- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.64 | -31.67 | -19.21 | 0.15 | 50.0 | -31.82 | 0.21 | 23.53 | 0.0 | 0.07 | 0.0 | -22.22 | 9.15 | 119.51 | -15.6 | 12.80 | 80.77 | 23.78 | 4.27 | 46.34 | -3.73 | 255 | 0.0 | -10.53 |
| 24Q2 (19) | 2.4 | 133.01 | 4.35 | 0.1 | 25.0 | -66.67 | 0.17 | -37.04 | 6.25 | 0.07 | 16.67 | 0.0 | 4.17 | -46.35 | -68.06 | 7.08 | -72.98 | 1.82 | 2.92 | -49.93 | -4.17 | 255 | 0.0 | -10.53 |
| 24Q1 (18) | 1.03 | -37.2 | -30.41 | 0.08 | -20.0 | -63.64 | 0.27 | 200.0 | 80.0 | 0.06 | 0.0 | -14.29 | 7.77 | 27.38 | -47.75 | 26.21 | 377.67 | 158.64 | 5.83 | 59.22 | 23.16 | 255 | 0.0 | -10.53 |
| 23Q4 (17) | 1.64 | -19.21 | -46.75 | 0.1 | -54.55 | -70.59 | 0.09 | -57.14 | -50.0 | 0.06 | -33.33 | -25.0 | 6.10 | -43.74 | -44.76 | 5.49 | -46.95 | -6.1 | 3.66 | -17.48 | 40.85 | 255 | -10.53 | -10.53 |
| 23Q3 (16) | 2.03 | -11.74 | -38.3 | 0.22 | -26.67 | 46.67 | 0.21 | 31.25 | 10.53 | 0.09 | 28.57 | -52.63 | 10.84 | -16.91 | 137.7 | 10.34 | 48.71 | 79.13 | 4.43 | 45.67 | -23.23 | 285 | 0.0 | -20.61 |
| 23Q2 (15) | 2.3 | 55.41 | -10.16 | 0.3 | 36.36 | 172.73 | 0.16 | 6.67 | 0.0 | 0.07 | 0.0 | -41.67 | 13.04 | -12.25 | 203.56 | 6.96 | -31.36 | 11.3 | 3.04 | -35.65 | -35.07 | 285 | 0.0 | -20.61 |
| 23Q1 (14) | 1.48 | -51.95 | 1.37 | 0.22 | -35.29 | 69.23 | 0.15 | -16.67 | 0.0 | 0.07 | -12.5 | -63.16 | 14.86 | 34.66 | 66.94 | 10.14 | 73.42 | -1.35 | 4.73 | 82.09 | -63.66 | 285 | 0.0 | -20.61 |
| 22Q4 (13) | 3.08 | -6.38 | 31.06 | 0.34 | 126.67 | 126.67 | 0.18 | -5.26 | 0.0 | 0.08 | -57.89 | 700.0 | 11.04 | 142.12 | 72.94 | 5.84 | 1.2 | -23.7 | 2.60 | -55.02 | 510.39 | 285 | -20.61 | -20.61 |
| 22Q3 (12) | 3.29 | 28.52 | 59.71 | 0.15 | 36.36 | -6.25 | 0.19 | 18.75 | 46.15 | 0.19 | 58.33 | 137.5 | 4.56 | 6.11 | -41.3 | 5.78 | -7.6 | -8.49 | 5.78 | 23.2 | 48.71 | 359 | 0.0 | -9.8 |
| 22Q2 (11) | 2.56 | 75.34 | 44.63 | 0.11 | -15.38 | -8.33 | 0.16 | 6.67 | -11.11 | 0.12 | -36.84 | 71.43 | 4.30 | -51.74 | -36.62 | 6.25 | -39.17 | -38.54 | 4.69 | -63.98 | 18.53 | 359 | 0.0 | -9.8 |
| 22Q1 (10) | 1.46 | -37.87 | -5.81 | 0.13 | -13.33 | 18.18 | 0.15 | -16.67 | 7.14 | 0.19 | 1800.0 | 111.11 | 8.90 | 39.5 | 25.47 | 10.27 | 34.13 | 13.75 | 13.01 | 2958.22 | 124.12 | 359 | 0.0 | -9.8 |
| 21Q4 (9) | 2.35 | 14.08 | 45.06 | 0.15 | -6.25 | 36.36 | 0.18 | 38.46 | -5.26 | 0.01 | -87.5 | -95.65 | 6.38 | -17.82 | -6.0 | 7.66 | 21.37 | -34.69 | 0.43 | -89.04 | -97.0 | 359 | -9.8 | -9.8 |
| 21Q3 (8) | 2.06 | 16.38 | 32.9 | 0.16 | 33.33 | 45.45 | 0.13 | -27.78 | -18.75 | 0.08 | 14.29 | 0.0 | 7.77 | 14.56 | 9.44 | 6.31 | -37.94 | -38.87 | 3.88 | -1.8 | -24.76 | 398 | 0.0 | 9.04 |
| 21Q2 (7) | 1.77 | 14.19 | 37.21 | 0.12 | 9.09 | 33.33 | 0.18 | 28.57 | 38.46 | 0.07 | -22.22 | 0.0 | 6.78 | -4.47 | -2.82 | 10.17 | 12.59 | 0.91 | 3.95 | -31.89 | -27.12 | 398 | 0.0 | 9.04 |
| 21Q1 (6) | 1.55 | -4.32 | 68.48 | 0.11 | 0.0 | 37.5 | 0.14 | -26.32 | 7.69 | 0.09 | -60.87 | 28.57 | 7.10 | 4.52 | -18.39 | 9.03 | -22.99 | -36.08 | 5.81 | -59.1 | -23.69 | 398 | 0.0 | -10.96 |
| 20Q4 (5) | 1.62 | 4.52 | 10.2 | 0.11 | 0.0 | 83.33 | 0.19 | 18.75 | 11.76 | 0.23 | 187.5 | 187.5 | 6.79 | -4.32 | 66.36 | 11.73 | 13.62 | 1.42 | 14.20 | 175.08 | 160.88 | 398 | 9.04 | -10.96 |
| 20Q3 (4) | 1.55 | 20.16 | 0.0 | 0.11 | 22.22 | 0.0 | 0.16 | 23.08 | 0.0 | 0.08 | 14.29 | 0.0 | 7.10 | 1.72 | 0.0 | 10.32 | 2.43 | 0.0 | 5.16 | -4.88 | 0.0 | 365 | 0.0 | 0.0 |
| 20Q2 (3) | 1.29 | 40.22 | 0.0 | 0.09 | 12.5 | 0.0 | 0.13 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 6.98 | -19.77 | 0.0 | 10.08 | -28.68 | 0.0 | 5.43 | -28.68 | 0.0 | 365 | -18.34 | 0.0 |
| 20Q1 (2) | 0.92 | -37.41 | 0.0 | 0.08 | 33.33 | 0.0 | 0.13 | -23.53 | 0.0 | 0.07 | -12.5 | 0.0 | 8.70 | 113.04 | 0.0 | 14.13 | 22.19 | 0.0 | 7.61 | 39.81 | 0.0 | 447 | 0.0 | 0.0 |
| 19Q4 (1) | 1.47 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 4.08 | 0.0 | 0.0 | 11.56 | 0.0 | 0.0 | 5.44 | 0.0 | 0.0 | 447 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.45 | -28.23 | 0.84 | 15.07 | 0.61 | -10.29 | 0.29 | -50.0 | 11.28 | 60.32 | 8.19 | 24.99 | 3.89 | -30.34 | 285 | 0.0 |
| 2022 (9) | 10.38 | 34.28 | 0.73 | 35.19 | 0.68 | 7.94 | 0.58 | 132.0 | 7.03 | 0.67 | 6.55 | -19.62 | 5.59 | 72.77 | 285 | -20.61 |
| 2021 (8) | 7.73 | 43.68 | 0.54 | 38.46 | 0.63 | 3.28 | 0.25 | -44.44 | 6.99 | -3.63 | 8.15 | -28.12 | 3.23 | -61.33 | 359 | -9.8 |
| 2020 (7) | 5.38 | -28.27 | 0.39 | -39.06 | 0.61 | -8.96 | 0.45 | 50.0 | 7.25 | -15.05 | 11.34 | 26.92 | 8.36 | 109.11 | 398 | 9.04 |
| 2019 (6) | 7.5 | -18.12 | 0.64 | 52.38 | 0.67 | -2.9 | 0.3 | -18.92 | 8.53 | 86.11 | 8.93 | 18.59 | 4.00 | -0.97 | 365 | -18.34 |
| 2018 (5) | 9.16 | -20.76 | 0.42 | 27.27 | 0.69 | -1.43 | 0.37 | -27.45 | 4.59 | 60.62 | 7.53 | 24.4 | 4.04 | -8.44 | 447 | 2.29 |
| 2017 (4) | 11.56 | 112.5 | 0.33 | -29.79 | 0.7 | 14.75 | 0.51 | 13.33 | 2.85 | -66.96 | 6.06 | -46.0 | 4.41 | -46.67 | 437 | 8.71 |
| 2016 (3) | 5.44 | 15.74 | 0.47 | -18.97 | 0.61 | -7.58 | 0.45 | -2.17 | 8.64 | -29.99 | 11.21 | -20.15 | 8.27 | -15.48 | 402 | -37.77 |
| 2015 (2) | 4.7 | -18.4 | 0.58 | 13.73 | 0.66 | 3.12 | 0.46 | 15.0 | 12.34 | 39.37 | 14.04 | 26.38 | 9.79 | 40.94 | 646 | 10.05 |
| 2014 (1) | 5.76 | 0.17 | 0.51 | 0.0 | 0.64 | -3.03 | 0.4 | -9.09 | 8.85 | 0 | 11.11 | 0 | 6.94 | 0 | 587 | -28.41 |
