玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.62-21.52-36.080.19-20.83-32.140.110.022.220.176.256.2530.650.876.1617.7427.4291.2227.4235.3866.23880.00.0
24Q2 (19)0.7958.0-15.050.249.094.350.1110.022.220.160.00.030.38-30.9622.8413.92-30.3843.8820.25-36.7117.72880.00.0
24Q1 (18)0.5-33.33-52.380.220.00.00.111.1111.110.166.67-11.1144.0050.0110.020.0066.67133.3332.0060.086.67880.00.0
23Q4 (17)0.75-22.68-39.020.22-21.43-21.430.090.0-10.00.15-6.25-21.0529.331.6228.8612.0029.3347.620.0021.2529.47880.00.0
23Q3 (16)0.974.3-46.110.2821.7433.330.090.0-10.00.160.0-20.028.8716.72147.429.28-4.1267.0116.49-4.1248.45880.00.0
23Q2 (15)0.93-11.43-51.560.234.55-20.690.090.0-18.180.16-11.11-30.4324.7318.0463.749.6812.968.9117.200.3643.62880.00.0
23Q1 (14)1.05-14.63-45.310.22-21.43-8.330.09-10.0-18.180.18-5.26-18.1820.95-7.9667.628.575.4349.6117.1410.9849.61880.00.0
22Q4 (13)1.23-31.67-46.520.2833.33-20.00.10.0-9.090.19-5.0-17.3922.7695.1249.598.1346.3469.9915.4539.0254.47880.00.0
22Q3 (12)1.8-6.25-30.50.21-27.59-12.50.1-9.090.00.2-13.045.2611.67-22.7625.95.56-3.0343.8911.11-7.2551.46880.00.0
22Q2 (11)1.920.0-3.520.2920.8311.540.110.022.220.234.5521.0515.1020.8315.65.730.026.6811.984.5525.47880.00.0
22Q1 (10)1.92-16.5216.360.24-31.43-7.690.110.00.00.22-4.3510.012.50-17.86-20.675.7319.79-14.0611.4614.58-5.47880.00.0
21Q4 (9)2.3-11.2-0.860.3545.8325.00.1110.0-8.330.2321.0527.7815.2264.2226.094.7823.87-7.5410.0036.3228.89880.00.0
21Q3 (8)2.5930.158.370.24-7.69-4.00.111.1111.110.190.018.759.27-29.08-11.413.86-14.632.537.34-23.179.58880.00.0
21Q2 (7)1.9920.6111.170.260.013.040.09-18.180.00.19-5.011.7613.07-17.091.684.52-32.16-10.059.55-21.230.53880.00.0
21Q1 (6)1.65-28.889.270.26-7.144.00.11-8.3310.00.211.1117.6515.7630.56-4.826.6728.890.6712.1256.237.66880.00.0
20Q4 (5)2.32-2.9347.770.2812.0-3.450.1233.3320.00.1812.55.8812.0715.38-34.665.1737.36-18.797.7615.89-28.35880.00.0
20Q3 (4)2.3933.520.00.258.70.00.090.00.00.16-5.880.010.46-18.590.03.77-25.10.06.69-29.510.0880.00.0
20Q2 (3)1.7918.540.00.23-8.00.00.09-10.00.00.170.00.012.85-22.390.05.03-24.080.09.50-15.640.0880.00.0
20Q1 (2)1.51-3.820.00.25-13.790.00.10.00.00.170.00.016.56-10.370.06.623.970.011.263.970.0880.00.0
19Q4 (1)1.570.00.00.290.00.00.10.00.00.170.00.018.470.00.06.370.00.010.830.00.0880.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.7-46.140.95-6.860.36-14.290.65-21.6925.6872.939.7359.1517.5745.41880.0
2022 (9)6.87-19.561.02-8.110.420.00.832.4714.8514.236.1124.3112.0827.38880.0
2021 (8)8.546.751.119.90.425.00.8117.3913.002.954.92-1.649.489.97880.0
2020 (7)8.027.591.01-11.40.45.260.696.1512.62-30.565.00-17.58.62-16.8880.0
2019 (6)6.27-9.911.147.550.382.70.65-5.818.1819.386.0614.010.374.57880.0
2018 (5)6.965.941.061.920.37-5.130.6916.9515.23-3.795.32-10.449.9110.4880.0
2017 (4)6.57-23.521.045.050.39-9.30.59-9.2315.8337.355.9418.588.9818.68880.0
2016 (3)8.592.510.9947.760.43-15.690.6541.311.5344.155.01-17.757.5737.85880.0
2015 (2)8.3811.880.679.840.514.080.46-2.138.00-1.836.09-6.975.49-12.5288-11.11
2014 (1)7.4938.450.61125.930.49-22.220.4727.038.1406.5406.280993.12

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