- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 15.69 | -1.57 | 15.62 | 0.99 | -1.0 | 23.75 | 0.73 | 0.0 | 12.31 | 0.11 | -8.33 | -26.67 | 6.31 | 0.58 | 7.03 | 4.65 | 1.59 | -2.87 | 0.70 | -6.87 | -36.58 | 2355 | 0.0 | 3.11 |
| 24Q2 (19) | 15.94 | 15.59 | 16.27 | 1.0 | 6.38 | 7.53 | 0.73 | 12.31 | 10.61 | 0.12 | 0.0 | 9.09 | 6.27 | -7.97 | -7.52 | 4.58 | -2.84 | -4.87 | 0.75 | -13.49 | -6.17 | 2355 | 0.0 | 3.11 |
| 24Q1 (18) | 13.79 | 5.75 | 6.32 | 0.94 | 5.62 | 17.5 | 0.65 | -1.52 | -2.99 | 0.12 | -29.41 | 20.0 | 6.82 | -0.13 | 10.51 | 4.71 | -6.87 | -8.75 | 0.87 | -33.25 | 12.86 | 2355 | 0.0 | 3.11 |
| 23Q4 (17) | 13.04 | -3.91 | -11.53 | 0.89 | 11.25 | -9.18 | 0.66 | 1.54 | -4.35 | 0.17 | 13.33 | 13.33 | 6.83 | 15.77 | 2.66 | 5.06 | 5.67 | 8.12 | 1.30 | 17.94 | 28.11 | 2355 | 3.11 | 3.11 |
| 23Q3 (16) | 13.57 | -1.02 | -20.04 | 0.8 | -13.98 | -13.04 | 0.65 | -1.52 | -7.14 | 0.15 | 36.36 | 50.0 | 5.90 | -13.09 | 8.74 | 4.79 | -0.5 | 16.12 | 1.11 | 37.77 | 87.58 | 2284 | 0.0 | -14.33 |
| 23Q2 (15) | 13.71 | 5.71 | -11.72 | 0.93 | 16.25 | 6.9 | 0.66 | -1.49 | -5.71 | 0.11 | 10.0 | 0.0 | 6.78 | 9.98 | 21.09 | 4.81 | -6.81 | 6.8 | 0.80 | 4.06 | 13.27 | 2284 | 0.0 | -14.33 |
| 23Q1 (14) | 12.97 | -12.01 | -9.62 | 0.8 | -18.37 | -8.05 | 0.67 | -2.9 | 19.64 | 0.1 | -33.33 | 42.86 | 6.17 | -7.23 | 1.74 | 5.17 | 10.35 | 32.37 | 0.77 | -24.24 | 58.06 | 2284 | 0.0 | -14.33 |
| 22Q4 (13) | 14.74 | -13.14 | -2.19 | 0.98 | 6.52 | 3.16 | 0.69 | -1.43 | -1.43 | 0.15 | 50.0 | 50.0 | 6.65 | 22.64 | 5.47 | 4.68 | 13.48 | 0.78 | 1.02 | 72.69 | 53.36 | 2284 | -14.33 | -14.33 |
| 22Q3 (12) | 16.97 | 9.27 | 10.19 | 0.92 | 5.75 | 6.98 | 0.7 | 0.0 | 14.75 | 0.1 | -9.09 | 0.0 | 5.42 | -3.23 | -2.92 | 4.12 | -8.49 | 4.14 | 0.59 | -16.81 | -9.25 | 2666 | 0.0 | 0.95 |
| 22Q2 (11) | 15.53 | 8.22 | 14.87 | 0.87 | 0.0 | 8.75 | 0.7 | 25.0 | 12.9 | 0.11 | 57.14 | 0.0 | 5.60 | -7.6 | -5.33 | 4.51 | 15.5 | -1.71 | 0.71 | 45.2 | -12.94 | 2666 | 0.0 | 0.95 |
| 22Q1 (10) | 14.35 | -4.78 | 21.3 | 0.87 | -8.42 | 14.47 | 0.56 | -20.0 | -6.67 | 0.07 | -30.0 | -30.0 | 6.06 | -3.83 | -5.63 | 3.90 | -15.99 | -23.06 | 0.49 | -26.49 | -42.29 | 2666 | 0.0 | 0.95 |
| 21Q4 (9) | 15.07 | -2.14 | 20.46 | 0.95 | 10.47 | 10.47 | 0.7 | 14.75 | 0.0 | 0.1 | 0.0 | 11.11 | 6.30 | 12.88 | -8.3 | 4.64 | 17.27 | -16.99 | 0.66 | 2.19 | -7.76 | 2666 | 0.95 | 0.95 |
| 21Q3 (8) | 15.4 | 13.91 | 8.76 | 0.86 | 7.5 | 0.0 | 0.61 | -1.61 | -6.15 | 0.1 | -9.09 | 0.0 | 5.58 | -5.62 | -8.05 | 3.96 | -13.62 | -13.71 | 0.65 | -20.19 | -8.05 | 2641 | 0.0 | -4.14 |
| 21Q2 (7) | 13.52 | 14.29 | 23.36 | 0.8 | 5.26 | 11.11 | 0.62 | 3.33 | 6.9 | 0.11 | 10.0 | 0.0 | 5.92 | -7.89 | -9.93 | 4.59 | -9.58 | -13.34 | 0.81 | -3.75 | -18.93 | 2641 | 0.0 | -4.14 |
| 21Q1 (6) | 11.83 | -5.44 | 31.74 | 0.76 | -11.63 | 2.7 | 0.6 | -14.29 | 36.36 | 0.1 | 11.11 | -9.09 | 6.42 | -6.55 | -22.04 | 5.07 | -9.36 | 3.51 | 0.85 | 17.5 | -30.99 | 2641 | 0.0 | -6.45 |
| 20Q4 (5) | 12.51 | -11.65 | 20.87 | 0.86 | 0.0 | 11.69 | 0.7 | 7.69 | 42.86 | 0.09 | -10.0 | 12.5 | 6.87 | 13.19 | -7.6 | 5.60 | 21.9 | 18.19 | 0.72 | 1.87 | -6.92 | 2641 | -4.14 | -6.45 |
| 20Q3 (4) | 14.16 | 29.2 | 0.0 | 0.86 | 19.44 | 0.0 | 0.65 | 12.07 | 0.0 | 0.1 | -9.09 | 0.0 | 6.07 | -7.55 | 0.0 | 4.59 | -13.26 | 0.0 | 0.71 | -29.64 | 0.0 | 2755 | 0.0 | 0.0 |
| 20Q2 (3) | 10.96 | 22.05 | 0.0 | 0.72 | -2.7 | 0.0 | 0.58 | 31.82 | 0.0 | 0.11 | 0.0 | 0.0 | 6.57 | -20.28 | 0.0 | 5.29 | 8.0 | 0.0 | 1.00 | -18.07 | 0.0 | 2755 | -2.41 | 0.0 |
| 20Q1 (2) | 8.98 | -13.24 | 0.0 | 0.74 | -3.9 | 0.0 | 0.44 | -10.2 | 0.0 | 0.11 | 37.5 | 0.0 | 8.24 | 10.77 | 0.0 | 4.90 | 3.5 | 0.0 | 1.22 | 58.48 | 0.0 | 2823 | 0.0 | 0.0 |
| 19Q4 (1) | 10.35 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 7.44 | 0.0 | 0.0 | 4.73 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 2823 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 53.29 | -13.48 | 3.42 | -5.79 | 2.65 | 0.0 | 0.53 | 20.45 | 6.42 | 8.89 | 4.97 | 15.58 | 0.99 | 39.22 | 2284 | 0.0 |
| 2022 (9) | 61.59 | 10.34 | 3.63 | 7.72 | 2.65 | 4.74 | 0.44 | 4.76 | 5.89 | -2.38 | 4.30 | -5.07 | 0.71 | -5.05 | 2284 | -14.33 |
| 2021 (8) | 55.82 | 19.76 | 3.37 | 5.97 | 2.53 | 6.75 | 0.42 | 2.44 | 6.04 | -11.51 | 4.53 | -10.86 | 0.75 | -14.46 | 2666 | 0.95 |
| 2020 (7) | 46.61 | -4.13 | 3.18 | -0.93 | 2.37 | -9.89 | 0.41 | -4.65 | 6.82 | 3.34 | 5.08 | -6.0 | 0.88 | -0.54 | 2641 | -4.14 |
| 2019 (6) | 48.62 | -11.95 | 3.21 | -18.94 | 2.63 | -16.24 | 0.43 | 22.86 | 6.60 | -7.94 | 5.41 | -4.87 | 0.88 | 39.53 | 2755 | -2.41 |
| 2018 (5) | 55.22 | 10.73 | 3.96 | 13.14 | 3.14 | -2.79 | 0.35 | -5.41 | 7.17 | 2.18 | 5.69 | -12.2 | 0.63 | -14.57 | 2823 | -13.72 |
| 2017 (4) | 49.87 | 1.34 | 3.5 | -2.51 | 3.23 | -8.24 | 0.37 | -7.5 | 7.02 | -3.8 | 6.48 | -9.45 | 0.74 | -8.72 | 3272 | 4.7 |
| 2016 (3) | 49.21 | -9.22 | 3.59 | -1.64 | 3.52 | -5.12 | 0.4 | -20.0 | 7.30 | 8.35 | 7.15 | 4.52 | 0.81 | -11.87 | 3125 | -1.88 |
| 2015 (2) | 54.21 | 1.18 | 3.65 | 6.41 | 3.71 | 12.08 | 0.5 | -13.79 | 6.73 | 5.18 | 6.84 | 10.78 | 0.92 | -14.79 | 3185 | -16.8 |
| 2014 (1) | 53.58 | 1.53 | 3.43 | 28.46 | 3.31 | -14.25 | 0.58 | 18.37 | 6.40 | 0 | 6.18 | 0 | 1.08 | 0 | 3828 | 0.95 |
