- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 80.67 | 9.4 | 24.8 | 2.51 | 24.88 | 32.11 | 4.7 | 12.98 | 10.07 | 7.37 | 10.66 | 36.73 | 3.11 | 14.15 | 5.85 | 5.83 | 3.28 | -11.8 | 9.14 | 1.15 | 9.56 | 11149 | 0.0 | -8.17 |
| 24Q2 (19) | 73.74 | 16.16 | 28.87 | 2.01 | 1.52 | 0.0 | 4.16 | -12.42 | 18.18 | 6.66 | 20.22 | 24.72 | 2.73 | -12.61 | -22.4 | 5.64 | -24.61 | -8.29 | 9.03 | 3.49 | -3.22 | 11149 | 0.0 | -8.17 |
| 24Q1 (18) | 63.48 | -3.39 | 10.84 | 1.98 | -1.49 | 5.32 | 4.75 | 12.03 | 21.79 | 5.54 | -7.51 | 10.58 | 3.12 | 1.97 | -4.98 | 7.48 | 15.96 | 9.88 | 8.73 | -4.26 | -0.24 | 11149 | 0.0 | -8.17 |
| 23Q4 (17) | 65.71 | 1.66 | -6.57 | 2.01 | 5.79 | -9.46 | 4.24 | -0.7 | 2.17 | 5.99 | 11.13 | 5.27 | 3.06 | 4.07 | -3.09 | 6.45 | -2.32 | 9.35 | 9.12 | 9.32 | 12.67 | 11149 | -8.17 | -8.17 |
| 23Q3 (16) | 64.64 | 12.97 | -11.07 | 1.9 | -5.47 | -14.8 | 4.27 | 21.31 | 15.09 | 5.39 | 0.94 | -8.49 | 2.94 | -16.32 | -4.19 | 6.61 | 7.38 | 29.43 | 8.34 | -10.65 | 2.91 | 12141 | 0.0 | -4.3 |
| 23Q2 (15) | 57.22 | -0.09 | -13.98 | 2.01 | 6.91 | 1.01 | 3.52 | -9.74 | -7.12 | 5.34 | 6.59 | -15.77 | 3.51 | 7.01 | 17.42 | 6.15 | -9.66 | 7.97 | 9.33 | 6.68 | -2.08 | 12141 | 0.0 | -4.3 |
| 23Q1 (14) | 57.27 | -18.57 | -6.82 | 1.88 | -15.32 | 2.17 | 3.9 | -6.02 | 5.98 | 5.01 | -11.95 | -1.57 | 3.28 | 4.0 | 9.65 | 6.81 | 15.41 | 13.73 | 8.75 | 8.13 | 5.63 | 12141 | 0.0 | -4.3 |
| 22Q4 (13) | 70.33 | -3.25 | 16.13 | 2.22 | -0.45 | 15.62 | 4.15 | 11.86 | 3.49 | 5.69 | -3.4 | 3.64 | 3.16 | 2.89 | -0.44 | 5.90 | 15.61 | -10.89 | 8.09 | -0.15 | -10.75 | 12141 | -4.3 | -4.3 |
| 22Q3 (12) | 72.69 | 9.28 | 26.79 | 2.23 | 12.06 | 20.54 | 3.71 | -2.11 | -6.08 | 5.89 | -7.1 | 11.98 | 3.07 | 2.55 | -4.93 | 5.10 | -10.42 | -25.92 | 8.10 | -14.98 | -11.68 | 12686 | 0.0 | 21.99 |
| 22Q2 (11) | 66.52 | 8.23 | 36.9 | 1.99 | 8.15 | 6.99 | 3.79 | 2.99 | 23.45 | 6.34 | 24.56 | 26.04 | 2.99 | -0.07 | -21.85 | 5.70 | -4.84 | -9.82 | 9.53 | 15.08 | -7.93 | 12686 | 0.0 | 21.99 |
| 22Q1 (10) | 61.46 | 1.49 | 29.55 | 1.84 | -4.17 | -1.08 | 3.68 | -8.23 | 20.26 | 5.09 | -7.29 | 12.61 | 2.99 | -5.57 | -23.64 | 5.99 | -9.57 | -7.17 | 8.28 | -8.64 | -13.08 | 12686 | 0.0 | 21.99 |
| 21Q4 (9) | 60.56 | 5.63 | 26.43 | 1.92 | 3.78 | -11.93 | 4.01 | 1.52 | 27.3 | 5.49 | 4.37 | 28.27 | 3.17 | -1.75 | -30.34 | 6.62 | -3.9 | 0.69 | 9.07 | -1.19 | 1.46 | 12686 | 21.99 | 21.99 |
| 21Q3 (8) | 57.33 | 17.99 | 23.85 | 1.85 | -0.54 | 20.92 | 3.95 | 28.66 | 43.12 | 5.26 | 4.57 | 40.27 | 3.23 | -15.7 | -2.37 | 6.89 | 9.05 | 15.56 | 9.17 | -11.37 | 13.26 | 10399 | 0.0 | 11.82 |
| 21Q2 (7) | 48.59 | 2.42 | 2.62 | 1.86 | 0.0 | 21.57 | 3.07 | 0.33 | 9.25 | 5.03 | 11.28 | 37.06 | 3.83 | -2.37 | 18.47 | 6.32 | -2.05 | 6.46 | 10.35 | 8.65 | 33.56 | 10399 | 0.0 | 11.82 |
| 21Q1 (6) | 47.44 | -0.96 | 51.23 | 1.86 | -14.68 | 57.63 | 3.06 | -2.86 | 24.9 | 4.52 | 5.61 | 55.86 | 3.92 | -13.85 | 4.23 | 6.45 | -1.92 | -17.41 | 9.53 | 6.63 | 3.06 | 10399 | 0.0 | 14.14 |
| 20Q4 (5) | 47.9 | 3.48 | 17.63 | 2.18 | 42.48 | 46.31 | 3.15 | 14.13 | 13.72 | 4.28 | 14.13 | 35.87 | 4.55 | 37.69 | 24.38 | 6.58 | 10.29 | -3.33 | 8.94 | 10.3 | 15.51 | 10399 | 11.82 | 14.14 |
| 20Q3 (4) | 46.29 | -2.24 | 0.0 | 1.53 | 0.0 | 0.0 | 2.76 | -1.78 | 0.0 | 3.75 | 2.18 | 0.0 | 3.31 | 2.29 | 0.0 | 5.96 | 0.47 | 0.0 | 8.10 | 4.52 | 0.0 | 9300 | 0.0 | 0.0 |
| 20Q2 (3) | 47.35 | 50.94 | 0.0 | 1.53 | 29.66 | 0.0 | 2.81 | 14.69 | 0.0 | 3.67 | 26.55 | 0.0 | 3.23 | -14.1 | 0.0 | 5.93 | -24.01 | 0.0 | 7.75 | -16.16 | 0.0 | 9300 | 2.07 | 0.0 |
| 20Q1 (2) | 31.37 | -22.96 | 0.0 | 1.18 | -20.81 | 0.0 | 2.45 | -11.55 | 0.0 | 2.9 | -7.94 | 0.0 | 3.76 | 2.8 | 0.0 | 7.81 | 14.81 | 0.0 | 9.24 | 19.5 | 0.0 | 9111 | 0.0 | 0.0 |
| 19Q4 (1) | 40.72 | 0.0 | 0.0 | 1.49 | 0.0 | 0.0 | 2.77 | 0.0 | 0.0 | 3.15 | 0.0 | 0.0 | 3.66 | 0.0 | 0.0 | 6.80 | 0.0 | 0.0 | 7.74 | 0.0 | 0.0 | 9111 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 244.83 | -9.65 | 7.79 | -5.92 | 15.94 | 3.98 | 21.74 | -5.52 | 3.18 | 4.13 | 6.51 | 15.09 | 8.88 | 4.58 | 12141 | 0.0 |
| 2022 (9) | 270.99 | 26.68 | 8.28 | 10.55 | 15.33 | 8.72 | 23.01 | 13.29 | 3.06 | -12.73 | 5.66 | -14.17 | 8.49 | -10.57 | 12141 | -4.3 |
| 2021 (8) | 213.92 | 23.72 | 7.49 | 16.67 | 14.1 | 26.12 | 20.31 | 39.11 | 3.50 | -5.7 | 6.59 | 1.94 | 9.49 | 12.44 | 12686 | 21.99 |
| 2020 (7) | 172.91 | 14.59 | 6.42 | 14.03 | 11.18 | 6.48 | 14.6 | 32.25 | 3.71 | -0.49 | 6.47 | -7.08 | 8.44 | 15.4 | 10399 | 11.82 |
| 2019 (6) | 150.89 | 13.35 | 5.63 | -3.92 | 10.5 | 20.14 | 11.04 | 22.12 | 3.73 | -15.24 | 6.96 | 5.99 | 7.32 | 7.74 | 9300 | 2.07 |
| 2018 (5) | 133.12 | 26.99 | 5.86 | 23.11 | 8.74 | -6.22 | 9.04 | 18.32 | 4.40 | -3.05 | 6.57 | -26.15 | 6.79 | -6.82 | 9111 | 0 |
| 2017 (4) | 104.83 | 18.28 | 4.76 | 8.68 | 9.32 | 21.83 | 7.64 | -13.77 | 4.54 | -8.12 | 8.89 | 3.0 | 7.29 | -27.1 | 0 | 0 |
| 2016 (3) | 88.63 | 8.12 | 4.38 | -4.99 | 7.65 | 8.05 | 8.86 | 8.71 | 4.94 | -12.13 | 8.63 | -0.07 | 10.00 | 0.54 | 5876 | 0.0 |
| 2015 (2) | 81.97 | -1.29 | 4.61 | 5.49 | 7.08 | 14.75 | 8.15 | 20.56 | 5.62 | 6.87 | 8.64 | 16.25 | 9.94 | 22.14 | 5876 | 0.0 |
| 2014 (1) | 83.04 | 3.0 | 4.37 | 0.92 | 6.17 | 16.2 | 6.76 | 5.13 | 5.26 | 0 | 7.43 | 0 | 8.14 | 0 | 5876 | 0.0 |
