- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 0.79 | 58.0 | -15.05 | 0.24 | 9.09 | 4.35 | 0.11 | 10.0 | 22.22 | 0.16 | 0.0 | 0.0 | 30.38 | -30.96 | 22.84 | 13.92 | -30.38 | 43.88 | 20.25 | -36.71 | 17.72 | 88 | 0.0 | 0.0 |
24Q1 (19) | 0.5 | -33.33 | -52.38 | 0.22 | 0.0 | 0.0 | 0.1 | 11.11 | 11.11 | 0.16 | 6.67 | -11.11 | 44.00 | 50.0 | 110.0 | 20.00 | 66.67 | 133.33 | 32.00 | 60.0 | 86.67 | 88 | 0.0 | 0.0 |
23Q4 (18) | 0.75 | -22.68 | -39.02 | 0.22 | -21.43 | -21.43 | 0.09 | 0.0 | -10.0 | 0.15 | -6.25 | -21.05 | 29.33 | 1.62 | 28.86 | 12.00 | 29.33 | 47.6 | 20.00 | 21.25 | 29.47 | 88 | 0.0 | 0.0 |
23Q3 (17) | 0.97 | 4.3 | -46.11 | 0.28 | 21.74 | 33.33 | 0.09 | 0.0 | -10.0 | 0.16 | 0.0 | -20.0 | 28.87 | 16.72 | 147.42 | 9.28 | -4.12 | 67.01 | 16.49 | -4.12 | 48.45 | 88 | 0.0 | 0.0 |
23Q2 (16) | 0.93 | -11.43 | -51.56 | 0.23 | 4.55 | -20.69 | 0.09 | 0.0 | -18.18 | 0.16 | -11.11 | -30.43 | 24.73 | 18.04 | 63.74 | 9.68 | 12.9 | 68.91 | 17.20 | 0.36 | 43.62 | 88 | 0.0 | 0.0 |
23Q1 (15) | 1.05 | -14.63 | -45.31 | 0.22 | -21.43 | -8.33 | 0.09 | -10.0 | -18.18 | 0.18 | -5.26 | -18.18 | 20.95 | -7.96 | 67.62 | 8.57 | 5.43 | 49.61 | 17.14 | 10.98 | 49.61 | 88 | 0.0 | 0.0 |
22Q4 (14) | 1.23 | -31.67 | -46.52 | 0.28 | 33.33 | -20.0 | 0.1 | 0.0 | -9.09 | 0.19 | -5.0 | -17.39 | 22.76 | 95.12 | 49.59 | 8.13 | 46.34 | 69.99 | 15.45 | 39.02 | 54.47 | 88 | 0.0 | 0.0 |
22Q3 (13) | 1.8 | -6.25 | -30.5 | 0.21 | -27.59 | -12.5 | 0.1 | -9.09 | 0.0 | 0.2 | -13.04 | 5.26 | 11.67 | -22.76 | 25.9 | 5.56 | -3.03 | 43.89 | 11.11 | -7.25 | 51.46 | 88 | 0.0 | 0.0 |
22Q2 (12) | 1.92 | 0.0 | -3.52 | 0.29 | 20.83 | 11.54 | 0.11 | 0.0 | 22.22 | 0.23 | 4.55 | 21.05 | 15.10 | 20.83 | 15.6 | 5.73 | 0.0 | 26.68 | 11.98 | 4.55 | 25.47 | 88 | 0.0 | 0.0 |
22Q1 (11) | 1.92 | -16.52 | 16.36 | 0.24 | -31.43 | -7.69 | 0.11 | 0.0 | 0.0 | 0.22 | -4.35 | 10.0 | 12.50 | -17.86 | -20.67 | 5.73 | 19.79 | -14.06 | 11.46 | 14.58 | -5.47 | 88 | 0.0 | 0.0 |
21Q4 (10) | 2.3 | -11.2 | -0.86 | 0.35 | 45.83 | 25.0 | 0.11 | 10.0 | -8.33 | 0.23 | 21.05 | 27.78 | 15.22 | 64.22 | 26.09 | 4.78 | 23.87 | -7.54 | 10.00 | 36.32 | 28.89 | 88 | 0.0 | 0.0 |
21Q3 (9) | 2.59 | 30.15 | 8.37 | 0.24 | -7.69 | -4.0 | 0.1 | 11.11 | 11.11 | 0.19 | 0.0 | 18.75 | 9.27 | -29.08 | -11.41 | 3.86 | -14.63 | 2.53 | 7.34 | -23.17 | 9.58 | 88 | 0.0 | 0.0 |
21Q2 (8) | 1.99 | 20.61 | 11.17 | 0.26 | 0.0 | 13.04 | 0.09 | -18.18 | 0.0 | 0.19 | -5.0 | 11.76 | 13.07 | -17.09 | 1.68 | 4.52 | -32.16 | -10.05 | 9.55 | -21.23 | 0.53 | 88 | 0.0 | 0.0 |
21Q1 (7) | 1.65 | -28.88 | 9.27 | 0.26 | -7.14 | 4.0 | 0.11 | -8.33 | 10.0 | 0.2 | 11.11 | 17.65 | 15.76 | 30.56 | -4.82 | 6.67 | 28.89 | 0.67 | 12.12 | 56.23 | 7.66 | 88 | 0.0 | 0.0 |
20Q4 (6) | 2.32 | -2.93 | 47.77 | 0.28 | 12.0 | -3.45 | 0.12 | 33.33 | 20.0 | 0.18 | 12.5 | 5.88 | 12.07 | 15.38 | -34.66 | 5.17 | 37.36 | -18.79 | 7.76 | 15.89 | -28.35 | 88 | 0.0 | 0.0 |
20Q3 (5) | 2.39 | 33.52 | 81.06 | 0.25 | 8.7 | -10.71 | 0.09 | 0.0 | -10.0 | 0.16 | -5.88 | -5.88 | 10.46 | -18.59 | -50.69 | 3.77 | -25.1 | -50.29 | 6.69 | -29.51 | -48.02 | 88 | 0.0 | 0.0 |
20Q2 (4) | 1.79 | 18.54 | 0.0 | 0.23 | -8.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.17 | 0.0 | 0.0 | 12.85 | -22.39 | 0.0 | 5.03 | -24.08 | 0.0 | 9.50 | -15.64 | 0.0 | 88 | 0.0 | 0.0 |
20Q1 (3) | 1.51 | -3.82 | 0.0 | 0.25 | -13.79 | 0.0 | 0.1 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 16.56 | -10.37 | 0.0 | 6.62 | 3.97 | 0.0 | 11.26 | 3.97 | 0.0 | 88 | 0.0 | 0.0 |
19Q4 (2) | 1.57 | 18.94 | 0.0 | 0.29 | 3.57 | 0.0 | 0.1 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 18.47 | -12.92 | 0.0 | 6.37 | -15.92 | 0.0 | 10.83 | -15.92 | 0.0 | 88 | 0.0 | 0.0 |
19Q3 (1) | 1.32 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 21.21 | 0.0 | 0.0 | 7.58 | 0.0 | 0.0 | 12.88 | 0.0 | 0.0 | 88 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 3.7 | -46.14 | 0.95 | -6.86 | 0.36 | -14.29 | 0.65 | -21.69 | 25.68 | 72.93 | 9.73 | 59.15 | 17.57 | 45.41 | 88 | 0.0 |
2022 (9) | 6.87 | -19.56 | 1.02 | -8.11 | 0.42 | 0.0 | 0.83 | 2.47 | 14.85 | 14.23 | 6.11 | 24.31 | 12.08 | 27.38 | 88 | 0.0 |
2021 (8) | 8.54 | 6.75 | 1.11 | 9.9 | 0.42 | 5.0 | 0.81 | 17.39 | 13.00 | 2.95 | 4.92 | -1.64 | 9.48 | 9.97 | 88 | 0.0 |
2020 (7) | 8.0 | 27.59 | 1.01 | -11.4 | 0.4 | 5.26 | 0.69 | 6.15 | 12.62 | -30.56 | 5.00 | -17.5 | 8.62 | -16.8 | 88 | 0.0 |
2019 (6) | 6.27 | -9.91 | 1.14 | 7.55 | 0.38 | 2.7 | 0.65 | -5.8 | 18.18 | 19.38 | 6.06 | 14.0 | 10.37 | 4.57 | 88 | 0.0 |
2018 (5) | 6.96 | 5.94 | 1.06 | 1.92 | 0.37 | -5.13 | 0.69 | 16.95 | 15.23 | -3.79 | 5.32 | -10.44 | 9.91 | 10.4 | 88 | 0.0 |
2017 (4) | 6.57 | -23.52 | 1.04 | 5.05 | 0.39 | -9.3 | 0.59 | -9.23 | 15.83 | 37.35 | 5.94 | 18.58 | 8.98 | 18.68 | 88 | 0.0 |
2016 (3) | 8.59 | 2.51 | 0.99 | 47.76 | 0.43 | -15.69 | 0.65 | 41.3 | 11.53 | 44.15 | 5.01 | -17.75 | 7.57 | 37.85 | 88 | 0.0 |
2015 (2) | 8.38 | 11.88 | 0.67 | 9.84 | 0.51 | 4.08 | 0.46 | -2.13 | 8.00 | -1.83 | 6.09 | -6.97 | 5.49 | -12.52 | 88 | -11.11 |
2014 (1) | 7.49 | 38.45 | 0.61 | 125.93 | 0.49 | -22.22 | 0.47 | 27.03 | 8.14 | 0 | 6.54 | 0 | 6.28 | 0 | 99 | 3.12 |