- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 26.89 | 9.53 | 21.95 | 1.52 | 4.11 | -2.56 | 2.32 | 7.91 | 7.91 | 1.54 | 5.48 | -3.75 | 5.65 | -4.95 | -20.1 | 8.63 | -1.48 | -11.52 | 5.73 | -3.7 | -21.07 | 0 | 0 | 0 |
| 24Q2 (19) | 24.55 | 26.35 | 18.43 | 1.46 | 11.45 | 0.69 | 2.15 | 9.14 | -4.44 | 1.46 | 13.18 | -5.81 | 5.95 | -11.79 | -14.98 | 8.76 | -13.62 | -19.31 | 5.95 | -10.43 | -20.46 | 0 | 0 | 0 |
| 24Q1 (18) | 19.43 | -10.38 | -4.75 | 1.31 | -4.38 | -10.88 | 1.97 | -12.83 | -6.64 | 1.29 | -16.77 | -14.57 | 6.74 | 6.69 | -6.44 | 10.14 | -2.74 | -1.97 | 6.64 | -7.14 | -10.3 | 0 | 0 | 0 |
| 23Q4 (17) | 21.68 | -1.68 | -3.0 | 1.37 | -12.18 | -20.81 | 2.26 | 5.12 | 4.63 | 1.55 | -3.12 | -1.9 | 6.32 | -10.68 | -18.36 | 10.42 | 6.91 | 7.86 | 7.15 | -1.47 | 1.13 | 0 | 0 | 0 |
| 23Q3 (16) | 22.05 | 6.37 | -15.81 | 1.56 | 7.59 | -13.33 | 2.15 | -4.44 | -10.04 | 1.6 | 3.23 | 6.67 | 7.07 | 1.15 | 2.94 | 9.75 | -10.16 | 6.85 | 7.26 | -2.95 | 26.69 | 0 | 0 | 0 |
| 23Q2 (15) | 20.73 | 1.62 | -23.84 | 1.45 | -1.36 | -18.08 | 2.25 | 6.64 | -4.26 | 1.55 | 2.65 | 9.93 | 6.99 | -2.93 | 7.57 | 10.85 | 4.94 | 25.72 | 7.48 | 1.01 | 44.34 | 0 | 0 | 0 |
| 23Q1 (14) | 20.4 | -8.72 | -27.58 | 1.47 | -15.03 | -6.37 | 2.11 | -2.31 | -6.22 | 1.51 | -4.43 | 20.8 | 7.21 | -6.91 | 29.29 | 10.34 | 7.02 | 29.5 | 7.40 | 4.7 | 66.81 | 0 | 0 | 0 |
| 22Q4 (13) | 22.35 | -14.66 | -17.01 | 1.73 | -3.89 | 8.81 | 2.16 | -9.62 | -15.95 | 1.58 | 5.33 | 14.49 | 7.74 | 12.62 | 31.1 | 9.66 | 5.9 | 1.27 | 7.07 | 23.43 | 37.95 | 0 | 0 | 0 |
| 22Q3 (12) | 26.19 | -3.78 | -6.63 | 1.8 | 1.69 | 13.92 | 2.39 | 1.7 | 23.83 | 1.5 | 6.38 | 13.64 | 6.87 | 5.69 | 22.01 | 9.13 | 5.7 | 32.63 | 5.73 | 10.57 | 21.71 | 0 | 0 | 0 |
| 22Q2 (11) | 27.22 | -3.37 | -1.91 | 1.77 | 12.74 | 7.27 | 2.35 | 4.44 | 11.9 | 1.41 | 12.8 | 23.68 | 6.50 | 16.67 | 9.36 | 8.63 | 8.09 | 14.08 | 5.18 | 16.74 | 26.09 | 0 | 0 | 0 |
| 22Q1 (10) | 28.17 | 4.6 | 22.32 | 1.57 | -1.26 | 34.19 | 2.25 | -12.45 | 23.63 | 1.25 | -9.42 | 27.55 | 5.57 | -5.6 | 9.7 | 7.99 | -16.31 | 1.07 | 4.44 | -13.41 | 4.28 | 0 | 0 | 0 |
| 21Q4 (9) | 26.93 | -3.99 | 26.43 | 1.59 | 0.63 | 31.4 | 2.57 | 33.16 | 53.89 | 1.38 | 4.55 | 32.69 | 5.90 | 4.82 | 3.93 | 9.54 | 38.7 | 21.72 | 5.12 | 8.89 | 4.95 | 0 | 0 | 0 |
| 21Q3 (8) | 28.05 | 1.08 | 23.08 | 1.58 | -4.24 | 22.48 | 1.93 | -8.1 | 12.21 | 1.32 | 15.79 | 36.08 | 5.63 | -5.27 | -0.49 | 6.88 | -9.08 | -8.83 | 4.71 | 14.55 | 10.56 | 0 | 0 | 0 |
| 21Q2 (7) | 27.75 | 20.5 | 34.38 | 1.65 | 41.03 | 30.95 | 2.1 | 15.38 | 25.75 | 1.14 | 16.33 | 32.56 | 5.95 | 17.04 | -2.55 | 7.57 | -4.24 | -6.42 | 4.11 | -3.46 | -1.36 | 0 | 0 | 0 |
| 21Q1 (6) | 23.03 | 8.12 | 44.93 | 1.17 | -3.31 | 14.71 | 1.82 | 8.98 | 28.17 | 0.98 | -5.77 | 27.27 | 5.08 | -10.57 | -20.86 | 7.90 | 0.8 | -11.57 | 4.26 | -12.85 | -12.19 | 0 | 0 | 0 |
| 20Q4 (5) | 21.3 | -6.54 | 2.8 | 1.21 | -6.2 | -6.2 | 1.67 | -2.91 | -5.11 | 1.04 | 7.22 | 11.83 | 5.68 | 0.36 | -8.76 | 7.84 | 3.88 | -7.7 | 4.88 | 14.72 | 8.78 | 0 | 0 | 0 |
| 20Q3 (4) | 22.79 | 10.36 | 0.0 | 1.29 | 2.38 | 0.0 | 1.72 | 2.99 | 0.0 | 0.97 | 12.79 | 0.0 | 5.66 | -7.23 | 0.0 | 7.55 | -6.68 | 0.0 | 4.26 | 2.2 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 20.65 | 29.96 | 0.0 | 1.26 | 23.53 | 0.0 | 1.67 | 17.61 | 0.0 | 0.86 | 11.69 | 0.0 | 6.10 | -4.95 | 0.0 | 8.09 | -9.5 | 0.0 | 4.16 | -14.06 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 15.89 | -23.31 | 0.0 | 1.02 | -20.93 | 0.0 | 1.42 | -19.32 | 0.0 | 0.77 | -17.2 | 0.0 | 6.42 | 3.1 | 0.0 | 8.94 | 5.21 | 0.0 | 4.85 | 7.96 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 20.72 | 0.0 | 0.0 | 1.29 | 0.0 | 0.0 | 1.76 | 0.0 | 0.0 | 0.93 | 0.0 | 0.0 | 6.23 | 0.0 | 0.0 | 8.49 | 0.0 | 0.0 | 4.49 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 84.86 | -18.35 | 5.85 | -14.72 | 8.77 | -4.15 | 6.21 | 8.19 | 6.89 | 4.44 | 10.33 | 17.39 | 7.32 | 32.5 | 0 | 0 |
| 2022 (9) | 103.93 | -1.73 | 6.86 | 14.52 | 9.15 | 8.67 | 5.74 | 19.33 | 6.60 | 16.54 | 8.80 | 10.58 | 5.52 | 21.44 | 0 | 0 |
| 2021 (8) | 105.76 | 31.17 | 5.99 | 25.31 | 8.42 | 30.14 | 4.81 | 31.78 | 5.66 | -4.46 | 7.96 | -0.78 | 4.55 | 0.47 | 0 | 0 |
| 2020 (7) | 80.63 | 10.27 | 4.78 | 7.66 | 6.47 | 5.37 | 3.65 | 5.8 | 5.93 | -2.37 | 8.02 | -4.44 | 4.53 | -4.06 | 0 | 0 |
| 2019 (6) | 73.12 | 8.96 | 4.44 | 17.15 | 6.14 | 19.69 | 3.45 | 0.29 | 6.07 | 7.52 | 8.40 | 9.85 | 4.72 | -7.95 | 0 | 0 |
| 2018 (5) | 67.11 | 18.44 | 3.79 | 16.26 | 5.13 | 16.86 | 3.44 | 14.29 | 5.65 | -1.85 | 7.64 | -1.34 | 5.13 | -3.51 | 0 | 0 |
| 2017 (4) | 56.66 | 9.3 | 3.26 | 4.15 | 4.39 | -8.16 | 3.01 | 8.66 | 5.75 | -4.71 | 7.75 | -15.97 | 5.31 | -0.58 | 0 | 0 |
| 2016 (3) | 51.84 | 30.65 | 3.13 | 19.47 | 4.78 | 15.74 | 2.77 | 6.95 | 6.04 | -8.56 | 9.22 | -11.41 | 5.34 | -18.14 | 7146 | 0.0 |
| 2015 (2) | 39.68 | -3.99 | 2.62 | 1.55 | 4.13 | -1.2 | 2.59 | -4.07 | 6.60 | 5.77 | 10.41 | 2.91 | 6.53 | -0.09 | 7146 | 0.0 |
| 2014 (1) | 41.33 | 3.64 | 2.58 | -1.15 | 4.18 | 14.21 | 2.7 | -15.09 | 6.24 | 0 | 10.11 | 0 | 6.53 | 0 | 7146 | 0.0 |
