- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.54 | 9.49 | 26.52 | 0.22 | -18.52 | -4.35 | 0.64 | -1.54 | 3.23 | 0.01 | 0.0 | 0.0 | 2.58 | -25.58 | -24.4 | 7.49 | -10.07 | -18.41 | 0.12 | -8.67 | -20.96 | 721 | 0.0 | -18.62 |
| 24Q2 (19) | 7.8 | 32.88 | 28.93 | 0.27 | 28.57 | 22.73 | 0.65 | 6.56 | -15.58 | 0.01 | 0.0 | 0.0 | 3.46 | -3.24 | -4.81 | 8.33 | -19.81 | -34.52 | 0.13 | -24.74 | -22.44 | 721 | 0.0 | -18.62 |
| 24Q1 (18) | 5.87 | -15.42 | -11.6 | 0.21 | -12.5 | -19.23 | 0.61 | -8.96 | -12.86 | 0.01 | 0.0 | 0.0 | 3.58 | 3.45 | -8.64 | 10.39 | 7.64 | -1.43 | 0.17 | 18.23 | 13.12 | 721 | 0.0 | -18.62 |
| 23Q4 (17) | 6.94 | 2.81 | 2.51 | 0.24 | 4.35 | -20.0 | 0.67 | 8.06 | -15.19 | 0.01 | 0.0 | -50.0 | 3.46 | 1.49 | -21.96 | 9.65 | 5.11 | -17.27 | 0.14 | -2.74 | -51.22 | 721 | -18.62 | -18.62 |
| 23Q3 (16) | 6.75 | 11.57 | -12.34 | 0.23 | 4.55 | -17.86 | 0.62 | -19.48 | -19.48 | 0.01 | 0.0 | -66.67 | 3.41 | -6.3 | -6.3 | 9.19 | -27.83 | -8.15 | 0.15 | -10.37 | -61.98 | 886 | 0.0 | -20.54 |
| 23Q2 (15) | 6.05 | -8.89 | 1.68 | 0.22 | -15.38 | -18.52 | 0.77 | 10.0 | 5.48 | 0.01 | 0.0 | -50.0 | 3.64 | -7.13 | -19.87 | 12.73 | 20.73 | 3.74 | 0.17 | 9.75 | -50.83 | 886 | 0.0 | -20.54 |
| 23Q1 (14) | 6.64 | -1.92 | -18.63 | 0.26 | -13.33 | 13.04 | 0.7 | -11.39 | -19.54 | 0.01 | -50.0 | -50.0 | 3.92 | -11.64 | 38.92 | 10.54 | -9.66 | -1.12 | 0.15 | -49.02 | -38.55 | 886 | 0.0 | -20.54 |
| 22Q4 (13) | 6.77 | -12.08 | -37.37 | 0.3 | 7.14 | -9.09 | 0.79 | 2.6 | 41.07 | 0.02 | -33.33 | 100.0 | 4.43 | 21.86 | 45.16 | 11.67 | 16.69 | 125.26 | 0.30 | -24.18 | 219.35 | 886 | -20.54 | -20.54 |
| 22Q3 (12) | 7.7 | 29.41 | -10.98 | 0.28 | 3.7 | -17.65 | 0.77 | 5.48 | -9.41 | 0.03 | 50.0 | 50.0 | 3.64 | -19.87 | -7.49 | 10.00 | -18.49 | 1.76 | 0.39 | 15.91 | 68.51 | 1115 | 0.0 | -37.32 |
| 22Q2 (11) | 5.95 | -27.08 | -37.63 | 0.27 | 17.39 | -30.77 | 0.73 | -16.09 | -20.65 | 0.02 | 0.0 | -33.33 | 4.54 | 60.99 | 11.0 | 12.27 | 15.07 | 27.22 | 0.34 | 37.14 | 6.89 | 1115 | 0.0 | -37.32 |
| 22Q1 (10) | 8.16 | -24.51 | -13.28 | 0.23 | -30.3 | -36.11 | 0.87 | 55.36 | -7.45 | 0.02 | 100.0 | -33.33 | 2.82 | -7.67 | -26.32 | 10.66 | 105.81 | 6.73 | 0.25 | 164.95 | -23.12 | 1115 | 0.0 | -37.32 |
| 21Q4 (9) | 10.81 | 24.97 | -3.65 | 0.33 | -2.94 | -37.74 | 0.56 | -34.12 | -34.88 | 0.01 | -50.0 | -80.0 | 3.05 | -22.33 | -35.37 | 5.18 | -47.28 | -32.41 | 0.09 | -59.99 | -79.24 | 1115 | -37.32 | -37.32 |
| 21Q3 (8) | 8.65 | -9.33 | -2.26 | 0.34 | -12.82 | 36.0 | 0.85 | -7.61 | 6.25 | 0.02 | -33.33 | -60.0 | 3.93 | -3.85 | 39.14 | 9.83 | 1.9 | 8.71 | 0.23 | -26.47 | -59.08 | 1779 | 0.0 | -26.46 |
| 21Q2 (7) | 9.54 | 1.38 | 34.37 | 0.39 | 8.33 | 85.71 | 0.92 | -2.13 | 10.84 | 0.03 | 0.0 | 0.0 | 4.09 | 6.86 | 38.22 | 9.64 | -3.46 | -17.51 | 0.31 | -1.36 | -25.58 | 1779 | 0.0 | -26.46 |
| 21Q1 (6) | 9.41 | -16.13 | 55.28 | 0.36 | -32.08 | 9.09 | 0.94 | 9.3 | 9.3 | 0.03 | -40.0 | 0.0 | 3.83 | -19.01 | -29.75 | 9.99 | 30.33 | -29.61 | 0.32 | -28.46 | -35.6 | 1779 | 0.0 | -44.68 |
| 20Q4 (5) | 11.22 | 26.78 | 19.49 | 0.53 | 112.0 | 10.42 | 0.86 | 7.5 | -46.25 | 0.05 | 0.0 | 66.67 | 4.72 | 67.22 | -7.59 | 7.66 | -15.21 | -55.02 | 0.45 | -21.12 | 39.48 | 1779 | -26.46 | -44.68 |
| 20Q3 (4) | 8.85 | 24.65 | 0.0 | 0.25 | 19.05 | 0.0 | 0.8 | -3.61 | 0.0 | 0.05 | 66.67 | 0.0 | 2.82 | -4.49 | 0.0 | 9.04 | -22.67 | 0.0 | 0.56 | 33.71 | 0.0 | 2419 | 0.0 | 0.0 |
| 20Q2 (3) | 7.1 | 17.16 | 0.0 | 0.21 | -36.36 | 0.0 | 0.83 | -3.49 | 0.0 | 0.03 | 0.0 | 0.0 | 2.96 | -45.69 | 0.0 | 11.69 | -17.63 | 0.0 | 0.42 | -14.65 | 0.0 | 2419 | -24.78 | 0.0 |
| 20Q1 (2) | 6.06 | -35.46 | 0.0 | 0.33 | -31.25 | 0.0 | 0.86 | -46.25 | 0.0 | 0.03 | 0.0 | 0.0 | 5.45 | 6.53 | 0.0 | 14.19 | -16.71 | 0.0 | 0.50 | 54.95 | 0.0 | 3216 | 0.0 | 0.0 |
| 19Q4 (1) | 9.39 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 1.6 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 5.11 | 0.0 | 0.0 | 17.04 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 3216 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.37 | -7.73 | 0.94 | -12.96 | 2.76 | -12.66 | 0.04 | -50.0 | 3.56 | -5.67 | 10.47 | -5.34 | 0.15 | -45.81 | 886 | 0.0 |
| 2022 (9) | 28.58 | -25.59 | 1.08 | -23.4 | 3.16 | -3.36 | 0.08 | -11.11 | 3.78 | 2.94 | 11.06 | 29.87 | 0.28 | 19.46 | 886 | -20.54 |
| 2021 (8) | 38.41 | 15.59 | 1.41 | 6.82 | 3.27 | -2.39 | 0.09 | -40.0 | 3.67 | -7.59 | 8.51 | -15.55 | 0.23 | -48.09 | 1115 | -37.32 |
| 2020 (7) | 33.23 | -22.97 | 1.32 | -27.07 | 3.35 | -34.95 | 0.15 | 36.36 | 3.97 | -5.32 | 10.08 | -15.55 | 0.45 | 77.03 | 1779 | -26.46 |
| 2019 (6) | 43.14 | -21.56 | 1.81 | -9.95 | 5.15 | 12.45 | 0.11 | -38.89 | 4.20 | 14.81 | 11.94 | 43.36 | 0.25 | -22.09 | 2419 | -24.78 |
| 2018 (5) | 55.0 | -8.7 | 2.01 | -3.83 | 4.58 | -20.49 | 0.18 | -40.0 | 3.65 | 5.33 | 8.33 | -12.91 | 0.33 | -34.28 | 3216 | -41.67 |
| 2017 (4) | 60.24 | -1.97 | 2.09 | 2.96 | 5.76 | 12.5 | 0.3 | -52.38 | 3.47 | 5.02 | 9.56 | 14.76 | 0.50 | -51.42 | 5513 | 7.01 |
| 2016 (3) | 61.45 | -37.85 | 2.03 | -5.58 | 5.12 | -14.81 | 0.63 | 125.0 | 3.30 | 51.93 | 8.33 | 37.08 | 1.03 | 262.05 | 5152 | -10.06 |
| 2015 (2) | 98.88 | 3.6 | 2.15 | 0.94 | 6.01 | 13.18 | 0.28 | -17.65 | 2.17 | -2.57 | 6.08 | 9.25 | 0.28 | -20.51 | 5728 | -38.52 |
| 2014 (1) | 95.44 | 18.46 | 2.13 | 33.96 | 5.31 | 14.94 | 0.34 | -33.33 | 2.23 | 0 | 5.56 | 0 | 0.36 | 0 | 9317 | 31.11 |
