- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 19.62 | -9.42 | 3.54 | 1.44 | 21.01 | 9.09 | 1.32 | -8.33 | 2.33 | 0.64 | 3.23 | -1.54 | 7.34 | 33.59 | 5.37 | 6.73 | 1.2 | -1.17 | 3.26 | 13.96 | -4.9 | 770 | 0.0 | 0.0 |
| 24Q3 (19) | 21.66 | 13.05 | -4.41 | 1.19 | -2.46 | 2.59 | 1.44 | 4.35 | -6.49 | 0.62 | 6.9 | 10.71 | 5.49 | -13.72 | 7.32 | 6.65 | -7.7 | -2.18 | 2.86 | -5.44 | 15.83 | 770 | 0.0 | 3.36 |
| 24Q2 (18) | 19.16 | 22.82 | -3.67 | 1.22 | 4.27 | 14.02 | 1.38 | 15.97 | 12.2 | 0.58 | 7.41 | 7.41 | 6.37 | -15.1 | 18.36 | 7.20 | -5.58 | 16.47 | 3.03 | -12.55 | 11.5 | 770 | 0.0 | 3.36 |
| 24Q1 (17) | 15.6 | -17.68 | -25.14 | 1.17 | -11.36 | 3.54 | 1.19 | -7.75 | -15.0 | 0.54 | -16.92 | 8.0 | 7.50 | 7.67 | 38.32 | 7.63 | 12.06 | 13.55 | 3.46 | 0.92 | 44.28 | 770 | 0.0 | 3.36 |
| 23Q4 (16) | 18.95 | -16.37 | -18.35 | 1.32 | 13.79 | 8.2 | 1.29 | -16.23 | -7.86 | 0.65 | 16.07 | 10.17 | 6.97 | 36.07 | 32.52 | 6.81 | 0.17 | 12.86 | 3.43 | 38.8 | 34.94 | 770 | 3.36 | 3.36 |
| 23Q3 (15) | 22.66 | 13.93 | 11.13 | 1.16 | 8.41 | 14.85 | 1.54 | 25.2 | 16.67 | 0.56 | 3.7 | 12.0 | 5.12 | -4.84 | 3.35 | 6.80 | 9.9 | 4.98 | 2.47 | -8.97 | 0.78 | 745 | 0.0 | 4.93 |
| 23Q2 (14) | 19.89 | -4.56 | 6.53 | 1.07 | -5.31 | 10.31 | 1.23 | -12.14 | 12.84 | 0.54 | 8.0 | 3.85 | 5.38 | -0.79 | 3.54 | 6.18 | -7.95 | 5.92 | 2.71 | 13.16 | -2.52 | 745 | 0.0 | 4.93 |
| 23Q1 (13) | 20.84 | -10.21 | 25.92 | 1.13 | -7.38 | 26.97 | 1.4 | 0.0 | 30.84 | 0.5 | -15.25 | -3.85 | 5.42 | 3.16 | 0.83 | 6.72 | 11.37 | 3.91 | 2.40 | -5.62 | -23.64 | 745 | 0.0 | 4.93 |
| 22Q4 (12) | 23.21 | 13.83 | 63.45 | 1.22 | 20.79 | 18.45 | 1.4 | 6.06 | 53.85 | 0.59 | 18.0 | 9.26 | 5.26 | 6.12 | -27.53 | 6.03 | -6.83 | -5.88 | 2.54 | 3.66 | -33.15 | 745 | 4.93 | 4.93 |
| 22Q3 (11) | 20.39 | 9.21 | 56.85 | 1.01 | 4.12 | 27.85 | 1.32 | 21.1 | 51.72 | 0.5 | -3.85 | -1.96 | 4.95 | -4.66 | -18.49 | 6.47 | 10.89 | -3.27 | 2.45 | -11.96 | -37.49 | 710 | 0.0 | -3.53 |
| 22Q2 (10) | 18.67 | 12.81 | 63.34 | 0.97 | 8.99 | 14.12 | 1.09 | 1.87 | 39.74 | 0.52 | 0.0 | 1.96 | 5.20 | -3.39 | -30.14 | 5.84 | -9.7 | -14.45 | 2.79 | -11.36 | -37.58 | 710 | 0.0 | -3.53 |
| 22Q1 (9) | 16.55 | 16.55 | 55.4 | 0.89 | -13.59 | -2.2 | 1.07 | 17.58 | 35.44 | 0.52 | -3.7 | 6.12 | 5.38 | -25.86 | -37.06 | 6.47 | 0.89 | -12.84 | 3.14 | -17.38 | -31.71 | 710 | 0.0 | -3.53 |
| 21Q4 (8) | 14.2 | 9.23 | 32.34 | 1.03 | 30.38 | 22.62 | 0.91 | 4.6 | 21.33 | 0.54 | 5.88 | 8.0 | 7.25 | 19.36 | -7.34 | 6.41 | -4.24 | -8.32 | 3.80 | -3.07 | -18.39 | 710 | -3.53 | -3.53 |
| 21Q3 (7) | 13.0 | 13.74 | 19.38 | 0.79 | -7.06 | 5.33 | 0.87 | 11.54 | 4.82 | 0.51 | 0.0 | -15.0 | 6.08 | -18.28 | -11.76 | 6.69 | -1.93 | -12.19 | 3.92 | -12.08 | -28.8 | 736 | 0.0 | -9.58 |
| 21Q2 (6) | 11.43 | 7.32 | 15.11 | 0.85 | -6.59 | 3.66 | 0.78 | -1.27 | -6.02 | 0.51 | 4.08 | -29.17 | 7.44 | -12.97 | -9.94 | 6.82 | -8.0 | -18.36 | 4.46 | -3.02 | -38.46 | 736 | 0.0 | -9.58 |
| 21Q1 (5) | 10.65 | -0.75 | -30.57 | 0.91 | 8.33 | -7.14 | 0.79 | 5.33 | -22.55 | 0.49 | -2.0 | 2.08 | 8.54 | 9.15 | 33.75 | 7.42 | 6.12 | 11.56 | 4.60 | -1.26 | 47.04 | 736 | 0.0 | 3.08 |
| 20Q4 (4) | 10.73 | -1.47 | 0.0 | 0.84 | 12.0 | 0.0 | 0.75 | -9.64 | 0.0 | 0.5 | -16.67 | 0.0 | 7.83 | 13.67 | 0.0 | 6.99 | -8.29 | 0.0 | 4.66 | -15.42 | 0.0 | 736 | -9.58 | 0.0 |
| 20Q3 (3) | 10.89 | 9.67 | 0.0 | 0.75 | -8.54 | 0.0 | 0.83 | 0.0 | 0.0 | 0.6 | -16.67 | 0.0 | 6.89 | -16.6 | 0.0 | 7.62 | -8.82 | 0.0 | 5.51 | -24.01 | 0.0 | 814 | 0.0 | 0.0 |
| 20Q2 (2) | 9.93 | -35.27 | 0.0 | 0.82 | -16.33 | 0.0 | 0.83 | -18.63 | 0.0 | 0.72 | 50.0 | 0.0 | 8.26 | 29.26 | 0.0 | 8.36 | 25.71 | 0.0 | 7.25 | 131.72 | 0.0 | 814 | 14.01 | 0.0 |
| 20Q1 (1) | 15.34 | 0.0 | 0.0 | 0.98 | 0.0 | 0.0 | 1.02 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 6.39 | 0.0 | 0.0 | 6.65 | 0.0 | 0.0 | 3.13 | 0.0 | 0.0 | 714 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 76.03 | -7.67 | 5.02 | 7.26 | 5.33 | -2.38 | 2.38 | 5.78 | 6.60 | 16.18 | 7.01 | 5.73 | 3.13 | 14.57 | 770 | 0.0 |
| 2023 (9) | 82.35 | 4.49 | 4.68 | 14.43 | 5.46 | 12.11 | 2.25 | 5.63 | 5.68 | 9.51 | 6.63 | 7.3 | 2.73 | 1.09 | 770 | 3.36 |
| 2022 (8) | 78.81 | 59.92 | 4.09 | 14.25 | 4.87 | 44.94 | 2.13 | 4.41 | 5.19 | -28.56 | 6.18 | -9.37 | 2.70 | -34.71 | 745 | 4.93 |
| 2021 (7) | 49.28 | 5.1 | 3.58 | 5.92 | 3.36 | -1.75 | 2.04 | -10.92 | 7.26 | 0.78 | 6.82 | -6.52 | 4.14 | -15.24 | 710 | -3.53 |
| 2020 (6) | 46.89 | -23.68 | 3.38 | -25.22 | 3.42 | -26.45 | 2.29 | 18.04 | 7.21 | -2.02 | 7.29 | -3.63 | 4.88 | 54.67 | 736 | -9.58 |
| 2019 (5) | 61.44 | 22.37 | 4.52 | 22.49 | 4.65 | 34.78 | 1.94 | 17.58 | 7.36 | 0.1 | 7.57 | 10.15 | 3.16 | -3.91 | 814 | 14.01 |
| 2018 (4) | 50.21 | 3.46 | 3.69 | 6.34 | 3.45 | -2.82 | 1.65 | 1.23 | 7.35 | 2.78 | 6.87 | -6.07 | 3.29 | -2.16 | 714 | 2.44 |
| 2017 (3) | 48.53 | -4.02 | 3.47 | 3.58 | 3.55 | -11.91 | 1.63 | 2.52 | 7.15 | 7.91 | 7.32 | -8.23 | 3.36 | 6.8 | 697 | 3.57 |
| 2016 (2) | 50.56 | 12.78 | 3.35 | 6.69 | 4.03 | 31.27 | 1.59 | 5.3 | 6.63 | -5.4 | 7.97 | 16.39 | 3.14 | -6.64 | 673 | 0.6 |
| 2015 (1) | 44.83 | 19.39 | 3.14 | 40.18 | 3.07 | 0.66 | 1.51 | 11.85 | 7.00 | 0 | 6.85 | 0 | 3.37 | 0 | 669 | 4.86 |
