- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 0.08 | -57.89 | 300.0 | 0.02 | 100.0 | 0.0 | 0.09 | 28.57 | 80.0 | 0.02 | 100.0 | 0 | 25.00 | 375.0 | -75.0 | 112.50 | 205.36 | -55.0 | 25.00 | 375.0 | 0 | 0 | 0 | 0 |
24Q1 (19) | 0.19 | -62.75 | 280.0 | 0.01 | -66.67 | -66.67 | 0.07 | -12.5 | 75.0 | 0.01 | -50.0 | 0 | 5.26 | -10.53 | -91.23 | 36.84 | 134.87 | -53.95 | 5.26 | 34.21 | 0 | 0 | 0 | 0 |
23Q4 (18) | 0.51 | 537.5 | 750.0 | 0.03 | 50.0 | -40.0 | 0.08 | 60.0 | 100.0 | 0.02 | 0.0 | 0 | 5.88 | -76.47 | -92.94 | 15.69 | -74.9 | -76.47 | 3.92 | -84.31 | 0 | 0 | 0 | 0 |
23Q3 (17) | 0.08 | 300.0 | 166.67 | 0.02 | 0.0 | -60.0 | 0.05 | 0.0 | -16.67 | 0.02 | 0 | 0 | 25.00 | -75.0 | -85.0 | 62.50 | -75.0 | -68.75 | 25.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (16) | 0.02 | -60.0 | -60.0 | 0.02 | -33.33 | -60.0 | 0.05 | 25.0 | 0.0 | 0 | 0 | 0 | 100.00 | 66.67 | 0.0 | 250.00 | 212.5 | 150.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (15) | 0.05 | -16.67 | -44.44 | 0.03 | -40.0 | -40.0 | 0.04 | 0.0 | -20.0 | 0 | 0 | 0 | 60.00 | -28.0 | 8.0 | 80.00 | 20.0 | 44.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (14) | 0.06 | 100.0 | 20.0 | 0.05 | 0.0 | 0.0 | 0.04 | -33.33 | 136.36 | 0 | 0 | 0 | 83.33 | -50.0 | -16.67 | 66.67 | -66.67 | 130.3 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (13) | 0.03 | -40.0 | -50.0 | 0.05 | 0.0 | 25.0 | 0.06 | 20.0 | -75.0 | 0 | 0 | 0 | 166.67 | 66.67 | 150.0 | 200.00 | 100.0 | -50.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (12) | 0.05 | -44.44 | 0.0 | 0.05 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 80.0 | 0.0 | 100.00 | 80.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (11) | 0.09 | 80.0 | 200.0 | 0.05 | 0.0 | 0.0 | 0.05 | 145.45 | 0.0 | 0 | 0 | 0 | 55.56 | -44.44 | -66.67 | 55.56 | 125.25 | -66.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (10) | 0.05 | -16.67 | -16.67 | 0.05 | 25.0 | 0.0 | -0.11 | -145.83 | -375.0 | 0 | 0 | 0 | 100.00 | 50.0 | 20.0 | -220.00 | -155.0 | -430.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (9) | 0.06 | 20.0 | -53.85 | 0.04 | -20.0 | 0.0 | 0.24 | 380.0 | 380.0 | 0 | 0 | 0 | 66.67 | -33.33 | 116.67 | 400.00 | 300.0 | 940.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (8) | 0.05 | 66.67 | -92.31 | 0.05 | 0.0 | 0.0 | 0.05 | 0.0 | -16.67 | 0 | 0 | 0 | 100.00 | -40.0 | 1200.0 | 100.00 | -40.0 | 983.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (7) | 0.03 | -50.0 | -95.65 | 0.05 | 0.0 | 0.0 | 0.05 | 25.0 | -16.67 | 0 | 0 | 0 | 166.67 | 100.0 | 2200.0 | 166.67 | 150.0 | 1816.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (6) | 0.06 | -53.85 | -86.36 | 0.05 | 25.0 | -28.57 | 0.04 | -20.0 | 0.0 | 0 | 0 | -100.0 | 83.33 | 170.83 | 423.81 | 66.67 | 73.33 | 633.33 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
20Q3 (5) | 0.13 | -80.0 | -78.33 | 0.04 | -20.0 | -33.33 | 0.05 | -16.67 | -16.67 | 0 | 0 | -100.0 | 30.77 | 300.0 | 207.69 | 38.46 | 316.67 | 284.62 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
20Q2 (4) | 0.65 | -5.8 | 0.0 | 0.05 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0.0 | 7.69 | 6.15 | 0.0 | 9.23 | 6.15 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (3) | 0.69 | 56.82 | 0.0 | 0.05 | -28.57 | 0.0 | 0.06 | 50.0 | 0.0 | 0 | -100.0 | 0.0 | 7.25 | -54.45 | 0.0 | 8.70 | -4.35 | 0.0 | 0.00 | -100.0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (2) | 0.44 | -26.67 | 0.0 | 0.07 | 16.67 | 0.0 | 0.04 | -33.33 | 0.0 | 0.01 | -50.0 | 0.0 | 15.91 | 59.09 | 0.0 | 9.09 | -9.09 | 0.0 | 2.27 | -31.82 | 0.0 | 0 | 0 | 0.0 |
19Q3 (1) | 0.6 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 10.00 | 0.0 | 0.0 | 10.00 | 0.0 | 0.0 | 3.33 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.65 | 182.61 | 0.1 | -47.37 | 0.22 | 10.0 | 0.04 | 0 | 15.38 | -81.38 | 33.85 | -61.08 | 6.15 | 0 | 0 | 0 |
2022 (9) | 0.23 | 21.05 | 0.19 | 0.0 | 0.2 | -13.04 | 0 | 0 | 82.61 | -17.39 | 86.96 | -28.17 | 0.00 | 0 | 0 | 0 |
2021 (8) | 0.19 | -87.5 | 0.19 | 0.0 | 0.23 | 9.52 | 0 | 0 | 100.00 | 700.0 | 121.05 | 776.19 | 0.00 | 0 | 0 | 0 |
2020 (7) | 1.52 | -7.32 | 0.19 | -26.92 | 0.21 | 0.0 | 0 | 0 | 12.50 | -21.15 | 13.82 | 7.89 | 0.00 | 0 | 0 | 0 |
2019 (6) | 1.64 | -24.07 | 0.26 | 36.84 | 0.21 | -25.0 | 0.05 | 150.0 | 15.85 | 80.23 | 12.80 | -1.22 | 3.05 | 229.27 | 0 | 0 |
2018 (5) | 2.16 | -13.6 | 0.19 | 90.0 | 0.28 | -15.15 | 0.02 | -77.78 | 8.80 | 119.91 | 12.96 | -1.8 | 0.93 | -74.28 | 0 | 0 |
2017 (4) | 2.5 | 28.87 | 0.1 | 900.0 | 0.33 | 50.0 | 0.09 | 0 | 4.00 | 676.0 | 13.20 | 16.4 | 3.60 | 0 | 0 | 0 |
2016 (3) | 1.94 | -41.39 | 0.01 | -91.67 | 0.22 | -81.97 | 0 | 0 | 0.52 | -85.78 | 11.34 | -69.23 | 0.00 | 0 | 323 | 0.0 |
2015 (2) | 3.31 | -1.19 | 0.12 | -53.85 | 1.22 | 41.86 | 1.75 | -40.27 | 3.63 | -53.29 | 36.86 | 43.57 | 52.87 | -39.55 | 323 | 0.0 |
2014 (1) | 3.35 | -62.06 | 0.26 | -44.68 | 0.86 | -24.56 | 2.93 | -33.71 | 7.76 | 0 | 25.67 | 0 | 87.46 | 0 | 323 | 0.0 |