玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.2728.28-62.20.08-11.11-38.460.26-10.34-33.330.13-23.53-18.756.30-30.7162.8120.47-30.1176.3810.24-40.39114.966210.05.43
24Q2 (19)0.99-47.34-64.00.09-43.75-30.770.29-17.14-17.140.1713.3330.779.096.8292.3129.2957.34130.1617.17115.22263.256210.05.43
24Q1 (18)1.88-38.76-19.660.1623.0845.450.35-2.78-5.410.150.00.08.51100.9881.0418.6258.7617.747.9863.324.476210.05.43
23Q4 (17)3.07-8.63100.650.130.044.440.36-7.6938.460.15-6.25-25.04.239.45-28.0111.731.03-30.994.892.61-62.626215.435.43
23Q3 (16)3.3622.1834.40.130.0-23.530.3911.43-17.020.1623.08-30.433.87-18.15-43.111.61-8.8-38.264.760.73-48.245890.0-47.92
23Q2 (15)2.7517.52-47.920.1318.18-23.530.35-5.41-18.60.13-13.33-31.584.730.5646.8212.73-19.5156.284.73-26.2531.375890.0-47.92
23Q1 (14)2.3452.94-56.420.1122.22-31.250.3742.31-27.450.15-25.0-40.04.70-20.0957.7715.81-6.9566.496.41-50.9637.695890.0-47.92
22Q4 (13)1.53-38.8-62.030.09-47.06-55.00.26-44.68-51.850.2-13.04-4.765.88-13.4918.5316.99-9.6126.8213.0742.09150.86589-47.92-47.92
22Q3 (12)2.5-52.65-59.940.170.00.00.479.3-2.080.2321.0521.056.80111.2149.618.80130.85144.49.20155.66202.1511310.0-32.68
22Q2 (11)5.28-1.68-15.110.176.25-5.560.43-15.69-18.870.19-24.0-9.523.228.0611.268.14-14.25-4.423.60-22.76.5811310.0-32.68
22Q1 (10)5.3733.25-3.940.16-20.0-23.810.51-5.5610.870.2519.0538.892.98-39.96-20.699.50-29.1215.414.66-10.6644.5811310.0-32.68
21Q4 (9)4.03-35.42-35.620.217.65-16.670.5412.5-5.260.2110.5361.544.9682.1629.4513.4074.1947.165.2171.14150.931131-32.68-32.68
21Q3 (8)6.240.324.00.17-5.56-5.560.48-9.4311.630.19-9.5246.152.72-5.86-9.197.69-9.727.333.04-9.8140.5316800.0-1.29
21Q2 (7)6.2211.278.360.18-14.2920.00.5315.2229.270.2116.6761.542.89-22.9710.748.523.5519.293.384.8549.0716800.0-1.29
21Q1 (6)5.59-10.731.840.21-12.516.670.46-19.321.050.1838.46157.143.76-2.01-11.518.23-9.63-8.183.2255.0695.0416800.0-12.91
20Q4 (5)6.264.33-22.430.2433.3350.00.5732.5658.330.130.0160.03.8327.893.379.1127.05104.112.08-4.15235.181680-1.29-12.91
20Q3 (4)6.04.530.00.1820.00.00.434.880.00.130.00.03.0014.80.07.170.330.02.17-4.330.017020.00.0
20Q2 (3)5.7435.380.00.15-16.670.00.417.890.00.1385.710.02.61-38.440.07.14-20.30.02.2637.180.01702-11.770.0
20Q1 (2)4.24-47.460.00.1812.50.00.385.560.00.0740.00.04.25114.120.08.96100.90.01.65166.460.019290.00.0
19Q4 (1)8.070.00.00.160.00.00.360.00.00.050.00.01.980.00.04.460.00.00.620.00.019290.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)11.53-21.460.5-15.251.47-11.980.59-32.184.347.912.7512.075.12-13.665890.0
2022 (9)14.68-33.510.59-22.371.67-16.920.8710.134.0216.7611.3824.975.9365.64589-47.92
2021 (8)22.08-0.720.761.332.0112.920.7975.563.442.079.1013.743.5876.831131-32.68
2020 (7)22.24-18.920.7511.941.7823.610.45125.03.3738.068.0052.462.02177.511680-1.29
2019 (6)27.43-4.060.679.841.444.350.242.862.4414.485.258.760.7348.91702-11.77
2018 (5)28.5947.140.617.021.3815.00.14-17.652.13-27.274.83-21.850.49-44.03192932.21
2017 (4)19.4374.570.5735.711.220.00.1754.552.93-22.266.18-31.260.87-11.47145947.37
2016 (3)11.1343.80.427.691.09.890.1110.03.77-25.118.98-23.580.99-23.59900.0
2015 (2)7.7417.630.39-9.30.91-5.210.1-9.095.04-22.911.76-19.411.29-22.729900.0
2014 (1)6.5842.420.430.00.967.870.1110.06.53014.5901.6709900.0

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