玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)5.87-15.420.510.496.5216.670.38-7.322.70.211.115.268.3525.9416.076.479.582.183.4131.364.739150.00.0
24Q3 (19)6.94-1.988.780.46-2.1315.00.41-6.82-12.770.180.05.886.63-0.155.725.91-4.94-19.812.592.02-2.669150.03.51
24Q2 (18)7.0819.597.60.4711.923.680.440.0-6.380.185.8812.56.64-6.4314.956.21-16.38-12.992.54-11.474.569150.03.51
24Q1 (17)5.921.37-12.040.420.023.530.4418.92-4.350.17-10.530.07.09-1.3540.437.4317.318.742.87-11.7413.689150.03.51
23Q4 (16)5.84-8.46-10.840.425.013.510.37-21.28-7.50.1911.765.567.1914.7127.316.34-14.03.753.2522.118.399153.513.51
23Q3 (15)6.38-3.04-17.250.45.265.260.470.0-12.960.176.250.06.278.5627.217.373.135.182.669.5820.858840.04.25
23Q2 (14)6.58-2.23-23.580.3811.76-9.520.472.17-24.190.16-5.88-11.115.7814.3118.397.144.5-0.812.43-3.7416.318840.04.25
23Q1 (13)6.732.75-23.090.34-8.11-2.860.4615.0-23.330.17-5.566.255.05-10.5726.36.8411.92-0.322.53-8.0838.148840.04.25
22Q4 (12)6.55-15.05-24.890.37-2.632.780.4-25.93-21.570.185.885.885.6514.6136.836.11-12.814.422.7524.6340.968844.254.25
22Q3 (11)7.71-10.45-7.890.38-9.522.70.54-12.91.890.17-5.566.254.931.0411.497.00-2.7410.612.205.4715.358480.07.89
22Q2 (10)8.61-1.612.110.4220.016.670.623.3331.910.1812.528.574.8821.954.077.205.0117.672.0914.3314.688480.07.89
22Q1 (9)8.750.3438.890.35-2.7812.90.617.6536.360.16-5.8814.294.00-3.11-18.716.8617.24-1.821.83-6.21-17.718480.07.89
21Q4 (8)8.724.1850.340.36-2.716.130.51-3.7737.840.176.2530.774.13-6.61-22.765.85-7.64-8.321.951.99-13.028487.897.89
21Q3 (7)8.378.9845.820.372.7823.330.5312.7751.430.1614.29-5.884.42-5.69-15.426.333.473.851.914.86-35.467860.00.64
21Q2 (6)7.6821.941.70.3616.1324.140.476.8223.680.140.00.04.69-4.74-12.396.12-12.38-12.711.82-17.97-29.437860.00.64
21Q1 (5)6.38.6246.170.310.019.230.4418.9233.330.147.69-6.674.92-7.94-18.436.989.48-8.782.22-0.85-36.157860.00.64
20Q4 (4)5.81.050.00.313.330.00.375.710.00.13-23.530.05.342.260.06.384.620.02.24-24.320.07860.640.0
20Q3 (3)5.745.90.00.33.450.00.35-7.890.00.1721.430.05.23-2.320.06.10-13.030.02.9614.660.07810.00.0
20Q2 (2)5.4225.750.00.2911.540.00.3815.150.00.14-6.670.05.35-11.30.07.01-8.430.02.58-25.780.07810.00.0
20Q1 (1)4.310.00.00.260.00.00.330.00.00.150.00.06.030.00.07.660.00.03.480.00.07810.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)25.811.11.8318.061.66-6.210.735.87.0916.786.43-7.232.834.659150.0
2023 (9)25.53-19.261.551.311.77-18.060.690.06.0725.476.931.492.7023.859153.51
2022 (8)31.621.81.539.292.1610.770.6913.114.847.356.838.812.1811.118844.25
2021 (7)31.0646.11.420.691.9535.420.613.394.51-17.396.28-7.311.96-29.238487.89
2020 (6)21.26-0.891.16-7.21.44-5.260.597.275.46-6.376.77-4.422.788.237860.64
2019 (5)21.45-19.181.25-2.341.52-7.880.557.845.8320.837.0913.982.5633.437810.0
2018 (4)26.5443.611.2823.081.6534.150.51-8.934.82-14.36.22-6.591.92-36.5978112.21
2017 (3)18.487.381.04-3.71.23-0.810.56-12.55.63-10.326.66-7.623.03-18.51696-5.69
2016 (2)17.2111.11.082.861.24-0.80.64-7.256.28-7.427.21-10.713.72-16.527387.58
2015 (1)15.497.791.051.941.25-9.420.69-18.826.7808.0704.4506864.26

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