玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.32-48.39-38.460.010.00.00.14-6.67-30.00.07-12.5-12.53.1293.7562.543.7580.8313.7521.8869.5342.19000
24Q2 (19)0.62-19.4816.980.010.00.00.15-6.25-11.760.080.0-11.111.6124.19-14.5224.1916.43-24.5712.9024.19-24.01000
24Q1 (18)0.7792.5108.110.010.0-50.00.16-5.88-15.790.080.00.01.30-48.05-75.9720.78-51.11-59.5410.39-48.05-51.95000
23Q4 (17)0.4-23.0825.00.010.00.00.17-15.0-10.530.080.014.292.5030.0-20.042.5010.5-28.4220.0030.0-8.57000
23Q3 (16)0.52-1.8933.330.010.00.00.217.655.260.08-11.11-33.331.921.92-25.038.4619.91-21.0515.38-9.4-50.0000
23Q2 (15)0.5343.2476.670.01-50.00.00.17-10.53-5.560.0912.5-18.181.89-65.09-43.432.08-37.54-46.5416.98-21.46-53.69000
23Q1 (14)0.3715.62-27.450.02100.0100.00.190.011.760.0814.29-11.115.4172.97175.6851.35-13.5154.0521.62-1.1622.52000
22Q4 (13)0.32-17.95-57.890.010.00.00.190.05.560.07-41.67-12.53.1221.88137.559.3821.88150.6921.88-28.91107.8100-100.0
22Q3 (12)0.3930.0-53.570.010.00.00.195.5690.00.129.0971.432.56-23.08115.3848.72-18.8309.2330.77-16.08269.2300-100.0
22Q2 (11)0.3-41.18-57.140.010.00.00.185.88-18.180.1122.2257.143.3370.0133.3360.0080.090.9136.67107.78266.6700-100.0
22Q1 (10)0.51-32.89-22.730.010.00.00.17-5.566.250.0912.5-50.01.9649.0229.4133.3340.7437.517.6567.65-35.290-100.0-100.0
21Q4 (9)0.76-9.5265.220.010.0-50.00.1880.00.00.0814.29-42.861.3210.53-69.7423.6898.95-39.4710.5326.32-65.411840.00.0
21Q3 (8)0.8420.03.70.010.0-50.00.1-54.55-41.180.070.0-12.51.19-16.67-51.7911.90-62.12-43.288.33-16.67-15.621840.00.0
21Q2 (7)0.76.06-22.220.010.0-66.670.2237.529.410.07-61.110.01.43-5.71-57.1431.4329.6466.3910.00-63.3328.571840.00.0
21Q1 (6)0.6643.4869.230.01-50.00.00.16-11.11-5.880.1828.57157.141.52-65.15-40.9124.24-38.05-44.3927.27-10.3951.951840.00.0
20Q4 (5)0.46-43.2121.050.020.00.00.185.885.880.1475.0100.04.3576.09-17.3939.1386.45-12.5330.43208.1565.221840.00.0
20Q3 (4)0.81-10.00.00.02-33.330.00.170.00.00.0814.290.02.47-25.930.020.9911.110.09.8826.980.01840.00.0
20Q2 (3)0.9130.770.00.03200.00.00.170.00.00.070.00.03.3330.00.018.89-56.670.07.78-56.670.01840.00.0
20Q1 (2)0.392.630.00.01-50.00.00.170.00.00.070.00.02.56-51.280.043.59-2.560.017.95-2.560.01840.00.0
19Q4 (1)0.380.00.00.020.00.00.170.00.00.070.00.05.260.00.044.740.00.018.420.00.01840.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.8220.530.0620.00.730.00.33-15.383.30-0.4440.11-17.0318.13-29.800
2022 (9)1.51-48.990.050.00.7310.610.39-2.53.3196.0348.34116.8225.8391.1300
2021 (8)2.9615.620.05-37.50.66-4.350.48.111.69-45.9522.30-17.2713.51-6.51840.0
2020 (7)2.56166.670.080.00.691.470.3737.043.12-62.526.95-61.9514.45-48.611840.0
2019 (6)0.96108.70.080.00.68-9.330.273.858.33-52.0870.83-56.5628.12-50.241840.0
2018 (5)0.46-77.450.08-38.460.75-5.060.26-13.3317.39172.91163.04321.0256.52284.351840.0
2017 (4)2.04-58.790.13-58.060.793.950.3-3.236.371.7638.73152.2314.71134.821840.0
2016 (3)4.95-45.240.31-60.260.76-44.120.31-22.56.26-27.4215.352.066.2641.54184-14.81
2015 (2)9.04-38.960.78-32.171.36-4.90.4-39.398.6311.1215.0455.814.42-0.71216-72.59
2014 (1)14.81-5.191.1512.751.432.880.66-27.477.7709.6604.4607880.0

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