- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.85 | 2.39 | -40.68 | 0.13 | -18.75 | -38.1 | 0.18 | -47.06 | -57.14 | 0.12 | -20.0 | -25.0 | 3.38 | -20.65 | 4.35 | 4.68 | -48.3 | -27.76 | 3.12 | -21.87 | 26.43 | 1108 | 0.0 | 4.23 |
| 24Q2 (19) | 3.76 | -10.05 | -22.79 | 0.16 | -5.88 | -5.88 | 0.34 | -5.56 | -8.11 | 0.15 | 7.14 | 0.0 | 4.26 | 4.63 | 21.9 | 9.04 | 4.99 | 19.02 | 3.99 | 19.11 | 29.52 | 1108 | 0.0 | 4.23 |
| 24Q1 (18) | 4.18 | -14.69 | -8.53 | 0.17 | 30.77 | 13.33 | 0.36 | 71.43 | 12.5 | 0.14 | 0.0 | -12.5 | 4.07 | 53.29 | 23.91 | 8.61 | 100.96 | 23.0 | 3.35 | 17.22 | -4.34 | 1108 | 0.0 | 4.23 |
| 23Q4 (17) | 4.9 | -24.5 | -2.78 | 0.13 | -38.1 | 8.33 | 0.21 | -50.0 | -4.55 | 0.14 | -12.5 | 27.27 | 2.65 | -18.01 | 11.43 | 4.29 | -33.78 | -1.82 | 2.86 | 15.89 | 30.91 | 1108 | 4.23 | 4.23 |
| 23Q3 (16) | 6.49 | 33.26 | 9.81 | 0.21 | 23.53 | 0.0 | 0.42 | 13.51 | 0.0 | 0.16 | 6.67 | 0.0 | 3.24 | -7.31 | -8.94 | 6.47 | -14.82 | -8.94 | 2.47 | -19.96 | -8.94 | 1063 | 0.0 | -17.21 |
| 23Q2 (15) | 4.87 | 6.56 | -20.81 | 0.17 | 13.33 | -22.73 | 0.37 | 15.62 | -2.63 | 0.15 | -6.25 | -21.05 | 3.49 | 6.35 | -2.42 | 7.60 | 8.5 | 22.96 | 3.08 | -12.03 | -0.3 | 1063 | 0.0 | -17.21 |
| 23Q1 (14) | 4.57 | -9.33 | -14.1 | 0.15 | 25.0 | -16.67 | 0.32 | 45.45 | -5.88 | 0.16 | 45.45 | 0.0 | 3.28 | 37.86 | -2.99 | 7.00 | 60.41 | 9.56 | 3.50 | 60.41 | 16.41 | 1063 | 0.0 | -17.21 |
| 22Q4 (13) | 5.04 | -14.72 | -11.73 | 0.12 | -42.86 | -36.84 | 0.22 | -47.62 | -31.25 | 0.11 | -31.25 | -35.29 | 2.38 | -32.99 | -28.45 | 4.37 | -38.58 | -22.11 | 2.18 | -19.38 | -26.69 | 1063 | -17.21 | -17.21 |
| 22Q3 (12) | 5.91 | -3.9 | 11.51 | 0.21 | -4.55 | 16.67 | 0.42 | 10.53 | 31.25 | 0.16 | -15.79 | 0.0 | 3.55 | -0.67 | 4.62 | 7.11 | 15.01 | 17.7 | 2.71 | -12.37 | -10.32 | 1284 | 0.0 | 26.25 |
| 22Q2 (11) | 6.15 | 15.6 | 20.83 | 0.22 | 22.22 | 22.22 | 0.38 | 11.76 | 26.67 | 0.19 | 18.75 | 11.76 | 3.58 | 5.73 | 1.16 | 6.18 | -3.32 | 4.83 | 3.09 | 2.72 | -7.5 | 1284 | 0.0 | 26.25 |
| 22Q1 (10) | 5.32 | -6.83 | 17.44 | 0.18 | -5.26 | 0.0 | 0.34 | 6.25 | 13.33 | 0.16 | -5.88 | 0.0 | 3.38 | 1.68 | -14.85 | 6.39 | 14.04 | -3.5 | 3.01 | 1.02 | -14.85 | 1284 | 0.0 | 26.25 |
| 21Q4 (9) | 5.71 | 7.74 | 16.53 | 0.19 | 5.56 | 11.76 | 0.32 | 0.0 | 14.29 | 0.17 | 6.25 | 6.25 | 3.33 | -2.02 | -4.09 | 5.60 | -7.18 | -1.93 | 2.98 | -1.38 | -8.82 | 1284 | 26.25 | 26.25 |
| 21Q3 (8) | 5.3 | 4.13 | 19.37 | 0.18 | 0.0 | 0.0 | 0.32 | 6.67 | 3.23 | 0.16 | -5.88 | 0.0 | 3.40 | -3.96 | -16.23 | 6.04 | 2.44 | -13.52 | 3.02 | -9.61 | -16.23 | 1017 | 0.0 | -7.38 |
| 21Q2 (7) | 5.09 | 12.36 | 27.89 | 0.18 | 0.0 | 5.88 | 0.3 | 0.0 | -3.23 | 0.17 | 6.25 | 0.0 | 3.54 | -11.0 | -17.21 | 5.89 | -11.0 | -24.33 | 3.34 | -5.44 | -21.81 | 1017 | 0.0 | -7.38 |
| 21Q1 (6) | 4.53 | -7.55 | 24.11 | 0.18 | 5.88 | 12.5 | 0.3 | 7.14 | 3.45 | 0.16 | 0.0 | 6.67 | 3.97 | 14.53 | -9.35 | 6.62 | 15.89 | -16.65 | 3.53 | 8.17 | -14.05 | 1017 | 0.0 | -0.68 |
| 20Q4 (5) | 4.9 | 10.36 | 0.41 | 0.17 | -5.56 | -15.0 | 0.28 | -9.68 | -28.21 | 0.16 | 0.0 | -5.88 | 3.47 | -14.42 | -15.35 | 5.71 | -18.16 | -28.5 | 3.27 | -9.39 | -6.27 | 1017 | -7.38 | -0.68 |
| 20Q3 (4) | 4.44 | 11.56 | 0.0 | 0.18 | 5.88 | 0.0 | 0.31 | 0.0 | 0.0 | 0.16 | -5.88 | 0.0 | 4.05 | -5.09 | 0.0 | 6.98 | -10.36 | 0.0 | 3.60 | -15.63 | 0.0 | 1098 | 0.0 | 0.0 |
| 20Q2 (3) | 3.98 | 9.04 | 0.0 | 0.17 | 6.25 | 0.0 | 0.31 | 6.9 | 0.0 | 0.17 | 13.33 | 0.0 | 4.27 | -2.56 | 0.0 | 7.79 | -1.97 | 0.0 | 4.27 | 3.94 | 0.0 | 1098 | 7.23 | 0.0 |
| 20Q1 (2) | 3.65 | -25.2 | 0.0 | 0.16 | -20.0 | 0.0 | 0.29 | -25.64 | 0.0 | 0.15 | -11.76 | 0.0 | 4.38 | 6.96 | 0.0 | 7.95 | -0.58 | 0.0 | 4.11 | 17.97 | 0.0 | 1024 | 0.0 | 0.0 |
| 19Q4 (1) | 4.88 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 4.10 | 0.0 | 0.0 | 7.99 | 0.0 | 0.0 | 3.48 | 0.0 | 0.0 | 1024 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.84 | -7.01 | 0.66 | -9.59 | 1.32 | -2.94 | 0.62 | 0.0 | 3.17 | -2.78 | 6.33 | 4.37 | 2.98 | 7.53 | 1063 | 0.0 |
| 2022 (9) | 22.41 | 8.63 | 0.73 | 0.0 | 1.36 | 10.57 | 0.62 | -6.06 | 3.26 | -7.94 | 6.07 | 1.79 | 2.77 | -13.52 | 1063 | -17.21 |
| 2021 (8) | 20.63 | 21.5 | 0.73 | 7.35 | 1.23 | 2.5 | 0.66 | 3.12 | 3.54 | -11.64 | 5.96 | -15.63 | 3.20 | -15.12 | 1284 | 26.25 |
| 2020 (7) | 16.98 | -10.73 | 0.68 | -1.45 | 1.2 | -14.89 | 0.64 | -15.79 | 4.00 | 10.39 | 7.07 | -4.67 | 3.77 | -5.67 | 1017 | -7.38 |
| 2019 (6) | 19.02 | 3.2 | 0.69 | -10.39 | 1.41 | 2.92 | 0.76 | -8.43 | 3.63 | -13.17 | 7.41 | -0.27 | 4.00 | -11.27 | 1098 | 7.23 |
| 2018 (5) | 18.43 | -5.49 | 0.77 | 1.32 | 1.37 | -4.2 | 0.83 | 2.47 | 4.18 | 7.2 | 7.43 | 1.37 | 4.50 | 8.42 | 1024 | -26.8 |
| 2017 (4) | 19.5 | 14.04 | 0.76 | 4.11 | 1.43 | 10.85 | 0.81 | 1.25 | 3.90 | -8.7 | 7.33 | -2.79 | 4.15 | -11.21 | 1399 | 1.89 |
| 2016 (3) | 17.1 | -2.51 | 0.73 | 4.29 | 1.29 | 12.17 | 0.8 | -21.57 | 4.27 | 6.97 | 7.54 | 15.06 | 4.68 | -19.55 | 1373 | -21.68 |
| 2015 (2) | 17.54 | -10.46 | 0.7 | -15.66 | 1.15 | 2.68 | 1.02 | -3.77 | 3.99 | -5.81 | 6.56 | 14.68 | 5.82 | 7.47 | 1753 | 56.94 |
| 2014 (1) | 19.59 | -1.46 | 0.83 | 16.9 | 1.12 | -12.5 | 1.06 | 53.62 | 4.24 | 0 | 5.72 | 0 | 5.41 | 0 | 1117 | 2.57 |
