- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 5.7 | 33.49 | 34.43 | 0.05 | 0.0 | 25.0 | 0.11 | 22.22 | -8.33 | 0.7 | 11.11 | 2.94 | 0.88 | -25.09 | -7.02 | 1.93 | -8.44 | -31.81 | 12.28 | -16.76 | -23.43 | 50 | 0.0 | 0.0 |
24Q2 (19) | 4.27 | 23.05 | 11.78 | 0.05 | 25.0 | -16.67 | 0.09 | -18.18 | -25.0 | 0.63 | -4.55 | -4.55 | 1.17 | 1.58 | -25.45 | 2.11 | -33.51 | -32.9 | 14.75 | -22.43 | -14.61 | 50 | 0.0 | 0.0 |
24Q1 (18) | 3.47 | -20.96 | -16.99 | 0.04 | -20.0 | 33.33 | 0.11 | 0.0 | 10.0 | 0.66 | -4.35 | 4.76 | 1.15 | 1.21 | 60.61 | 3.17 | 26.51 | 32.51 | 19.02 | 21.01 | 26.2 | 50 | 0.0 | 0.0 |
23Q4 (17) | 4.39 | 3.54 | 3.78 | 0.05 | 25.0 | 25.0 | 0.11 | -8.33 | 22.22 | 0.69 | 1.47 | 9.52 | 1.14 | 20.73 | 20.44 | 2.51 | -11.47 | 17.77 | 15.72 | -2.0 | 5.53 | 50 | 0.0 | 0.0 |
23Q3 (16) | 4.24 | 10.99 | 20.8 | 0.04 | -33.33 | -20.0 | 0.12 | 0.0 | -20.0 | 0.68 | 3.03 | 6.25 | 0.94 | -39.94 | -33.77 | 2.83 | -9.91 | -33.77 | 16.04 | -7.18 | -12.04 | 50 | 0.0 | 0.0 |
23Q2 (15) | 3.82 | -8.61 | -33.33 | 0.06 | 100.0 | 0.0 | 0.12 | 20.0 | -14.29 | 0.66 | 4.76 | -15.38 | 1.57 | 118.85 | 50.0 | 3.14 | 31.31 | 28.57 | 17.28 | 14.63 | 26.92 | 50 | 0.0 | 0.0 |
23Q1 (14) | 4.18 | -1.18 | -38.71 | 0.03 | -25.0 | -25.0 | 0.1 | 11.11 | -33.33 | 0.63 | 0.0 | -21.25 | 0.72 | -24.1 | 22.37 | 2.39 | 12.44 | 8.77 | 15.07 | 1.2 | 28.49 | 50 | 0.0 | 0.0 |
22Q4 (13) | 4.23 | 20.51 | -51.55 | 0.04 | -20.0 | -33.33 | 0.09 | -40.0 | -52.63 | 0.63 | -1.56 | -44.74 | 0.95 | -33.62 | 37.59 | 2.13 | -50.21 | -2.24 | 14.89 | -18.32 | 14.05 | 50 | 0.0 | 0.0 |
22Q3 (12) | 3.51 | -38.74 | -68.49 | 0.05 | -16.67 | -16.67 | 0.15 | 7.14 | -28.57 | 0.64 | -17.95 | -37.86 | 1.42 | 36.04 | 164.48 | 4.27 | 74.91 | 126.7 | 18.23 | 33.95 | 97.21 | 50 | 0.0 | 0.0 |
22Q2 (11) | 5.73 | -15.98 | -47.24 | 0.06 | 50.0 | -25.0 | 0.14 | -6.67 | -36.36 | 0.78 | -2.5 | -24.27 | 1.05 | 78.53 | 42.15 | 2.44 | 11.09 | 20.61 | 13.61 | 16.05 | 43.53 | 50 | 0.0 | 0.0 |
22Q1 (10) | 6.82 | -21.88 | -26.11 | 0.04 | -33.33 | -20.0 | 0.15 | -21.05 | 7.14 | 0.8 | -29.82 | -2.44 | 0.59 | -14.66 | 8.27 | 2.20 | 1.06 | 45.0 | 11.73 | -10.17 | 32.04 | 50 | 0.0 | 0.0 |
21Q4 (9) | 8.73 | -21.63 | -30.77 | 0.06 | 0.0 | 50.0 | 0.19 | -9.52 | 18.75 | 1.14 | 10.68 | 42.5 | 0.69 | 27.61 | 116.67 | 2.18 | 15.45 | 71.53 | 13.06 | 41.23 | 105.83 | 50 | 0.0 | 0.0 |
21Q3 (8) | 11.14 | 2.58 | 19.91 | 0.06 | -25.0 | 0.0 | 0.21 | -4.55 | 110.0 | 1.03 | 0.0 | 32.05 | 0.54 | -26.89 | -16.61 | 1.89 | -6.94 | 75.13 | 9.25 | -2.51 | 10.12 | 50 | 0.0 | 0.0 |
21Q2 (7) | 10.86 | 17.66 | 101.48 | 0.08 | 60.0 | 60.0 | 0.22 | 57.14 | 144.44 | 1.03 | 25.61 | 56.06 | 0.74 | 35.99 | -20.59 | 2.03 | 33.56 | 21.32 | 9.48 | 6.76 | -22.54 | 50 | 0.0 | 0.0 |
21Q1 (6) | 9.23 | -26.8 | 53.83 | 0.05 | 25.0 | -16.67 | 0.14 | -12.5 | 27.27 | 0.82 | 2.5 | 36.67 | 0.54 | 70.77 | -45.83 | 1.52 | 19.54 | -17.27 | 8.88 | 40.04 | -11.16 | 50 | 0.0 | 0.0 |
20Q4 (5) | 12.61 | 35.74 | 85.99 | 0.04 | -33.33 | -42.86 | 0.16 | 60.0 | 45.45 | 0.8 | 2.56 | 42.86 | 0.32 | -50.89 | -69.28 | 1.27 | 17.87 | -21.79 | 6.34 | -24.44 | -23.19 | 50 | 0.0 | 0.0 |
20Q3 (4) | 9.29 | 72.36 | 0.0 | 0.06 | 20.0 | 0.0 | 0.1 | 11.11 | 0.0 | 0.78 | 18.18 | 0.0 | 0.65 | -30.38 | 0.0 | 1.08 | -35.53 | 0.0 | 8.40 | -31.43 | 0.0 | 50 | 0.0 | 0.0 |
20Q2 (3) | 5.39 | -10.17 | 0.0 | 0.05 | -16.67 | 0.0 | 0.09 | -18.18 | 0.0 | 0.66 | 10.0 | 0.0 | 0.93 | -7.24 | 0.0 | 1.67 | -8.92 | 0.0 | 12.24 | 22.45 | 0.0 | 50 | 0.0 | 0.0 |
20Q1 (2) | 6.0 | -11.5 | 0.0 | 0.06 | -14.29 | 0.0 | 0.11 | 0.0 | 0.0 | 0.6 | 7.14 | 0.0 | 1.00 | -3.14 | 0.0 | 1.83 | 13.0 | 0.0 | 10.00 | 21.07 | 0.0 | 50 | 0.0 | 0.0 |
19Q4 (1) | 6.78 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 1.62 | 0.0 | 0.0 | 8.26 | 0.0 | 0.0 | 50 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 16.63 | -18.04 | 0.19 | 0.0 | 0.44 | -16.98 | 2.65 | -6.69 | 1.14 | 22.01 | 2.65 | 1.29 | 15.94 | 13.85 | 50 | 0.0 |
2022 (9) | 20.29 | -49.22 | 0.19 | -24.0 | 0.53 | -30.26 | 2.84 | -29.53 | 0.94 | 49.68 | 2.61 | 37.34 | 14.00 | 38.79 | 50 | 0.0 |
2021 (8) | 39.96 | 20.04 | 0.25 | 25.0 | 0.76 | 65.22 | 4.03 | 41.4 | 0.63 | 4.14 | 1.90 | 37.64 | 10.09 | 17.8 | 50 | 0.0 |
2020 (7) | 33.29 | 45.12 | 0.2 | -4.76 | 0.46 | 12.2 | 2.85 | 18.75 | 0.60 | -34.37 | 1.38 | -22.69 | 8.56 | -18.17 | 50 | 0.0 |
2019 (6) | 22.94 | 12.78 | 0.21 | -8.7 | 0.41 | -29.31 | 2.4 | 14.83 | 0.92 | -19.04 | 1.79 | -37.32 | 10.46 | 1.82 | 50 | 0.0 |
2018 (5) | 20.34 | 18.6 | 0.23 | 35.29 | 0.58 | -7.94 | 2.09 | 21.51 | 1.13 | 14.08 | 2.85 | -22.38 | 10.28 | 2.45 | 50 | 0.0 |
2017 (4) | 17.15 | 21.98 | 0.17 | -15.0 | 0.63 | 96.88 | 1.72 | -17.7 | 0.99 | -30.31 | 3.67 | 61.4 | 10.03 | -32.53 | 50 | 0.0 |
2016 (3) | 14.06 | 100.28 | 0.2 | 33.33 | 0.32 | 45.45 | 2.09 | 16.11 | 1.42 | -33.43 | 2.28 | -27.38 | 14.86 | -42.03 | 50 | 0.0 |
2015 (2) | 7.02 | 90.24 | 0.15 | 25.0 | 0.22 | 4.76 | 1.8 | 26.76 | 2.14 | -34.29 | 3.13 | -44.93 | 25.64 | -33.37 | 50 | 0.0 |
2014 (1) | 3.69 | 73.24 | 0.12 | 0.0 | 0.21 | 10.53 | 1.42 | 26.79 | 3.25 | 0 | 5.69 | 0 | 38.48 | 0 | 50 | 2.04 |