- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 25.69 | 17.95 | 2.72 | 0.9 | 12.5 | 16.88 | 1.03 | -11.97 | -20.77 | 1.87 | 19.87 | 29.86 | 3.50 | -4.62 | 13.79 | 4.01 | -25.36 | -22.87 | 7.28 | 1.63 | 26.42 | 4290 | 0.0 | 3.9 |
| 24Q2 (19) | 21.78 | 13.79 | 7.72 | 0.8 | 11.11 | 15.94 | 1.17 | 31.46 | 3.54 | 1.56 | 9.09 | 18.18 | 3.67 | -2.36 | 7.64 | 5.37 | 15.53 | -3.88 | 7.16 | -4.13 | 9.72 | 4290 | 0.0 | 3.9 |
| 24Q1 (18) | 19.14 | -8.94 | 11.41 | 0.72 | -23.4 | 18.03 | 0.89 | -36.43 | 30.88 | 1.43 | -8.92 | 10.85 | 3.76 | -15.88 | 5.95 | 4.65 | -30.18 | 17.48 | 7.47 | 0.03 | -0.5 | 4290 | 0.0 | 3.9 |
| 23Q4 (17) | 21.02 | -15.95 | 23.28 | 0.94 | 22.08 | 38.24 | 1.4 | 7.69 | 105.88 | 1.57 | 9.03 | 11.35 | 4.47 | 45.25 | 12.13 | 6.66 | 28.13 | 67.0 | 7.47 | 29.72 | -9.68 | 4290 | 3.9 | 3.9 |
| 23Q3 (16) | 25.01 | 23.69 | 32.82 | 0.77 | 11.59 | 42.59 | 1.3 | 15.04 | 11.11 | 1.44 | 9.09 | 0.0 | 3.08 | -9.78 | 7.36 | 5.20 | -6.99 | -16.34 | 5.76 | -11.8 | -24.71 | 4129 | 0.0 | -11.43 |
| 23Q2 (15) | 20.22 | 17.69 | 9.3 | 0.69 | 13.11 | 16.95 | 1.13 | 66.18 | 25.56 | 1.32 | 2.33 | 11.86 | 3.41 | -3.89 | 7.0 | 5.59 | 41.19 | 14.88 | 6.53 | -13.06 | 2.35 | 4129 | 0.0 | -11.43 |
| 23Q1 (14) | 17.18 | 0.76 | -13.41 | 0.61 | -10.29 | 3.39 | 0.68 | 0.0 | -18.07 | 1.29 | -8.51 | 2.38 | 3.55 | -10.97 | 19.4 | 3.96 | -0.76 | -5.39 | 7.51 | -9.2 | 18.23 | 4129 | 0.0 | -11.43 |
| 22Q4 (13) | 17.05 | -9.45 | -30.27 | 0.68 | 25.93 | -17.07 | 0.68 | -41.88 | -9.33 | 1.41 | -2.08 | -10.76 | 3.99 | 39.07 | 18.92 | 3.99 | -35.81 | 30.02 | 8.27 | 8.14 | 27.97 | 4129 | -11.43 | -11.43 |
| 22Q3 (12) | 18.83 | 1.78 | -10.46 | 0.54 | -8.47 | -6.9 | 1.17 | 30.0 | 42.68 | 1.44 | 22.03 | 8.27 | 2.87 | -10.08 | 3.98 | 6.21 | 27.72 | 59.35 | 7.65 | 19.9 | 20.92 | 4662 | 0.0 | 2.01 |
| 22Q2 (11) | 18.5 | -6.75 | 9.27 | 0.59 | 0.0 | -4.84 | 0.9 | 8.43 | 50.0 | 1.18 | -6.35 | 4.42 | 3.19 | 7.24 | -12.91 | 4.86 | 16.29 | 37.27 | 6.38 | 0.43 | -4.44 | 4662 | 0.0 | 2.01 |
| 22Q1 (10) | 19.84 | -18.85 | 25.73 | 0.59 | -28.05 | 3.51 | 0.83 | 10.67 | 53.7 | 1.26 | -20.25 | 5.88 | 2.97 | -11.33 | -17.67 | 4.18 | 36.38 | 22.25 | 6.35 | -1.72 | -15.79 | 4662 | 0.0 | 2.01 |
| 21Q4 (9) | 24.45 | 16.26 | 48.99 | 0.82 | 41.38 | 60.78 | 0.75 | -8.54 | 38.89 | 1.58 | 18.8 | 1.94 | 3.35 | 21.6 | 7.91 | 3.07 | -21.33 | -6.78 | 6.46 | 2.18 | -31.58 | 4662 | 2.01 | 2.01 |
| 21Q3 (8) | 21.03 | 24.22 | 21.98 | 0.58 | -6.45 | 28.89 | 0.82 | 36.67 | 30.16 | 1.33 | 17.7 | 10.83 | 2.76 | -24.69 | 5.66 | 3.90 | 10.02 | 6.7 | 6.32 | -5.25 | -9.14 | 4570 | 0.0 | 52.74 |
| 21Q2 (7) | 16.93 | 7.29 | 6.01 | 0.62 | 8.77 | 37.78 | 0.6 | 11.11 | -15.49 | 1.13 | -5.04 | 1.8 | 3.66 | 1.38 | 29.97 | 3.54 | 3.56 | -20.28 | 6.67 | -11.49 | -3.97 | 4570 | 0.0 | 52.74 |
| 21Q1 (6) | 15.78 | -3.84 | 75.33 | 0.57 | 11.76 | 83.87 | 0.54 | 0.0 | 25.58 | 1.19 | -23.23 | 33.71 | 3.61 | 16.23 | 4.87 | 3.42 | 3.99 | -28.38 | 7.54 | -20.16 | -23.74 | 4570 | 0.0 | 30.16 |
| 20Q4 (5) | 16.41 | -4.81 | 29.62 | 0.51 | 13.33 | 27.5 | 0.54 | -14.29 | -5.26 | 1.55 | 29.17 | 55.0 | 3.11 | 19.07 | -1.64 | 3.29 | -9.95 | -26.91 | 9.45 | 35.7 | 19.58 | 4570 | 52.74 | 30.16 |
| 20Q3 (4) | 17.24 | 7.95 | 0.0 | 0.45 | 0.0 | 0.0 | 0.63 | -11.27 | 0.0 | 1.2 | 8.11 | 0.0 | 2.61 | -7.37 | 0.0 | 3.65 | -17.8 | 0.0 | 6.96 | 0.14 | 0.0 | 2992 | 0.0 | 0.0 |
| 20Q2 (3) | 15.97 | 77.44 | 0.0 | 0.45 | 45.16 | 0.0 | 0.71 | 65.12 | 0.0 | 1.11 | 24.72 | 0.0 | 2.82 | -18.19 | 0.0 | 4.45 | -6.95 | 0.0 | 6.95 | -29.71 | 0.0 | 2992 | -14.78 | 0.0 |
| 20Q1 (2) | 9.0 | -28.91 | 0.0 | 0.31 | -22.5 | 0.0 | 0.43 | -24.56 | 0.0 | 0.89 | -11.0 | 0.0 | 3.44 | 9.02 | 0.0 | 4.78 | 6.12 | 0.0 | 9.89 | 25.19 | 0.0 | 3511 | 0.0 | 0.0 |
| 19Q4 (1) | 12.66 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 3.16 | 0.0 | 0.0 | 4.50 | 0.0 | 0.0 | 7.90 | 0.0 | 0.0 | 3511 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 83.43 | 12.42 | 3.0 | 25.0 | 4.51 | 25.98 | 5.61 | 6.25 | 3.60 | 11.19 | 5.41 | 12.06 | 6.72 | -5.49 | 4129 | 0.0 |
| 2022 (9) | 74.21 | -5.1 | 2.4 | -7.34 | 3.58 | 31.62 | 5.28 | 0.76 | 3.23 | -2.35 | 4.82 | 38.69 | 7.11 | 6.18 | 4129 | -11.43 |
| 2021 (8) | 78.2 | 33.4 | 2.59 | 50.58 | 2.72 | 17.24 | 5.24 | 10.32 | 3.31 | 12.88 | 3.48 | -12.11 | 6.70 | -17.31 | 4662 | 2.01 |
| 2020 (7) | 58.62 | 21.34 | 1.72 | 17.01 | 2.32 | 13.17 | 4.75 | 35.71 | 2.93 | -3.57 | 3.96 | -6.73 | 8.10 | 11.85 | 4570 | 52.74 |
| 2019 (6) | 48.31 | 10.45 | 1.47 | 4.26 | 2.05 | 24.24 | 3.5 | 16.28 | 3.04 | -5.61 | 4.24 | 12.49 | 7.24 | 5.28 | 2992 | -14.78 |
| 2018 (5) | 43.74 | 12.13 | 1.41 | 5.22 | 1.65 | 25.95 | 3.01 | -2.59 | 3.22 | -6.15 | 3.77 | 12.33 | 6.88 | -13.12 | 3511 | 22.85 |
| 2017 (4) | 39.01 | 10.29 | 1.34 | 16.52 | 1.31 | -25.14 | 3.09 | 15.3 | 3.44 | 5.65 | 3.36 | -32.13 | 7.92 | 4.54 | 2858 | 9.13 |
| 2016 (3) | 35.37 | 28.52 | 1.15 | 16.16 | 1.75 | 24.11 | 2.68 | 3.08 | 3.25 | -9.62 | 4.95 | -3.43 | 7.58 | -19.8 | 2619 | -3.46 |
| 2015 (2) | 27.52 | -9.26 | 0.99 | -9.17 | 1.41 | -3.42 | 2.6 | 12.07 | 3.60 | 0.1 | 5.12 | 6.44 | 9.45 | 23.51 | 2713 | 74.81 |
| 2014 (1) | 30.33 | 5.17 | 1.09 | -5.22 | 1.46 | -5.19 | 2.32 | 9.95 | 3.59 | 0 | 4.81 | 0 | 7.65 | 0 | 1552 | -47.53 |
