- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 148.26 | 9.16 | 94.82 | 0.81 | 5.19 | 28.57 | 1.9 | -20.83 | -18.8 | 6.38 | 4.93 | 36.91 | 0.55 | -3.63 | -34.01 | 1.28 | -27.48 | -58.32 | 4.30 | -3.87 | -29.73 | 578 | 0.0 | 1.4 |
| 24Q2 (19) | 135.82 | 29.48 | 71.32 | 0.77 | 30.51 | 13.24 | 2.4 | -3.61 | 61.07 | 6.08 | 25.62 | 79.88 | 0.57 | 0.8 | -33.9 | 1.77 | -25.56 | -5.98 | 4.48 | -2.98 | 5.0 | 578 | 0.0 | 1.4 |
| 24Q1 (18) | 104.9 | 13.69 | 83.52 | 0.59 | 7.27 | -6.35 | 2.49 | -26.11 | 81.75 | 4.84 | 18.34 | 44.91 | 0.56 | -5.64 | -48.97 | 2.37 | -35.01 | -0.96 | 4.61 | 4.09 | -21.04 | 578 | 0.0 | 1.4 |
| 23Q4 (17) | 92.27 | 21.25 | 101.37 | 0.55 | -12.7 | -1.79 | 3.37 | 44.02 | 110.62 | 4.09 | -12.23 | 32.79 | 0.60 | -28.0 | -51.23 | 3.65 | 18.78 | 4.59 | 4.43 | -27.61 | -34.06 | 578 | 1.4 | 1.4 |
| 23Q3 (16) | 76.1 | -4.01 | 114.31 | 0.63 | -7.35 | 0.0 | 2.34 | 57.05 | 42.68 | 4.66 | 37.87 | 38.28 | 0.83 | -3.48 | -53.34 | 3.07 | 63.61 | -33.42 | 6.12 | 43.63 | -35.48 | 570 | 0.0 | 22.32 |
| 23Q2 (15) | 79.28 | 38.7 | 166.49 | 0.68 | 7.94 | 51.11 | 1.49 | 8.76 | -3.25 | 3.38 | 1.2 | 29.5 | 0.86 | -22.18 | -43.3 | 1.88 | -21.59 | -63.69 | 4.26 | -27.04 | -51.4 | 570 | 0.0 | 22.32 |
| 23Q1 (14) | 57.16 | 24.75 | 118.42 | 0.63 | 12.5 | 26.0 | 1.37 | -14.37 | -7.43 | 3.34 | 8.44 | 26.04 | 1.10 | -9.82 | -42.31 | 2.40 | -31.36 | -57.62 | 5.84 | -13.07 | -42.3 | 570 | 0.0 | 22.32 |
| 22Q4 (13) | 45.82 | 29.03 | 84.39 | 0.56 | -11.11 | 30.23 | 1.6 | -2.44 | 39.13 | 3.08 | -8.61 | 13.65 | 1.22 | -31.11 | -29.37 | 3.49 | -24.39 | -24.54 | 6.72 | -29.17 | -38.36 | 570 | 22.32 | 22.32 |
| 22Q3 (12) | 35.51 | 19.36 | 38.82 | 0.63 | 40.0 | 23.53 | 1.64 | 6.49 | 33.33 | 3.37 | 29.12 | 49.78 | 1.77 | 17.29 | -11.01 | 4.62 | -10.78 | -3.95 | 9.49 | 8.17 | 7.89 | 466 | 0.0 | 9.39 |
| 22Q2 (11) | 29.75 | 13.68 | 9.13 | 0.45 | -10.0 | -18.18 | 1.54 | 4.05 | 18.46 | 2.61 | -1.51 | 2.76 | 1.51 | -20.83 | -25.03 | 5.18 | -8.47 | 8.55 | 8.77 | -13.36 | -5.84 | 466 | 0.0 | 9.39 |
| 22Q1 (10) | 26.17 | 5.31 | -1.58 | 0.5 | 16.28 | -3.85 | 1.48 | 28.7 | -12.43 | 2.65 | -2.21 | 10.42 | 1.91 | 10.41 | -2.3 | 5.66 | 22.2 | -11.02 | 10.13 | -7.15 | 12.19 | 466 | 0.0 | 9.39 |
| 21Q4 (9) | 24.85 | -2.85 | 29.63 | 0.43 | -15.69 | 13.16 | 1.15 | -6.5 | 0.88 | 2.71 | 20.44 | 22.07 | 1.73 | -13.21 | -12.71 | 4.63 | -3.76 | -22.18 | 10.91 | 23.98 | -5.83 | 466 | 9.39 | 9.39 |
| 21Q3 (8) | 25.58 | -6.16 | 27.96 | 0.51 | -7.27 | 15.91 | 1.23 | -5.38 | 33.7 | 2.25 | -11.42 | 12.5 | 1.99 | -1.18 | -9.42 | 4.81 | 0.83 | 4.48 | 8.80 | -5.6 | -12.08 | 426 | 0.0 | 5.45 |
| 21Q2 (7) | 27.26 | 2.52 | 65.92 | 0.55 | 5.77 | 71.88 | 1.3 | -23.08 | 35.42 | 2.54 | 5.83 | 36.56 | 2.02 | 3.17 | 3.59 | 4.77 | -24.97 | -18.38 | 9.32 | 3.23 | -17.69 | 426 | 0.0 | 5.45 |
| 21Q1 (6) | 26.59 | 38.71 | 74.93 | 0.52 | 36.84 | 48.57 | 1.69 | 48.25 | 103.61 | 2.4 | 8.11 | 36.36 | 1.96 | -1.34 | -15.07 | 6.36 | 6.88 | 16.39 | 9.03 | -22.06 | -22.05 | 426 | 0.0 | 8.12 |
| 20Q4 (5) | 19.17 | -4.1 | 33.12 | 0.38 | -13.64 | 2.7 | 1.14 | 23.91 | 17.53 | 2.22 | 11.0 | 15.03 | 1.98 | -9.94 | -22.85 | 5.95 | 29.21 | -11.72 | 11.58 | 15.75 | -13.6 | 426 | 5.45 | 8.12 |
| 20Q3 (4) | 19.99 | 21.67 | 0.0 | 0.44 | 37.5 | 0.0 | 0.92 | -4.17 | 0.0 | 2.0 | 7.53 | 0.0 | 2.20 | 13.01 | 0.0 | 4.60 | -21.23 | 0.0 | 10.01 | -11.62 | 0.0 | 404 | 0.0 | 0.0 |
| 20Q2 (3) | 16.43 | 8.09 | 0.0 | 0.32 | -8.57 | 0.0 | 0.96 | 15.66 | 0.0 | 1.86 | 5.68 | 0.0 | 1.95 | -15.42 | 0.0 | 5.84 | 7.0 | 0.0 | 11.32 | -2.23 | 0.0 | 404 | 2.54 | 0.0 |
| 20Q1 (2) | 15.2 | 5.56 | 0.0 | 0.35 | -5.41 | 0.0 | 0.83 | -14.43 | 0.0 | 1.76 | -8.81 | 0.0 | 2.30 | -10.38 | 0.0 | 5.46 | -18.94 | 0.0 | 11.58 | -13.61 | 0.0 | 394 | 0.0 | 0.0 |
| 19Q4 (1) | 14.4 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 1.93 | 0.0 | 0.0 | 2.57 | 0.0 | 0.0 | 6.74 | 0.0 | 0.0 | 13.40 | 0.0 | 0.0 | 394 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 304.82 | 122.09 | 2.5 | 16.82 | 8.57 | 37.12 | 15.47 | 32.11 | 0.82 | -47.4 | 2.81 | -38.26 | 5.08 | -40.52 | 570 | 0.0 |
| 2022 (9) | 137.25 | 31.62 | 2.14 | 5.94 | 6.25 | 16.17 | 11.71 | 18.4 | 1.56 | -19.51 | 4.55 | -11.74 | 8.53 | -10.04 | 570 | 22.32 |
| 2021 (8) | 104.28 | 47.31 | 2.02 | 35.57 | 5.38 | 39.38 | 9.89 | 26.15 | 1.94 | -7.97 | 5.16 | -5.38 | 9.48 | -14.37 | 466 | 9.39 |
| 2020 (7) | 70.79 | 63.41 | 1.49 | 7.97 | 3.86 | 21.77 | 7.84 | 14.29 | 2.10 | -33.93 | 5.45 | -25.48 | 11.08 | -30.06 | 426 | 5.45 |
| 2019 (6) | 43.32 | 25.53 | 1.38 | -2.82 | 3.17 | 53.14 | 6.86 | 10.65 | 3.19 | -22.58 | 7.32 | 22.0 | 15.84 | -11.86 | 404 | 2.54 |
| 2018 (5) | 34.51 | -19.1 | 1.42 | 14.52 | 2.07 | -11.91 | 6.2 | 18.77 | 4.11 | 41.56 | 6.00 | 8.89 | 17.97 | 46.82 | 394 | 14.2 |
| 2017 (4) | 42.66 | 15.58 | 1.24 | 42.53 | 2.35 | 26.34 | 5.22 | 23.11 | 2.91 | 23.32 | 5.51 | 9.31 | 12.24 | 6.52 | 345 | 37.45 |
| 2016 (3) | 36.91 | -2.51 | 0.87 | -10.31 | 1.86 | 7.51 | 4.24 | 2.91 | 2.36 | -8.0 | 5.04 | 10.28 | 11.49 | 5.56 | 251 | 2.87 |
| 2015 (2) | 37.86 | -19.31 | 0.97 | 4.3 | 1.73 | 15.33 | 4.12 | 11.96 | 2.56 | 29.26 | 4.57 | 42.93 | 10.88 | 38.75 | 244 | 1.67 |
| 2014 (1) | 46.92 | 81.58 | 0.93 | 3.33 | 1.5 | 4.17 | 3.68 | 8.88 | 1.98 | 0 | 3.20 | 0 | 7.84 | 0 | 240 | 7.14 |
