玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)1.41-70.99-49.280.15-44.440.00.1812.5-10.000010.6491.4997.1612.77287.7777.450.0000500.0-80.54
24Q1 (19)4.86-11.96-45.580.27-15.62-15.620.16-51.52-27.2700-100.05.56-4.1755.033.29-44.9333.630.000-100.0500.0-80.54
23Q4 (18)5.52-55.23804.920.32-31.91300.00.3310.050.000-100.05.8052.08-55.85.98145.71-83.420.000-100.050-80.54-80.54
23Q3 (17)12.33343.53168.630.47213.33147.370.350.025.000-100.03.81-29.35-7.912.43-66.18-53.470.000-100.02570.017.89
23Q2 (16)2.78-68.87-73.090.15-53.12-57.140.2-9.09-33.330-100.0-100.05.4050.5759.257.19192.02147.720.00-100.0-100.02570.017.89
23Q1 (15)8.931363.9329.610.32300.00.00.220.0-38.890.010.00.03.58-72.68-22.842.46-93.17-52.850.11-93.17-22.842570.017.89
22Q4 (14)0.61-86.71-83.10.08-57.89-63.640.22-8.33-31.250.010.00.013.11216.82115.236.07589.75306.861.64652.46491.825717.8917.89
22Q3 (13)4.59-55.57-16.240.19-45.71-5.00.24-20.0-4.00.010.00.04.1422.1713.425.2380.0414.610.22125.0519.392180.0-19.56
22Q2 (12)10.3349.9360.160.359.38133.330.3-16.6725.00.010.00.03.39-27.0545.692.90-44.42-21.950.10-33.3-37.562180.0-19.56
22Q1 (11)6.8990.864.710.3245.45-21.950.3612.524.140.010.00.04.64-23.79-25.465.22-41.0618.550.15-47.61-4.52180.0-19.56
21Q4 (10)3.61-34.12-47.760.2210.0-35.290.3228.033.330.010.00.06.0966.9823.868.8694.3155.220.2851.891.41218-19.56-19.56
21Q3 (9)5.48-15.0415.130.233.33-9.090.254.1713.640.010.00.03.6556.93-21.044.5622.6-1.290.1817.7-13.142710.01.88
21Q2 (8)6.45-1.98-34.380.15-63.41-60.530.24-17.249.090.010.00.02.33-62.68-39.843.72-15.5766.260.162.0252.42710.01.88
21Q1 (7)6.58-4.78152.110.4120.59272.730.2920.8320.830.010.00.06.2326.6447.844.4126.89-52.070.155.02-60.332710.0-13.97
20Q4 (6)6.9145.17108.130.3454.55240.00.249.0920.00.010.00.04.926.4663.363.47-24.85-42.340.14-31.11-51.952711.88-13.97
20Q3 (5)4.76-51.58110.620.22-42.11120.00.220.04.760.010.00.04.6219.564.454.62106.51-50.260.21106.51-52.522660.0-15.56
20Q2 (4)9.83276.630.00.38245.450.00.22-8.330.00.010.00.03.87-8.280.02.24-75.660.00.10-73.450.0266-15.560.0
20Q1 (3)2.61-21.390.00.1110.00.00.2420.00.00.010.00.04.2139.920.09.2052.640.00.3827.20.03150.00.0
19Q4 (2)3.3246.90.00.10.00.00.2-4.760.00.010.00.03.01-31.930.06.02-35.170.00.30-31.930.03150.00.0
19Q3 (1)2.260.00.00.10.00.00.210.00.00.010.00.04.420.00.09.290.00.00.440.00.03150.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)29.5731.891.2736.561.05-6.250.02-33.334.293.543.55-28.920.07-49.452570.0
2022 (9)22.421.310.93-6.061.121.820.03-40.04.15-7.285.000.50.13-40.7825717.89
2021 (8)22.13-8.250.99-6.61.118.280.0525.04.471.794.9728.920.2336.24218-19.56
2020 (7)24.1282.591.06103.850.9314.810.04-20.04.3911.643.86-37.120.17-56.192711.88
2019 (6)13.2122.430.52-14.750.812.530.05-16.673.94-30.376.13-16.250.38-31.93266-15.56
2018 (5)10.79-22.650.6190.620.7919.70.06-25.05.65146.457.3254.750.56-3.04315-54.08
2017 (4)13.95157.380.3228.00.660.00.080.02.29-50.274.73-61.150.57-61.1568632.95
2016 (3)5.42-29.520.25-16.670.663.120.08-27.274.6118.2312.1846.321.483.19516-1.53
2015 (2)7.6923.630.37.140.6414.290.1110.03.90-13.348.32-7.561.43-11.03524-1.69
2014 (1)6.2211.270.280.00.56-5.080.1-23.084.5009.0001.6105337.89

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