- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.94 | -1.98 | 8.78 | 0.46 | -2.13 | 15.0 | 0.41 | -6.82 | -12.77 | 0.18 | 0.0 | 5.88 | 6.63 | -0.15 | 5.72 | 5.91 | -4.94 | -19.81 | 2.59 | 2.02 | -2.66 | 915 | 0.0 | 3.51 |
| 24Q2 (19) | 7.08 | 19.59 | 7.6 | 0.47 | 11.9 | 23.68 | 0.44 | 0.0 | -6.38 | 0.18 | 5.88 | 12.5 | 6.64 | -6.43 | 14.95 | 6.21 | -16.38 | -12.99 | 2.54 | -11.47 | 4.56 | 915 | 0.0 | 3.51 |
| 24Q1 (18) | 5.92 | 1.37 | -12.04 | 0.42 | 0.0 | 23.53 | 0.44 | 18.92 | -4.35 | 0.17 | -10.53 | 0.0 | 7.09 | -1.35 | 40.43 | 7.43 | 17.31 | 8.74 | 2.87 | -11.74 | 13.68 | 915 | 0.0 | 3.51 |
| 23Q4 (17) | 5.84 | -8.46 | -10.84 | 0.42 | 5.0 | 13.51 | 0.37 | -21.28 | -7.5 | 0.19 | 11.76 | 5.56 | 7.19 | 14.71 | 27.31 | 6.34 | -14.0 | 3.75 | 3.25 | 22.1 | 18.39 | 915 | 3.51 | 3.51 |
| 23Q3 (16) | 6.38 | -3.04 | -17.25 | 0.4 | 5.26 | 5.26 | 0.47 | 0.0 | -12.96 | 0.17 | 6.25 | 0.0 | 6.27 | 8.56 | 27.21 | 7.37 | 3.13 | 5.18 | 2.66 | 9.58 | 20.85 | 884 | 0.0 | 4.25 |
| 23Q2 (15) | 6.58 | -2.23 | -23.58 | 0.38 | 11.76 | -9.52 | 0.47 | 2.17 | -24.19 | 0.16 | -5.88 | -11.11 | 5.78 | 14.31 | 18.39 | 7.14 | 4.5 | -0.81 | 2.43 | -3.74 | 16.31 | 884 | 0.0 | 4.25 |
| 23Q1 (14) | 6.73 | 2.75 | -23.09 | 0.34 | -8.11 | -2.86 | 0.46 | 15.0 | -23.33 | 0.17 | -5.56 | 6.25 | 5.05 | -10.57 | 26.3 | 6.84 | 11.92 | -0.32 | 2.53 | -8.08 | 38.14 | 884 | 0.0 | 4.25 |
| 22Q4 (13) | 6.55 | -15.05 | -24.89 | 0.37 | -2.63 | 2.78 | 0.4 | -25.93 | -21.57 | 0.18 | 5.88 | 5.88 | 5.65 | 14.61 | 36.83 | 6.11 | -12.81 | 4.42 | 2.75 | 24.63 | 40.96 | 884 | 4.25 | 4.25 |
| 22Q3 (12) | 7.71 | -10.45 | -7.89 | 0.38 | -9.52 | 2.7 | 0.54 | -12.9 | 1.89 | 0.17 | -5.56 | 6.25 | 4.93 | 1.04 | 11.49 | 7.00 | -2.74 | 10.61 | 2.20 | 5.47 | 15.35 | 848 | 0.0 | 7.89 |
| 22Q2 (11) | 8.61 | -1.6 | 12.11 | 0.42 | 20.0 | 16.67 | 0.62 | 3.33 | 31.91 | 0.18 | 12.5 | 28.57 | 4.88 | 21.95 | 4.07 | 7.20 | 5.01 | 17.67 | 2.09 | 14.33 | 14.68 | 848 | 0.0 | 7.89 |
| 22Q1 (10) | 8.75 | 0.34 | 38.89 | 0.35 | -2.78 | 12.9 | 0.6 | 17.65 | 36.36 | 0.16 | -5.88 | 14.29 | 4.00 | -3.11 | -18.71 | 6.86 | 17.24 | -1.82 | 1.83 | -6.21 | -17.71 | 848 | 0.0 | 7.89 |
| 21Q4 (9) | 8.72 | 4.18 | 50.34 | 0.36 | -2.7 | 16.13 | 0.51 | -3.77 | 37.84 | 0.17 | 6.25 | 30.77 | 4.13 | -6.61 | -22.76 | 5.85 | -7.64 | -8.32 | 1.95 | 1.99 | -13.02 | 848 | 7.89 | 7.89 |
| 21Q3 (8) | 8.37 | 8.98 | 45.82 | 0.37 | 2.78 | 23.33 | 0.53 | 12.77 | 51.43 | 0.16 | 14.29 | -5.88 | 4.42 | -5.69 | -15.42 | 6.33 | 3.47 | 3.85 | 1.91 | 4.86 | -35.46 | 786 | 0.0 | 0.64 |
| 21Q2 (7) | 7.68 | 21.9 | 41.7 | 0.36 | 16.13 | 24.14 | 0.47 | 6.82 | 23.68 | 0.14 | 0.0 | 0.0 | 4.69 | -4.74 | -12.39 | 6.12 | -12.38 | -12.71 | 1.82 | -17.97 | -29.43 | 786 | 0.0 | 0.64 |
| 21Q1 (6) | 6.3 | 8.62 | 46.17 | 0.31 | 0.0 | 19.23 | 0.44 | 18.92 | 33.33 | 0.14 | 7.69 | -6.67 | 4.92 | -7.94 | -18.43 | 6.98 | 9.48 | -8.78 | 2.22 | -0.85 | -36.15 | 786 | 0.0 | 0.64 |
| 20Q4 (5) | 5.8 | 1.05 | 37.12 | 0.31 | 3.33 | 0.0 | 0.37 | 5.71 | 42.31 | 0.13 | -23.53 | -7.14 | 5.34 | 2.26 | -27.07 | 6.38 | 4.62 | 3.79 | 2.24 | -24.32 | -32.28 | 786 | 0.64 | 0.64 |
| 20Q3 (4) | 5.74 | 5.9 | 0.0 | 0.3 | 3.45 | 0.0 | 0.35 | -7.89 | 0.0 | 0.17 | 21.43 | 0.0 | 5.23 | -2.32 | 0.0 | 6.10 | -13.03 | 0.0 | 2.96 | 14.66 | 0.0 | 781 | 0.0 | 0.0 |
| 20Q2 (3) | 5.42 | 25.75 | 0.0 | 0.29 | 11.54 | 0.0 | 0.38 | 15.15 | 0.0 | 0.14 | -6.67 | 0.0 | 5.35 | -11.3 | 0.0 | 7.01 | -8.43 | 0.0 | 2.58 | -25.78 | 0.0 | 781 | 0.0 | 0.0 |
| 20Q1 (2) | 4.31 | 1.89 | 0.0 | 0.26 | -16.13 | 0.0 | 0.33 | 26.92 | 0.0 | 0.15 | 7.14 | 0.0 | 6.03 | -17.69 | 0.0 | 7.66 | 24.57 | 0.0 | 3.48 | 5.15 | 0.0 | 781 | 0.0 | 0.0 |
| 19Q4 (1) | 4.23 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 7.33 | 0.0 | 0.0 | 6.15 | 0.0 | 0.0 | 3.31 | 0.0 | 0.0 | 781 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.53 | -19.26 | 1.55 | 1.31 | 1.77 | -18.06 | 0.69 | 0.0 | 6.07 | 25.47 | 6.93 | 1.49 | 2.70 | 23.85 | 884 | 0.0 |
| 2022 (9) | 31.62 | 1.8 | 1.53 | 9.29 | 2.16 | 10.77 | 0.69 | 13.11 | 4.84 | 7.35 | 6.83 | 8.81 | 2.18 | 11.11 | 884 | 4.25 |
| 2021 (8) | 31.06 | 46.1 | 1.4 | 20.69 | 1.95 | 35.42 | 0.61 | 3.39 | 4.51 | -17.39 | 6.28 | -7.31 | 1.96 | -29.23 | 848 | 7.89 |
| 2020 (7) | 21.26 | -0.89 | 1.16 | -7.2 | 1.44 | -5.26 | 0.59 | 7.27 | 5.46 | -6.37 | 6.77 | -4.42 | 2.78 | 8.23 | 786 | 0.64 |
| 2019 (6) | 21.45 | -19.18 | 1.25 | -2.34 | 1.52 | -7.88 | 0.55 | 7.84 | 5.83 | 20.83 | 7.09 | 13.98 | 2.56 | 33.43 | 781 | 0.0 |
| 2018 (5) | 26.54 | 43.61 | 1.28 | 23.08 | 1.65 | 34.15 | 0.51 | -8.93 | 4.82 | -14.3 | 6.22 | -6.59 | 1.92 | -36.59 | 781 | 12.21 |
| 2017 (4) | 18.48 | 7.38 | 1.04 | -3.7 | 1.23 | -0.81 | 0.56 | -12.5 | 5.63 | -10.32 | 6.66 | -7.62 | 3.03 | -18.51 | 696 | -5.69 |
| 2016 (3) | 17.21 | 11.1 | 1.08 | 2.86 | 1.24 | -0.8 | 0.64 | -7.25 | 6.28 | -7.42 | 7.21 | -10.71 | 3.72 | -16.52 | 738 | 7.58 |
| 2015 (2) | 15.49 | 7.79 | 1.05 | 1.94 | 1.25 | -9.42 | 0.69 | -18.82 | 6.78 | -5.43 | 8.07 | -15.97 | 4.45 | -24.69 | 686 | 4.26 |
| 2014 (1) | 14.37 | 9.03 | 1.03 | 10.75 | 1.38 | 39.39 | 0.85 | 63.46 | 7.17 | 0 | 9.60 | 0 | 5.92 | 0 | 658 | 15.64 |
