玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)18.95-16.37-18.351.3213.798.21.29-16.23-7.860.6516.0710.176.9736.0732.526.810.1712.863.4338.834.947450.00.0
23Q3 (19)22.6613.9311.131.168.4114.851.5425.216.670.563.712.05.12-4.843.356.809.94.982.47-8.970.787450.04.93
23Q2 (18)19.89-4.566.531.07-5.3110.311.23-12.1412.840.548.03.855.38-0.793.546.18-7.955.922.7113.16-2.527450.04.93
23Q1 (17)20.84-10.2125.921.13-7.3826.971.40.030.840.5-15.25-3.855.423.160.836.7211.373.912.40-5.62-23.647450.04.93
22Q4 (16)23.2113.8363.451.2220.7918.451.46.0653.850.5918.09.265.266.12-27.536.03-6.83-5.882.543.66-33.157454.934.93
22Q3 (15)20.399.2156.851.014.1227.851.3221.151.720.5-3.85-1.964.95-4.66-18.496.4710.89-3.272.45-11.96-37.497100.0-3.53
22Q2 (14)18.6712.8163.340.978.9914.121.091.8739.740.520.01.965.20-3.39-30.145.84-9.7-14.452.79-11.36-37.587100.0-3.53
22Q1 (13)16.5516.5555.40.89-13.59-2.21.0717.5835.440.52-3.76.125.38-25.86-37.066.470.89-12.843.14-17.38-31.717100.0-3.53
21Q4 (12)14.29.2332.341.0330.3822.620.914.621.330.545.888.07.2519.36-7.346.41-4.24-8.323.80-3.07-18.39710-3.53-3.53
21Q3 (11)13.013.7419.380.79-7.065.330.8711.544.820.510.0-15.06.08-18.28-11.766.69-1.93-12.193.92-12.08-28.87360.0-9.58
21Q2 (10)11.437.3215.110.85-6.593.660.78-1.27-6.020.514.08-29.177.44-12.97-9.946.82-8.0-18.364.46-3.02-38.467360.0-9.58
21Q1 (9)10.65-0.75-30.570.918.33-7.140.795.33-22.550.49-2.02.088.549.1533.757.426.1211.564.60-1.2647.047360.03.08
20Q4 (8)10.73-1.47-45.20.8412.0-42.860.75-9.64-55.620.5-16.67-20.637.8313.674.276.99-8.29-19.024.66-15.4244.82736-9.583.08
20Q3 (7)10.899.67-27.740.75-8.54-33.040.830.0-25.230.6-16.6730.436.89-16.6-7.337.62-8.823.485.51-24.0180.58140.014.01
20Q2 (6)9.93-35.27-31.750.82-16.33-13.680.83-18.63-16.160.7250.050.08.2629.2626.478.3625.7122.847.25131.72119.7981414.0114.01
20Q1 (5)15.34-21.6525.430.98-33.33-1.011.02-39.6418.60.48-23.8129.736.39-14.91-21.086.65-22.96-5.443.13-2.753.437140.00.0
19Q4 (4)19.5829.930.01.4731.250.01.6952.250.00.6336.960.07.511.020.08.6317.180.03.225.410.07140.00.0
19Q3 (3)15.073.570.01.1217.890.01.1112.120.00.46-4.170.07.4313.830.07.378.250.03.05-7.470.07140.00.0
19Q2 (2)14.5518.970.00.95-4.040.00.9915.120.00.4829.730.06.53-19.340.06.80-3.240.03.309.040.07140.00.0
19Q1 (1)12.230.00.00.990.00.00.860.00.00.370.00.08.090.00.07.030.00.03.030.00.07140.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)82.354.494.6814.435.4612.112.255.635.689.516.637.32.731.097450.0
2022 (9)78.8159.924.0914.254.8744.942.134.415.19-28.566.18-9.372.70-34.717454.93
2021 (8)49.285.13.585.923.36-1.752.04-10.927.260.786.82-6.524.14-15.24710-3.53
2020 (7)46.89-23.683.38-25.223.42-26.452.2918.047.21-2.027.29-3.634.8854.67736-9.58
2019 (6)61.4422.374.5222.494.6534.781.9417.587.360.17.5710.153.16-3.9181414.01
2018 (5)50.213.463.696.343.45-2.821.651.237.352.786.87-6.073.29-2.167142.44
2017 (4)48.53-4.023.473.583.55-11.911.632.527.157.917.32-8.233.366.86973.57
2016 (3)50.5612.783.356.694.0331.271.595.36.63-5.47.9716.393.14-6.646730.6
2015 (2)44.8319.393.1440.183.070.661.5111.857.0017.416.85-15.693.37-6.316694.86
2014 (1)37.5510.312.2413.713.057.021.358.05.9708.1203.6006386.16

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