玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0000.010.0-50.00.08-27.27-11.1100083.330.00.0100.000.00.00.0000000
24Q2 (19)00100.00.01-50.0-93.750.1122.22-8.3300083.330.00.0100.000.00.00.0000000
24Q1 (18)00-100.00.020.0-86.670.09-10.0-50.000083.330.00.0100.000.00.00.0000000
23Q4 (17)00-100.00.020.0-83.330.111.11-16.6700083.330.04.17100.000.025.00.0000000
23Q3 (16)0100.0-100.00.02-87.5-50.00.09-25.0-74.2900083.330.0233.33100.000.0-54.290.0000000
23Q2 (15)-0.04-122.22-126.670.166.67166.670.12-33.33-64.7100083.330.0108.33100.000.0-55.880.0000000
23Q1 (14)0.1820.0-58.140.1525.025.00.1850.0-52.6300083.334.17198.61100.0025.013.160.0000000
22Q4 (13)0.15-6.25-77.270.12200.0-33.330.12-65.71-57.1400080.00220.0193.3380.00-63.4388.570.0000000
22Q3 (12)0.166.67-80.950.04-33.33-77.780.352.9466.6700025.00-37.516.67218.75-3.49775.00.0000000
22Q2 (11)0.15-65.12-81.930.06-50.0-71.430.34-10.53142.8600040.0043.3358.1226.67156.491243.810.0000000
22Q1 (10)0.43-34.85-60.910.12-33.33-61.290.3835.7122.5800027.912.33-0.9888.37108.31213.580.0000000
21Q4 (9)0.66-21.43-64.890.180.080.00.2833.33-59.4200027.2727.27412.7342.4269.715.590.0000000
21Q3 (8)0.841.2-64.410.18-14.29-41.940.2150.0-34.3800021.43-15.3163.1325.0048.2184.380.0000000
21Q2 (7)0.83-24.55-59.90.21-32.2610.530.14-54.847.6900025.30-10.22175.6516.87-40.15168.580.0000000
21Q1 (6)1.1-41.49-34.130.31210.0-11.430.31-55.07-13.8900028.18429.8234.4728.18-23.2130.730.0000000
20Q4 (5)1.88-20.34-53.230.1-67.74-81.820.69115.62122.580005.32-59.51-61.1236.70170.68375.940.000000-100.0
20Q3 (4)2.3614.010.00.3163.160.00.32146.150.0000.013.1443.110.013.56115.910.00.0000.0000.0
20Q2 (3)2.0723.950.00.19-45.710.00.13-63.890.0000.09.18-56.20.06.28-70.870.00.0000.0000.0
20Q1 (2)1.67-58.460.00.35-36.360.00.3616.130.0000.020.9653.180.021.56179.540.00.0000.00-100.00.0
19Q4 (1)4.020.00.00.550.00.00.310.00.000.00.013.680.00.07.710.00.00.000.00.0650.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.23-74.730.343.030.49-58.4700147.83307.64213.0464.30.00000
2022 (9)0.91-73.470.33-62.51.1825.530036.2641.35129.67373.160.00000
2021 (8)3.43-57.020.88-6.380.94-36.910025.66117.827.4146.770.00000
2020 (7)7.9868.350.9451.611.49166.070011.78-9.9418.6758.040.00000
2019 (6)4.741085.00.62785.710.5669.70013.08-25.2611.81-85.680.000650.0
2018 (5)0.4-34.430.0716.670.3317.860017.5077.9282.5079.730.000650.0
2017 (4)0.61-46.490.06-64.710.28-31.710.04-60.09.84-34.0445.9027.636.56-25.25650.0
2016 (3)1.14-2.560.1741.670.41-6.820.1100.014.9145.3935.96-4.378.77105.26650.0
2015 (2)1.17-35.710.1233.330.44158.820.05-44.4410.26107.4137.61302.614.27-13.58650.0
2014 (1)1.82-50.540.09-25.00.17-5.560.09-35.714.9509.3404.95065-20.73

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