 0.93 | 3.33 | 24.0 | 0 | 0 | 0 | 6.59 | -14.58 | -2.7 | 3.76 | -6.86 | 5.1 | 0.00 | 0 | 0 | 248 | 0.0 | 0.81 |
| 21Q2 (7) | 22.3 | 0.77 | 18.37 | 1.72 | -0.58 | 34.38 | 0.9 | -5.26 | 38.46 | 0 | 0 | 0 | 7.71 | -1.34 | 13.53 | 4.04 | -5.99 | 16.98 | 0.00 | 0 | 0 | 248 | 0.0 | 0.81 |
| 21Q1 (6) | 22.13 | 2.03 | 25.6 | 1.73 | 1.17 | 42.98 | 0.95 | 2.15 | 33.8 | 0 | 0 | 0 | 7.82 | -0.84 | 13.84 | 4.29 | 0.12 | 6.53 | 0.00 | 0 | 0 | 248 | 0.0 | 0.81 |
| 20Q4 (5) | 21.69 | 3.43 | 11.8 | 1.71 | 20.42 | 29.55 | 0.93 | 24.0 | 29.17 | 0 | 0 | 0 | 7.88 | 16.43 | 15.87 | 4.29 | 19.88 | 15.53 | 0.00 | 0 | 0 | 248 | 0.81 | 8.3 |
| 20Q3 (4) | 20.97 | 11.31 | 0.0 | 1.42 | 10.94 | 0.0 | 0.75 | 15.38 | 0.0 | 0 | 0 | 0.0 | 6.77 | -0.33 | 0.0 | 3.58 | 3.66 | 0.0 | 0.00 | 0 | 0.0 | 246 | 0.0 | 0.0 |
| 20Q2 (3) | 18.84 | 6.92 | 0.0 | 1.28 | 5.79 | 0.0 | 0.65 | -8.45 | 0.0 | 0 | 0 | 0.0 | 6.79 | -1.07 | 0.0 | 3.45 | -14.38 | 0.0 | 0.00 | 0 | 0.0 | 246 | 0.0 | 0.0 |
| 20Q1 (2) | 17.62 | -9.18 | 0.0 | 1.21 | -8.33 | 0.0 | 0.71 | -1.39 | 0.0 | 0 | 0 | 0.0 | 6.87 | 0.93 | 0.0 | 4.03 | 8.57 | 0.0 | 0.00 | 0 | 0.0 | 246 | 7.42 | 0.0 |
| 19Q4 (1) | 19.4 | 0.0 | 0.0 | 1.32 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.80 | 0.0 | 0.0 | 3.71 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 229 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 70.04 | -19.53 | 5.29 | -15.22 | 3.02 | -9.04 | 0 | 0 | 7.55 | 5.35 | 4.31 | 13.04 | 0.00 | 0 | 264 | 0.0 |
| 2022 (9) | 87.04 | -7.74 | 6.24 | -12.73 | 3.32 | -12.4 | 0 | 0 | 7.17 | -5.41 | 3.81 | -5.05 | 0.00 | 0 | 264 | 2.72 |
| 2021 (8) | 94.34 | 19.22 | 7.15 | 27.0 | 3.79 | 24.67 | 0 | 0 | 7.58 | 6.52 | 4.02 | 4.57 | 0.00 | 0 | 257 | 3.63 |
| 2020 (7) | 79.13 | 1.81 | 5.63 | 4.45 | 3.04 | 3.75 | 0 | 0 | 7.11 | 2.59 | 3.84 | 1.91 | 0.00 | 0 | 248 | 0.81 |
| 2019 (6) | 77.72 | -9.05 | 5.39 | -14.44 | 2.93 | -18.16 | 0 | 0 | 6.94 | -5.94 | 3.77 | -10.02 | 0.00 | 0 | 246 | 7.42 |
| 2018 (5) | 85.45 | 11.38 | 6.3 | 9.19 | 3.58 | 19.73 | 0 | 0 | 7.37 | -1.97 | 4.19 | 7.5 | 0.00 | 0 | 229 | -3.38 |
| 2017 (4) | 76.72 | 6.05 | 5.77 | 13.14 | 2.99 | 9.12 | 0 | 0 | 7.52 | 6.68 | 3.90 | 2.89 | 0.00 | 0 | 237 | 3.49 |
| 2016 (3) | 72.34 | 1.7 | 5.1 | -0.58 | 2.74 | 4.58 | 0 | 0 | 7.05 | -2.25 | 3.79 | 2.83 | 0.00 | 0 | 229 | -1.72 |
| 2015 (2) | 71.13 | -5.4 | 5.13 | 9.62 | 2.62 | -3.32 | 0 | 0 | 7.21 | 15.87 | 3.68 | 2.2 | 0.00 | 0 | 233 | 1.3 |
| 2014 (1) | 75.19 | 5.09 | 4.68 | 8.33 | 2.71 | 11.07 | 0.2 | 0.0 | 6.22 | 0 | 3.60 | 0 | 0.27 | 0 | 230 | 6.98 |
