- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 47.99 | 4.05 | 41.98 | 1.11 | -1.77 | 18.09 | 1.93 | 17.68 | 46.21 | 1.59 | 7.43 | 31.4 | 2.31 | -5.6 | -16.83 | 4.02 | 13.1 | 2.98 | 3.31 | 3.25 | -7.45 | 2681 | 0.0 | 0.0 |
| 24Q3 (19) | 46.12 | 23.95 | 54.92 | 1.13 | 10.78 | 18.95 | 1.64 | 8.61 | 31.2 | 1.48 | 11.28 | 16.54 | 2.45 | -10.62 | -23.22 | 3.56 | -12.37 | -15.31 | 3.21 | -10.22 | -24.78 | 2681 | 0.0 | -7.07 |
| 24Q2 (18) | 37.21 | 12.01 | 13.03 | 1.02 | 7.37 | 15.91 | 1.51 | 15.27 | 19.84 | 1.33 | 5.56 | -1.48 | 2.74 | -4.14 | 2.55 | 4.06 | 2.91 | 6.02 | 3.57 | -5.76 | -12.84 | 2681 | 0.0 | -7.07 |
| 24Q1 (17) | 33.22 | -1.72 | -2.38 | 0.95 | 1.06 | 4.4 | 1.31 | -0.76 | 3.15 | 1.26 | 4.13 | 0.0 | 2.86 | 2.83 | 6.94 | 3.94 | 0.98 | 5.66 | 3.79 | 5.95 | 2.44 | 2681 | 0.0 | -7.07 |
| 23Q4 (16) | 33.8 | 13.54 | -19.16 | 0.94 | -1.05 | -13.76 | 1.32 | 5.6 | -6.38 | 1.21 | -4.72 | -25.31 | 2.78 | -12.85 | 6.68 | 3.91 | -6.99 | 15.8 | 3.58 | -16.08 | -7.61 | 2681 | -7.07 | -7.07 |
| 23Q3 (15) | 29.77 | -9.57 | -26.58 | 0.95 | 7.95 | -15.93 | 1.25 | -0.79 | -11.97 | 1.27 | -5.93 | -11.81 | 3.19 | 19.38 | 14.51 | 4.20 | 9.7 | 19.9 | 4.27 | 4.03 | 20.13 | 2885 | 0.0 | 24.95 |
| 23Q2 (14) | 32.92 | -3.26 | 2.97 | 0.88 | -3.3 | -18.52 | 1.26 | -0.79 | 6.78 | 1.35 | 7.14 | 19.47 | 2.67 | -0.04 | -20.87 | 3.83 | 2.56 | 3.7 | 4.10 | 10.76 | 16.02 | 2885 | 0.0 | 24.95 |
| 23Q1 (13) | 34.03 | -18.61 | -0.21 | 0.91 | -16.51 | -15.74 | 1.27 | -9.93 | 22.12 | 1.26 | -22.22 | -1.56 | 2.67 | 2.57 | -15.57 | 3.73 | 10.66 | 22.37 | 3.70 | -4.44 | -1.36 | 2885 | 0.0 | 24.95 |
| 22Q4 (12) | 41.81 | 3.11 | 24.4 | 1.09 | -3.54 | 10.1 | 1.41 | -0.7 | 127.42 | 1.62 | 12.5 | 23.66 | 2.61 | -6.45 | -11.49 | 3.37 | -3.7 | 82.82 | 3.87 | 9.11 | -0.59 | 2885 | 24.95 | 24.95 |
| 22Q3 (11) | 40.55 | 26.84 | 27.44 | 1.13 | 4.63 | 22.83 | 1.42 | 20.34 | 57.78 | 1.44 | 27.43 | 28.57 | 2.79 | -17.51 | -3.62 | 3.50 | -5.12 | 23.81 | 3.55 | 0.47 | 0.89 | 2309 | 0.0 | 12.41 |
| 22Q2 (10) | 31.97 | -6.25 | 6.35 | 1.08 | 0.0 | 31.71 | 1.18 | 13.46 | 40.48 | 1.13 | -11.72 | 16.49 | 3.38 | 6.66 | 23.84 | 3.69 | 21.02 | 32.08 | 3.53 | -5.84 | 9.54 | 2309 | 0.0 | 12.41 |
| 22Q1 (9) | 34.1 | 1.46 | 26.44 | 1.08 | 9.09 | 36.71 | 1.04 | 67.74 | 31.65 | 1.28 | -2.29 | 33.33 | 3.17 | 7.52 | 8.12 | 3.05 | 65.33 | 4.12 | 3.75 | -3.69 | 5.45 | 2309 | 0.0 | 12.41 |
| 21Q4 (8) | 33.61 | 5.63 | 32.06 | 0.99 | 7.61 | 50.0 | 0.62 | -31.11 | -26.19 | 1.31 | 16.96 | 36.46 | 2.95 | 1.88 | 13.58 | 1.84 | -34.78 | -44.11 | 3.90 | 10.74 | 3.33 | 2309 | 12.41 | 12.41 |
| 21Q3 (7) | 31.82 | 5.85 | 19.89 | 0.92 | 12.2 | 24.32 | 0.9 | 7.14 | 12.5 | 1.12 | 15.46 | 34.94 | 2.89 | 5.99 | 3.69 | 2.83 | 1.22 | -6.17 | 3.52 | 9.08 | 12.55 | 2054 | 0.0 | 7.99 |
| 21Q2 (6) | 30.06 | 11.46 | 13.18 | 0.82 | 3.8 | 7.89 | 0.84 | 6.33 | 10.53 | 0.97 | 1.04 | 27.63 | 2.73 | -6.87 | -4.67 | 2.79 | -4.6 | -2.34 | 3.23 | -9.34 | 12.77 | 2054 | 0.0 | 7.99 |
| 21Q1 (5) | 26.97 | 5.97 | 29.23 | 0.79 | 19.7 | 12.86 | 0.79 | -5.95 | 11.27 | 0.96 | 0.0 | 54.84 | 2.93 | 12.95 | -12.67 | 2.93 | -11.25 | -13.9 | 3.56 | -5.64 | 19.82 | 2054 | 0.0 | 12.12 |
| 20Q4 (4) | 25.45 | -4.11 | 0.0 | 0.66 | -10.81 | 0.0 | 0.84 | 5.0 | 0.0 | 0.96 | 15.66 | 0.0 | 2.59 | -6.99 | 0.0 | 3.30 | 9.5 | 0.0 | 3.77 | 20.62 | 0.0 | 2054 | 7.99 | 0.0 |
| 20Q3 (3) | 26.54 | -0.08 | 0.0 | 0.74 | -2.63 | 0.0 | 0.8 | 5.26 | 0.0 | 0.83 | 9.21 | 0.0 | 2.79 | -2.56 | 0.0 | 3.01 | 5.34 | 0.0 | 3.13 | 9.29 | 0.0 | 1902 | 0.0 | 0.0 |
| 20Q2 (2) | 26.56 | 27.26 | 0.0 | 0.76 | 8.57 | 0.0 | 0.76 | 7.04 | 0.0 | 0.76 | 22.58 | 0.0 | 2.86 | -14.69 | 0.0 | 2.86 | -15.89 | 0.0 | 2.86 | -3.68 | 0.0 | 1902 | 3.82 | 0.0 |
| 20Q1 (1) | 20.87 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 3.35 | 0.0 | 0.0 | 3.40 | 0.0 | 0.0 | 2.97 | 0.0 | 0.0 | 1832 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 164.54 | 26.07 | 4.21 | 14.4 | 6.4 | 25.24 | 5.65 | 11.0 | 2.56 | -9.26 | 3.89 | -0.66 | 3.43 | -11.96 | 2681 | 0.0 |
| 2023 (9) | 130.51 | -12.07 | 3.68 | -16.17 | 5.11 | 1.19 | 5.09 | -6.95 | 2.82 | -4.66 | 3.92 | 15.08 | 3.90 | 5.83 | 2681 | -7.07 |
| 2022 (8) | 148.43 | 21.21 | 4.39 | 24.72 | 5.05 | 60.32 | 5.47 | 25.17 | 2.96 | 2.9 | 3.40 | 32.27 | 3.69 | 3.27 | 2885 | 24.95 |
| 2021 (7) | 122.46 | 23.17 | 3.52 | 22.22 | 3.15 | 1.29 | 4.37 | 38.29 | 2.87 | -0.77 | 2.57 | -17.77 | 3.57 | 12.27 | 2309 | 12.41 |
| 2020 (6) | 99.42 | 36.08 | 2.88 | 9.09 | 3.11 | 17.36 | 3.16 | 3.27 | 2.90 | -19.83 | 3.13 | -13.76 | 3.18 | -24.11 | 2054 | 7.99 |
| 2019 (5) | 73.06 | -21.48 | 2.64 | -18.77 | 2.65 | -7.34 | 3.06 | -16.85 | 3.61 | 3.46 | 3.63 | 18.01 | 4.19 | 5.9 | 1902 | 3.82 |
| 2018 (4) | 93.05 | 13.92 | 3.25 | 17.75 | 2.86 | 11.28 | 3.68 | 79.51 | 3.49 | 3.37 | 3.07 | -2.31 | 3.95 | 57.58 | 1832 | 68.69 |
| 2017 (3) | 81.68 | 4.21 | 2.76 | 16.95 | 2.57 | 46.86 | 2.05 | 241.67 | 3.38 | 12.22 | 3.15 | 40.92 | 2.51 | 227.86 | 1086 | 15.16 |
| 2016 (2) | 78.38 | 44.91 | 2.36 | 22.92 | 1.75 | -4.89 | 0.6 | 11.11 | 3.01 | -15.18 | 2.23 | -34.37 | 0.77 | -23.32 | 943 | 17.14 |
| 2015 (1) | 54.09 | 17.51 | 1.92 | 6.08 | 1.84 | 6.36 | 0.54 | 12.5 | 3.55 | 0 | 3.40 | 0 | 1.00 | 0 | 805 | 9.23 |
