玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)83.02.8926.312.634.7830.855.1910.4322.417.755.1629.383.171.843.596.257.33-3.099.342.22.43111490.00.0
24Q3 (19)80.679.424.82.5124.8832.114.712.9810.077.3710.6636.733.1114.155.855.833.28-11.89.141.159.56111490.0-8.17
24Q2 (18)73.7416.1628.872.011.520.04.16-12.4218.186.6620.2224.722.73-12.61-22.45.64-24.61-8.299.033.49-3.22111490.0-8.17
24Q1 (17)63.48-3.3910.841.98-1.495.324.7512.0321.795.54-7.5110.583.121.97-4.987.4815.969.888.73-4.26-0.24111490.0-8.17
23Q4 (16)65.711.66-6.572.015.79-9.464.24-0.72.175.9911.135.273.064.07-3.096.45-2.329.359.129.3212.6711149-8.17-8.17
23Q3 (15)64.6412.97-11.071.9-5.47-14.84.2721.3115.095.390.94-8.492.94-16.32-4.196.617.3829.438.34-10.652.91121410.0-4.3
23Q2 (14)57.22-0.09-13.982.016.911.013.52-9.74-7.125.346.59-15.773.517.0117.426.15-9.667.979.336.68-2.08121410.0-4.3
23Q1 (13)57.27-18.57-6.821.88-15.322.173.9-6.025.985.01-11.95-1.573.284.09.656.8115.4113.738.758.135.63121410.0-4.3
22Q4 (12)70.33-3.2516.132.22-0.4515.624.1511.863.495.69-3.43.643.162.89-0.445.9015.61-10.898.09-0.15-10.7512141-4.3-4.3
22Q3 (11)72.699.2826.792.2312.0620.543.71-2.11-6.085.89-7.111.983.072.55-4.935.10-10.42-25.928.10-14.98-11.68126860.021.99
22Q2 (10)66.528.2336.91.998.156.993.792.9923.456.3424.5626.042.99-0.07-21.855.70-4.84-9.829.5315.08-7.93126860.021.99
22Q1 (9)61.461.4929.551.84-4.17-1.083.68-8.2320.265.09-7.2912.612.99-5.57-23.645.99-9.57-7.178.28-8.64-13.08126860.021.99
21Q4 (8)60.565.6326.431.923.78-11.934.011.5227.35.494.3728.273.17-1.75-30.346.62-3.90.699.07-1.191.461268621.9921.99
21Q3 (7)57.3317.9923.851.85-0.5420.923.9528.6643.125.264.5740.273.23-15.7-2.376.899.0515.569.17-11.3713.26103990.011.82
21Q2 (6)48.592.422.621.860.021.573.070.339.255.0311.2837.063.83-2.3718.476.32-2.056.4610.358.6533.56103990.011.82
21Q1 (5)47.44-0.9651.231.86-14.6857.633.06-2.8624.94.525.6155.863.92-13.854.236.45-1.92-17.419.536.633.06103990.014.14
20Q4 (4)47.93.480.02.1842.480.03.1514.130.04.2814.130.04.5537.690.06.5810.290.08.9410.30.01039911.820.0
20Q3 (3)46.29-2.240.01.530.00.02.76-1.780.03.752.180.03.312.290.05.960.470.08.104.520.093000.00.0
20Q2 (2)47.3550.940.01.5329.660.02.8114.690.03.6726.550.03.23-14.10.05.93-24.010.07.75-16.160.093002.070.0
20Q1 (1)31.370.00.01.180.00.02.450.00.02.90.00.03.760.00.07.810.00.09.240.00.091110.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)300.8922.99.1217.0718.8118.0127.3125.623.03-4.746.25-3.989.082.22111490.0
2023 (9)244.83-9.657.79-5.9215.943.9821.74-5.523.184.136.5115.098.884.5811149-8.17
2022 (8)270.9926.688.2810.5515.338.7223.0113.293.06-12.735.66-14.178.49-10.5712141-4.3
2021 (7)213.9223.727.4916.6714.126.1220.3139.113.50-5.76.591.949.4912.441268621.99
2020 (6)172.9114.596.4214.0311.186.4814.632.253.71-0.496.47-7.088.4415.41039911.82
2019 (5)150.8913.355.63-3.9210.520.1411.0422.123.73-15.246.965.997.327.7493002.07
2018 (4)133.1226.995.8623.118.74-6.229.0418.324.40-3.056.57-26.156.79-6.8291110
2017 (3)104.8318.284.768.689.3221.837.64-13.774.54-8.128.893.07.29-27.100
2016 (2)88.638.124.38-4.997.658.058.868.714.94-12.138.63-0.0710.000.5458760.0
2015 (1)81.97-1.294.615.497.0814.758.1520.565.6208.6409.94058760.0

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