玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)2.89-10.824.570.10.025.00.30.00.00.12-7.69100.03.4612.110.3510.3812.11-19.724.153.4960.553140.020.77
24Q1 (19)3.240.035.00.10.025.00.30.0-3.230.13-13.3362.53.090.0-7.419.260.0-28.324.01-13.3320.373140.020.77
23Q4 (18)3.2432.7910.580.125.011.110.3-6.2520.00.1550.087.53.09-5.860.489.26-29.48.524.6312.9669.5631420.7720.77
23Q3 (17)2.445.17-0.810.080.0-11.110.326.6723.080.166.6725.03.28-4.92-10.3813.111.4224.094.1058.4726.022600.00.0
23Q2 (16)2.32-3.3320.830.080.033.330.3-3.2315.380.06-25.0-14.293.453.4510.3412.930.11-4.512.59-22.41-29.062600.00.0
23Q1 (15)2.4-18.093.90.08-11.1133.330.3124.047.620.080.0100.03.338.5228.3312.9251.3842.083.3322.0892.52600.00.0
22Q4 (14)2.9319.11-2.980.090.028.570.25-3.8538.890.080.033.333.07-16.0432.528.53-19.2743.162.73-16.0437.432600.00.0
22Q3 (13)2.4628.12-19.610.0950.028.570.260.052.940.0814.2933.333.6617.0759.9310.57-21.9590.243.25-10.865.852600.0-10.65
22Q2 (12)1.92-16.88-37.050.060.0-14.290.2623.8173.330.0775.00.03.1220.3136.1613.5448.96175.353.65110.5558.852600.0-10.65
22Q1 (11)2.31-23.5140.850.06-14.290.00.2116.6740.00.04-33.330.02.6012.06-29.09.0952.53-0.611.73-12.84-29.02600.0-10.65
21Q4 (10)3.02-1.3165.930.070.0-12.50.185.885.880.060.020.02.321.32-47.275.967.28-36.191.991.32-27.68260-10.65-10.65
21Q3 (9)3.060.3352.240.070.0-12.50.1713.336.250.06-14.290.02.29-0.33-42.525.5612.96-30.211.96-14.57-34.312910.015.48
21Q2 (8)3.0585.9846.630.0716.67-12.50.150.0-11.760.0775.016.672.30-37.27-40.334.92-46.23-39.832.30-5.9-20.442910.015.48
21Q1 (7)1.64-9.8949.090.06-25.0-25.00.15-11.767.140.04-20.00.03.66-16.77-49.79.15-2.08-28.142.44-11.22-32.932910.0-11.55
20Q4 (6)1.82-9.4516.670.080.0-11.110.176.2513.330.05-16.670.04.4010.44-23.819.3417.34-2.862.75-7.97-14.2929115.48-11.55
20Q3 (5)2.01-3.3712.920.080.0-20.00.16-5.880.00.060.020.03.983.48-29.157.96-2.6-11.442.993.486.272520.0-23.4
20Q2 (4)2.0889.090.00.080.00.00.1721.430.00.0650.00.03.85-47.120.08.17-35.780.02.88-20.670.0252-23.40.0
20Q1 (3)1.1-29.490.00.08-11.110.00.14-6.670.00.04-20.00.07.2726.060.012.7332.360.03.6413.450.03290.00.0
19Q4 (2)1.56-12.360.00.09-10.00.00.15-6.250.00.050.00.05.772.690.09.626.970.03.2114.10.03290.00.0
19Q3 (1)1.780.00.00.10.00.00.160.00.00.050.00.05.620.00.08.990.00.02.810.00.03290.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.48.220.3516.671.2326.80.3840.743.377.811.8317.173.6530.052600.0
2022 (9)9.61-10.690.311.110.9746.970.2717.393.1224.4110.0964.562.8131.442600.0
2021 (8)10.7653.50.27-18.180.663.120.234.552.51-46.76.13-32.822.14-31.89260-10.65
2020 (7)7.018.680.33-17.50.64-11.110.220.04.71-24.099.13-18.213.14-7.9929115.48
2019 (6)6.45-3.590.4-20.00.72-17.240.22-29.036.20-17.0211.16-14.163.41-26.39252-23.4
2018 (5)6.69-9.470.5-3.850.8717.570.3147.627.476.2113.0029.874.6363.06329-5.73
2017 (4)7.39-2.890.5223.810.74-25.250.2110.537.0427.510.01-23.032.8413.823493.87
2016 (3)7.614.970.42-8.70.99-5.710.19-13.645.52-13.0113.01-10.172.50-17.72336-1.47
2015 (2)7.25-7.640.4615.01.05-8.70.22-15.386.3424.5214.48-1.143.03-8.38341-20.7
2014 (1)7.85-40.120.4-42.031.15-16.670.26-10.345.10014.6503.310430-30.42

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