- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.97 | 31.08 | 38.57 | 0.03 | 0.0 | 50.0 | 0.15 | -6.25 | -6.25 | 0.01 | 0.0 | -50.0 | 3.09 | -23.71 | 8.25 | 15.46 | -28.48 | -32.35 | 1.03 | -23.71 | -63.92 | 145 | 0.0 | -2.03 |
| 24Q2 (19) | 0.74 | 1.37 | 1.37 | 0.03 | 0.0 | 50.0 | 0.16 | -5.88 | 0.0 | 0.01 | 0.0 | -50.0 | 4.05 | -1.35 | 47.97 | 21.62 | -7.15 | -1.35 | 1.35 | -1.35 | -50.68 | 145 | 0.0 | -2.03 |
| 24Q1 (18) | 0.73 | -1.35 | -7.59 | 0.03 | 0.0 | 50.0 | 0.17 | 41.67 | 13.33 | 0.01 | -50.0 | -50.0 | 4.11 | 1.37 | 62.33 | 23.29 | 43.61 | 22.65 | 1.37 | -49.32 | -45.89 | 145 | 0.0 | -2.03 |
| 23Q4 (17) | 0.74 | 5.71 | -5.13 | 0.03 | 50.0 | 0.0 | 0.12 | -25.0 | -29.41 | 0.02 | 0.0 | 0.0 | 4.05 | 41.89 | 5.41 | 16.22 | -29.05 | -25.6 | 2.70 | -5.41 | 5.41 | 145 | -2.03 | -2.03 |
| 23Q3 (16) | 0.7 | -4.11 | -33.33 | 0.02 | 0.0 | -33.33 | 0.16 | 0.0 | -20.0 | 0.02 | 0.0 | 0.0 | 2.86 | 4.29 | 0.0 | 22.86 | 4.29 | 20.0 | 2.86 | 4.29 | 50.0 | 148 | 0.0 | -5.73 |
| 23Q2 (15) | 0.73 | -7.59 | -44.7 | 0.02 | 0.0 | -33.33 | 0.16 | 6.67 | -20.0 | 0.02 | 0.0 | -33.33 | 2.74 | 8.22 | 20.55 | 21.92 | 15.43 | 44.66 | 2.74 | 8.22 | 20.55 | 148 | 0.0 | -5.73 |
| 23Q1 (14) | 0.79 | 1.28 | -32.48 | 0.02 | -33.33 | -33.33 | 0.15 | -11.76 | -21.05 | 0.02 | 0.0 | -33.33 | 2.53 | -34.18 | -1.27 | 18.99 | -12.88 | 16.92 | 2.53 | -1.27 | -1.27 | 148 | 0.0 | -5.73 |
| 22Q4 (13) | 0.78 | -25.71 | -35.54 | 0.03 | 0.0 | 0.0 | 0.17 | -15.0 | 0.0 | 0.02 | 0.0 | 100.0 | 3.85 | 34.62 | 55.13 | 21.79 | 14.42 | 55.13 | 2.56 | 34.62 | 210.26 | 148 | -5.73 | -5.73 |
| 22Q3 (12) | 1.05 | -20.45 | -21.05 | 0.03 | 0.0 | 0.0 | 0.2 | 0.0 | 42.86 | 0.02 | -33.33 | 0.0 | 2.86 | 25.71 | 26.67 | 19.05 | 25.71 | 80.95 | 1.90 | -16.19 | 26.67 | 157 | 0.0 | 11.35 |
| 22Q2 (11) | 1.32 | 12.82 | 17.86 | 0.03 | 0.0 | 0.0 | 0.2 | 5.26 | 25.0 | 0.03 | 0.0 | -25.0 | 2.27 | -11.36 | -15.15 | 15.15 | -6.7 | 6.06 | 2.27 | -11.36 | -36.36 | 157 | 0.0 | 11.35 |
| 22Q1 (10) | 1.17 | -3.31 | 25.81 | 0.03 | 0.0 | 0.0 | 0.19 | 11.76 | 11.76 | 0.03 | 200.0 | -50.0 | 2.56 | 3.42 | -20.51 | 16.24 | 15.59 | -11.16 | 2.56 | 210.26 | -60.26 | 157 | 0.0 | 11.35 |
| 21Q4 (9) | 1.21 | -9.02 | 35.96 | 0.03 | 0.0 | 0.0 | 0.17 | 21.43 | 30.77 | 0.01 | -50.0 | 0.0 | 2.48 | 9.92 | -26.45 | 14.05 | 33.47 | -3.81 | 0.83 | -45.04 | -26.45 | 157 | 11.35 | 11.35 |
| 21Q3 (8) | 1.33 | 18.75 | 104.62 | 0.03 | 0.0 | 0.0 | 0.14 | -12.5 | 7.69 | 0.02 | -50.0 | 100.0 | 2.26 | -15.79 | -51.13 | 10.53 | -26.32 | -47.37 | 1.50 | -57.89 | -2.26 | 141 | 0.0 | -9.03 |
| 21Q2 (7) | 1.12 | 20.43 | 77.78 | 0.03 | 0.0 | 50.0 | 0.16 | -5.88 | 23.08 | 0.04 | -33.33 | 300.0 | 2.68 | -16.96 | -15.62 | 14.29 | -21.85 | -30.77 | 3.57 | -44.64 | 125.0 | 141 | 0.0 | -9.03 |
| 21Q1 (6) | 0.93 | 4.49 | 55.0 | 0.03 | 0.0 | 50.0 | 0.17 | 30.77 | 21.43 | 0.06 | 500.0 | 500.0 | 3.23 | -4.3 | -3.23 | 18.28 | 25.14 | -21.66 | 6.45 | 474.19 | 287.1 | 141 | 0.0 | -30.88 |
| 20Q4 (5) | 0.89 | 36.92 | 4.71 | 0.03 | 0.0 | 0.0 | 0.13 | 0.0 | -13.33 | 0.01 | 0.0 | 0.0 | 3.37 | -26.97 | -4.49 | 14.61 | -26.97 | -17.23 | 1.12 | -26.97 | -4.49 | 141 | -9.03 | -30.88 |
| 20Q3 (4) | 0.65 | 3.17 | 0.0 | 0.03 | 50.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.62 | 45.38 | 0.0 | 20.00 | -3.08 | 0.0 | 1.54 | -3.08 | 0.0 | 155 | 0.0 | 0.0 |
| 20Q2 (3) | 0.63 | 5.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.13 | -7.14 | 0.0 | 0.01 | 0.0 | 0.0 | 3.17 | -4.76 | 0.0 | 20.63 | -11.56 | 0.0 | 1.59 | -4.76 | 0.0 | 155 | -24.02 | 0.0 |
| 20Q1 (2) | 0.6 | -29.41 | 0.0 | 0.02 | -33.33 | 0.0 | 0.14 | -6.67 | 0.0 | 0.01 | 0.0 | 0.0 | 3.33 | -5.56 | 0.0 | 23.33 | 32.22 | 0.0 | 1.67 | 41.67 | 0.0 | 204 | 0.0 | 0.0 |
| 19Q4 (1) | 0.85 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.53 | 0.0 | 0.0 | 17.65 | 0.0 | 0.0 | 1.18 | 0.0 | 0.0 | 204 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.96 | -31.48 | 0.1 | -9.09 | 0.6 | -22.08 | 0.08 | -20.0 | 3.38 | 32.68 | 20.27 | 13.72 | 2.70 | 16.76 | 148 | 0.0 |
| 2022 (9) | 4.32 | -5.88 | 0.11 | -8.33 | 0.77 | 20.31 | 0.1 | -28.57 | 2.55 | -2.6 | 17.82 | 27.83 | 2.31 | -24.11 | 148 | -5.73 |
| 2021 (8) | 4.59 | 66.3 | 0.12 | 20.0 | 0.64 | 23.08 | 0.14 | 250.0 | 2.61 | -27.84 | 13.94 | -25.99 | 3.05 | 110.46 | 157 | 11.35 |
| 2020 (7) | 2.76 | -22.47 | 0.1 | 0.0 | 0.52 | -14.75 | 0.04 | 0.0 | 3.62 | 28.99 | 18.84 | 9.95 | 1.45 | 28.99 | 141 | -9.03 |
| 2019 (6) | 3.56 | -24.74 | 0.1 | -23.08 | 0.61 | 3.39 | 0.04 | 0.0 | 2.81 | 2.2 | 17.13 | 37.37 | 1.12 | 32.87 | 155 | -24.02 |
| 2018 (5) | 4.73 | -20.24 | 0.13 | -27.78 | 0.59 | -24.36 | 0.04 | -33.33 | 2.75 | -9.46 | 12.47 | -5.17 | 0.85 | -16.42 | 204 | -24.16 |
| 2017 (4) | 5.93 | 19.56 | 0.18 | 0.0 | 0.78 | 14.71 | 0.06 | 0.0 | 3.04 | -16.36 | 13.15 | -4.06 | 1.01 | -16.36 | 269 | -14.6 |
| 2016 (3) | 4.96 | -24.96 | 0.18 | -14.29 | 0.68 | -2.86 | 0.06 | 50.0 | 3.63 | 14.23 | 13.71 | 29.46 | 1.21 | 99.9 | 315 | -3.96 |
| 2015 (2) | 6.61 | -17.99 | 0.21 | -12.5 | 0.7 | 2.94 | 0.04 | 33.33 | 3.18 | 6.69 | 10.59 | 25.52 | 0.61 | 62.58 | 328 | -13.91 |
| 2014 (1) | 8.06 | 10.87 | 0.24 | 20.0 | 0.68 | 11.48 | 0.03 | -25.0 | 2.98 | 0 | 8.44 | 0 | 0.37 | 0 | 381 | 43.23 |
