- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.18 | 100.0 | 350.0 | 0.02 | 0.0 | 100.0 | 0.09 | 12.5 | 28.57 | 0 | 0 | 0 | 11.11 | -50.0 | -55.56 | 50.00 | -43.75 | -71.43 | 0.00 | 0 | 0 | 17 | 0.0 | 0.0 |
24Q2 (19) | 0.09 | 50.0 | 80.0 | 0.02 | 100.0 | 100.0 | 0.08 | 14.29 | -11.11 | 0 | 0 | 0 | 22.22 | 33.33 | 11.11 | 88.89 | -23.81 | -50.62 | 0.00 | 0 | 0 | 17 | 0.0 | 0.0 |
24Q1 (18) | 0.06 | 100.0 | 50.0 | 0.01 | 0.0 | 0.0 | 0.07 | 16.67 | 0.0 | 0 | -100.0 | 0 | 16.67 | -50.0 | -33.33 | 116.67 | -41.67 | -33.33 | 0.00 | -100.0 | 0 | 17 | 0.0 | 0.0 |
23Q4 (17) | 0.03 | -25.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.06 | -14.29 | 300.0 | 0.01 | 0 | 0.0 | 33.33 | 33.33 | 0.0 | 200.00 | 14.29 | 300.0 | 33.33 | 0 | 0.0 | 17 | 0.0 | 0.0 |
23Q3 (16) | 0.04 | -20.0 | -33.33 | 0.01 | 0.0 | 0.0 | 0.07 | -22.22 | -30.0 | 0 | 0 | -100.0 | 25.00 | 25.0 | 50.0 | 175.00 | -2.78 | 5.0 | 0.00 | 0 | -100.0 | 17 | 0.0 | 0.0 |
23Q2 (15) | 0.05 | 25.0 | -16.67 | 0.01 | 0.0 | 0.0 | 0.09 | 28.57 | 0.0 | 0 | 0 | 0 | 20.00 | -20.0 | 20.0 | 180.00 | 2.86 | 20.0 | 0.00 | 0 | 0 | 17 | 0.0 | 0.0 |
23Q1 (14) | 0.04 | 33.33 | 33.33 | 0.01 | 0.0 | 0.0 | 0.07 | 333.33 | -12.5 | 0 | -100.0 | 0 | 25.00 | -25.0 | -25.0 | 175.00 | 275.0 | -34.37 | 0.00 | -100.0 | 0 | 17 | 0.0 | 0.0 |
22Q4 (13) | 0.03 | -50.0 | -50.0 | 0.01 | 0.0 | 0.0 | -0.03 | -130.0 | -142.86 | 0.01 | 0.0 | 0 | 33.33 | 100.0 | 100.0 | -100.00 | -160.0 | -185.71 | 33.33 | 100.0 | 0 | 17 | 0.0 | 0.0 |
22Q3 (12) | 0.06 | 0.0 | -33.33 | 0.01 | 0.0 | 0.0 | 0.1 | 11.11 | 42.86 | 0.01 | 0 | 0.0 | 16.67 | 0.0 | 50.0 | 166.67 | 11.11 | 114.29 | 16.67 | 0 | 50.0 | 17 | 0.0 | -5.56 |
22Q2 (11) | 0.06 | 100.0 | -53.85 | 0.01 | 0.0 | 0.0 | 0.09 | 12.5 | 50.0 | 0 | 0 | -100.0 | 16.67 | -50.0 | 116.67 | 150.00 | -43.75 | 225.0 | 0.00 | 0 | -100.0 | 17 | 0.0 | -5.56 |
22Q1 (10) | 0.03 | -50.0 | -66.67 | 0.01 | 0.0 | 0.0 | 0.08 | 14.29 | 14.29 | 0 | 0 | 0 | 33.33 | 100.0 | 200.0 | 266.67 | 128.57 | 242.86 | 0.00 | 0 | 0 | 17 | 0.0 | -5.56 |
21Q4 (9) | 0.06 | -33.33 | -14.29 | 0.01 | 0.0 | 0.0 | 0.07 | 0.0 | 16.67 | 0 | -100.0 | 0 | 16.67 | 50.0 | 16.67 | 116.67 | 50.0 | 36.11 | 0.00 | -100.0 | 0 | 17 | -5.56 | -5.56 |
21Q3 (8) | 0.09 | -30.77 | -10.0 | 0.01 | 0.0 | 0.0 | 0.07 | 16.67 | 16.67 | 0.01 | 0.0 | 0 | 11.11 | 44.44 | 11.11 | 77.78 | 68.52 | 29.63 | 11.11 | 44.44 | 0 | 18 | 0.0 | -10.0 |
21Q2 (7) | 0.13 | 44.44 | 85.71 | 0.01 | 0.0 | 0.0 | 0.06 | -14.29 | 0.0 | 0.01 | 0 | 0.0 | 7.69 | -30.77 | -46.15 | 46.15 | -40.66 | -46.15 | 7.69 | 0 | -46.15 | 18 | 0.0 | -10.0 |
21Q1 (6) | 0.09 | 28.57 | 28.57 | 0.01 | 0.0 | 0.0 | 0.07 | 16.67 | 0.0 | 0 | 0 | -100.0 | 11.11 | -22.22 | -22.22 | 77.78 | -9.26 | -22.22 | 0.00 | 0 | -100.0 | 18 | 0.0 | -43.75 |
20Q4 (5) | 0.07 | -30.0 | -22.22 | 0.01 | 0.0 | 0.0 | 0.06 | 0.0 | -14.29 | 0 | 0 | -100.0 | 14.29 | 42.86 | 28.57 | 85.71 | 42.86 | 10.2 | 0.00 | 0 | -100.0 | 18 | -10.0 | -43.75 |
20Q3 (4) | 0.1 | 42.86 | 0.0 | 0.01 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | -100.0 | 0.0 | 10.00 | -30.0 | 0.0 | 60.00 | -30.0 | 0.0 | 0.00 | -100.0 | 0.0 | 20 | 0.0 | 0.0 |
20Q2 (3) | 0.07 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.06 | -14.29 | 0.0 | 0.01 | 0.0 | 0.0 | 14.29 | 0.0 | 0.0 | 85.71 | -14.29 | 0.0 | 14.29 | 0.0 | 0.0 | 20 | -37.5 | 0.0 |
20Q1 (2) | 0.07 | -22.22 | 0.0 | 0.01 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 14.29 | 28.57 | 0.0 | 100.00 | 28.57 | 0.0 | 14.29 | 28.57 | 0.0 | 32 | 0.0 | 0.0 |
19Q4 (1) | 0.09 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 11.11 | 0.0 | 0.0 | 77.78 | 0.0 | 0.0 | 11.11 | 0.0 | 0.0 | 32 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.17 | -10.53 | 0.03 | 0.0 | 0.29 | 20.83 | 0.02 | 0.0 | 17.65 | 11.76 | 170.59 | 35.05 | 11.76 | 11.76 | 17 | 0.0 |
2022 (9) | 0.19 | -48.65 | 0.03 | 0.0 | 0.24 | -7.69 | 0.02 | -33.33 | 15.79 | 94.74 | 126.32 | 79.76 | 10.53 | 29.82 | 17 | 0.0 |
2021 (8) | 0.37 | 15.62 | 0.03 | -40.0 | 0.26 | 4.0 | 0.03 | 50.0 | 8.11 | -48.11 | 70.27 | -10.05 | 8.11 | 29.73 | 17 | -5.56 |
2020 (7) | 0.32 | -39.62 | 0.05 | 0.0 | 0.25 | -19.35 | 0.02 | -33.33 | 15.62 | 65.62 | 78.12 | 33.57 | 6.25 | 10.42 | 18 | -10.0 |
2019 (6) | 0.53 | -53.51 | 0.05 | -72.22 | 0.31 | -45.61 | 0.03 | -62.5 | 9.43 | -40.25 | 58.49 | 16.98 | 5.66 | -19.34 | 20 | -37.5 |
2018 (5) | 1.14 | -45.45 | 0.18 | -35.71 | 0.57 | -43.0 | 0.08 | -33.33 | 15.79 | 17.86 | 50.00 | 4.5 | 7.02 | 22.22 | 32 | -45.76 |
2017 (4) | 2.09 | -48.77 | 0.28 | -41.67 | 1.0 | -13.04 | 0.12 | -33.33 | 13.40 | 13.88 | 47.85 | 69.75 | 5.74 | 30.14 | 59 | -68.28 |
2016 (3) | 4.08 | -43.72 | 0.48 | -33.33 | 1.15 | -16.06 | 0.18 | -21.74 | 11.76 | 18.46 | 28.19 | 49.16 | 4.41 | 39.07 | 186 | -46.24 |
2015 (2) | 7.25 | -45.49 | 0.72 | -27.27 | 1.37 | -13.29 | 0.23 | -11.54 | 9.93 | 33.42 | 18.90 | 59.07 | 3.17 | 62.28 | 346 | -37.77 |
2014 (1) | 13.3 | 6.23 | 0.99 | -5.71 | 1.58 | 5.33 | 0.26 | -16.13 | 7.44 | 0 | 11.88 | 0 | 1.95 | 0 | 556 | -25.27 |