- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 536.84 | -3.22 | 0.52 | 3.47 | -47.82 | 123.87 | 20.13 | 7.36 | 7.3 | 32.8 | 0.86 | 10.7 | 0.65 | -46.08 | 122.7 | 3.75 | 10.94 | 6.74 | 6.11 | 4.22 | 10.12 | 42164 | 0.0 | 0.0 |
| 24Q3 (19) | 554.73 | -2.44 | -3.78 | 6.65 | 14.66 | -7.25 | 18.75 | 1.46 | 2.01 | 32.52 | 11.45 | 2.49 | 1.20 | 17.52 | -3.61 | 3.38 | 4.0 | 6.02 | 5.86 | 14.23 | 6.52 | 42164 | 0.0 | -5.91 |
| 24Q2 (18) | 568.61 | 12.61 | 3.22 | 5.8 | -3.49 | -27.04 | 18.48 | 5.24 | 1.43 | 29.18 | -1.29 | -5.11 | 1.02 | -14.3 | -29.32 | 3.25 | -6.55 | -1.74 | 5.13 | -12.34 | -8.07 | 42164 | 0.0 | -5.91 |
| 24Q1 (17) | 504.92 | -5.45 | 10.74 | 6.01 | 287.74 | -29.46 | 17.56 | -6.4 | 0.34 | 29.56 | -0.24 | 5.57 | 1.19 | 310.1 | -36.3 | 3.48 | -1.0 | -9.39 | 5.85 | 5.52 | -4.67 | 42164 | 0.0 | -5.91 |
| 23Q4 (16) | 534.04 | -7.37 | 11.46 | 1.55 | -78.38 | -80.13 | 18.76 | 2.07 | 1.08 | 29.63 | -6.62 | -0.77 | 0.29 | -76.66 | -82.17 | 3.51 | 10.19 | -9.32 | 5.55 | 0.81 | -10.97 | 42164 | -5.91 | -5.91 |
| 23Q3 (15) | 576.54 | 4.66 | 20.07 | 7.17 | -9.81 | -23.64 | 18.38 | 0.88 | -11.8 | 31.73 | 3.19 | -5.57 | 1.24 | -13.83 | -36.41 | 3.19 | -3.61 | -26.55 | 5.50 | -1.41 | -21.35 | 44813 | 0.0 | -15.21 |
| 23Q2 (14) | 550.87 | 20.82 | -4.86 | 7.95 | -6.69 | -10.67 | 18.22 | 4.11 | -14.26 | 30.75 | 9.82 | -9.8 | 1.44 | -22.77 | -6.11 | 3.31 | -13.83 | -9.88 | 5.58 | -9.1 | -5.19 | 44813 | 0.0 | -15.21 |
| 23Q1 (13) | 455.95 | -4.84 | -34.76 | 8.52 | 9.23 | -10.88 | 17.5 | -5.71 | -15.99 | 28.0 | -6.23 | -14.89 | 1.87 | 14.78 | 36.6 | 3.84 | -0.92 | 28.77 | 6.14 | -1.46 | 30.45 | 44813 | 0.0 | -15.21 |
| 22Q4 (12) | 479.13 | -0.21 | -40.05 | 7.8 | -16.93 | -6.7 | 18.56 | -10.94 | -18.42 | 29.86 | -11.13 | -25.11 | 1.63 | -16.76 | 55.62 | 3.87 | -10.75 | 36.08 | 6.23 | -10.94 | 24.92 | 44813 | -15.21 | -15.21 |
| 22Q3 (11) | 480.15 | -17.08 | -48.42 | 9.39 | 5.51 | -52.96 | 20.84 | -1.93 | 1.17 | 33.6 | -1.44 | -11.6 | 1.96 | 27.23 | -8.8 | 4.34 | 18.26 | 96.13 | 7.00 | 18.86 | 71.38 | 52853 | 0.0 | -9.09 |
| 22Q2 (10) | 579.02 | -17.15 | -37.9 | 8.9 | -6.9 | -34.03 | 21.25 | 2.02 | 5.93 | 34.09 | 3.62 | -8.63 | 1.54 | 12.36 | 6.24 | 3.67 | 23.13 | 70.58 | 5.89 | 25.06 | 47.13 | 52853 | 0.0 | -9.09 |
| 22Q1 (9) | 698.86 | -12.55 | -16.64 | 9.56 | 14.35 | -22.72 | 20.83 | -8.44 | 5.04 | 32.9 | -17.48 | -6.67 | 1.37 | 30.77 | -7.29 | 2.98 | 4.7 | 26.02 | 4.71 | -5.64 | 11.97 | 52853 | 0.0 | -9.09 |
| 21Q4 (8) | 799.17 | -14.15 | 2.37 | 8.36 | -58.12 | -18.6 | 22.75 | 10.44 | 31.66 | 39.87 | 4.89 | 27.1 | 1.05 | -51.21 | -20.48 | 2.85 | 28.64 | 28.61 | 4.99 | 22.18 | 24.16 | 52853 | -9.09 | -9.09 |
| 21Q3 (7) | 930.86 | -0.16 | 24.83 | 19.96 | 47.96 | 123.02 | 20.6 | 2.69 | 25.99 | 38.01 | 1.88 | 24.09 | 2.14 | 48.2 | 78.65 | 2.21 | 2.86 | 0.93 | 4.08 | 2.04 | -0.59 | 58137 | 0.0 | 4.08 |
| 21Q2 (6) | 932.36 | 11.21 | 39.4 | 13.49 | 9.05 | 84.04 | 20.06 | 1.16 | 28.92 | 37.31 | 5.84 | 27.42 | 1.45 | -1.94 | 32.02 | 2.15 | -9.04 | -7.52 | 4.00 | -4.82 | -8.59 | 58137 | 0.0 | 4.08 |
| 21Q1 (5) | 838.39 | 7.39 | 66.37 | 12.37 | 20.45 | 69.68 | 19.83 | 14.76 | 26.31 | 35.25 | 12.37 | 16.64 | 1.48 | 12.16 | 1.99 | 2.37 | 6.86 | -24.08 | 4.20 | 4.63 | -29.89 | 58137 | 0.0 | -2.38 |
| 20Q4 (4) | 780.68 | 4.69 | 0.0 | 10.27 | 14.75 | 0.0 | 17.28 | 5.69 | 0.0 | 31.37 | 2.42 | 0.0 | 1.32 | 9.6 | 0.0 | 2.21 | 0.95 | 0.0 | 4.02 | -2.18 | 0.0 | 58137 | 4.08 | 0.0 |
| 20Q3 (3) | 745.68 | 11.49 | 0.0 | 8.95 | 22.1 | 0.0 | 16.35 | 5.08 | 0.0 | 30.63 | 4.61 | 0.0 | 1.20 | 9.52 | 0.0 | 2.19 | -5.75 | 0.0 | 4.11 | -6.17 | 0.0 | 55857 | 0.0 | 0.0 |
| 20Q2 (2) | 668.83 | 32.73 | 0.0 | 7.33 | 0.55 | 0.0 | 15.56 | -0.89 | 0.0 | 29.28 | -3.11 | 0.0 | 1.10 | -24.24 | 0.0 | 2.33 | -25.33 | 0.0 | 4.38 | -27.0 | 0.0 | 55857 | -6.21 | 0.0 |
| 20Q1 (1) | 503.92 | 0.0 | 0.0 | 7.29 | 0.0 | 0.0 | 15.7 | 0.0 | 0.0 | 30.22 | 0.0 | 0.0 | 1.45 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 6.00 | 0.0 | 0.0 | 59554 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 2165.1 | 2.25 | 21.93 | -12.94 | 74.92 | 2.81 | 124.07 | 3.29 | 1.01 | -14.86 | 3.46 | 0.55 | 5.73 | 1.01 | 42164 | 0.0 |
| 2023 (9) | 2117.41 | -5.35 | 25.19 | -29.34 | 72.87 | -10.57 | 120.12 | -7.92 | 1.19 | -25.34 | 3.44 | -5.51 | 5.67 | -2.71 | 42164 | -5.91 |
| 2022 (8) | 2237.16 | -36.1 | 35.65 | -34.2 | 81.48 | -2.11 | 130.45 | -13.29 | 1.59 | 2.96 | 3.64 | 53.17 | 5.83 | 35.68 | 44813 | -15.21 |
| 2021 (7) | 3500.77 | 29.7 | 54.18 | 60.15 | 83.24 | 28.3 | 150.45 | 23.83 | 1.55 | 23.48 | 2.38 | -1.08 | 4.30 | -4.53 | 52853 | -9.09 |
| 2020 (6) | 2699.11 | 7.12 | 33.83 | -8.0 | 64.88 | -4.67 | 121.5 | -2.53 | 1.25 | -14.11 | 2.40 | -11.01 | 4.50 | -9.01 | 58137 | 4.08 |
| 2019 (5) | 2519.71 | -9.81 | 36.77 | 19.73 | 68.06 | 0.5 | 124.65 | 2.72 | 1.46 | 32.76 | 2.70 | 11.43 | 4.95 | 13.89 | 55857 | -6.21 |
| 2018 (4) | 2793.76 | -15.13 | 30.71 | 58.05 | 67.72 | -1.24 | 121.35 | -6.05 | 1.10 | 86.23 | 2.42 | 16.36 | 4.34 | 10.69 | 59554 | -1.4 |
| 2017 (3) | 3291.74 | 14.66 | 19.43 | -15.6 | 68.57 | 9.85 | 129.17 | 16.03 | 0.59 | -26.39 | 2.08 | -4.19 | 3.92 | 1.2 | 60399 | -7.83 |
| 2016 (2) | 2870.89 | -21.16 | 23.02 | -28.17 | 62.42 | -5.42 | 111.32 | -22.72 | 0.80 | -8.9 | 2.17 | 19.96 | 3.88 | -1.98 | 65531 | -18.74 |
| 2015 (1) | 3641.33 | -15.05 | 32.05 | -0.59 | 66.0 | -3.08 | 144.04 | 18.29 | 0.88 | 0 | 1.81 | 0 | 3.96 | 0 | 80645 | -11.6 |
