玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.18100.0350.00.020.0100.00.0912.528.5700011.11-50.0-55.5650.00-43.75-71.430.0000170.00.0
24Q2 (19)0.0950.080.00.02100.0100.00.0814.29-11.1100022.2233.3311.1188.89-23.81-50.620.0000170.00.0
24Q1 (18)0.06100.050.00.010.00.00.0716.670.00-100.0016.67-50.0-33.33116.67-41.67-33.330.00-100.00170.00.0
23Q4 (17)0.03-25.00.00.010.00.00.06-14.29300.00.0100.033.3333.330.0200.0014.29300.033.3300.0170.00.0
23Q3 (16)0.04-20.0-33.330.010.00.00.07-22.22-30.000-100.025.0025.050.0175.00-2.785.00.000-100.0170.00.0
23Q2 (15)0.0525.0-16.670.010.00.00.0928.570.000020.00-20.020.0180.002.8620.00.0000170.00.0
23Q1 (14)0.0433.3333.330.010.00.00.07333.33-12.50-100.0025.00-25.0-25.0175.00275.0-34.370.00-100.00170.00.0
22Q4 (13)0.03-50.0-50.00.010.00.0-0.03-130.0-142.860.010.0033.33100.0100.0-100.00-160.0-185.7133.33100.00170.00.0
22Q3 (12)0.060.0-33.330.010.00.00.111.1142.860.0100.016.670.050.0166.6711.11114.2916.67050.0170.0-5.56
22Q2 (11)0.06100.0-53.850.010.00.00.0912.550.000-100.016.67-50.0116.67150.00-43.75225.00.000-100.0170.0-5.56
22Q1 (10)0.03-50.0-66.670.010.00.00.0814.2914.2900033.33100.0200.0266.67128.57242.860.0000170.0-5.56
21Q4 (9)0.06-33.33-14.290.010.00.00.070.016.670-100.0016.6750.016.67116.6750.036.110.00-100.0017-5.56-5.56
21Q3 (8)0.09-30.77-10.00.010.00.00.0716.6716.670.010.0011.1144.4411.1177.7868.5229.6311.1144.440180.0-10.0
21Q2 (7)0.1344.4485.710.010.00.00.06-14.290.00.0100.07.69-30.77-46.1546.15-40.66-46.157.690-46.15180.0-10.0
21Q1 (6)0.0928.5728.570.010.00.00.0716.670.000-100.011.11-22.22-22.2277.78-9.26-22.220.000-100.0180.0-43.75
20Q4 (5)0.07-30.0-22.220.010.00.00.060.0-14.2900-100.014.2942.8628.5785.7142.8610.20.000-100.018-10.0-43.75
20Q3 (4)0.142.860.00.010.00.00.060.00.00-100.00.010.00-30.00.060.00-30.00.00.00-100.00.0200.00.0
20Q2 (3)0.070.00.00.010.00.00.06-14.290.00.010.00.014.290.00.085.71-14.290.014.290.00.020-37.50.0
20Q1 (2)0.07-22.220.00.010.00.00.070.00.00.010.00.014.2928.570.0100.0028.570.014.2928.570.0320.00.0
19Q4 (1)0.090.00.00.010.00.00.070.00.00.010.00.011.110.00.077.780.00.011.110.00.0320.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.17-10.530.030.00.2920.830.020.017.6511.76170.5935.0511.7611.76170.0
2022 (9)0.19-48.650.030.00.24-7.690.02-33.3315.7994.74126.3279.7610.5329.82170.0
2021 (8)0.3715.620.03-40.00.264.00.0350.08.11-48.1170.27-10.058.1129.7317-5.56
2020 (7)0.32-39.620.050.00.25-19.350.02-33.3315.6265.6278.1233.576.2510.4218-10.0
2019 (6)0.53-53.510.05-72.220.31-45.610.03-62.59.43-40.2558.4916.985.66-19.3420-37.5
2018 (5)1.14-45.450.18-35.710.57-43.00.08-33.3315.7917.8650.004.57.0222.2232-45.76
2017 (4)2.09-48.770.28-41.671.0-13.040.12-33.3313.4013.8847.8569.755.7430.1459-68.28
2016 (3)4.08-43.720.48-33.331.15-16.060.18-21.7411.7618.4628.1949.164.4139.07186-46.24
2015 (2)7.25-45.490.72-27.271.37-13.290.23-11.549.9333.4218.9059.073.1762.28346-37.77
2014 (1)13.36.230.99-5.711.585.330.26-16.137.44011.8801.950556-25.27

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