玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)4.024.42-17.960.130.00.00.2644.4423.810.1416.670.03.23-4.2321.896.4738.3450.913.4811.7321.8911080.00.0
24Q3 (19)3.852.39-40.680.13-18.75-38.10.18-47.06-57.140.12-20.0-25.03.38-20.654.354.68-48.3-27.763.12-21.8726.4311080.04.23
24Q2 (18)3.76-10.05-22.790.16-5.88-5.880.34-5.56-8.110.157.140.04.264.6321.99.044.9919.023.9919.1129.5211080.04.23
24Q1 (17)4.18-14.69-8.530.1730.7713.330.3671.4312.50.140.0-12.54.0753.2923.918.61100.9623.03.3517.22-4.3411080.04.23
23Q4 (16)4.9-24.5-2.780.13-38.18.330.21-50.0-4.550.14-12.527.272.65-18.0111.434.29-33.78-1.822.8615.8930.9111084.234.23
23Q3 (15)6.4933.269.810.2123.530.00.4213.510.00.166.670.03.24-7.31-8.946.47-14.82-8.942.47-19.96-8.9410630.0-17.21
23Q2 (14)4.876.56-20.810.1713.33-22.730.3715.62-2.630.15-6.25-21.053.496.35-2.427.608.522.963.08-12.03-0.310630.0-17.21
23Q1 (13)4.57-9.33-14.10.1525.0-16.670.3245.45-5.880.1645.450.03.2837.86-2.997.0060.419.563.5060.4116.4110630.0-17.21
22Q4 (12)5.04-14.72-11.730.12-42.86-36.840.22-47.62-31.250.11-31.25-35.292.38-32.99-28.454.37-38.58-22.112.18-19.38-26.691063-17.21-17.21
22Q3 (11)5.91-3.911.510.21-4.5516.670.4210.5331.250.16-15.790.03.55-0.674.627.1115.0117.72.71-12.37-10.3212840.026.25
22Q2 (10)6.1515.620.830.2222.2222.220.3811.7626.670.1918.7511.763.585.731.166.18-3.324.833.092.72-7.512840.026.25
22Q1 (9)5.32-6.8317.440.18-5.260.00.346.2513.330.16-5.880.03.381.68-14.856.3914.04-3.53.011.02-14.8512840.026.25
21Q4 (8)5.717.7416.530.195.5611.760.320.014.290.176.256.253.33-2.02-4.095.60-7.18-1.932.98-1.38-8.82128426.2526.25
21Q3 (7)5.34.1319.370.180.00.00.326.673.230.16-5.880.03.40-3.96-16.236.042.44-13.523.02-9.61-16.2310170.0-7.38
21Q2 (6)5.0912.3627.890.180.05.880.30.0-3.230.176.250.03.54-11.0-17.215.89-11.0-24.333.34-5.44-21.8110170.0-7.38
21Q1 (5)4.53-7.5524.110.185.8812.50.37.143.450.160.06.673.9714.53-9.356.6215.89-16.653.538.17-14.0510170.0-0.68
20Q4 (4)4.910.360.00.17-5.560.00.28-9.680.00.160.00.03.47-14.420.05.71-18.160.03.27-9.390.01017-7.380.0
20Q3 (3)4.4411.560.00.185.880.00.310.00.00.16-5.880.04.05-5.090.06.98-10.360.03.60-15.630.010980.00.0
20Q2 (2)3.989.040.00.176.250.00.316.90.00.1713.330.04.27-2.560.07.79-1.970.04.273.940.010987.230.0
20Q1 (1)3.650.00.00.160.00.00.290.00.00.150.00.04.380.00.07.950.00.04.110.00.010240.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)15.82-24.090.59-10.611.13-14.390.55-11.293.7317.767.1412.773.4816.8611080.0
2023 (9)20.84-7.010.66-9.591.32-2.940.620.03.17-2.786.334.372.987.5311084.23
2022 (8)22.418.630.730.01.3610.570.62-6.063.26-7.946.071.792.77-13.521063-17.21
2021 (7)20.6321.50.737.351.232.50.663.123.54-11.645.96-15.633.20-15.12128426.25
2020 (6)16.98-10.730.68-1.451.2-14.890.64-15.794.0010.397.07-4.673.77-5.671017-7.38
2019 (5)19.023.20.69-10.391.412.920.76-8.433.63-13.177.41-0.274.00-11.2710987.23
2018 (4)18.43-5.490.771.321.37-4.20.832.474.187.27.431.374.508.421024-26.8
2017 (3)19.514.040.764.111.4310.850.811.253.90-8.77.33-2.794.15-11.2113991.89
2016 (2)17.1-2.510.734.291.2912.170.8-21.574.276.977.5415.064.68-19.551373-21.68
2015 (1)17.54-10.460.7-15.661.152.681.02-3.773.9906.5605.820175356.94

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