- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.32 | -48.39 | -38.46 | 0.01 | 0.0 | 0.0 | 0.14 | -6.67 | -30.0 | 0.07 | -12.5 | -12.5 | 3.12 | 93.75 | 62.5 | 43.75 | 80.83 | 13.75 | 21.88 | 69.53 | 42.19 | 0 | 0 | 0 |
24Q2 (19) | 0.62 | -19.48 | 16.98 | 0.01 | 0.0 | 0.0 | 0.15 | -6.25 | -11.76 | 0.08 | 0.0 | -11.11 | 1.61 | 24.19 | -14.52 | 24.19 | 16.43 | -24.57 | 12.90 | 24.19 | -24.01 | 0 | 0 | 0 |
24Q1 (18) | 0.77 | 92.5 | 108.11 | 0.01 | 0.0 | -50.0 | 0.16 | -5.88 | -15.79 | 0.08 | 0.0 | 0.0 | 1.30 | -48.05 | -75.97 | 20.78 | -51.11 | -59.54 | 10.39 | -48.05 | -51.95 | 0 | 0 | 0 |
23Q4 (17) | 0.4 | -23.08 | 25.0 | 0.01 | 0.0 | 0.0 | 0.17 | -15.0 | -10.53 | 0.08 | 0.0 | 14.29 | 2.50 | 30.0 | -20.0 | 42.50 | 10.5 | -28.42 | 20.00 | 30.0 | -8.57 | 0 | 0 | 0 |
23Q3 (16) | 0.52 | -1.89 | 33.33 | 0.01 | 0.0 | 0.0 | 0.2 | 17.65 | 5.26 | 0.08 | -11.11 | -33.33 | 1.92 | 1.92 | -25.0 | 38.46 | 19.91 | -21.05 | 15.38 | -9.4 | -50.0 | 0 | 0 | 0 |
23Q2 (15) | 0.53 | 43.24 | 76.67 | 0.01 | -50.0 | 0.0 | 0.17 | -10.53 | -5.56 | 0.09 | 12.5 | -18.18 | 1.89 | -65.09 | -43.4 | 32.08 | -37.54 | -46.54 | 16.98 | -21.46 | -53.69 | 0 | 0 | 0 |
23Q1 (14) | 0.37 | 15.62 | -27.45 | 0.02 | 100.0 | 100.0 | 0.19 | 0.0 | 11.76 | 0.08 | 14.29 | -11.11 | 5.41 | 72.97 | 175.68 | 51.35 | -13.51 | 54.05 | 21.62 | -1.16 | 22.52 | 0 | 0 | 0 |
22Q4 (13) | 0.32 | -17.95 | -57.89 | 0.01 | 0.0 | 0.0 | 0.19 | 0.0 | 5.56 | 0.07 | -41.67 | -12.5 | 3.12 | 21.88 | 137.5 | 59.38 | 21.88 | 150.69 | 21.88 | -28.91 | 107.81 | 0 | 0 | -100.0 |
22Q3 (12) | 0.39 | 30.0 | -53.57 | 0.01 | 0.0 | 0.0 | 0.19 | 5.56 | 90.0 | 0.12 | 9.09 | 71.43 | 2.56 | -23.08 | 115.38 | 48.72 | -18.8 | 309.23 | 30.77 | -16.08 | 269.23 | 0 | 0 | -100.0 |
22Q2 (11) | 0.3 | -41.18 | -57.14 | 0.01 | 0.0 | 0.0 | 0.18 | 5.88 | -18.18 | 0.11 | 22.22 | 57.14 | 3.33 | 70.0 | 133.33 | 60.00 | 80.0 | 90.91 | 36.67 | 107.78 | 266.67 | 0 | 0 | -100.0 |
22Q1 (10) | 0.51 | -32.89 | -22.73 | 0.01 | 0.0 | 0.0 | 0.17 | -5.56 | 6.25 | 0.09 | 12.5 | -50.0 | 1.96 | 49.02 | 29.41 | 33.33 | 40.74 | 37.5 | 17.65 | 67.65 | -35.29 | 0 | -100.0 | -100.0 |
21Q4 (9) | 0.76 | -9.52 | 65.22 | 0.01 | 0.0 | -50.0 | 0.18 | 80.0 | 0.0 | 0.08 | 14.29 | -42.86 | 1.32 | 10.53 | -69.74 | 23.68 | 98.95 | -39.47 | 10.53 | 26.32 | -65.41 | 184 | 0.0 | 0.0 |
21Q3 (8) | 0.84 | 20.0 | 3.7 | 0.01 | 0.0 | -50.0 | 0.1 | -54.55 | -41.18 | 0.07 | 0.0 | -12.5 | 1.19 | -16.67 | -51.79 | 11.90 | -62.12 | -43.28 | 8.33 | -16.67 | -15.62 | 184 | 0.0 | 0.0 |
21Q2 (7) | 0.7 | 6.06 | -22.22 | 0.01 | 0.0 | -66.67 | 0.22 | 37.5 | 29.41 | 0.07 | -61.11 | 0.0 | 1.43 | -5.71 | -57.14 | 31.43 | 29.64 | 66.39 | 10.00 | -63.33 | 28.57 | 184 | 0.0 | 0.0 |
21Q1 (6) | 0.66 | 43.48 | 69.23 | 0.01 | -50.0 | 0.0 | 0.16 | -11.11 | -5.88 | 0.18 | 28.57 | 157.14 | 1.52 | -65.15 | -40.91 | 24.24 | -38.05 | -44.39 | 27.27 | -10.39 | 51.95 | 184 | 0.0 | 0.0 |
20Q4 (5) | 0.46 | -43.21 | 21.05 | 0.02 | 0.0 | 0.0 | 0.18 | 5.88 | 5.88 | 0.14 | 75.0 | 100.0 | 4.35 | 76.09 | -17.39 | 39.13 | 86.45 | -12.53 | 30.43 | 208.15 | 65.22 | 184 | 0.0 | 0.0 |
20Q3 (4) | 0.81 | -10.0 | 0.0 | 0.02 | -33.33 | 0.0 | 0.17 | 0.0 | 0.0 | 0.08 | 14.29 | 0.0 | 2.47 | -25.93 | 0.0 | 20.99 | 11.11 | 0.0 | 9.88 | 26.98 | 0.0 | 184 | 0.0 | 0.0 |
20Q2 (3) | 0.9 | 130.77 | 0.0 | 0.03 | 200.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 3.33 | 30.0 | 0.0 | 18.89 | -56.67 | 0.0 | 7.78 | -56.67 | 0.0 | 184 | 0.0 | 0.0 |
20Q1 (2) | 0.39 | 2.63 | 0.0 | 0.01 | -50.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 2.56 | -51.28 | 0.0 | 43.59 | -2.56 | 0.0 | 17.95 | -2.56 | 0.0 | 184 | 0.0 | 0.0 |
19Q4 (1) | 0.38 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 5.26 | 0.0 | 0.0 | 44.74 | 0.0 | 0.0 | 18.42 | 0.0 | 0.0 | 184 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 1.82 | 20.53 | 0.06 | 20.0 | 0.73 | 0.0 | 0.33 | -15.38 | 3.30 | -0.44 | 40.11 | -17.03 | 18.13 | -29.8 | 0 | 0 |
2022 (9) | 1.51 | -48.99 | 0.05 | 0.0 | 0.73 | 10.61 | 0.39 | -2.5 | 3.31 | 96.03 | 48.34 | 116.82 | 25.83 | 91.13 | 0 | 0 |
2021 (8) | 2.96 | 15.62 | 0.05 | -37.5 | 0.66 | -4.35 | 0.4 | 8.11 | 1.69 | -45.95 | 22.30 | -17.27 | 13.51 | -6.5 | 184 | 0.0 |
2020 (7) | 2.56 | 166.67 | 0.08 | 0.0 | 0.69 | 1.47 | 0.37 | 37.04 | 3.12 | -62.5 | 26.95 | -61.95 | 14.45 | -48.61 | 184 | 0.0 |
2019 (6) | 0.96 | 108.7 | 0.08 | 0.0 | 0.68 | -9.33 | 0.27 | 3.85 | 8.33 | -52.08 | 70.83 | -56.56 | 28.12 | -50.24 | 184 | 0.0 |
2018 (5) | 0.46 | -77.45 | 0.08 | -38.46 | 0.75 | -5.06 | 0.26 | -13.33 | 17.39 | 172.91 | 163.04 | 321.02 | 56.52 | 284.35 | 184 | 0.0 |
2017 (4) | 2.04 | -58.79 | 0.13 | -58.06 | 0.79 | 3.95 | 0.3 | -3.23 | 6.37 | 1.76 | 38.73 | 152.23 | 14.71 | 134.82 | 184 | 0.0 |
2016 (3) | 4.95 | -45.24 | 0.31 | -60.26 | 0.76 | -44.12 | 0.31 | -22.5 | 6.26 | -27.42 | 15.35 | 2.06 | 6.26 | 41.54 | 184 | -14.81 |
2015 (2) | 9.04 | -38.96 | 0.78 | -32.17 | 1.36 | -4.9 | 0.4 | -39.39 | 8.63 | 11.12 | 15.04 | 55.81 | 4.42 | -0.71 | 216 | -72.59 |
2014 (1) | 14.81 | -5.19 | 1.15 | 12.75 | 1.43 | 2.88 | 0.66 | -27.47 | 7.77 | 0 | 9.66 | 0 | 4.46 | 0 | 788 | 0.0 |