- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0 | 0 | 0 | 0.01 | 0.0 | -50.0 | 0.08 | -27.27 | -11.11 | 0 | 0 | 0 | 83.33 | 0.0 | 0.0 | 100.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0 | 0 | 100.0 | 0.01 | -50.0 | -93.75 | 0.11 | 22.22 | -8.33 | 0 | 0 | 0 | 83.33 | 0.0 | 0.0 | 100.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0 | 0 | -100.0 | 0.02 | 0.0 | -86.67 | 0.09 | -10.0 | -50.0 | 0 | 0 | 0 | 83.33 | 0.0 | 0.0 | 100.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 0 | 0 | -100.0 | 0.02 | 0.0 | -83.33 | 0.1 | 11.11 | -16.67 | 0 | 0 | 0 | 83.33 | 0.0 | 4.17 | 100.00 | 0.0 | 25.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 0 | 100.0 | -100.0 | 0.02 | -87.5 | -50.0 | 0.09 | -25.0 | -74.29 | 0 | 0 | 0 | 83.33 | 0.0 | 233.33 | 100.00 | 0.0 | -54.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | -0.04 | -122.22 | -126.67 | 0.16 | 6.67 | 166.67 | 0.12 | -33.33 | -64.71 | 0 | 0 | 0 | 83.33 | 0.0 | 108.33 | 100.00 | 0.0 | -55.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 0.18 | 20.0 | -58.14 | 0.15 | 25.0 | 25.0 | 0.18 | 50.0 | -52.63 | 0 | 0 | 0 | 83.33 | 4.17 | 198.61 | 100.00 | 25.0 | 13.16 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 0.15 | -6.25 | -77.27 | 0.12 | 200.0 | -33.33 | 0.12 | -65.71 | -57.14 | 0 | 0 | 0 | 80.00 | 220.0 | 193.33 | 80.00 | -63.43 | 88.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 0.16 | 6.67 | -80.95 | 0.04 | -33.33 | -77.78 | 0.35 | 2.94 | 66.67 | 0 | 0 | 0 | 25.00 | -37.5 | 16.67 | 218.75 | -3.49 | 775.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 0.15 | -65.12 | -81.93 | 0.06 | -50.0 | -71.43 | 0.34 | -10.53 | 142.86 | 0 | 0 | 0 | 40.00 | 43.33 | 58.1 | 226.67 | 156.49 | 1243.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 0.43 | -34.85 | -60.91 | 0.12 | -33.33 | -61.29 | 0.38 | 35.71 | 22.58 | 0 | 0 | 0 | 27.91 | 2.33 | -0.98 | 88.37 | 108.31 | 213.58 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 0.66 | -21.43 | -64.89 | 0.18 | 0.0 | 80.0 | 0.28 | 33.33 | -59.42 | 0 | 0 | 0 | 27.27 | 27.27 | 412.73 | 42.42 | 69.7 | 15.59 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0.84 | 1.2 | -64.41 | 0.18 | -14.29 | -41.94 | 0.21 | 50.0 | -34.38 | 0 | 0 | 0 | 21.43 | -15.31 | 63.13 | 25.00 | 48.21 | 84.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0.83 | -24.55 | -59.9 | 0.21 | -32.26 | 10.53 | 0.14 | -54.84 | 7.69 | 0 | 0 | 0 | 25.30 | -10.22 | 175.65 | 16.87 | -40.15 | 168.58 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 1.1 | -41.49 | -34.13 | 0.31 | 210.0 | -11.43 | 0.31 | -55.07 | -13.89 | 0 | 0 | 0 | 28.18 | 429.82 | 34.47 | 28.18 | -23.21 | 30.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 1.88 | -20.34 | -53.23 | 0.1 | -67.74 | -81.82 | 0.69 | 115.62 | 122.58 | 0 | 0 | 0 | 5.32 | -59.51 | -61.12 | 36.70 | 170.68 | 375.94 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
20Q3 (4) | 2.36 | 14.01 | 0.0 | 0.31 | 63.16 | 0.0 | 0.32 | 146.15 | 0.0 | 0 | 0 | 0.0 | 13.14 | 43.11 | 0.0 | 13.56 | 115.91 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 2.07 | 23.95 | 0.0 | 0.19 | -45.71 | 0.0 | 0.13 | -63.89 | 0.0 | 0 | 0 | 0.0 | 9.18 | -56.2 | 0.0 | 6.28 | -70.87 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 1.67 | -58.46 | 0.0 | 0.35 | -36.36 | 0.0 | 0.36 | 16.13 | 0.0 | 0 | 0 | 0.0 | 20.96 | 53.18 | 0.0 | 21.56 | 179.54 | 0.0 | 0.00 | 0 | 0.0 | 0 | -100.0 | 0.0 |
19Q4 (1) | 4.02 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 13.68 | 0.0 | 0.0 | 7.71 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 65 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.23 | -74.73 | 0.34 | 3.03 | 0.49 | -58.47 | 0 | 0 | 147.83 | 307.64 | 213.04 | 64.3 | 0.00 | 0 | 0 | 0 |
2022 (9) | 0.91 | -73.47 | 0.33 | -62.5 | 1.18 | 25.53 | 0 | 0 | 36.26 | 41.35 | 129.67 | 373.16 | 0.00 | 0 | 0 | 0 |
2021 (8) | 3.43 | -57.02 | 0.88 | -6.38 | 0.94 | -36.91 | 0 | 0 | 25.66 | 117.8 | 27.41 | 46.77 | 0.00 | 0 | 0 | 0 |
2020 (7) | 7.98 | 68.35 | 0.94 | 51.61 | 1.49 | 166.07 | 0 | 0 | 11.78 | -9.94 | 18.67 | 58.04 | 0.00 | 0 | 0 | 0 |
2019 (6) | 4.74 | 1085.0 | 0.62 | 785.71 | 0.56 | 69.7 | 0 | 0 | 13.08 | -25.26 | 11.81 | -85.68 | 0.00 | 0 | 65 | 0.0 |
2018 (5) | 0.4 | -34.43 | 0.07 | 16.67 | 0.33 | 17.86 | 0 | 0 | 17.50 | 77.92 | 82.50 | 79.73 | 0.00 | 0 | 65 | 0.0 |
2017 (4) | 0.61 | -46.49 | 0.06 | -64.71 | 0.28 | -31.71 | 0.04 | -60.0 | 9.84 | -34.04 | 45.90 | 27.63 | 6.56 | -25.25 | 65 | 0.0 |
2016 (3) | 1.14 | -2.56 | 0.17 | 41.67 | 0.41 | -6.82 | 0.1 | 100.0 | 14.91 | 45.39 | 35.96 | -4.37 | 8.77 | 105.26 | 65 | 0.0 |
2015 (2) | 1.17 | -35.71 | 0.12 | 33.33 | 0.44 | 158.82 | 0.05 | -44.44 | 10.26 | 107.41 | 37.61 | 302.61 | 4.27 | -13.58 | 65 | 0.0 |
2014 (1) | 1.82 | -50.54 | 0.09 | -25.0 | 0.17 | -5.56 | 0.09 | -35.71 | 4.95 | 0 | 9.34 | 0 | 4.95 | 0 | 65 | -20.73 |