- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 44.2 | 23.02 | 41.53 | 0.48 | -4.0 | -15.79 | 2.33 | 17.09 | 46.54 | 1.67 | 10.6 | 13.61 | 1.09 | -21.96 | -40.5 | 5.27 | -4.82 | 3.54 | 3.78 | -10.1 | -19.73 | 2597 | 0.0 | 0.0 |
| 24Q3 (19) | 35.93 | 5.65 | 9.68 | 0.5 | 6.38 | 13.64 | 1.99 | 10.56 | 15.7 | 1.51 | 6.34 | 7.09 | 1.39 | 0.7 | 3.61 | 5.54 | 4.65 | 5.49 | 4.20 | 0.66 | -2.36 | 2597 | 0.0 | 8.93 |
| 24Q2 (18) | 34.01 | 18.75 | 19.8 | 0.47 | 27.03 | 0.0 | 1.8 | 3.45 | 13.21 | 1.42 | 2.9 | 19.33 | 1.38 | 6.97 | -16.52 | 5.29 | -12.89 | -5.5 | 4.18 | -13.35 | -0.39 | 2597 | 0.0 | 8.93 |
| 24Q1 (17) | 28.64 | -8.29 | 1.38 | 0.37 | -35.09 | -21.28 | 1.74 | 9.43 | 14.47 | 1.38 | -6.12 | 15.0 | 1.29 | -29.22 | -22.35 | 6.08 | 19.33 | 12.91 | 4.82 | 2.37 | 13.43 | 2597 | 0.0 | 8.93 |
| 23Q4 (16) | 31.23 | -4.67 | -8.76 | 0.57 | 29.55 | 1.79 | 1.59 | -7.56 | -7.56 | 1.47 | 4.26 | 22.5 | 1.83 | 35.89 | 11.56 | 5.09 | -3.03 | 1.32 | 4.71 | 9.36 | 34.27 | 2597 | 8.93 | 8.93 |
| 23Q3 (15) | 32.76 | 15.39 | 0.92 | 0.44 | -6.38 | -21.43 | 1.72 | 8.18 | 4.88 | 1.41 | 18.49 | 18.49 | 1.34 | -18.87 | -22.15 | 5.25 | -6.25 | 3.92 | 4.30 | 2.68 | 17.4 | 2384 | 0.0 | 2.23 |
| 23Q2 (14) | 28.39 | 0.5 | -0.39 | 0.47 | 0.0 | -16.07 | 1.59 | 4.61 | 6.0 | 1.19 | -0.83 | 8.18 | 1.66 | -0.49 | -15.75 | 5.60 | 4.09 | 6.41 | 4.19 | -1.32 | 8.6 | 2384 | 0.0 | 2.23 |
| 23Q1 (13) | 28.25 | -17.47 | 12.42 | 0.47 | -16.07 | 4.44 | 1.52 | -11.63 | 9.35 | 1.2 | 0.0 | 14.29 | 1.66 | 1.69 | -7.09 | 5.38 | 7.08 | -2.72 | 4.25 | 21.17 | 1.66 | 2384 | 0.0 | 2.23 |
| 22Q4 (12) | 34.23 | 5.45 | 39.37 | 0.56 | 0.0 | 51.35 | 1.72 | 4.88 | 25.55 | 1.2 | 0.84 | 17.65 | 1.64 | -5.17 | 8.59 | 5.02 | -0.55 | -9.92 | 3.51 | -4.37 | -15.59 | 2384 | 2.23 | 2.23 |
| 22Q3 (11) | 32.46 | 13.89 | 39.79 | 0.56 | 0.0 | 33.33 | 1.64 | 9.33 | 28.12 | 1.19 | 8.18 | 19.0 | 1.73 | -12.2 | -4.62 | 5.05 | -4.0 | -8.35 | 3.67 | -5.02 | -14.87 | 2332 | 0.0 | 10.84 |
| 22Q2 (10) | 28.5 | 13.41 | 31.4 | 0.56 | 24.44 | 51.35 | 1.5 | 7.91 | 23.97 | 1.1 | 4.76 | 15.79 | 1.96 | 9.73 | 15.19 | 5.26 | -4.85 | -5.65 | 3.86 | -7.63 | -11.88 | 2332 | 0.0 | 10.84 |
| 22Q1 (9) | 25.13 | 2.32 | 35.54 | 0.45 | 21.62 | 12.5 | 1.39 | 1.46 | 18.8 | 1.05 | 2.94 | 14.13 | 1.79 | 18.86 | -17.0 | 5.53 | -0.84 | -12.35 | 4.18 | 0.61 | -15.8 | 2332 | 0.0 | 10.84 |
| 21Q4 (8) | 24.56 | 5.77 | 43.37 | 0.37 | -11.9 | -9.76 | 1.37 | 7.03 | 34.31 | 1.02 | 2.0 | 30.77 | 1.51 | -16.71 | -37.06 | 5.58 | 1.19 | -6.32 | 4.15 | -3.57 | -8.79 | 2332 | 10.84 | 10.84 |
| 21Q3 (7) | 23.22 | 7.05 | 38.88 | 0.42 | 13.51 | 5.0 | 1.28 | 5.79 | 26.73 | 1.0 | 5.26 | 26.58 | 1.81 | 6.03 | -24.39 | 5.51 | -1.19 | -8.74 | 4.31 | -1.67 | -8.85 | 2104 | 0.0 | 18.27 |
| 21Q2 (6) | 21.69 | 16.99 | 21.24 | 0.37 | -7.5 | -2.63 | 1.21 | 3.42 | 17.48 | 0.95 | 3.26 | 26.67 | 1.71 | -20.93 | -19.69 | 5.58 | -11.6 | -3.11 | 4.38 | -11.74 | 4.48 | 2104 | 0.0 | 18.27 |
| 21Q1 (5) | 18.54 | 8.23 | 10.89 | 0.4 | -2.44 | 14.29 | 1.17 | 14.71 | -1.68 | 0.92 | 17.95 | 33.33 | 2.16 | -9.86 | 3.07 | 6.31 | 5.98 | -11.33 | 4.96 | 8.98 | 20.24 | 2104 | 0.0 | 17.08 |
| 20Q4 (4) | 17.13 | 2.45 | 0.0 | 0.41 | 2.5 | 0.0 | 1.02 | 0.99 | 0.0 | 0.78 | -1.27 | 0.0 | 2.39 | 0.05 | 0.0 | 5.95 | -1.43 | 0.0 | 4.55 | -3.63 | 0.0 | 2104 | 18.27 | 0.0 |
| 20Q3 (3) | 16.72 | -6.54 | 0.0 | 0.4 | 5.26 | 0.0 | 1.01 | -1.94 | 0.0 | 0.79 | 5.33 | 0.0 | 2.39 | 12.63 | 0.0 | 6.04 | 4.92 | 0.0 | 4.72 | 12.7 | 0.0 | 1779 | 0.0 | 0.0 |
| 20Q2 (2) | 17.89 | 7.0 | 0.0 | 0.38 | 8.57 | 0.0 | 1.03 | -13.45 | 0.0 | 0.75 | 8.7 | 0.0 | 2.12 | 1.47 | 0.0 | 5.76 | -19.11 | 0.0 | 4.19 | 1.59 | 0.0 | 1779 | -1.0 | 0.0 |
| 20Q1 (1) | 16.72 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 1.19 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 7.12 | 0.0 | 0.0 | 4.13 | 0.0 | 0.0 | 1797 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 142.78 | 18.36 | 1.82 | -7.14 | 7.87 | 22.4 | 5.98 | 13.47 | 1.27 | -21.55 | 5.51 | 3.41 | 4.19 | -4.13 | 2597 | 0.0 |
| 2023 (9) | 120.63 | 0.26 | 1.96 | -7.98 | 6.43 | 2.88 | 5.27 | 16.08 | 1.62 | -8.22 | 5.33 | 2.62 | 4.37 | 15.78 | 2597 | 8.93 |
| 2022 (8) | 120.32 | 36.71 | 2.13 | 37.42 | 6.25 | 24.25 | 4.54 | 16.41 | 1.77 | 0.52 | 5.19 | -9.11 | 3.77 | -14.85 | 2384 | 2.23 |
| 2021 (7) | 88.01 | 28.58 | 1.55 | 0.0 | 5.03 | 18.35 | 3.9 | 29.57 | 1.76 | -22.22 | 5.72 | -7.95 | 4.43 | 0.77 | 2332 | 10.84 |
| 2020 (6) | 68.45 | 24.7 | 1.55 | 12.32 | 4.25 | 38.89 | 3.01 | 17.58 | 2.26 | -9.93 | 6.21 | 11.37 | 4.40 | -5.71 | 2104 | 18.27 |
| 2019 (5) | 54.89 | 17.24 | 1.38 | 7.81 | 3.06 | 21.43 | 2.56 | -0.78 | 2.51 | -8.04 | 5.57 | 3.58 | 4.66 | -15.36 | 1779 | -1.0 |
| 2018 (4) | 46.82 | 27.85 | 1.28 | 31.96 | 2.52 | 7.23 | 2.58 | 11.69 | 2.73 | 3.21 | 5.38 | -16.13 | 5.51 | -12.64 | 1797 | 8.98 |
| 2017 (3) | 36.62 | 8.12 | 0.97 | 5.43 | 2.35 | -1.26 | 2.31 | 0.43 | 2.65 | -2.48 | 6.42 | -8.68 | 6.31 | -7.11 | 1649 | 9.28 |
| 2016 (2) | 33.87 | 2.33 | 0.92 | -6.12 | 2.38 | 1.28 | 2.3 | -6.88 | 2.72 | -8.26 | 7.03 | -1.03 | 6.79 | -9.0 | 1509 | 5.23 |
| 2015 (1) | 33.1 | -10.88 | 0.98 | 1.03 | 2.35 | -4.47 | 2.47 | 13.3 | 2.96 | 0 | 7.10 | 0 | 7.46 | 0 | 1434 | -2.05 |
