- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 185.53 | -3.1 | 2.77 | 0.65 | -35.0 | -16.67 | 5.51 | -8.01 | -4.84 | 1.18 | -3.28 | -14.49 | 0.35 | -32.92 | -18.91 | 2.97 | -5.07 | -7.4 | 0.64 | -0.19 | -16.8 | 12744 | 0.0 | -14.36 |
| 24Q2 (19) | 191.46 | 24.89 | 17.97 | 1.0 | 69.49 | 42.86 | 5.99 | -1.48 | 15.19 | 1.22 | -1.61 | -28.24 | 0.52 | 35.71 | 21.09 | 3.13 | -21.12 | -2.36 | 0.64 | -21.22 | -39.17 | 12744 | 0.0 | -14.36 |
| 24Q1 (18) | 153.3 | -16.02 | -11.51 | 0.59 | -32.95 | -11.94 | 6.08 | -4.7 | 2.36 | 1.24 | -15.07 | -5.34 | 0.38 | -20.16 | -0.49 | 3.97 | 13.48 | 15.67 | 0.81 | 1.14 | 6.97 | 12744 | 0.0 | -14.36 |
| 23Q4 (17) | 182.55 | 1.12 | -16.27 | 0.88 | 12.82 | 4.76 | 6.38 | 10.19 | -8.86 | 1.46 | 5.8 | -15.61 | 0.48 | 11.57 | 25.12 | 3.49 | 8.97 | 8.85 | 0.80 | 4.63 | 0.79 | 12744 | -14.36 | -14.36 |
| 23Q3 (16) | 180.53 | 11.24 | -35.41 | 0.78 | 11.43 | -20.41 | 5.79 | 11.35 | -10.23 | 1.38 | -18.82 | -25.0 | 0.43 | 0.17 | 23.23 | 3.21 | 0.1 | 38.98 | 0.76 | -27.03 | 16.12 | 14881 | 0.0 | -3.65 |
| 23Q2 (15) | 162.29 | -6.32 | -27.34 | 0.7 | 4.48 | -18.6 | 5.2 | -12.46 | -2.44 | 1.7 | 29.77 | -2.86 | 0.43 | 11.53 | 12.02 | 3.20 | -6.55 | 34.27 | 1.05 | 38.53 | 33.7 | 14881 | 0.0 | -3.65 |
| 23Q1 (14) | 173.24 | -20.54 | -30.96 | 0.67 | -20.24 | -8.22 | 5.94 | -15.14 | -11.61 | 1.31 | -24.28 | -19.63 | 0.39 | 0.38 | 32.93 | 3.43 | 6.79 | 28.03 | 0.76 | -4.7 | 16.4 | 14881 | 0.0 | -3.65 |
| 22Q4 (13) | 218.02 | -22.0 | -9.7 | 0.84 | -14.29 | -9.68 | 7.0 | 8.53 | -2.1 | 1.73 | -5.98 | -3.89 | 0.39 | 9.89 | 0.03 | 3.21 | 39.14 | 8.42 | 0.79 | 20.54 | 6.44 | 14881 | -3.65 | -3.65 |
| 22Q3 (12) | 279.51 | 25.14 | 11.04 | 0.98 | 13.95 | -9.26 | 6.45 | 21.01 | 5.39 | 1.84 | 5.14 | 8.24 | 0.35 | -8.94 | -18.28 | 2.31 | -3.3 | -5.09 | 0.66 | -15.98 | -2.53 | 15444 | 0.0 | -16.17 |
| 22Q2 (11) | 223.36 | -10.98 | -9.16 | 0.86 | 17.81 | -6.52 | 5.33 | -20.68 | 0.19 | 1.75 | 7.36 | 3.55 | 0.39 | 32.34 | 2.9 | 2.39 | -10.9 | 10.29 | 0.78 | 20.61 | 13.99 | 15444 | 0.0 | -16.17 |
| 22Q1 (10) | 250.92 | 3.93 | -14.03 | 0.73 | -21.51 | -37.07 | 6.72 | -6.01 | 38.84 | 1.63 | -9.44 | -1.21 | 0.29 | -24.47 | -26.8 | 2.68 | -9.56 | 61.5 | 0.65 | -12.87 | 14.91 | 15444 | 0.0 | -16.17 |
| 21Q4 (9) | 241.44 | -4.08 | -5.28 | 0.93 | -13.89 | -16.96 | 7.15 | 16.83 | 4.23 | 1.8 | 5.88 | -4.26 | 0.39 | -10.23 | -12.34 | 2.96 | 21.8 | 10.04 | 0.75 | 10.39 | 1.08 | 15444 | -16.17 | -16.17 |
| 21Q3 (8) | 251.71 | 2.37 | -23.38 | 1.08 | 17.39 | -1.82 | 6.12 | 15.04 | -19.05 | 1.7 | 0.59 | -11.46 | 0.43 | 14.67 | 28.14 | 2.43 | 12.37 | 5.66 | 0.68 | -1.74 | 15.56 | 18423 | 0.0 | -15.2 |
| 21Q2 (7) | 245.88 | -15.75 | -12.34 | 0.92 | -20.69 | -17.86 | 5.32 | 9.92 | -19.27 | 1.69 | 2.42 | -14.65 | 0.37 | -5.86 | -6.29 | 2.16 | 30.47 | -7.91 | 0.69 | 21.58 | -2.63 | 18423 | 0.0 | -15.2 |
| 21Q1 (6) | 291.86 | 14.5 | 3.53 | 1.16 | 3.57 | 1.75 | 4.84 | -29.45 | -18.1 | 1.65 | -12.23 | -16.24 | 0.40 | -9.54 | -1.71 | 1.66 | -38.38 | -20.89 | 0.57 | -23.35 | -19.1 | 18423 | 0.0 | -23.05 |
| 20Q4 (5) | 254.9 | -22.41 | -31.01 | 1.12 | 1.82 | 1.82 | 6.86 | -9.26 | -2.28 | 1.88 | -2.08 | -34.72 | 0.44 | 31.23 | 47.57 | 2.69 | 16.95 | 41.64 | 0.74 | 26.2 | -5.39 | 18423 | -15.2 | -23.05 |
| 20Q3 (4) | 328.52 | 17.12 | 0.0 | 1.1 | -1.79 | 0.0 | 7.56 | 14.72 | 0.0 | 1.92 | -3.03 | 0.0 | 0.33 | -16.14 | 0.0 | 2.30 | -2.05 | 0.0 | 0.58 | -17.21 | 0.0 | 21724 | 0.0 | 0.0 |
| 20Q2 (3) | 280.49 | -0.51 | 0.0 | 1.12 | -1.75 | 0.0 | 6.59 | 11.51 | 0.0 | 1.98 | 0.51 | 0.0 | 0.40 | -1.25 | 0.0 | 2.35 | 12.07 | 0.0 | 0.71 | 1.02 | 0.0 | 21724 | -9.26 | 0.0 |
| 20Q1 (2) | 281.92 | -23.69 | 0.0 | 1.14 | 3.64 | 0.0 | 5.91 | -15.81 | 0.0 | 1.97 | -31.6 | 0.0 | 0.40 | 35.81 | 0.0 | 2.10 | 10.33 | 0.0 | 0.70 | -10.36 | 0.0 | 23942 | 0.0 | 0.0 |
| 19Q4 (1) | 369.45 | 0.0 | 0.0 | 1.1 | 0.0 | 0.0 | 7.02 | 0.0 | 0.0 | 2.88 | 0.0 | 0.0 | 0.30 | 0.0 | 0.0 | 1.90 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 23942 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 698.61 | -28.11 | 3.03 | -11.14 | 23.3 | -8.63 | 5.86 | -15.68 | 0.43 | 23.6 | 3.34 | 27.1 | 0.84 | 17.29 | 14881 | 0.0 |
| 2022 (9) | 971.81 | -5.73 | 3.41 | -16.83 | 25.5 | 8.83 | 6.95 | 1.61 | 0.35 | -11.77 | 2.62 | 15.45 | 0.72 | 7.79 | 14881 | -3.65 |
| 2021 (8) | 1030.89 | -10.03 | 4.1 | -8.48 | 23.43 | -12.96 | 6.84 | -11.86 | 0.40 | 1.72 | 2.27 | -3.26 | 0.66 | -2.03 | 15444 | -16.17 |
| 2020 (7) | 1145.83 | -16.12 | 4.48 | -21.54 | 26.92 | -7.81 | 7.76 | -31.02 | 0.39 | -6.46 | 2.35 | 9.91 | 0.68 | -17.76 | 18423 | -15.2 |
| 2019 (6) | 1366.07 | 20.38 | 5.71 | -10.78 | 29.2 | 4.55 | 11.25 | 14.91 | 0.42 | -25.88 | 2.14 | -13.15 | 0.82 | -4.54 | 21724 | -9.26 |
| 2018 (5) | 1134.82 | 5.85 | 6.4 | -22.33 | 27.93 | -10.31 | 9.79 | -0.61 | 0.56 | -26.62 | 2.46 | -15.27 | 0.86 | -6.1 | 23942 | -8.54 |
| 2017 (4) | 1072.08 | 20.17 | 8.24 | 7.15 | 31.14 | -9.97 | 9.85 | 8.36 | 0.77 | -10.83 | 2.90 | -25.08 | 0.92 | -9.82 | 26177 | -7.04 |
| 2016 (3) | 892.16 | -26.49 | 7.69 | -22.32 | 34.59 | -63.5 | 9.09 | -31.45 | 0.86 | 5.67 | 3.88 | -50.35 | 1.02 | -6.75 | 28158 | 7.93 |
| 2015 (2) | 1213.64 | -6.29 | 9.9 | 9.76 | 94.77 | 112.87 | 13.26 | -73.39 | 0.82 | 17.13 | 7.81 | 127.17 | 1.09 | -71.6 | 26088 | 44.8 |
| 2014 (1) | 1295.17 | -18.58 | 9.02 | -8.33 | 44.52 | -1.92 | 49.83 | -7.99 | 0.70 | 0 | 3.44 | 0 | 3.85 | 0 | 18016 | 9.95 |
