- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.45 | 5.99 | 10.07 | 0.6 | 9.09 | -6.25 | 1.19 | 15.53 | 14.42 | 0.84 | 9.09 | 37.7 | 4.46 | 2.93 | -14.82 | 8.85 | 9.01 | 3.96 | 6.25 | 2.93 | 25.11 | 1341 | 0.0 | 12.41 |
| 24Q2 (19) | 12.69 | 5.22 | 4.53 | 0.55 | 0.0 | -3.51 | 1.03 | 6.19 | 5.1 | 0.77 | 18.46 | 32.76 | 4.33 | -4.96 | -7.69 | 8.12 | 0.91 | 0.55 | 6.07 | 12.58 | 27.0 | 1341 | 0.0 | 12.41 |
| 24Q1 (18) | 12.06 | -2.11 | 5.7 | 0.55 | 1.85 | 1.85 | 0.97 | -5.83 | 14.12 | 0.65 | -4.41 | -18.75 | 4.56 | 4.05 | -3.64 | 8.04 | -3.79 | 7.97 | 5.39 | -2.35 | -23.13 | 1341 | 0.0 | 12.41 |
| 23Q4 (17) | 12.32 | 0.82 | 8.17 | 0.54 | -15.62 | -3.57 | 1.03 | -0.96 | 19.77 | 0.68 | 11.48 | 0.0 | 4.38 | -16.31 | -10.85 | 8.36 | -1.77 | 10.73 | 5.52 | 10.57 | -7.55 | 1341 | 12.41 | 12.41 |
| 23Q3 (16) | 12.22 | 0.66 | 16.16 | 0.64 | 12.28 | 14.29 | 1.04 | 6.12 | 31.65 | 0.61 | 5.17 | 5.17 | 5.24 | 11.55 | -1.61 | 8.51 | 5.43 | 13.33 | 4.99 | 4.48 | -9.46 | 1193 | 0.0 | 25.58 |
| 23Q2 (15) | 12.14 | 6.4 | 36.4 | 0.57 | 5.56 | 23.91 | 0.98 | 15.29 | 58.06 | 0.58 | -27.5 | 75.76 | 4.70 | -0.79 | -9.16 | 8.07 | 8.36 | 15.88 | 4.78 | -31.86 | 28.85 | 1193 | 0.0 | 25.58 |
| 23Q1 (14) | 11.41 | 0.18 | 27.63 | 0.54 | -3.57 | 12.5 | 0.85 | -1.16 | 32.81 | 0.8 | 17.65 | 23.08 | 4.73 | -3.74 | -11.85 | 7.45 | -1.34 | 4.06 | 7.01 | 17.44 | -3.57 | 1193 | 0.0 | 25.58 |
| 22Q4 (13) | 11.39 | 8.27 | 24.62 | 0.56 | 0.0 | 24.44 | 0.86 | 8.86 | 24.64 | 0.68 | 17.24 | 23.64 | 4.92 | -7.64 | -0.14 | 7.55 | 0.55 | 0.02 | 5.97 | 8.29 | -0.79 | 1193 | 25.58 | 25.58 |
| 22Q3 (12) | 10.52 | 18.2 | 16.24 | 0.56 | 21.74 | 36.59 | 0.79 | 27.42 | 12.86 | 0.58 | 75.76 | 87.1 | 5.32 | 2.99 | 17.5 | 7.51 | 7.8 | -2.91 | 5.51 | 48.69 | 60.95 | 950 | 0.0 | 18.01 |
| 22Q2 (11) | 8.9 | -0.45 | 9.88 | 0.46 | -4.17 | 2.22 | 0.62 | -3.12 | 5.08 | 0.33 | -49.23 | 43.48 | 5.17 | -3.74 | -6.97 | 6.97 | -2.69 | -4.36 | 3.71 | -49.0 | 30.58 | 950 | 0.0 | 18.01 |
| 22Q1 (10) | 8.94 | -2.19 | 22.3 | 0.48 | 6.67 | 17.07 | 0.64 | -7.25 | 25.49 | 0.65 | 18.18 | 306.25 | 5.37 | 9.05 | -4.27 | 7.16 | -5.17 | 2.61 | 7.27 | 20.83 | 232.18 | 950 | 0.0 | 18.01 |
| 21Q4 (9) | 9.14 | 0.99 | 11.19 | 0.45 | 9.76 | 4.65 | 0.69 | -1.43 | 23.21 | 0.55 | 77.42 | 96.43 | 4.92 | 8.68 | -5.88 | 7.55 | -2.4 | 10.81 | 6.02 | 75.67 | 76.66 | 950 | 18.01 | 18.01 |
| 21Q3 (8) | 9.05 | 11.73 | 10.64 | 0.41 | -8.89 | 5.13 | 0.7 | 18.64 | 40.0 | 0.31 | 34.78 | 24.0 | 4.53 | -18.45 | -4.98 | 7.73 | 6.19 | 26.54 | 3.43 | 20.63 | 12.08 | 805 | 0.0 | 7.62 |
| 21Q2 (7) | 8.1 | 10.81 | 8.87 | 0.45 | 9.76 | 21.62 | 0.59 | 15.69 | 25.53 | 0.23 | 43.75 | 9.52 | 5.56 | -0.95 | 11.71 | 7.28 | 4.4 | 15.3 | 2.84 | 29.73 | 0.6 | 805 | 0.0 | 7.62 |
| 21Q1 (6) | 7.31 | -11.07 | 7.98 | 0.41 | -4.65 | 7.89 | 0.51 | -8.93 | 6.25 | 0.16 | -42.86 | 23.08 | 5.61 | 7.22 | -0.08 | 6.98 | 2.41 | -1.6 | 2.19 | -35.74 | 13.99 | 805 | 0.0 | 31.11 |
| 20Q4 (5) | 8.22 | 0.49 | 17.09 | 0.43 | 10.26 | 7.5 | 0.56 | 12.0 | 16.67 | 0.28 | 12.0 | 366.67 | 5.23 | 9.72 | -8.19 | 6.81 | 11.45 | -0.36 | 3.41 | 11.45 | 298.54 | 805 | 7.62 | 31.11 |
| 20Q3 (4) | 8.18 | 9.95 | 0.0 | 0.39 | 5.41 | 0.0 | 0.5 | 6.38 | 0.0 | 0.25 | 19.05 | 0.0 | 4.77 | -4.13 | 0.0 | 6.11 | -3.24 | 0.0 | 3.06 | 8.28 | 0.0 | 748 | 0.0 | 0.0 |
| 20Q2 (3) | 7.44 | 9.9 | 0.0 | 0.37 | -2.63 | 0.0 | 0.47 | -2.08 | 0.0 | 0.21 | 61.54 | 0.0 | 4.97 | -11.4 | 0.0 | 6.32 | -10.9 | 0.0 | 2.82 | 46.99 | 0.0 | 748 | 21.82 | 0.0 |
| 20Q1 (2) | 6.77 | -3.56 | 0.0 | 0.38 | -5.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.13 | 116.67 | 0.0 | 5.61 | -1.49 | 0.0 | 7.09 | 3.69 | 0.0 | 1.92 | 124.67 | 0.0 | 614 | 0.0 | 0.0 |
| 19Q4 (1) | 7.02 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 5.70 | 0.0 | 0.0 | 6.84 | 0.0 | 0.0 | 0.85 | 0.0 | 0.0 | 614 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 48.09 | 21.01 | 2.29 | 10.63 | 3.9 | 34.02 | 2.66 | 19.28 | 4.76 | -8.58 | 8.11 | 10.75 | 5.53 | -1.43 | 1193 | 0.0 |
| 2022 (9) | 39.74 | 18.24 | 2.07 | 19.65 | 2.91 | 16.87 | 2.23 | 78.4 | 5.21 | 1.2 | 7.32 | -1.16 | 5.61 | 50.88 | 1193 | 25.58 |
| 2021 (8) | 33.61 | 9.76 | 1.73 | 10.19 | 2.49 | 24.5 | 1.25 | 43.68 | 5.15 | 0.39 | 7.41 | 13.42 | 3.72 | 30.9 | 950 | 18.01 |
| 2020 (7) | 30.62 | 20.5 | 1.57 | 0.64 | 2.0 | 6.95 | 0.87 | 314.29 | 5.13 | -16.48 | 6.53 | -11.25 | 2.84 | 243.79 | 805 | 7.62 |
| 2019 (6) | 25.41 | 22.1 | 1.56 | 15.56 | 1.87 | 9.36 | 0.21 | 31.25 | 6.14 | -5.36 | 7.36 | -10.44 | 0.83 | 7.49 | 748 | 21.82 |
| 2018 (5) | 20.81 | 22.12 | 1.35 | 21.62 | 1.71 | 17.12 | 0.16 | 14.29 | 6.49 | -0.41 | 8.22 | -4.1 | 0.77 | -6.42 | 614 | 40.18 |
| 2017 (4) | 17.04 | 16.87 | 1.11 | 30.59 | 1.46 | 8.15 | 0.14 | -22.22 | 6.51 | 11.74 | 8.57 | -7.46 | 0.82 | -33.45 | 438 | -3.52 |
| 2016 (3) | 14.58 | 30.18 | 0.85 | 41.67 | 1.35 | 14.41 | 0.18 | 63.64 | 5.83 | 8.82 | 9.26 | -12.12 | 1.23 | 25.7 | 454 | 77.34 |
| 2015 (2) | 11.2 | 6.06 | 0.6 | 81.82 | 1.18 | -4.84 | 0.11 | -45.0 | 5.36 | 71.43 | 10.54 | -10.28 | 0.98 | -48.14 | 256 | 0.0 |
| 2014 (1) | 10.56 | 10.23 | 0.33 | -2.94 | 1.24 | 9.73 | 0.2 | 33.33 | 3.12 | 0 | 11.74 | 0 | 1.89 | 0 | 256 | 0.0 |
