玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.733.4934.430.050.025.00.1122.22-8.330.711.112.940.88-25.09-7.021.93-8.44-31.8112.28-16.76-23.43500.00.0
24Q2 (19)4.2723.0511.780.0525.0-16.670.09-18.18-25.00.63-4.55-4.551.171.58-25.452.11-33.51-32.914.75-22.43-14.61500.00.0
24Q1 (18)3.47-20.96-16.990.04-20.033.330.110.010.00.66-4.354.761.151.2160.613.1726.5132.5119.0221.0126.2500.00.0
23Q4 (17)4.393.543.780.0525.025.00.11-8.3322.220.691.479.521.1420.7320.442.51-11.4717.7715.72-2.05.53500.00.0
23Q3 (16)4.2410.9920.80.04-33.33-20.00.120.0-20.00.683.036.250.94-39.94-33.772.83-9.91-33.7716.04-7.18-12.04500.00.0
23Q2 (15)3.82-8.61-33.330.06100.00.00.1220.0-14.290.664.76-15.381.57118.8550.03.1431.3128.5717.2814.6326.92500.00.0
23Q1 (14)4.18-1.18-38.710.03-25.0-25.00.111.11-33.330.630.0-21.250.72-24.122.372.3912.448.7715.071.228.49500.00.0
22Q4 (13)4.2320.51-51.550.04-20.0-33.330.09-40.0-52.630.63-1.56-44.740.95-33.6237.592.13-50.21-2.2414.89-18.3214.05500.00.0
22Q3 (12)3.51-38.74-68.490.05-16.67-16.670.157.14-28.570.64-17.95-37.861.4236.04164.484.2774.91126.718.2333.9597.21500.00.0
22Q2 (11)5.73-15.98-47.240.0650.0-25.00.14-6.67-36.360.78-2.5-24.271.0578.5342.152.4411.0920.6113.6116.0543.53500.00.0
22Q1 (10)6.82-21.88-26.110.04-33.33-20.00.15-21.057.140.8-29.82-2.440.59-14.668.272.201.0645.011.73-10.1732.04500.00.0
21Q4 (9)8.73-21.63-30.770.060.050.00.19-9.5218.751.1410.6842.50.6927.61116.672.1815.4571.5313.0641.23105.83500.00.0
21Q3 (8)11.142.5819.910.06-25.00.00.21-4.55110.01.030.032.050.54-26.89-16.611.89-6.9475.139.25-2.5110.12500.00.0
21Q2 (7)10.8617.66101.480.0860.060.00.2257.14144.441.0325.6156.060.7435.99-20.592.0333.5621.329.486.76-22.54500.00.0
21Q1 (6)9.23-26.853.830.0525.0-16.670.14-12.527.270.822.536.670.5470.77-45.831.5219.54-17.278.8840.04-11.16500.00.0
20Q4 (5)12.6135.7485.990.04-33.33-42.860.1660.045.450.82.5642.860.32-50.89-69.281.2717.87-21.796.34-24.44-23.19500.00.0
20Q3 (4)9.2972.360.00.0620.00.00.111.110.00.7818.180.00.65-30.380.01.08-35.530.08.40-31.430.0500.00.0
20Q2 (3)5.39-10.170.00.05-16.670.00.09-18.180.00.6610.00.00.93-7.240.01.67-8.920.012.2422.450.0500.00.0
20Q1 (2)6.0-11.50.00.06-14.290.00.110.00.00.67.140.01.00-3.140.01.8313.00.010.0021.070.0500.00.0
19Q4 (1)6.780.00.00.070.00.00.110.00.00.560.00.01.030.00.01.620.00.08.260.00.0500.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)16.63-18.040.190.00.44-16.982.65-6.691.1422.012.651.2915.9413.85500.0
2022 (9)20.29-49.220.19-24.00.53-30.262.84-29.530.9449.682.6137.3414.0038.79500.0
2021 (8)39.9620.040.2525.00.7665.224.0341.40.634.141.9037.6410.0917.8500.0
2020 (7)33.2945.120.2-4.760.4612.22.8518.750.60-34.371.38-22.698.56-18.17500.0
2019 (6)22.9412.780.21-8.70.41-29.312.414.830.92-19.041.79-37.3210.461.82500.0
2018 (5)20.3418.60.2335.290.58-7.942.0921.511.1314.082.85-22.3810.282.45500.0
2017 (4)17.1521.980.17-15.00.6396.881.72-17.70.99-30.313.6761.410.03-32.53500.0
2016 (3)14.06100.280.233.330.3245.452.0916.111.42-33.432.28-27.3814.86-42.03500.0
2015 (2)7.0290.240.1525.00.224.761.826.762.14-34.293.13-44.9325.64-33.37500.0
2014 (1)3.6973.240.120.00.2110.531.4226.793.2505.69038.480502.04

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